Interview Transcript - Hadirah Jidin: Bismillahirrahmanirrahim.

Hari ini Jumaat yang mulia, topic interview kita pd hari ni adalah mengenai Dira punya penilaian tentang 8 set video yg telah diberikan. Boleh cik beri pendapat tentang keseluruhan 8 set video ni? Dira: Set A, Set B, Set G dgn H lbih kurang sama sbb guna illustration. Set yang lain2 ada yg guna animation, acting, pendek cerita ada banyak cara utk sampaikan knowledge. Jidin: Itu perbandingan dr segi fizikal, bagaimana perbandingan dari segi sifat / quality? Or other opinion selain drpd perbandingan cara penyampaian? Dira: Im not sure about that. Jidin: Its okay then, but at least you have watch all video and evaluate them right? This interview will be conducted secara bertiga-tiga, untuk dapatkan set of construct qualities or characteristics of knowledge-embedded video. Kita akan bandingkan secara bertiga-tiga, sebanyak mungkin, sampai anda tak boleh nak bagi dah construct. So shall we start? Dira: Oh okay Jidin: So kita akan mulakan dgn combination video A, video B dgn C. Bertajuk agg demand, agg supply, yg mana antara dua anda rasa kan sama, tp bertentangan dgn yg satu lagi? Dira: bg saya yg sama set A dgn set C, sbb guna animation. Set B xde animation, tp guna acting. Jidin: So apa pentingnya animation atau acting kpd anda? Dira: Perkara ni bagi kita tertarik nak tgk video tu. Some ppl get attracted to animation, others with acting, it depends. Tp bg saya set A dgn set C walaupun animation ni boring sket sbb lama, plus set C shows lots of equation. But set B ask opinions, after that they start telling about the characteristics. So set B quite interesting to me about that Jidin: So now we have few domain to be compared, which of them more dominant? Is it attractiveness or method of delivery, but just now you said set A and set C is attractive but then u said it is boring due to equations. Dira: To me, first the video need to be attractive. But because economy ni kn subjek yang buat orang kurang minat sikit nak tengok kan. .

Jidin: So you think attractiveness domain is more dominant here? Then..do you think set A and set C more attractive than set B? Dira: Set A and Set C much attractive compared to Set B, only the duration of both videos too long. Jidin: How do you define attractiveness? Dira: Attractiveness bermaksud menarik, kalau animation ada byk warna. Then even it only use animation and sounds, but still masih boleh attract orang utk tgk jugak. Because it got moving pictures and not static. Jidin: Comparing set A and C with set B, why do u say it is not attractive? Dira: Its because of the quality of the recording. The story just taking opinion from other people about topic. So I think it does not suit with the quality of recordingshould be done better. Jidin: Just now you mention about quality of the video. Could you please define it? Dira: The producer put question on some slide, then they directly find respondents to answer some interviews. For example, diorang carik orang dekat petrol station utk bagi pandangan, which make me thing the video was not done properly. Jidin: From your words, what I can see here is you mean the videos attractiveness could be affected by the quality. Is it about quality of the storyboard or else? Dira: I think storyboard of the story just nice, set A and C more proper and organized compared to Set B. Jidin: Do you mean organized because the story got proper intro, body and closing. While Set B does not have proper intro, then straight away into body? Dira: yes, I do agree. At first set B explained about slide but then it directly jump about characteristics (topic) Jidin: Therefore construct for Set A and Set C is susunan cerita yang teratur, while Set B susunan ceritanya kurang tersusun. Organized bermaksud ada proper introduction, body points, closing and storyboard. Dira: Yes, thats what I mean. Jidin: Okay we already got our first construct. Next, how do you rate set A, set B and set C on rating scale 1 to 5? 1 means more inclined to organized construct, while 5 more to disorganized construct.

Dira: Set A and set C got 2 points, while set B I gave 4 points. Jidin: Okay, how about rating for other videos using the construct that has been defined? Dira: Set D probably 1, I gave Set E 5 points, Set F got 1, Set G and Set H is similar to Set A and Set C. Therefore I give both of them 2 points. Jidin. Alright, now we already got our first construct about attractiveness because it is organized. For next construct, hopefully you can develop construct differ from first one. Lets compare Set F, G and H, which one that you feel have something different compared with other two? Dira: Set G and H both similar in term of animation, but Set F use acting. Jidin: Other than comparing animation and acting? Dira: Set F do use music in its introduction, and during acting there were no sound. But when video show the word, the actor pronounce the word sat fast rate yet audience manage to got it. Compared with Set G and H, its pronounced slowly and one by one. Set G and H suits for teaching and tutoring purposes, but Set F more for knowledge and intended to make people understand. Jidin: Therefore you mean Set G and H more for theory and Set F inclined for practical aspect? Dira: Yes, they are. Jidin: How do you compare between these two? Previously you mentioned Set G and H more fit for teaching and tutoring purposes and more toward theory, while Set F more for knowledge and make people understand and more to practical aspects. Dira: Set F was about taxation. The video shows practically through acting how the effect of high tax and low tax to actual people. While Set G and H, I cant see how the theory could be practiced. Jidin: So for this round, we comparing on practicality domain, whereby example shown by Set F is more practical compared with Set G and H. Am I right? Dira: You got that right. Practicality here means the example given in Set F is very practical and able to show me how it affects in reality. While Set G and H give example that not clearly practical to actual person. Jidin: Okay, now how do you rate Set F, G and H on rating 1 to 5?

