Raymond The Raymond Group was incorporated in 1925 and within a span of a few years, transformed from being

an Indian textile major to a global conglomerate. In our endeavour to keep nurturing quality and leadership, we always choose the path untaken - from being the first in 1959 to introduce a polywool blend in India to creating the world's finest suiting fabric the Super 250s made from the superfine 11.4 micron wool. Today, the Raymond group is vertically and horizontally integrated to provide customers total textile solutions. Few companies globally have such a diverse product range of nearly 20,000 varieties of worsted suiting to cater to customers across age groups, occasions and styles. We manufacture for the world the finest fabrics - from wool to wool-blended worsted suiting to specialty ring denims as well as high value shirting. After making a mark in textiles, Raymond forayed into garmenting through highly successful ventures like Silver Spark Apparel Ltd., EverBlue Apparel Ltd. (Jeanswear) and Celebrations Apparel Ltd. (Shirts). We also have some of the most highly respected fabric and apparel brands in our portfolio: Raymond, Raymond.Premium.Apparel, ParkAvenue, ColorPlus, Parx,Makers and Notting Hill. The Raymond Group also has an expansive retail presence established through the exclusive chain of 'The Raymond Shop' and stand-alone brand stores. We are today one of the largest players in fabrics, designer wear, denim, cosmetics & toiletries, engineering files & tools, prophylactics and air charter services in national and international markets. All our plants are ISO certified, leveraging on cutting-edge technology that adheres to the highest quality parameters while also being environment friendly. Segment- Premium business and fashion clothing. This brand segments itself as a premium business house which deals with the fashion suiting as the top end maker for the masses. it differentiates as a brand with high quality and the narrow segment of premium styling . Target- Urban upper-middle and higher class males. This brand targets itself to the males of urban society and background. The it targets the higher class and the upper middle class of the society. Positioning- The complete man who was touted as the new age guy with a sensitive side to him was invented in 1990s and has been on air for almost a decade and half. Motivation- Raymond brand motivate to consumer as per the style and the complete man continues to be a perfect dress for a business class person. This makes them confident.

Learning- This brand has a very good range of product for a working men and women. It`s a pleasant brand for the business class person and the very important thing is that without Raymond every person is not complete.

Sony Sony Corporation is a Japanese multinational conglomerate corporation which is commonly referred as Sony. Its headquarters is in Minato, Tokyo, Japan. Among the worlds largest media conglomerate, it is fifth (FY2010). Sony Corporation is divided in some sectors. They are Sony Corporation, Sony Computer Entertainment, Sony Pictures Entertainment, Sony Financial Holdings and others. Sony offers some high quality laptops named as VAIO. Sony unveiled its new range of Vaio laptops today at Mumbai. Present at the event was its brand ambassador Kareena Kapoor along with Masaru Tamagawa, managing director, Sony India. The event was part of Sony India's third annual marketing campaign. This year Sony's strategy is to sell 5 lakh units of its Vaio laptop series, keeping that in mind the new ad campaign for Vaio says 'More Colour More Style'. Sony Vaio laptops have been doing pretty well in terms of acquiring market share over the year. According to the latest IDC report 2010 it has become the fastest growing laptop brand in India, with a 100% rise in sales for the year 2010. With its aggressive marketing plan Sony intends to spend Rs. 50 Crore to promote the 'More Colour More Style' campaign. Also an increase in physical Vaio outlets is on the cards. Sony plans to expand to 1500 distribution outlets and 50 Vaio flagship stores by FY 11. Sony has re-entered the market with 62 variants of the Vaio series available in a choice of 16 colours and textures. The Sony Vaio line up is broken into four major parts. Vaio S is a business series laptop and is available from Rs. 47, 990 to Rs. 1, 29, 000. Next in line is the Vaio C series which basically speaks to the Kareenas of the world as they are meant for the fashion conscious junta. High on design and colour the C series is made out of light emitting material. It's available from Rs. 54, 990 to Rs. 69, 990. Vaio E series is aimed at students and young professionals. It gives a lot of options to mix and match the processors and colours and starts at a price of Rs. 27, 990. The fourth and the last series Y is aimed at people who are new with computers and can't differentiate between a RAM and a graphics card. This is also the most budget friendly laptop in the entire Vaio series starting at a mere Rs. 24, 990. Sony aspires to occupy the first spot in the consumer laptop category as twenty percent of Sony India's revenue comes from its Vaio series of laptops. In the

