WESTERN INDIA PLYWOODS LTD

A STUDY ON FUNCTIONAL AREAS IN WESTERN INDIA PLYWOOD INDUSTRIES LTD

A SUMMER REPORT

MUHSIN.T.P REG.NO (AC08MBF055)

Submitted by

In partial fulfillment for the award of the degree Of

MASTER OF BUSINESS ADMINISTRATION
Under the Guidance of S.M.SIVASHANKER B.E., M.B.A.

DEPARTMENT OF MANAGEMENT STUDIES ADHIYAMAAN COLLEGE OF ENGINEERING, HOSUR. ANNA UNIVERSITY-COIMBATORE

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WESTERN INDIA PLYWOODS LTD JULY-2009

CERTIFICATE

This is to certify that the summer training report entitled A STUDY ON FUNCTIONAL AREAS IN WESTERN INDIA PLYWOODS INDUSRY LIMITED,KANNUR. Submitted by MUHSIN.T.P (ACO8MBF055) is a Bonafide record of the industrial training done by her \ him during the academic year 2008-10, under my guidance and supervision in partial fulfillment of DEGREE OF MASTER OF BUSINESS ADMINISTRATION.

Dr.V.Navneetha Kumar Mr.S.M.SIVASHANKER. (Director) (faculty guide)

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WESTERN INDIA PLYWOODS LTD

DECLARATION

I hereby declare that this summer report on industrial training entitled a study on functional areas of WESTERN INDIA PLYWOODS LTD., submitted to department of Management studies, ADHIYAMAAN COLLEGE OF ENGINEERING, HOSUR in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION is a original work done by me during the period of my study at the college under the supervision and guidance of Mr.S.M.SIVASHANKER management HOSUR. studies ADHIYAMAAN COLLEGE OF Department of ENGINEERING,

(Signature)
MUHSIN.TP

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ACKNOWLEDGEMENT
First of all I thank GOD the Almighty, who blessed me with courage and determination to cope up with all the problems in my life and to complete this project successfully. It is rather my long felt desire to express my profound gratitude to our pillar of strength Dr. G.RANGANATHAN Principal of adhiyamaan engineering college for giving me an opportunity to do this project & for the kind and immediate help for the perusal of the project. I would like to express my sincere gratitude to DR.NAVANEETHA KUMAR Head of the Department for the esteemed guidance and expert advice rendered by him in my modest attempt to prepare this project. I owe a great deal of gratitude to Mr. P K MUHAMMED (Managing Director) for giving me a chance to undergo this organizational study. I extended my whole hearted thanks to Ms. RACHANA (External Guide). Without her valuable guidance about this study and sharing of her corporate experiences with me, this organization study would not have materialized. I express my my sincere gratitude to my supervising guide Mr.S.M.SIVASHANKER for expert advice and valuable suggestions at each and every stage of this work Last but not the least, I am grateful to my family, faculties friends, respondents and to everyone associated with the project, including those who I inadvertently failed to mention.

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SERIAL NO
1 2 3 4 5 6 7 8 9

CONTENTS

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INTRODUCTION INDUSTRYPROFILE COMPANY PROFILE FUNCTIONAL DEPARTMENT SWOT ANALYSIS FINDINGS SUGGESION CONCLUSION BIBLIOGRAPHY

1 5 8 16 56 59 60 61 62

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WESTERN INDIA PLYWOODS LTD

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WESTERN INDIA PLYWOODS LTD

INTROD

UCTION

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INTRODUCTION

Management is the process by which people, technology job tasks and other resources are combined and coordinated so as to effectively achieve organizational goal. The organizational study conducted at THE WESTERN INDIA PLYWOODS LTD. Is to study about organizational structure communication channel , span of control ,organizational culture etc. of the organization .The relevance of the study is to understand the above mentioned facts through a real organizational scenario. The chief objective of the organizational study is to familiarize with the working of various departments for a particular period, so that one can have exposure to the practical side.

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WESTERN INDIA PLYWOODS LTD

Objective of the study

To have general awareness of the functioning and management of the organization. To understand the organization structure and working of various functional departments. To analyze the overall performance of the company. To understand the extent to which management theory matches with actual practices observed. To understand and study the organization objectives and goals.

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METHODOLOGY
The methodology used for this organization study is mainly in two ways. They are; PRIMARY DATA, SECONDARY DATA.

PRIMARY DATA
Primary data are those data which are collected first hand and thus happen to be in original character. The primary data includes the data by questionnaires, by observing and by interviews with the company personnel at different levels of management. From the managers From the office staff Rom the workers.

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WESTERN INDIA PLYWOODS LTD

SECONDARY DATA
Secondary data are those data which have already been collected from the company such as Business journals Quality manuals Annual report Magazines broachers.

LIMITATIONS OF THE STUDY

1. 2. Due to shortage of time and other constraints, interviews with workers were short. Both managers and employees are not ready to fully reveal the data required for the project and the document of the company are not open for the public scrutiny. 3. 4. Lack of availability of secondary data from published journals and reports. Another limitation faced was the respondents sometimes were too busy to answer questions in detail.

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WESTERN INDIA PLYWOODS LTD

INDUSTRYPROFILE
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INDUSTRY PROFILE
Trees are natures greatest bounty to man. They provide shelter, fuel, medicines and tools for war or commerce or transport. It was a timber from trees, which in the early days helped man to conquer the oceans and to fly in the air. Nature develops trees as a mother brings up children, making each one a separate individual. It is an amazing sight to see the natural abstract rhythm of line, colour and texture in wood. Nothing from nature indoors gives such a long lasting enjoyment as the natural beauty of wood. Flowers fade, but the beauty of decorative wood is enhanced by age. GROWTH AND DEVELOPMENT OF PLYWOOD INDUSTRY In India the modern sector of Small, large scale manufacturer have played a significant role in the socio-economic development of the country. Our county is blessed with immense stock of natural resources both above and beneath the soil surface. Forest is one of the important natural assets of India. Of the various areas of wood processing plywood manufacture is an important sector wing to its employment potential and value addition. In India plywood as a product was commercially developed first in Assam and its neighboring area by enterprising industrialist. Nearly a century ago during those days when the India tea was introduce to Europe, many complaints such as tanning of the tea, change of odour, lack of resistance of boxes to withstand transport. landings were received. To overcome these complaints Indian association set up a committee to go up into the details of tea packing and it was found that tea chest made from plywood could be used for packing tea.

