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BUICK ENCORE
TABLE OF CONTENTS
Introducing the 2013 Buick Encore Key Messages Customer Insights Styling QuietTuning Technology
Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12
Safety Connectivity Standard and Optional Content Wheels and Colors Preliminary Specifications
For GM salesperson use only. Preliminary information displayed and subject to change. All fuel economy numbers are estimates.
2013
BUICK ENCORE
I NTRODUCING T H E 2 0 1 3 E N C O R E
A THOUGHTFUL TAKE ON LUXURY
Meet Encore. Buicks new luxury small crossover that delivers the brands signature style, interior acoustic refinement and collection of luxury amenities in a maneuverable, versatile and efficient package. It will attract younger, progressive-minded buyers who want an Enclave-like design and Buick luxury in a contemporary package. Thats because with room for five and up to 48.4 cu. ft. of storage space with the rear seat folded, Encore offers substantial cargo capacity along with the confident, higher driving position, all-wheel-drive capability and contemporary styling of a crossover. Additional features include 10 standard air bags and an ECOTEC 1.4L turbo four-cylinder/six-speed automatic powertrain, along with standard and available technologies, such as Buicks voice-activated IntelliLink, which uses Bluetooth or USB to connect the drivers smartphone to a high-resolution, full-color, 7-inch LCD display radio. And because its a Buick, QuietTuning is standard on the Encore, featuring the brands first use of Active Noise Cancellation technology. Whats more, Encore doesnt have a true competitor, as there are currently no other vehicles with this level of content and technology in the Luxury Small Crossover segment. (The closest competitors are the BMW X1 and Audi Q3, which arent yet available in the United States.) Encore arrives in showrooms in early 2013 just dont expect it to stay there for long.
Buick Encore is a great-looking, smart choice for those who want luxury crossover amenities in a more maneuverable and agile vehicle. It represents a luxury alternative for a new audience of Buick customers, and delivers features and flexibility not typically found in vehicles of its size today. Tony DiSalle, U.S. Vice President of Buick Marketing
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
K EY MESSAGE S
BUICK ENCORE IS THE FIRST LUXURY CROSSOVER OF ITS SIZE
Luxury has never been offered in such a convenient and efficient package and luxury has never been so portable and versatile. This makes the Buick Encore the perfect travel companion for consumers active, spontaneous lifestyles. Here are some key vehicle attributes you can discuss with them.
MANEUVERABILITY
Nimble/agile design for urban driving Smooth, confident ride and handling All Wheel Drive Front and Rear Park Assist Rearview camera
ADAPTABILITY
Generous, intuitive storage Customizable cargo space 5-passenger seating capacity 2nd row seats fold flat to maximize utility Front passenger seat folds flat to accommodate oversized cargo
TECHNOLOGY
IntelliLink personalized connectivity Active Noise Cancellation/QuietTuning Bose premium sound system Heated steering wheel Rainsense wipers Cabin-surrounding safety 10 standard air bags Lane Departure Warning and Forward Collision Alert
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
CU STO M E R INSIGH T S
Encores target prospects are luxury buyers who are open-minded, independent, creative, active and spontaneous. Their vehicle must resonate with them both on an emotional and rational basis and Encore does just that. Its a fresh idea for this consumer a human kind of luxury. Its luxury how they want it to be, not how others say it should be. Heres what else you should know about Encore buyers: Looking to shed excess, right-size their lives and possessions Looking for a personal-use vehicle for errands and commuting that does not have extra, unused space Looking for a smaller vehicle that is easier to maneuver, gets better gas mileage and reduces their cost of purchase May be graduating from a minivan or larger SUV for the young family to something more reasonably sized and personal Still want personal luxuries in their vehicle (maybe even more so at this point in their lives) Gravitate toward crossovers/SUVs due to seat height, cargo space, flexibility and AWD capability Predominantly female (around 60 percent) Customers will either have no children, or have 1-2 children who are teenagers or older. Most will not have children of stroller/car seat age
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
STYLI NG
Encore brings the design language of Buick to the Luxury Small Crossover segment, with styling that is self-confident and flowing, seamlessly blending aesthetic elegance with utility.
