Documentos de Académico
Documentos de Profesional
Documentos de Cultura
About Me
The WorldWideWeb (WWW) project aims to allow links to be made to any information anywhere. The address format includes an access method (=namespace), and for most name spaces a hostname and some sort of path. We have a prototype hypertext editor for the NeXT, and a browser for line mode terminals which runs on almost anything. These can access files either locally, NFS mounted, or via anonymous FTP. They can also go out using a simple protocol (HTTP) to a server which interprets some other data and returns equivalent hypertext files. For example, we have a server running on our mainframe (http://cernvm.cern.ch/FIND in WWW syntax) which makes all the CERN computer center documentation available. The HTTP protocol allows for a keyword search on an index, which generates a list of matching documents as annother virtual hypertext document. If you're interested in using the code, mail me. It's very prototype, but available by anonymous FTP from info.cern.ch. It's copyright CERN but free distribution and use is not normally a problem. The NeXTstep editor can also browse news. If you are using it to read this, then click on this: <http://info.cern.ch/hypertext/WWW/TheProject.html> to find out more about the project. We haven't put the news access into the line mode browser yet.
We also have code for a hypertext server. You can use this to make files available (like anonymous FTP but faster because it only uses one connection). You can also hack it to take a hypertext address and generate a virtual hypertext document from any other data you have - database, live data etc. It's just a question of generating plain text or SGML (ugh! but standard) mark-up on the fly. The browsers then parse it on the fly.
The WWW project was started to allow high energy physicists to share data, news, and documentation. We are very interested in spreading the web to other areas, and having gateway servers for other data. Collaborators welcome! I'll post a short summary as a separate article.
ti...@info.cern.ch World Wide Web project Tel: +41(22)767 Fax: +41(22)767 7155 1211 Geneva 23, Switzerland (usual
6 August 1991
Online Business
Business Concept
What does the business do?
Business Marketing
How does the business attract customers?
Business Model
How does the business make money?
Business Concept
What does the business do?
Why will people choose your online service instead of a real world service?
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2. Service
- Real world service - Online service
Nick Jenkins
I thought about doing something physical which I could change and adapt using the Internet, to make it into a better product than the high street. The idea of a personalised card a Moonpig card is much better than a card youll get on the high street where it is unavailable. So you can charge more for it, break away from the price comparison issue and give people a reason to go online to buy a product. Whats more, the economics of producing a single, personalised card simply do not work outside of the Internet.
Founded 2000 90% share of UK online card market 6 million cards per year (40,000 in 1st year) Revenue = 32m Profit = 11m Sold in 2011 for 120m
2. Service
- Real world service - Online service
Business Marketing
How does the business attract customers?
Marketing
Market TO the site
Drive traffic to visit the site
Branded fashion retailer Founded 1999, UK Spent $188m in 18 months Company collapsed 2000 Main reason for failure: user experience
Restricted page size Complex navigation Huge page downloads
Business Marketing
Issues for International Business?
Business Model
How does the business make money?
Positive
Negative
Founded 2003 Offers free 1:1 voice/video calls Hundreds of millions of registered users Record 36m+ simultaneous users Growth in scale is weightless to Skype
Software download has to be supported Infrastructure is borrowed peer-to-peer technology
12% of customers pay for premium service Sold to eBay in 2005 for $2.6 billion
Positive Negative
Positive
Negative
Positive
Negative
Affiliate Income
Per click Per lead
Per sale
Positive
Negative
Pay wall
Software-as-a-Service SaaS
Positive
Negative
Business Models
Disruptive Business Models
Crowdsourcing
Currency
Multi-currency support
Tax
Multiple (simultaneous) tax systems
Culture
Culturally appropriate images
Endava
Business Model
Sell custom software development to clients in Western Europe One client-facing employee for every ten remote developers Enter market competing on price Acquire niche skills opportunistically Move up the value chain
What we do
Application development Digital media Testing Application management Infrastructure management and hosting
IN YOUR ZONE
Internet Enabled
Real time collaboration for distributed teams Communications
Email, IM, Skype, screen sharing, etc
Tools
Shared filestores, project management tools, issue tracking, etc
Infrastructure
Remote hosting, management, NOC, helpdesk
Online Classics
Project Description:
Implement a system for pay-perview video access to high culture events such as opera, theatre and concerts
Implement a payments system for pay-per-view video access to a trial concert arranged by Microsoft to test the global appetite for payper-view live video events
Requirement
Test global appetite for live pay-per-view events Promote high-profile event using MSNs 36 portals around the world Test scalability of live streaming (multicasting) infrastructure
Challenge
Need to collect payment from an unknown number of visitors in a very short period of time at the start of the event No existing online payments provider would risk their reputation We had nothing to lose!
Example
1,000,000 visitors enrolling in 20 minutes 500,000 in last 5 minutes Payments processed/second = _______
Example
1,000,000 visitors enrolling in 20 minutes 500,000 in last 5 minutes Payments processed/second = 1,667
MediaWave
Project Description:
Implement a system for managing online media content, especially streaming media
Implement a self-service portal for students and professors to hire academic gowns. This provider has a virtual monopoly of the sector in the UK.
BlueSpace
(www.bluespace.com)
Project Description:
Implement a web-based enterprise messaging system for information security and regulatory compliance
Cision
(www.cision.com) Project Description:
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One-time keypad
key positions are shuffled for each presentation, making this a onetime keypad, so even sophisticated cursor-tracking Trojans are defeated
picture passwords are much harder to write down, so users are less likely to self-disclose
Easy to recall
experiments show that picture passwords use a different part of the brain, and are harder to forget than text passwords
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Hardware store
Coca Cola
Ferrari
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Online gaming
Neutral
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Tricerion SafeLogin
PKI/Certificates
Simple logistics Easy account setup Zero-footprint Nothing for user to carry or install Low cost
Mutual authentication
Protects against keystroke logging Trojan virus attacks Protects against registration robots No need for CAPTCHA images
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