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WESTERN INDIA PLYWOODS LTD The art of veneering was in existence as early as 1500 BC in Egypt. Veneering is a thin layer of sheet of wood uniform in thickness. Veneer is used in Greek during early period to beautify the furniture. The Roman also used veneer during the time of 63 BC. During the reign of LUOIX XV in 1760 good decorative furniture was made in France using veneer. The plywood which are seen in the present form was developed after 1860 this veneer machine was first upgraded by French mechanic in 1812. The factory for manufacturing of veneer was first established in Germany in the middle of 19th century. Nowadays a rapid development is taking place in this field. At present wood products are used for manufacture of modern kind of furniture, Building material, material for interior decoration, ship building, automobile manufacturing, and refrigerator and meant for many other purpose.

PLYWOOD INDUSTRY IN INDIA

The Indian plywood industry owes its origin to the development of tea industry in the state of Assam, West Bengal, Kerala and the difficulty created by the two World wars in the way of imports of tea chest plywood. Except for the setbacks suffered in the post war period, the plywood sector was booming since 1947. In 1947 India was a net importer of plywood, mainly tea chest plywood of approximately Rs.2 crore per annum. During 1992 India manufactured 150 million sq. meters of plywood types that earned approximately Rs.1000 crore. The industry has grown both in medium, large scale and small-scale sector. The plywood industry consumes about 15 million m3 timbers of primary and secondary species. In fact the plywood industry has provided main outlet for the maximum utilization of secondary species of timber there by making available contribution in the forest economy. Later, the plywood industry aided for the development of farm forestry sector plantation, which benefits the ordinary farmers in the country.

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WESTERN INDIA PLYWOODS LTD The other main raw material required by the plywood industry is synthetic resin, which is available within the country. The materials required for manufacturing resins are Urea, Phenol and Formaldehyde. This industry also pays excise duty to the extent as Rs.50 crore; provides employment to about 30000 people and has total investment as Rs.400 to 500crores.

INDUSTRY TRENDS
Competition is keen in the furniture industry. Furniture manufacturers and exporters are suffering from decreasing profit margins. Many companies strive to reduce their cost of production and increase efficiency. Some relocate their manufacturing operations to other areas with lower operation cost, such as the Chinese mainland. On the other hand, foreign manufacturers are taking steps to strengthen their domestic production through product specialisation. To stay globally competitive, Hong Kong furniture manufacturers strive to reduce costs, initiate quality control, improve design concepts and capability, and upgrade management skills and increase marketing and sales effectiveness. Many manufacturers have obtained or are applying for ISO 9000/9002 certification. Hong Kong's furniture makers also started to develop their own brands. Furniture manufacturers also become more careful about the choice of raw materials to meet international standards, such as compliance with legal or other environmental requirements in their target markets. China is the largest furniture exporter to many countries, including the US and Japan. The total furniture exports of China exceeded US$6,683 million in 2002, with the US being its largest market. Guangdong province is the major manufacturing centre of furniture on the Chinese mainland. Apart from Hong Kong, manufacturers from Taiwan and even the US have also set up production plants on the mainland. In China, most of the production is on an OEM basis. China also offers a huge potential market for furniture maker

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COMPANY PROFILE
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COMPANY PROFILE
BACKGROUND AND INCEPTION OF THE COMPANY
Western India Plywood ltd., is the largest integrated wood-processing complex in the country as well as in southern Asia. It was established in 1945 and it started manufacture of sawn timberland plywood on a modest scale with a few indigenous and lend lease machinery. The founder of Western India Plywood was Mr. A.K Kunhiman Haji, Later he handed over the company to his son in law Mr. A.K Kaderkutty Sahib, The Company made progress through the years and expanded to its present status. The company grew over the next two decades into a well integrated wood processing unit with finely tuned skill in new product development and manufacturing. Plywood manufacturing was stepped up steadily by addition of new machinery, mostly imported. They also diversified from the production of the Tea-Chests and Commercial plywood to manufacture of decorative plywood, block board, flush door, shuttering plywood, and aircraft plywood etc. The company also installed its synthetic resin unit in 1959 with a capacity of 200 tones The hard board manufactured by the company found ready acceptance in the market so that the company decided on an expansion project in 1977 to increase the output of the hardboard to 24700 tons per year. The expansion project was completed in 1980. Recently in 1990, the company added pre finished hard board and plywood to its impressive product range. A state of art production line imported from Italy utilizes technology from the market leaders in the field of U.V curable paints TREFFERT of Germany. Process employed in plant is totally environment friendly and does not involve any harmful emission. The company is the first in the country to put up a plant for irradiating wood in collaboration with Bhabha Atomic Centre Mumbai in order to aggregate the low-grade timber . 1 | Page

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NATURE OF BUSINES
WIP is the fourth biggest plywood factory in Asia. The factory is situated in Kannur district in Kerala state. WIP collects timber and firewood through import from Malaysia, Africa, Burma, Russia etc. and local purchase. Thus it is being processed at the factory and converts into various finished products such as different varieties of plywood, hardboard, furniture, wood floor etc. WIP exports 80% of total production to Germany, USA, Canada, Italy, Australia, Japan, Sweden, Middle East and Gulf Countries regularly. The rest of 20% is being through retail outlets and Companys sales depots throughout the country WIP Ltd., the largest integrated wood processing complex in the country, was incorporated in 1945 immediately after second world war. The WIP is a widely held public ltd., company listed in cochin and Madras Stock Exchange. Thanks to the dynamism and vision of its founder managing director Mr. A K KADERKUTTY, who is the acknowledged doyen of the Indian wood working industry? WIP grew over two decades into a well integrated wood processing unit with finally tuned skills in new product development and manufacture. Though its 60 years of existence, WIP has been singularly responsible for the most significant product innovations in the Indian plywood panel industry. A HARDBOARD plant with an installed capacity of 12.5 tones was set up in 1959-60 with West German technical collaboration. Today WIPs hardboard division is the market leader in hardboards with state of the art production lines manufacturing over 120 tones today. WIPs hardboard like its plywood products, commands a premium in the market, due to its intrinsic quality which is recognized by loyal customers.

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WIPS LIST OF FIRSTS IN THE COUNTRY

First to make irradiated wood First to make aircraft plywood First to make synthetic resin adhesive bonded plywood using hot pressing techniques. First to make high pressure industrial laminates First to make quality hardboard way back in 1959-60 First to manufacture Di Ally phthalate molding powder First to manufacture GI Plywood-GI sandwich panel for anechoic chamber. First to make pre-finished Plywoods and hardboards using UV cured surface finishing techniques. First to get ISO 9000 certification for hardboard and prefinished boards. The company has earned special appreciation from leading industries in the automotive sector, Footwear sector, ISRO, BARC, Indian Railways etc.