Dira: Set G and H got 4 points, meanwhile Set F got 1. The rest of video, set A got 4, three for B, five for C, as the video was about equation and I couldnt see any practical examples from it. Set D got 1, Set E got 5. This video got one graph, and whole video was about the graph only without any practical examples. Jidin. Now we got 2nd construct, lets move to next comparison. How about set C, D, E? Dira: Okay, I think Set C and E got similarities between them and I would like to compare with Set D. Set D in cartoon animation, and more interesting compared with previous two. The other two less interesting because the content explaining about graphs and equations. Jidin: Could you please explain more about how do you define interesting ? Dira: Set C more interesting because it deliver knowledge in form of story, while the other two more toward tutoring, step-by-step from first to last. Jidin: Anything else to add up? Dira: No more. Jidin: So Set C is more interesting as the knowledge delivered in proper storytelling, while the other two more inclined to teaching and tutoring. The other two less interested to you because it does not use complete story as analogy, but still use examples and simple analogies in teaching. Dira: Yes it is. Jidin: So how do you rate these stories, using rating scale 1 to 5? Dira: 4 points for C, Set D got 4, Set E got 5. The rest, A got 3, B got 4, F got 1, and 3 points for both Set G and Set H. Jidin: Okay now we got 3rd construct. Do you have any suggestion for next combination? Dira: Hmm.. Jidin: How about comparing Set B, D and F? Could you find anything to be compared? Dira: Set B in form of real interview, Set D in form of animation, Set F in form of human acting. Jidin: How do you compare these three? Dira: D and F use less person voice, Im not sure.

Jidin: Is it compared about its content, way of delivery, or anything else? Dira: Most probably about way of delivery. Set B was about asking opinions from others, while D and F, the narrator themselves explained about the topic. Jidin: Okay, so why do you think this point is important? Mind to elaborate more? Dira: I dont know how to elaborate it further. Jidin: If you cant elaborate it further, we can hold it for a while, and move to next construct. Dira: Set D and F have music in the video, while B only has plain human voice to explain the content. Jidin: So how does having music does help you to stay watching the video? Dira: because having music in the music retain my attention and live up the situation for me to get the knowledge and understand it better. Jidin: but if we only compare having music or not, quite not feasible for us to rate the video later. Or you mean the video should have elements that live up the situation for you? Dira: How about we change the combination, set B and F have similarities but not with Set D. Set B and F use human as live action but D use animation. Jidin: Why do you see this is important to you? Dira: Because some people prefer live action, while others more to animation. Im preferred live action, as I could apply those points delivered. Jidin: You mean if knowledge video delivered using human actors to deliver the content, it will help you to understand the topic better and how it will be in real life? Dira: Yes, thats what Im trying to say. Jidin: From what I understood, you mean clarity is important for knowledge video to have? Dira: Indeed, because in some videos their animation tend to be illogical and unable to be practiced in real life. Jidin: Therefore, knowledge video using human acting will help to explain content better and how it will be look like in real life situation. Content delivery in this way helped user to see things in real life. How about the opposite site of the grid?

Dira: Probably it more suitable if we put it as cannot be seen clearly. Jidin: May I re-phrase it as content delivery not that clear to help user apply the situation in real life? Dira: Yes, you may. I would like to rate 1 for F, 2 for B, 4 for D. Wait, I changed D got 3 points. For A got 4, C got 5, eh not4. E got 5, for Set G, I gave it 4. And lastly set H I give it 4. Jidin: You changed rating for Set D when it comes to rate A. May I know the reason? Dira: because I think Set A was harder to get the points clearly compared to D. Jidin: Okay, now we already got 4th construct. Do you have any combination in mind to suggest for our next comparison? Dira: Hmmmm. Jidin: How about C, G, and H? Dira: C, G and H were almost similar. But Set C got lots of equation compared to the other two, and it have long duration. Jidin: Why with the duration and equation, may you explain it to me? Does they important to you? Dira: Long duration and lot of equation make me lost the attention and easily lose focus. But duration does not really important to me. Jidin: If it does not important to you, probably we can move to next combination set A, E and F? Which two of them were similar but different with the other one? Dira: Im not so sure how to say it. Jidin: Probably you could use some adjectives or synonyms or other similar phrases to what you could say? Dira: For Set E, compared to these three set of videos, it is quite hard to get the knowledge from it. The video have lots of talking and feels like teaching in the class. Im not sure. Jidin: Its okay, just say it out, and dont be afraid or unsure about it. Because I would like to understand the construct further in your own words. So you mean the video was like someone record teacher giving lecture in class, and he shows how to do calculation in it?