Full-color 7-inch LCD display radio Upscale Fabric w/Leatherette Accent or Leather-appointed seats Soft-touch IP and door uppers Fabric-wrapped A-pillars
Woodgrain trim Ice Blue ambient lighting Leather-wrapped steering wheel Chrome accents
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
QU I ETTUNING T E C H N OLOG Y
Encore is engineered for solitude, thanks to QuietTuning, the process of defining Buick quality, sound and vibration characteristics. With it, Buick engineers design and refine the vehicle following a three-point strategy of reducing sounds at their source, blocking sounds from entering the cabin and absorbing any remaining sounds. For the Encore, specific content was applied to achieve 40 sound benchmarks for refinement, including Buicks first application of Active Noise Cancellation. With it, ceiling-mounted microphones detect engine noise, the frequencies of which are processed by a computer that directs counteracting sound waves through the audio systems speakers. Additional standard QuietTuning features include:
REDUCE
Body and sub-frames structurally tuned for better isolation 1.4L ECOTEC Turbo engine Electric power steering Ultra-quiet generator Premium gen 2 GF6 6-speed transmission with neutral gear disengagement Hydraulic ride bushing Quiet-tuned 18" Continental tires Flat blade wipers Outside rearview mirrors designed for low wind noise and shake
BLOCK
Acoustic laminated windshield Premium thickness 5.0 mm side glass front and rear doors, 20% thicker than competition Triple door seals Heavy acoustic sound barrier on front of dash and floor Premium front-of-dash grommets and pass-through design block engine noise Foam baffle insulation at the openings of cavities Extensive sound deadener on dash and floor sheet metal
ABSORB
High-efficiency acoustically treated headliner with tuned gap Three-layer door system using premium acoustic absorption material Premium acoustic absorption material behind interior trim and instrument panel Premium hood blanket and dash absorber Acoustic absorptive engine cover Absorptive wheelhouse liners Active Noise Cancellation
REDUCE
BLOCK
ABSORB
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
RI DE A ND HANDL IN G
Encore is built on a global small-crossover platform and engineered with a one-tire philosophy. That means that everything is optimized around a single, 18-inch tire specification, designed for more precise suspension tuning, driving refinement, quietness and a feeling of control. The vehicles 100.6-inch wheelbase and wide stance 60.6-inch front and rear tracks contribute to a more confident-feeling driving experience, while a strong structure enables greater suspension precision and a quieter ride. A tuned engine, including two hydraulic engine mounts, is tailored to the engines inherent torque axis to disrupt the transmission of vibration and noise. This configuration also helps control the transfer of momentum, resulting in improved dynamic balance. A MacPherson strut front suspension is used with coil springs, a large stabilizer bar and side-load-compensated front strut modules. The rear suspension incorporates a compound crank (torsion beam) design, with a double-wall, tubular V-shape beam profile with gas-charged twin-tube shocks. It combines all the advantages of a conventional torsion beam axle, including minimal space requirements, with low weight and consistent camber control. Urethane spring isolators are used to reduce noise. The Encore also features a column-mounted, variable-effort electric power steering system. It contributes to a 36.7-foot turning diameter, while also saving fuel compared to an engine-driven power steering pump. Four-wheel disc brakes and StabiliTrak Electronic Stability Control System are standard.