VISION, MISSION AND QUALITY POLICY

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VISION
Continue to remain the best plywood panel corporation in India with a growth in allied areas

MISSION
To provided utmost satisfaction to the consumer through best quality and customer care. To continusly upgrade the product through innovation and convergence of new technology and to produce the best quality product. To safe guard and enhance share holders value To respect the dignify of all employees and together to become instrumental in the development of the country while protecting the environment. To utilizes the surpluses for the welfare of employees and the society at large.

QUALITY POLICY

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WESTERN INDIA PLYWOODS LTD Quality policy of WESTERN INDIA PLYWOODS LTD is to manufacture products as per national/international standard and make them available to customers as per requirement. WESTERN INDIA PLYWOODS LTD endeavor to upgrade the quality of its products and related services on a continual basis through regular improvement effort. A well defined quality management system has been implemented. This system is continuously revised to enhance its effectiveness and updated to meet changing needs.

QUALITY OBJECTIVES
Suitable equipments and machinery for process control at all stages. Provision of adequate resources including raw materials and personnel to ensure constant product quality. Well defined process and product characteristics to enable monitoring analysis and continual improvement Communication of requirement of products including customers requirement, statutory/regulatory requirements as per aspect of QMS including policy and objective among all employees.

ORGANISATIONAL CHART
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Managing Director

Executive Director GM (administration) GM (production)

HD/PFP/PCPB

Store/P&A

Company

Chief Accountant officer Development Manager Works Manager Plant Manager

Electrical

Technical Marketing Head Central Excise

Sales Manager

DWD

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PRODUCT PROFILE
The major product for which the company has been the leaders in quality since 1945 is just because of its finest quality products produced as per international standards. The products of the company are globally accepted. Over the last 50 years, through its close knit co-ordination of various processing units, professional management and maximum utilization of facilities available, the company has made an indelible mark in the wood industry a mark of glorious achievements WIPWOOD Densified wood is used in the manufacturing of textile & jute mill accessories WIPLAM Densified Wood Products Densified wood is used in the manufacture of insulation components for transformers & Plywood, Flush door, Block board

switchgears WIPCHECK Densified compressed floor board, with both chequred and plain surfaces, building & chemical industries WIPROC Densified wood used in the manufacture of high precision jig formatting tools in aeronautical industry & neutron shields in reactors. WIPBEAR Densified wood used in the manufacturer of bearing and gears WIPCHEM Densified wood used in manufacture of electrical insulation components like studs, nuts, cleats & other segments 1 | Page

WESTERN INDIA PLYWOODS LTD WIPRESS Rigid and high purity densified wood with excellent electrical and mechanical properties, for use in the transformer industry. WIPLAC Pre-finished plywood & hard board, used in the manufacture of panel coiling and furniture. ULTRACLICK Engineered wood flooring COMPREG SLATS. Used for railway coaches, paneling and as a building material. DENSIFIED MOULDED SEATS Used for railway coaches, auditoriums & restaurant. WESTINDPLY Decorative finished and commercial finished BWR concrete shuttering, furniture, partitions, paneling etc. HARDBORDS Used extensively by automobile industries, fiber drum manufactures, shoe manufactures, photo frame backing, clock manufactures, school writing parts and also for partitions. FURNITURE All type of furniture including molded a knock down furniture and BWP grade plywoods, manufactured from selected species of timber, water proof quality used for boat building,

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FUNCTIONAL DEPARTMENTS

1) HUMAN RESOURCE DEPARMENT 2) PRODUCTION DEPARTMENT 3) PURCHASE DEPARTMENT 4) MARKETING DEPARTMENT 5) SALES DEPARTMENT 6) CENTRAL EXCISE DEPARTMENT 7) RESERCH AND DEVOLEPMENT DEPARTMENT 8) EXPORT- IMPORT DEPARTMENT 9) FINANCE DEPARTMENT 10)TOTAL QULITY MANAGEMENT ( T.Q.M )

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HUMAN RESOURCES DEPARTMENT

An organization is a human grouping in which work is done for the accomplishment of specific goal or mission. The goal of a manufacturing concern might be to produce and supply the goods and services to satisfy the demand of market. WIP LTD., aims at producing plywood, hardboard, and furniture to meet the demands of both national and international market. WIP LTD., is having the best governed Human Resource Department, which is the heart and soul behind the success of the gigantic establishment. Managing Director is the head of the department followed by the factory executive who deals with all the matters in the personnel department. He is assisted by the Personnel Officer and Welfare Officer.

JOB ANALYSIS
This is the process determining, by observation and study and reporting pertinent information relating to the nature of a specific job. It is the determination of the task which comprise the job and of the skills, knowledge, the and responsibilities required of the worker for a successful performance and which differentiates one job from all other.

JOB SUMMARY
Monitoring the works of timekeepers Processing of joining and separation of employees Process contacts and reemployment. Processing of disciplinary action

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JOB ACTIVITIES
Supervise and coordinate the daily work of timekeepers. Monitor and control the attendance recording to eliminate chance of proxy Verify for correctness the statutory documents concerning attendance and other work recedes of employees. Verify documentation of leave of absence; overtime given, weekly off, compensatory off etc., verification as to conforining to norms laid down. Monitor the preparation of wage/salary statements for each month, ensuring incorporation of allowed deduction in respect of each employee. Advance intimation of personnel retiring for services and process the papers connected with the separation and payments of befits associated with the same. Prepare appointment orders for fresh recruitments and the process the joining papers, including issue of identity cards and arranging for enrollment under PF, ESI etc.

JOB RESPONSIBILITY
Ensure recording and documentation of attendance of employees at all levels. Ensure maintenance of leave records, overtime records, weekly off, compensatory off records etc. Ensure monthly salary wages statements in time. Issue of appointment orders, conformation orders, separation orders etc for all categories of employees. 3 | Page

WESTERN INDIA PLYWOODS LTD Ensure the disciplinary proceedings are followed up till the issue of punishment orders.

JOB ENVIRONMENT
Reporting to factory executive/head of personnel functions; however keep rapport and liaison with section in chargers in all functional areas. Current informal ways of working ;practice of working on oral instructions and getting such actions ratified in due course Want of documentation by way of proper system and procedures. Habitual cases of absenteeism and in discipline. The slow pace of work among the staff, as a part of past work practice.