Dira: Yes, and compare it with other two videos, Set F in form of live action and explained in form of graphicsIm not sure how to explain it further. Jidin: Previously you mentioned, Set E was produced by directly recording the lecturer to record how he do the calculation. How about the other two? Dira: Set F and A was planned properly, and have smooth storyboard. While Set E, I felt it was recorded during class. Do we already have construct that related with storyboard? Jidin: We already have construct about organized; its all about having proper introduction, proper planned storyboard. Then we have practicality, attractiveness and clarity. Dira: How about I describe it about easy to understand perspective? Because I think Set A is easier to be understood. It does less talking and show examples through graphic. Jidin: How about Set F? Dira: Set F was about live action, and Set E about talking while showing the calculation. Jidin: Set A also do talking and show example as Set E, why you see this two as different? Dira: Because Set A was delivered using animation, it used cartoon to talk about topic. Jidin: Do you have any specific word to describe abo ut easy to understand domain? Because you said it easier to understood because of graphics, not calculation? Dira: Video background of set E was dark, and got colored pen animated to show the content. It draws graph, and describe about market situation along the graph. Jidin: So now we talked about way of delivering content, again. Is it related with the example or purely about way author explained it. Dira: Not sure whether Set E has given example in the videoI cant say anything more about this combination. Jidin: if that so, lets move to other combination? B, C, G? Dira: B, C, GI think Set C and G are similar, in term of animation. Its kinda like tutoring through graphic. Set B interview people to describe about topic. Jidin: Were there any qualities that you would like to compare between this three set of videos?

Dira: Probably quality of recording, because Set B was recorded on streets, it does include noise recording such as vehicles moving sound. It makes me harder to get what they trying to say. Tthe other two recorded nicely and does not have noise from external. Jidin: Okayso now you compare these videos in term of video recording quality. How do you define with good recording quality? Dira: Because its about having good sound and graphics. Set B were recorded using video cam, so it also capture noises that disturb my focus to get the content. Jidin: Okay from what I understood, when you said about good quality of video, its about having good sound and graphics. It means video should have proper interactive element to explain about the content. good quality of video recording here means video should have minimal noises recorded. Dira: Yes, it is about good recording quality. Its also have interactive elements that related to videos. Bad quality of recording has too much noise that interferes with my concentration. Jidin: Okay, now we already got our 5th constructs. How do you rate B, C and G? Dira: C 1, G 1, and B 4. The rest, starting from A 1, E 1, D and F got 2. H got 4. Jidin: Okay then, now we already got 7 combinations and out of 7 we got 5 constructs. You have any other combination to be compared? How about A, D and H? Dira: I cant think any constructs for A, D and H. Jidin: How about B, F, G? Dira: All three sets seems similar and no real differences to me. Jidin: Okay..how about D, G and H? Dira: I cant think anything that differs these three set of videos. Jidin: Okayis there any other constructs or qualities or characteris tics to describe a video is a knowledge embedded video? Dira: Hmmnope cant think any. Jidin: How about A, C, D? How do you find two were similar but different from the third? Dira: Set A and C looks similar to me. Set D is cartoon video..I cant describe any further.

Jidin: If that solets try A, B and H? Which two are similar but differs from the third? Dira: I think the issues were about sound quality. Jidin: We already talked about sound quality in previous constructs, do you have any other suggestion? Dira: Hmm..I cant produce any constructs anymore. Jidin: If thats solets call this interview off. You could see the grid, whether I got your words right. Dira: Everything is fine, and according to what Im trying to say. Jidin: Before we end this interview, which set is the best video to you? Dira: I think Set F is the best video, because it describes about government role and deliver it through acting. So I could see how high tax and low tax really affects people. Even the video does not have any actors talking, yet Im able to understand the effect of taxation. Its also interesting as the introduction was catchy with some music. Jidin: How about your opinion about the worst video? Dira: I think Set E performed the worst, because it in form of teaching. Therefore I got bored, but if you would watch it for understanding the topic, it is good enough. Voice of presenter is clear enough to be a good video. It also only shows theories, without any examples that practical to real world. Jidin: I think thats enough for our interview, thank you so much for willing to spend your time and effort for this interview.