past three years with each of its annual campaign Sony Vaio has increased its foothold in the market it'll be interesting to see how much do they gain up on Dell which is the current market leader, ahead of HP and Acer. SegmentLifestyle- Road warrior, Gamer, Media-enthusiast, Student
Age- 15-65 age groups through different products Benefit sought- Lightweight, flexibility Social class- Upper, Upper Middle, Universal Vals system- Achievers, Experiences, Innovators TargetToday Sony is leading consumer electronics brand of India. The market size of laptops in the country is expected to expand by over 45 per cent to 25 lakh units in the current fiscal.Tadato Kimura, General Manager, Marketing, Sony India, said that The consumer notebook market in India stood 17 lakh units in 2010-2011 and it is expected to increase to 25 lakh units in the current fiscal. However, the market size of notebook does not include institutional sales. Sony plans to double its sales of notebooks from 2.5 lakh in last fiscal to 5 lakh notebooks, fuelled by growing acceptance of its Vaio range of laptops. Sony have an exciting product line-up of 62 models, a robust distribution network of 1,500 outlets and heavy marketing investment of Rs 50 crore to reach our business target of 5 lakh units in 2011-12. Motivation- It`s a sparkers trendy, which is feels us a new experience of gadgets in this era. It is fun loving and gaming experience product. Learning- it is very good and most expencive brand.

Toyota Fortuner
Toyota fortuner is the new generation of Fortuner launched in 2012. The rugged SUV competes with Toyota Fortuner, Hyundai Sante Fe, Ford Endeavour and other humongous SUVs in India, although, Toyota unlike Toyota is not that active in luring customers through the means of pricing, marketing and dealerships across the country. Toyota has tagged this SUV a notch too higher and this would definitely not wash with Indian customers. 2012 Toyota fortuneris pitched for South East Asian, South American, Latin American, South African and Russian markets.

Toyota India which works in collaboration with Hindustan Motors launched Fortuner in India back in 2002. Over the year, Fortuner has proved its worth by winning the worlds toughest driving contest: the Dakar Rally. The new Fortuner Sport has undergone a sea change from the previous Fortuner. The new Fortuner is basically built on Triton pick-up truck platform. Its competitor Toyota Fortuner is based on Hilux pickup platform. The SUV Fortuner SFX assembles in India (Chennai) through completely knocked down units from Thailand. However, the Fortuner Sport is brought as CBU. The pick-up truck derived body on ladder frame, high ground clearance, high riding double wishbone with coil springs and a stabilizer bar suspension set-up at front and three-link set-up with coil springs and stabilizer bar suspension at rear and the gap between the rear wheel arches and the tyres give it a raw SUV look. Fortuner Sport has Toyota 's old family grille flanked by a set of attractive clear-lens headlamps with projector beams with self-levelling. The SUV looks supreme with its tight haunches and distinctive wheel arches enclosing 17 inch wheels. Rear of Fortuner Sport is dominated by Alfa Romeo-esque tail lamps. Chrome door handles complement the lushness of Fortuner Sport. Even the new front chrome grille with slashed bars or either side of the Toyota logo looks amazing. Round fog lamps look like two eyes and skid plate looks like the smiley face. Ground clearance of 215 mm is more than desired and gives a macho look to the SUV. Side silver step helps in easy ingress and exit from of high held Fortuner Sport. SegmentToyota fortuner Sports comes under the premium SUV segment . It is 4*4 premium rally and off roader vehicle. Gender Its mainly for the males because its a muscular vehicle which is mostly preferred by the male consumers. Age group It is mainly for the age group of 21-45 .since, it is a vehicle with superb power and muscular body. Income group It is premium sports vehicle so, it is for the high income group. Marital status It is for both married and unmarried .one who loves off-road vehicles and adventurous driving. Occupation Mainly for the sports lovers or one who is indulge in sports activities and for politicians. Psychographic segmentation It is for the adventurous people and having optimistic attitude. Behaviouralistic segmentation for those who are loyal towards the powerful offroad vehicle and 4*4 lovers. Geographic segmentation since it is 4*4 SUV vehicle so, it is mainly for terrain and dusty roads and desert and mountain areas.