WORKING HOURS
In WIP Ltd., there are three shifts of work. The production process starts on Monday and ends on Saturday 6.30 AM - 2.30 PM 2.30 PM - 10.30 PM 10.30 PM - 6. 30 AM

RECRUITMENT AND SELECTION

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WESTERN INDIA PLYWOODS LTD In WIP Ltd., the sources of recruitment includes both internal and external. Whenever any vacancy occurs somebody from within the organization is upgraded, lie outside the organization, which includes new entrants to the labor force, retired experienced persons etc. For the selection process a panel of interviewers interviews candidate. The apt candidate is then selected for the job.

TRAINING
One year training is given to the new entrance. Training is restricted not restricted just for a specific work but an overall training is given to workers so that they can fill in the post of absentee. This makes the worker more versatile. Stipend is given to the employees during the training period.

CLASSIFICATION OF WORKERS
In WIP Ltd., workers are classified as follows; 1. Permanent 2. Probationers 3. Substitutes 4. Temporary 5. Casual 6. Apprentice

Ticket or Attendance Card:

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WESTERN INDIA PLYWOODS LTD Every workman shall be given a ticket or attendance card, free of cost, showing his number or name, classification etc. Every workman shall punch his attendance card at the punching machine and deliver up his card or ticket at the place provided in the time office before the commencement of each session of the shift in a day.

Entrance and exit

The workman shall not enter or leave the premises of the factory except by the gate or gates appointed for the purpose.

Leave and Holidays

1. Leave with wages will be allowed to workmen as provided for in the chapter of Factories Act. 2. Leave for sickness, maternity and accident will be allowed to the workmen as provided for in the Employees State Insurance Act. 3. National and festival Holidays with wages will be allowed to the workmen as provided for in the Kerala Establishment Act.

Wage and Salary administration

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WESTERN INDIA PLYWOODS LTD In WIP Ltd., the managers analyze and interpret the needs of the employees so that reward can be individually designed to satisfy their needs. Here the workers are paid wages and the staff officers managers etc are paid salary. The wage /salary system which WIP which follows is time rate system. Under this system workers are paid according to the work done during a certain period of time. He is paid at the settled rate as soon as the time contracted for is spent. The basic purpose of salary administration is to establish and maintain an equitable wage and salary structure.

Disciplinary Action
Any workman who is found guilty of misconducts is liable to be summarily dismissed without notice or compensation in lieu of notice or alternatively to be suspended for period not exceeding 4 days or to be fined up to 2% of his wages in a wage period in accordance with the provisions of the Payment of Wages Act. Wages and other dues, if any, due to workman whose service is terminated by way of dismissal or discharge or retrenchment shall be paid to the workman within 2 days of termination of his service.

Trade Unions

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WESTERN INDIA PLYWOODS LTD Trade unions are an inevitable part of a modern industry set up. Trade union influence industrial democracy, morale, productivity. There are four trade unions in WIP Ltd. They are; CITU (Affiliated to CPM) INTUC (Affiliated to Congress) AITUC (Affiliated to CPI) STU (Affiliated to Muslim League)

Retirement
Any workman who is declared mentally unfit or found to be on continued ill- health or reached the age of 58 (fifty eight years) shall be retired from the service according to the Gratuity Act.

Voluntary Retirement Scheme

To achieve the optimum level of manpower with the desirable average age mix as per the changing needs of the organization. To provide necessary manpower adjustments. To provide monetary benefits in terms of terminal benefits and voluntary retirement, compensation to the who opt for voluntary retirement.

Benefits

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WESTERN INDIA PLYWOODS LTD Statutory benefits including ESI, PF, Gratuity etc. are provided to all the employees. Besides that WIP Ltd., provides food at subsidized rate to the workers. Whenever any employees meet with any accident, all the expense in the course of treatment borne by the company.

Various acts followed by the company

1. 2. 3. 4. 5. 6. 7. The Companies Act 1956 The Factories Act, 1948 The Industrial Disputes Act, 1947 The Minimum wages Act, 1948 Payment of Wages Act, 1936 The Contracts Labor (Regulation & Abolition) Act, 1970 Employees State Insurance Act, 1948

Editions of the following statutory/regulatory requirements guide WIP

PERSONNEL AND WELFARE FUNCTIONS

Job Design Evaluation and Selection of Candidates. Placement. Induction, On-the job training Training and development Appraisal Increment, promotion .

Welfare activity
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WESTERN INDIA PLYWOODS LTD The following welfare facilities are there in our Organization:

E.S.I. Scheme. `Workers Canteen at subsidized rates. Staff Mess Co-operative Credit Society. Medical Re-imbursement for those not covered under E.S.I Ambulance Festival Advances Book Advance Staff Recreation Club

ORGANISATIONAL CHART
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Managing Director

GM (Administration)

Factory executive

Personnel Officer

Welfare officer

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PRODUCTION DEPARTMENT
Production involves conversion of raw material into finished products/ goods. It can be briefly explained as follows.

Input

Conversion process

Output

In the Western India Plywood Ltd, the raw material that are used to the output is steam wood, and chemicals. After introducing these raw materials to a series of process the finished goods are obtained. WIP produce three categories of products, namely, plywood, hardboard and furniture. The wood that is required for the production is acquired from both local as well as international markets. WIP imports wood from Malaysia, South Africa, and South America etc. In India wood is obtained from Kashmir, Mysore, Wayanad, Andaman Iritty etc.

PRODUCTION PROCESS
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Log yard

Flitching Boiling Slicing Drying Slicing

Cross cutting

Boiling Peeling

BOILOR

Clipping Drying

Assembling Pressing Conditioning Trimming Sanding

Edging Glueing

Finishing

Log yard
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WESTERN INDIA PLYWOODS LTD It is the place where the wood is kept. Following are the woods that are used: Welapine, Pali, Pashupali, Kalpine, Padapine, Mango, Badam, Silver, Neeli, Redcedar, White cedar, Swisspine etc.

Cross Cutting
The wood from the log yard is brought in for cross cutting. The long wood is cut into block of varying sizes ranging from 3 to 8 feet as required. Chain saw is used for cutting the logs that works on a hydraulic system.