FEATURE Variable effort electronic power steering Increased stabilizer bar size Urethane spring insulators in front and rear Unique strut and shock valving One-tire chassis Hydraulic bushings for control arms Hydraulic engine mounts
BENEFIT(S) Quiet, light effort for parking, and responsive at highway speeds Decreases vehicle roll during cornering Reduce noise into the driver and passenger compartments Tuned specifically for reducing noise and controlling ride Creates a vehicle that is optimized for road, handling and ride characteristics Provide good ride, damps suspension and absorbs road feedback to reduce bouncing Absorb engine vibration so the vehicle occupants do not feel it
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
SA F ETY
Encore has many technologies to help avoid crashes: Standard StabiliTrak Electronic Stability Control System Four-wheel disc brakes with ABS and Electronic Brake Force Distribution Cornering brake control and brake assist Available all-wheel-drive system that seamlessly shifts power to the rear wheels when required for better traction and handling Available Forward Collision Alert and Lane Departure Warning Available Front and Rear Park Assist Available Rear Vision Camera When it comes to occupant protection, the Encores body structure forms a protective cage around the passenger compartment. Sixty-three percent of the underbody structure is comprised of high-strength steel, while fifty-seven percent of the upper body uses high-strength or ultra-high-strength steel. That protection is complemented with 10 standard air bags, which include: Driver and front-passenger frontal air bags Driver and front-passenger knee air bags Front and rear thorax air bags (all outboard positions) Side curtain air bags for front and rear outboard passengers Encores suite of safety features is rounded out with exclusive OnStar technology, which includes the Advanced Crash Response System, emergency assistance and more.
Outboard rear side-impact (2) Head-curtain (2) Frontal (2) Front seat side-impact (2)
Knee (2)
Verano shown for reference. Encore has similar layout. Air bag inflation can cause severe injury or death to anyone too close to the air bag when it deploys. Be sure every occupant is properly restrained.
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
CONNECT IVIT Y
Functionality and infotainment connectivity to portable devices are musts for Encores more youthful prospects and this vehicle definitely delivers.
BUICK INTELLILINK
This in-car infotainment package features: Standard Buick IntelliLink: The 7" high-resolution LED color screen provides easy access to many functions such as phone, CD, satellite radio and FM radio Standard Voice Recognition: Allows voice control for AM, FM, SiriusXM, CD, USB, Bluetooth, Pandora and Stitcher Gracenote: Displays artist, album and genre information played through USB-linked devices, and displays cover art Pandora Internet Radio: Allows you to stream free, personally customized radio stations through your smartphone to Encores audio system while displaying artist information and cover art Stitcher SmartRadio: Personalizes your listening experience by allowing you to stitch together your favorite radio shows, news stations and podcasts (also smartphone-based) Full functionality requires compatible Bluetooth and smartphone. Some devices require USB connectivity. Data plan rates apply.
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2013
BUICK ENCORE
EN CO RE CONT EN T
STANDARD
1.4L Turbo engine and 6-speed transmission providing fuel economy of at least 30 mpg highway Chrome waterfall grille, chrome portholes, accents and surrounds, and projector beam headlamps Soft touch IP, fabric-wrapped A-pillars, chrome accents, woodgrain trim and ambient lighting QuietTuning 18" Aluminum wheels Painted lowers, similar to todays Buick Enclave, with silver skid plates StabiliTrak/ABS (includes Traction Control) 10 Air bags: frontal/curtain/thorax/knee 7" Color Connected Radio with IntelliLink/CD/ SiriusXM/USB Tilt and telescoping leather-wrapped steering wheel with redundant audio controls Remote Keyless Entry Power windows (express-down all windows, express-up for driver) Power, heated outside rearview mirrors Driver Information Center with compass Exterior temperature display 6-way power driver seat with power lumbar adjustment Split-folding second-row seat for flat load surface Front-passenger flat-folding seat Upscale fabric/leatherette seats
OPTIONAL
All-wheel drive Leather-appointed seats w/heat and driver memory Heated steering wheel Remote start Dual auto HVAC Rearview camera 120-volt outlet Premium Bose audio Navigation (w/IntelliLink) 18" Chrome wheels Sunroof Front and Rear Park Assist Forward Collision Alert Lane Departure Warning Rainsense wipers 6-way power passenger seat w/power lumbar adjustment
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
W HEEL S
Standard 18-inch Aluminum Wheel Optional 18-inch Chrome Plated Wheel
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
For GM salesperson use only. Preliminary information displayed and subject to change.
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2013
BUICK ENCORE
For GM salesperson use only. Preliminary information displayed and subject to change.
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