Target Target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in

random directions instead of aiming just one dead center of the mark--expensive and dangerous Fortuner sports mainly target customers or market involves :Male having age group from 21 to 45 years Mainly for the people with the political , real estate and adventurous sports background. It mainly target the consumers living in rural areas having high income . It comprises of customers mostly from joint family since it is 7 seater.

Need , satisfaction and motivation involved It is something that is necessary for the humans to live a healthy life. Need for a premium SUV vehicle comes under the self-esteem needs . It is a need of those people who are crazy for Premium 4*4 SUV cars. Rising of need leads to the motivation to get that thing which we need .and motivation involves differen types of motives in it. It involves secondary motives to buy and to go for the Fortuner sports. Secondary motives are psychological motives and these are the causes of development of personality. Than it involves social motives because social motives are those which gives one a feeling of pleasure and satisfaction. After going for this car one will feel satisfaction and pleasure. After the social motives psychological motives come in mind. They helps in maintaining the interest towards the something towards which the consumer is interested .like here one wants to buy SUV than its interest will remain in his /her mind until the buying process over. This motive leads to the decision taking process when customer needs final decision to go for a particular product. It helps in eliminating the risk and threats involved at the the time of final decision is taking place .for example , some other options of SUVs will also come in mind when we go for a particular car. In the last need of achiement comes when we acquire or fulfill that particular objective .so, after buying a car this will arise in customers mind that he/she finally had a car foe which they are planning. Learning process Aswe have seen, many factors influence a consumers behavior. Depending on a consumers experience and knowledge, some consumers may be able to make quick purchase decisions and other consumers may need to get information and be more involved in the decision process before making a purchase. Learning process involves getting all the basic knowledge required for to buy that product. To buy this car one will go for different consultants who

gave information regarding the vehicle and go for magazines and news channels by which we get better information regarding the vehicle. Comparison of features and pricing strategies of the different manufacturers of the same segment cars. And in last final decision regarding the buying of a car will take place. Bajaj Pulsar (Automobile) The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of Indias most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

Segment- Young boys looking for fast sporty bikes for Indian roads looking into the Indian conditions , pulsar maintains itself as a very tough bike which can be used extensively and durably on Indian roads . and more to it also has sporty features. Target- Young boys in the age 18-30, middle class . the target customer base of the pulsar has always been the age group of 20-35. the 150cc model costs about 60,000 inr and is the cheapest of all pulsar models. so its target base is also the college going kids and young office going people mostly. in the case of the college public, the initiator & user becomes the college going kid. but the final buyer & decider in most of the cases are the parents of the college going kids. since pulsar is a brand which gets very good publicity by word of mouth, the influencer in this case is the kids friends, social circle, magazines, girlfriends etc. Motivation- In terms of buying roles, the peer group of the biker etc. may play the role of motivator . Other than that the end user himself plays most of the roles. Various sources of secondary data establish these facts as mentioned. Also our survey points to similar facts. Out of 53 participants a majority of 38 respondents either owned a pulsar or indicated that they prefer owning one in future. 13 of them had consulted reviews on websites before going for Pulsar. Also an amazing 16 out of the 19 pulsar owners were very satisfied with the product and said they would/do recommend the product to their friends. Learning- pulsar is a very famous bike . and now the new customers look upon the existing customers and learn that the brand is a very famous one . its a sporty bike so the youth male get attracted to the concept and looking upon the Indian conditions it is a very suitable bike and this all goes into the learning process about the bike. Various rallies and exhibitions are held by pulsar to promote its features and styling . as in all its a perfect bike for Indian conditions and thus attracts the youth to it and makes them learn about the product . Tissot(lifestyle) The story of Tissot is the story of a revolution. In 1983, the unexpected appearance of an affordable, Swiss made, plastic watch turned the watch world upside down. Suddenly, a