Boiling
In order to make the hardwood soft and to remove its oil content, the block are boiled with the help of steam at a temperature ranging from 120 0 C to 1800C. The wood is boiled for a minimum of 24 hours. The steam that is required is produced in boilers. WIP has 4 types of boilers. They are; 1. 2. 3. 4. Saw dust boiler Firewood Boiler FBC (Fuel Bed Combusting) IAEC (Industrial Agricultural and Engineering Corporation)

Peeling
After boiling, the logs are peeled with the help of the peeling machine. The output is

called the veneer. Two kinds of veneers are obtained Face and core. Both of them have the same quality, but the soft and smooth part is known as face and the hard and the rough is called 3 | Page

WESTERN INDIA PLYWOODS LTD as core. The thickness of veneers ranges from 0.4 mm to 2.8mm. Sometimes the slicing machine is used instead of a peeler. This is mainly used in decorative plywoods.

Clipping
The next process is called clipping. Here the veneer produced from the peeler is passed through clipper. In clipping the veneer of the required length is cut.

Drying:
Drying is the next process. Drying process is conducted by considering time, steam, and thickness of wood. The machine used for this process is known as Dryad..

Edging & Joining

In this process of edging and joining, three two sides of veneers are cut and removed for avoiding damages. After this, the veneers are joined by using gum.

Gluing
In this section glue is applied over the core veneers, the glue spreading machine consists of 2 rollers rotating in opposite direction between which the glue is kept. The glues used are Urea formaldehyde, Areolyte, Melanine formaldehyde.

Assembling
In assembling the core veneers are places in between the face veneers. The adjacent veneers are placed in such a way that the gains are across each other. Minimum three plies

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WESTERN INDIA PLYWOODS LTD should be there in plywood. In this process, several boards are pressed in certain temperature. The main element that should be taken as important in this process are steam, thickness and time.

Conditioning
Conditioning is the process in which the pressed plys are treated with chemical water to avoid termites and fungal attacks.

Trimming
In trimming the plywood is passed into the trimming machine for cutting the sides according to the sizes required.

Sanding
This is the process in which the trimmed surface of the plywood is smoothened and softened by using sandpaper or belt sender or drum sander.

Finishing
Finishing is the final step in the plywood production process. All the finishing works are done in this step. The boards are sealed and labeled and made ready for dispatch. The following are the important products produced with the help of plywood.

Cold Water Resistant (CWR) Boiled Water Resistant (BWR) Boiled Water Proof (BWR) Warm Water Resistant (WWR) Warm Water Proof (WWP 2 | Page

WESTERN INDIA PLYWOODS LTD Aircraft plywood Marine Plywood Shuttering Plywood Fireproof Plywood Flush door plywood Inlay board High Density Plywood Medium Density Plywood Low Density Plywood Super Block Board

COMPREG STATES
These are resin impregnated and compressed wood based laminates. manufactured from selected veneers obtained from quality timber specious. in the required grain construction and pressed Under high pressure and temperature to produce the Compreg stats. Compreg stat is a uniform homogenous material free from surface defects, checks, splits, discoloration, blisters, overlaps gaps etc. Compreg stats is a unique material having strength of metals, resistance of natural timber and the surface finish, stability and hardness of modern plastics. Both surfaces have the uniform phenolic resin coating with excellent resistance against abrasive action. They are

The veneers are

seasoned to optimum moisture content, treated, passed through evaporation chambers, assembled

HARDBOARD

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WESTERN INDIA PLYWOODS LTD Hardboard manufacturing involves a series of well-designed sequential process which with the intake of wooden pieces from one end and formation of Hardboard at the other end ready for supply. Following are the various machinery and process involved:-

Chipping Machine for the formation of wooden chips:

These chips are transferred to the head tank for washing it using conveyor belts.

Cleaning of chips:This is done using boiling water. It also provides sufficient softness for the chips.

Passing through sieve does the separation of water from the chips.

Cyclone
Chips from the deliberating machine are transferred to a conical chamber called cyclone using steam.

Defibrator
The Defibrator used in the plant is the aspluent Defibrator. The moisture content in the chips is removed by increasing the temperature and the cleaned chips are converted into fine powder. After grinding it with two grinding wheels of which one is kept stationary while the other is rotating.

Pulp formation:

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WESTERN INDIA PLYWOODS LTD The power form of wood is converted into pulp by adding sufficient quantity of water and chemicals. The chemicals used are dilute sulphuric acid, paraffin wax and certain resin. The pulp is then pumped into board forming section.

Board Forming Section

There are three sets of machines that are used in the plant. I II III Press Press Press

The first and second presses are under the electrical pneumatic control and the third is computerized. The percentage of pulp in the mixture is above 20 % and the rest 80% of water which is absorbed by suction box. It is then passed through the pulp roller press where boards having thickness 2.5 mm to 6mm are obtained which are called wet laps. The wet laps are then places over the sieve net and transferred to the press. After pressing for the required time, the board is taken out and is transferred to the edging and trimming section. The cleaning of net is performed by a washer which uses a water jet of pressure 300 Kg/cm3. The intake of wet lap feeding in to the press and then transferring it to the edging section is automatically performed by the belt conveyor. Main difference between Plywood and Hardboard is that resin is not coated in hardboard as in the case of Plywood

FURNITURE

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WESTERN INDIA PLYWOODS LTD Furniture is another product which is produced in WIP. The furniture is used by using decorative woods like Teak, Mahagony, and Rosewood etc. The veneers are molded in various shapes to make different types of furniture. All the furniture are long-lasting and are with best quality. Along with this, the wastes of decorative veneers are used to make various handicrafts products. Inlay board is an example .

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WESTERN INDIA PLYWOODS LTD

PURCHASE DEPARTMENT
The Western India Plywood Ltd., has well-developed and efficient purchase department, which deals with the purchasing of raw materials. Company usually makes three kinds of purchasing: Local Purchase. Direct Purchase. Purchase through Bank. Company has broadly classified its purchase department into Timber purchase department and all other purchase departments. Other department does the buying of all other items other than wood i.e. timber. It is involved in purchasing of consumer product, spares, oils, acids, chemicals and other ancillary raw material used for manufacturing its products. Timber purchasing department deals only with the purchase of Timber. Timbers are purchased through bank or direct purchasing. An intend will be received from the stores department about the item to be purchased. The production manager should sign it. An enquiry will be made and following that the quotation will receive. Suitable quotations will be selected and it will be sent to the production department mentioning the criteria of selection. After receiving the quotation the purchase department will make order with specified conditions. If the goods are sending through bank, intimation will receive from the bank that the goods are ready for delivery. The money is paid as per the terms and conditions and the goods are delivered. In the case of direct purchasing money is directly paid to the supplier and the goods are received.

PURCHASE PROCEDURE

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WESTERN INDIA PLYWOODS LTD Invites for quotation from various parties. From the quotation the actual buyers will be identified based on price and quality. Order for the goods. Goods will be sent to the nearest parcel offices from there the customer company will collect the consignment. Documentation through bank or direct supplier. Some time advance payment is also undertaken. Emergency purchases can be authorized by MD/ED by passing the above step.

STRUCTURE OF THE DEPATRMENT

Managing director

GM(Administration)

Purchase Executive

Assistants

MARKETTING DEPARTMENT

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WESTERN INDIA PLYWOODS LTD Marketing is the art of selling products. It is also defined as societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Due to the high standard of quality maintained by the quality control department of this company, the product of the company have found ready acceptance in markets both in India and abroad. The company has succeeded in arranging manufacturing programs on the basis if firm orders, which in regularly for all types of products. The plywood manufactured by the company is being regularly used for manufactures of T.V cabinets, bus bodies, building constructions, railways, furniture industry etc. The hardboard is used for partition walls, false ceiling, furniture industry etc. The densified wood is being supplied to the electrical industries in various forms and also to the textile and chemical industries in the form of filter plates and as checkered boards for flooring in buses and railway coaches. The DAP and FRP compounds are being used by the electronic and molding industries. The furniture manufactured by the company is being absorbed the market in drawing rooms, bedrooms, schools, office etc. The products of the company are being exported West Germany, France, U.S.A Sweden, West Asia and South Asian countries regularly.

MARKET SEGMENTATTION
WESTERN INDIA PLYWOOD is well-established organization manufacturing high quality goods. Company believes in quality. In order to ensure the quality each batch of the products will undergo quality tests. Company has an efficient marketing strategy. The prices of WIPs products are comparatively high, but of high quality. The company is targeted at the high income as well as at the low-level income groups WIP is marketing more than 300 products.

Products are segmented as;

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WESTERN INDIA PLYWOODS LTD 1. Domestic 2. 3. 4. Institutional Automotive Export

Brand and quality are the main marketing strategy followed by WIP.
The WIP has a unique product range that cannot be duplicated. The WIP has gained 70% market share on Hardboard itself. hardboard marketing. Almost all Car Manufacturers like TATA, Ford, Toyota, Hyundai and Maruthi are the customers of WIP. Automotive segmentation is followed by WIP towards this car manufactures. The main sales promotion followed by WIP is direct contact by Architects, Builders etc. The WIP also issue national magazines as promotion tools. Marketing segmentation adopted by WIP is niche is DAP manufacturing WIP has got marketing leadership in the World after Japan and America. WIP is the price leaders in

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WESTERN INDIA PLYWOODS LTD

STRUCTURE OF THE DEPARTMENT

Managing Director

Marketing manager

Marketing co-ordinator

Business manager

Marketing officer

Executives

SALES DEPARTMENT
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WESTERN INDIA PLYWOODS LTD WIP market their products through agencies and depots. They use sales representative also. Their main promotion method is direct contact by Sales representatives to canvass govt. and railway. Enquiries are made through tenders. The main tool used to catch the government orders is by the lowest quotation. The main advantage received from the govt. is 95% ready cash payment. Generally the WIP gives 15 to 20 days are credit for parties. Even though timber world is facing crisis, the WIP is able to with stand by marketing variety of products like plywood items (Fire Resistant, Marine Wood, Densified Wood, DAP, Hardboard, Furniture) The main sales promotion method used by WIP is direct contact. The WIP has many dealers throughout India. WIP also conduct exhibitions and issue international magazines. The WIP outstand for their quality. This quality of product is maintained by laboratory testing. Every batch of product will go to testing for identifying glue failure and other defects. Even though the timber world is facing scarcity, the WIP withstand with decorative board wood. The WIP has achieved ISI certification for their products. The regular customers of WIP are India Railway, Toyota, Hyundai, Fibre Drum Manufacturers, Shoe heals, Jolly board is the only competitor of the WIP in Hardboard. So Hardboard manufacturing is mainly profitable as far as WIP is concerned.

CENTRAL EXCISE DEPARTMENT

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WESTERN INDIA PLYWOODS LTD Central excise is a tax levied by the central govt. on the manufacture or production of any product. Excise duty is due at the time of production and is paid at the time of clearance. Before central excise duty can be imposed on any article it must satisfy to the basic conditions: 1. The articles should be goods 2. It should have come into existence as a result of manufacture The rate of duty of tariff value in relation to any excisable goods shall be the rate of tariffs in force on that date when such goods are removed from the factory. For the manufacture of any product the company should attain a Registration Certificate, for which an application is given declaring what is to be manufactured. Based on this application the Registration Certificate is issued, which is equivalent to license. After receiving this certificate the company starts manufacturing. Payments are made according to the classification of goods. WIPs product comes under Chapter 44 i.e. wood and article of wood. According to chapter 44.08 excise duty charged on plywood is 16%.No duty is charged for export as a result of a relaxation provided by them for the promotion. The payment of duty is on fortnightly basis by 20 th day for the fortnight and by fifth day of succeeding month for the 2nd fortnight except for the month of March. In order to avoid double taxation CENVAT (Central Excise Value Added Tax) credit is used.

RESEARCH AND DEVELOPMENT DEPARTMENT

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WESTERN INDIA PLYWOODS LTD The WIP has an in-house R&D Department approved by the Department of Science and Technology and Council of Scientific and Industrial Research. (CSIR) It has the required analytical, conditioning and testing facilities for product or process evaluation, rigid quality control and new technology analysis. The testing equipment available consists of the standard machines for conducting physical, mechanical and electrical test of all kinds. They include a weather-o-meter in which the extreme weather conditions of the world can be simulated in an accelerated manner in order to arrive at quick inferences. Sophisticated analytical equipments like the Spectro-Photometer, Gas Chromatograph, Kari Fischer, Titration equipment, Torque Remoter, and Permeable gel. Chromatograph is available in the testing lab of WIPs R&D division for accurate analysis of raw material and finished products. The products developed and modified by the R & D division include DAP (DiAllyl Phthalate) moudling powder and fiber glass reinforced plastic, sheet moulding compound (SMC) which find use in the manufacture of the sophisticated products required in highly specialized electrical and electronic applications. SMC can also be overlaid on Plywood and Hardboard. The manufacture of DAP molding has been achieved for the first time in South East Asia in the WIP. This has put India on the road to self-reliance in the material of strategic importance. WIP had conducted conversion of non-durable species of timber like Cheru, Bunati etc. into stable and durable wood polymer composites by radiation with gamma rays with the active assistance of Bhaba Atomic Research Center, Trombay. It is one of the greatest achievements of WIPs R&D Department. But recently it is not followed by WIP. WIPs R&D Scientists have developed weather proof, marine and fire retardant, grades of Hardboard.