watch was much more than a way to measure time. It was a new language, a way to speak from the heart without words. A Tissot watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. Today, the revolution continues: Tissot talks, and everyone understands. It wasnt always that way. In the late 1970s, a Swiss watch was a work of careful craftsmanship, a uniquely valuable timepiece handed down from one generation to the next, to be cherished for a lifetime. Fitted with a complicated, handcrafted mechanical movement, it was the expression of a culture in which changes took place, if they took place at all, only after slow deliberation, and at the speed of glaciers racing down the Alpine valleys. New models were introduced, but changes in how watches were made were few and far between. And then? Then came the crisisnot entirely unexpected, but serenely ignored for much too long. Overnight, it seemed, the market was flooded with watches from Asia equipped with quartz movements. They kept good timemost were at least as accurate as even the best mechanical watchesand they were cheap. You didnt have to save for months or years to afford one. Worst of all, people were buying them! Even the Swiss were buying cheap watches, in the thousands!

It didnt take genius to see what was happening. In a few short years, the value of Swiss watch exports had been cut in half. The Swiss share of the market dropped from over 50 to 15 per cent, and competition from Asia slashed the number of watch making jobs in Switzerland from 90,000 to fewer than 25,000: Swiss watchmakers were an endangered species.

Enter Nicolas G. Hayek, whose radical proposals and revolutionary ideas were to lead the industry from its near-death experience to unprecedented health today. Chief among Nicolas G. Hayeks big ideas was that of a second watch not an expensive piece of well-crafted jewellery, but a new, fascinating way to say who you are and how you feel: elegant, emotional, provocative, seductive And because it didnt cost a fortune, a second watch was soon followed by a third, a fourth... and the rest is history. In 2006, Tissot celebrated the production of the 333 millionth Tissot watch, and today Tissot is one of the biggest brand names in the world, known everywhere as a maker of colourful, exciting watches in tune with thelatesttrends.,Along the way to brand-name stardom, Tissot has established an enviable reputation as an all-around innovator, applying its creative smarts to everything from research and technology to product design and manufacture, marketing, communication and retail distribution.

Segment-High quality watches . Tissot is a very premium brand and it segments itself in a very high quality watches and deals with the high quality and premium watches . Target- Upper-middle class youth . as it is a premium brand it targets the earning youth and makes a image of high class products and thus Motivation- consumer purchase-decision process, there are five factors that may affect consumer intentions to shop on-line and off-line: channel-risk perceptions, pricesearch intentions, search effort, evaluation effort, and delivery time. Using consumers off-line perceptions on these factors as points of reference, the differences between these factors for on-line and off-line channels are incorporated into a model designed to explain the channel-switching tendency. It is well established in the literature on marketing and consumer behavior that the consumer purchase-decision process consists of five stages: problem recognition, information search, evaluation of product options, purchase decision, and post-purchase support .The purchase process starts when a consumer recognizes a problem or a need. Since the desire to buy a product/ service is largely subconscious (e.g., thirst, hunger, admiration of a neighbours new car) and the utility from consuming the product/service is the same whether the consumer obtains the product/service from a physical store or an on-line store, this factor should play a very minor role, if any, in driving the consumer to purchase on-line. Learning- being a premium brand, tissot has many billboards and posters at very luxurious places and thus derives the customer to go for the brand as premium item. Customer learns about the product for being the classy, trendy, high profile and social brand . so by this the the consumer learns about the brand .

Tissot is a very social brand that is , it accumulates its self to the social youth and carries on its tradition for providing very innovate and trendy watches . so by being part of the social circle the consumer learns about the brand .