Material Testing lab

WIP possesses a full-fledged material testing lab which is monitored by its government recognized R&D division. The lab is equipped to perform various physical mechanical and

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WESTERN INDIA PLYWOODS LTD electrical test specified in the IS specification. Every day random samples drawn from panels produced in WIPs plants are tested for conformance to the relevant IS specifications The integrity and quality of WIPs testing division can be gauged by the fact that representative samples drawn from material to be supplied to the Indian Railways, Defense and other government organizations are tested its own material testing lab under the supervision of officials deputed by the respective Inspection Agencies..

EXPORT / IMPORT DEPARTMENT Purpose

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WESTERN INDIA PLYWOODS LTD To popularize the products to the international level. Export carries out as per the export policy of govt. of India and responsibilities lies on the hands of the Import / Export Executive.

Procedure
Quotations are sending along with the product details. In some cases samples are sent. Once the price is approved of, the customer opens the letter of credit that contains details regarding value, quantity, destination of supply, specification, etc once the order is confirmed and placed; the product is not sent to the production department and production requirements. Once the cargo is ready, it is taken to the nearest port for shipment.

In Western India Plywoods there is an arrangement called house stuffing where in the factory brings the container from the port to the companies work. The clearing agents carry out all the customer formalities in order to get the clearance. This includes getting back AR4 from the customs after the shipment for submission to the central excise. Once the shipment is effected and the bill of loading is obtained the document for the buyers are negotiated through the WIPs bank. Once the cargo reaches the destination the customers retrieve the original documents from their banks. The payment is then made accordingly.

Records maintained
Filing system; separate file is opened against each enquiry. All correspondence and relative shipping documents are filed separately for ready as well as future reference. Register that contains details regarding all exports affected is also maintained. 2 | Page

WESTERN INDIA PLYWOODS LTD

STRUCTURE OF THE DEPARTMENT

GENERAL MANAGER

IMPORT EXECUTIVE

EXPORT EXECUTIVE

FINANCE DEPARTMENT
The Finance Department is the heart of any company. The general Manager of finance heads this Department. The responsibility for maintaining the accounts and exercising financial control is vested with the Finance Manager. The finance department has direct interaction with all other departments since all the payments and collections are maid through 3 | Page

WESTERN INDIA PLYWOODS LTD here. This Department follows a written form of communication. All Department payments and receipts are finally reported to the Finance Department. WIP follow double accounting system and also maintain four types of journals. They are; 1. 2. 3. 4. Cash payment book (CPB) Bank payment book (BPB) Cash receipt book (CRB) Bank receipt book (BRB)

For these four types of journals, a sub ledger is prepared. This sub ledger is classified into three; a. b. c. Accounts Receivable Books (ARB) Accounts Payable Book (APB) Personal Ledger (PL)

At the end of every month the sum total of the sub ledgers are transferred to the main ledgers. Then there should have the equality in the amount of the sub ledger and main ledger.The next accounting procedure is preparing the trial balance. At the end of every financial year, profit and loss account and Balance Sheet is prepares, from which financial position of WIP is noticed

Sources of Fund
The main sources of funds are;

Internal sources:The main internal sources of fund of WIP are income generated from sales. 2 | Page

WESTERN INDIA PLYWOODS LTD Reserves are the sources of fund other than income from sales. Current losses are adjusted by these reserves.

External Sources:The main external source of fund is term loan form bank and financial institutions like SBI, Canara Bank, Punjab National Bank, IFCI etc.

Share Capital.
WIP is a widely held Public Limited Company. Recently company issue authorized shares 13, 00, 00,000 from which 8, 48, 00,000 are subscribed capital. Company also adopt right issues (during crisis premium is given to shares), bonus shares (when company is undercapitalized) Company issues preference shares to ICICI, HDFC like financial institutions. These preference shares are redeemed. Equity share capital is major source of finance followed by the Company. Previous year 24% dividend was given to the share holders. But now the company is unable to pay dividend to the share holders because of the lack of operating profit.

Bankers
The WIP has mainly 7 banks. 2 | Page SBT State Bank of TRAVANCORE UBI (Urban Bank Of India)

WESTERN INDIA PLYWOODS LTD IB (Indian Bank) SYB (Syndicate Bank) SBI (State Bank of India) CB (Canara Bank) IOB (Indian Overseas Bank

STURCTURE OF THE DEPARTMENT

Managing Director

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WESTERN INDIA PLYWOODS LTD

Company secretary

Chief Accounts Officer

Finance Manager

Cashier

BALANCE SHEET AS ON 31ST MARCH 2008 (Rupees in Thousands) Schedule No. I Sources of Fund 1. Share holders fund a. Capital b. Reserves & Surplus 1 2 31/03/08 30/09/07

223200 121790

223200 84488

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WESTERN INDIA PLYWOODS LTD 2. Loan funds a. Secured Loans b. Unsecured Loans Total II Application of funds 1. Fixed assets a. Gross block b. Less depreciation c. Net block d. Capital Work. 2. Investment 3. Current Assets a. Inventories b. Sundry debtors c. Cash & Bank Balance d. Loans and advance A Less current liabilities & Provisions a. Current liabilities b. Provisions B Net current assets (A-B) Total

3 4

469786 18256 850031

480645 19635 807968

1193164 778083 415081 5632 417870 112722 47558 47589

1183150 732396 450754 5632 424145 97695 29902 42515 594257 594257 59508 246131 348126 807968

6 7

625739 625739 51316 196421 429318 850031

TOTAL QUALITY MANAGEMENT ( T.Q.M )

WIP Ltd. has separate department for total quality management and is well known for its quality throughout the world it has recognition of ISO 9001-2000 for one of best and standardized production system in the world. ISO provides a lot of standard for the quality assurance. 2 | Page

WESTERN INDIA PLYWOODS LTD WIP has both internal and external auditing system. Internal auditing is done every six month by the concerned department head. External auditing is conducted mainly by the external certifying body. They received all the procedure and document which includes. Quality manual

Work instruction
The requirement satisfied by the WIP in order to get ISO certification is the following. Quality manual Control quality Resource management Product realization Measurement analysis and improvement In order to assure the quality sec. technique like control chart are used and the mainly used chart employed by the WIP Ltd. are X chart and R Chart. The plan capacity utilization. Plant stoppage analysis break down analysis are done using bar chart

The main reasons for plant stoppage are Mechanical break down Electrical break down Blockage of Pulp Blockage of chip Shortage of fuel 3 | Page

WESTERN INDIA PLYWOODS LTD Shortage of timber The non conformance of both process and product are Analyzed by the mean of the cause and effect diagram and the corresponding corrective /preventive action are taken

Quality Policy
To manufacture product as per national or international standards. available as per the customer requirement. WIP endeavor to upgrade the quality of its product related service on a continuous basis through regular improvement efforts. A will defined quality management system has been implemented. This system is continuously reviewed to enhance its effectiveness and update to meet the changing need. We made them

Quality objective
Suitable equipment and machinery for process control at all stage.Provision of adequate resource including raw material & personnel to ensure consistent product quality will define process and product characteristics to enable monitoring analysis and continual improvement. Communication of requirement of product including customer requirement statutory, regulatory requirement aspect of quality management system includes policy and objectives among all employees.

ISO certification

The main objective of International organization for of standardization is to produce and published international standards. The WIP Ltd is an ISO certified company the ISO 1994 certification was awarded to the company. In 1996 for the quality management system of the hard board and Wiplac prefinished board has been re certified. In May 1999 for another three years and the company has also 1 | Page

WESTERN INDIA PLYWOODS LTD received the same certification for its plywood, classified wood, flush loan and block boards. The next recertification of ISO-9001-2000 was done by M/s. Bureau Vertias quality International (BVQI) and the certificate of manufacturing and sale of hard board, WIPLAC, prefinished board, plywood, block board flush door, and densified wood product was issued for a period of three year 25.05.2002.

The following is the structure of the T.Q.M.

MANAGING DIRECTOR

Management Representative

Quality Engineer

Trainee

An ISO certification body or council;

I .S.O

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WESTERN INDIA PLYWOODS LTD ACCREDITATION CONCIL

CERTIFYING BODY

ORGANISATIONS

SWOT ANALYSIS
SWOT stands for Strength, Weakness, Opportunities and Threats. Strengths and Weakness are the internal factors of the company where as Opportunities and Threats are external factors. SWOT Analysis is the tool for auditing an organization and its environment. It is the first stage as planning and helps marketers to focus on key issues have been identified, they

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WESTERN INDIA PLYWOODS LTD feed into marketing objectives. It can be used in conjunction with other tools as audit and analysis.

STRENGTH
The company has been maintaining a high quality for its products and as its products are well accepted in the market by quality conscious customers, it does not anticipate any marketing problem. They are considered to be the The Leaders in Quality Since 1945. The company has a well established R&D unit, one of the best kinds in the wood based industry.

The company is duly equipped to develop new products to meet the requirements of the market.

The products of WIP are certified by ISO.

WEAKNESS
There is an acute shortage of good raw materials which has forced the company to

import a substantial portion of its main raw material viz. timber, which has also seen a considerable increase in price. Lack of good distribution network as compared to the competitors.

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WESTERN INDIA PLYWOODS LTD Promotion of competitors is better to that of WIP. The Company concentrates only on Industrial Market. The price of WIPs products is high as compared to its competitors.

OPPORTUNITIES
The company is a leading supplier to Railways, Defense, Automobile, Electrical, Transport, Civil Aviation and other industries. Several products have been developed for the specific requirements of the Automobile, Transport and communication sectors such as Densified wood etc. and these products which have technological advantages over competitive products.

The Company diversified from the production of chest and commercial plywood to manufacture Decorative Plywood, Block Boards, Shuttering Plywood and Aircraft plywood.

The products of the Company are being exported to Germany, France, U.S.A, Sweden, West Asia and South Asian countries.

THREATS
The high power tariff and increasing cost of furnace oil and other petroleum products and chemicals. There are many medium scale and small scale plywood industries. They fix low price for their products.

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WESTERN INDIA PLYWOODS LTD In some product ranges, imported items are available at lower cost than is currently produced in India. In general, the working of the company has been adversely affected by the effects of Globalization.

FINDINGS
Because of the increasing demand, now the company has changed their distribution system in order to reach more parts of the state. Due to the high standard of quality maintained by the company, its production costs are relatively high so that company facing a serious problem and wants to reduce the price.

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WESTERN INDIA PLYWOODS LTD The companys various operations on raw material performed in sequence and the machines are placed along the product flow line. Because of this, the companys products get completed in lesser time and also have a smooth and continuous work flow. The company gets 25% of the profit from the exporting. Company concentrate all over the market. Still the company is not computerized fully. The company maintaining 0 % wastage. Promotional expense is very less. WIP focus on quality

SUGGESTIONS

It is desirable to launch an advertising campaign to attract more customers It is advisable to maintain and efficient market intelligence system and advice mgt of the changing needs of the market. The company may introduce more measures such as fencing of machineries, which will protect the workers from accidents. 1 | Page

WESTERN INDIA PLYWOODS LTD The company may prepare budgets for each activity which will provide it a better control and coordination mechanism. This will aid in reduction of production costs. The company can save time and cost through the computerization. The company have to follow more safety measures because there is a risk of fire in the factory layout.

CONCLUSION
Western India plywood ltd., the second largest wood processing industry in South East Asia, as a bright future in this field. During the running period since 1945, the co. achieved various milestones. The high-end production technology of WIP is well acknowledged among the wood processing industries in India.

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WESTERN INDIA PLYWOODS LTD The WIP Ltd., achieved 100% utilization of raw materials due to its integrated production system. Therefore, it would be apt to call WIP Ltd., a company with a conscience . WIP Ltd., stands for superior product performance and provides value for money to its customers. It is backed by WIPs commitment to harness the latest technology in wood processing industry and continuously upgrade its processes and machinery. Due to the high quality maintained, the company has found a ready market both India and abroad. The company does not aim at competing with the local manufactures but wants a main player in the plywood export. Now the company is producing more quantity is hardboards than plywood, because of the development of technology. Presently the company is operating in loss- the major cause being globalization. Another reason is the pricing policy of the company. The price level of the products is higher as compare that of other companies manufacturing similar products. The company should try to create brand awareness in the local market by advertising in medias and conducting exclusive exhibitions etc.

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WESTERN INDIA PLYWOODS LTD

BIBLIOGRAPHY

1. www.wipltd.com 2. K. Aswathappa, production & operation mgt, 2007 3. K Aswathappa, human resources and personnel management, 2007 4. Khan and Jain, financial management 5. Quality Management hand book- K K Anand

(MUHSIN.T.P.EMAIL-muhsin199@gmail.com,09042101862)

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