Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Project
On
Sciences DeportmentManagement :
Subject MBA
BRANDING
Semester:
IV
B Date:
12 /
/ 06 / 2011
Submitted
Name: SIR SHAKEEL
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Mission
"Facebook's mission is to give people the power to share and make the world more open and connected."
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EPIC filed a claim against Facebook with the FTC, while Zuckerberg tried to defend Facebooks policy change. To do damage control they switched back to their old policies, though they are in the middle of rewriting them again. They will allow users to vote on the new terms, before they are adopted officially. It has been rumored that a film about Facebook being made, though the Facebook spokesperson has said that they have not agreed to cooperate with anyone about making a film. A 1.6% stake in Facebook had been sold to Microsoft Corp. for $240 million in October 24th 2007. Facebooks history is a mixture of trouble and success from very early on. They have seen more than their share of legal issues and likely will as long as they exist. Currently it is the number one social network with MySpace and Twitter both behind it. They have over 175 million active users worldwide currently and is growing every day. Though they may have had their share of issues, they still maintain a well kept site that hasnt gotten lost through the Web 2.0 shuffle.
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limitations to (for example, visible to my members only) and upload photos within them. The album is then put into your profile, and other users can see and comment on them. You can also "tag" your photos with the names of people you mention and share the photos via a Web link or by email. What's more, you can order prints online!
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event, add pictures, and invite your contacts to join. In addition to groups, you can post details of events in your profile so people can RSVP. You also have the option to leave the event open to people in your network or open for everyone.
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On Facebook, you are in control of what information is out there about your organisation and who can see it. You can retain some privacy by blocking certain people from viewing your profile or by creating a limited profile to hide information you might not want to share with your contacts.
10. Help
Facebook has a comprehensive and easy to follow help section which should answer all your questions. This can be found as http://www.facebook.com/help.php. These points are meant to be a starting point for you to get your group on Facebook and into the social networking world. I hope that you find this useful and that your group is successful in its use of Facebook.
How to create an individual profile Follow the steps below to create a profile. 1. Go to the facebook homepage www.facebook.com
2. Fill in your details in the Sign Up section and click the green Sign Up button.
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3. Complete the details required for the security check and click the green Sign Up button.
4. You will then be presented with a series of screens that walk you through adding friends, information and a photograph to your profile. For each step you can either choose to follow the onscreen instructions or skip the step if you dont wish to do it. For step 1 Add Friends you will be presented with one of the following two screens.
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On the Add friends Step, people will be suggested to you if you know them you can click the blue Add friend button or you can select the ignore link next to the blue button. It will then continue to suggest people you may know, once you are finished adding people click the blue Continue button in the bottom right corner.
Enter your email address in the first box and then the password you normally use to access your email account in the second and then click the blue Find friends button. Facebook will then look for people already registered who have an email address that exactly matches any email address you have in your email account address book. You can then choose to add them as friends if you wish. 5. You now move on to the Profile Information screen, here you add details of your secondary school, University and Employer. Alternatively you can skip this step if you dont wish to provide this information or you want to complete it later. Once you have entered the details click the blue Save & continue button on the bottom right.
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6. The following page enables you to add a photo to your profile. You have two choices either upload a photo that is already saved on your computer or take a photo with your webcam.
If you click the Upload a photo link the following box appears.
Click browse and navigate to the directory where the photo you wish to upload is saved. Select the photo by double clicking or highlighting and choosing open. The photo will then automatically upload to your profile. 7. Once these steps have been completed you will see the following screen
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At this point you should also check your email account for the email from facebook titled Just one more step to get started on Facebook. Open this email and click the link to complete the sign up process. 8. You have now created your profile and it can be viewed by clicking your name on the left hand side next to your photo. You can then spend some time refining the information displayed on your profile the facebook help function is also very useful and can be accessed by clicking the link at the bottom right of each page.
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It's a good idea to change your profile settings to prevent people you haven't confirmed as friends from accessing your profile. The link to privacy settings is at the top right and bottom right of the page.
Be careful when providing personal details, even when you're giving them to your friends.
Don't upload any pictures that you'll regret later. Anyone can save them and share them with people you dislike or do not know.
The Right Configuration: Make sure you select a title, category and description that is relevant to your brand because this will entice people to join your group. I also suggest that you be as transparent as possible and offer information such as contact information, website, phone number and location. computer generated content. This allows group members to associate the group to an actual person rather than any old
To offer a real community appeal, enable the ability for anyone to post discussions, wall posts, pictures and videos. Initially you should make the group public which allows anyone to join and invite people to the group; remember you do have the ability to remove members if needed.
Leverage existing Facebook Friends: It's important to attract a strong base of members to your Facebook group, so invite existing friends that may find your group valuable and who could become evangelists for your group. This is where the viral part comes into play: your friends' friends will notice that they joined a new group which will spark interest from them to check it out as well.
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Use your email contacts: Don't forget about your friends outside of Facebook because Facebook Groups provides the ability to import and send group invitations to your contacts from Outlook, Yahoo, Gmail and Hotmail.
Press Releases/Blog Posts are other methods which you can use to invite new members to your Facebook Group. Personally, I created a call to action and placed it above the fold which reminds my readers to join my group.
Keep the Content Fresh: Update your group's recent news, photos, videos, events and links regularly so that members have a reason to return. Another simple tactic is deploying a welcome message which greets new members and enforces the 'human factor' of the group.
Create relationships with new members: If you have a group which is open to the general public then you will notice people who are not your 'friends' join your group. These are the types of people are there to get a feel for the quality of the group therefore make it a habit to personally address them.
The number of members you have in your group. New members who join per day/week/month. Ratio of new members to people who left the group. Ratio of members who are your Facebook friends vs. not. Engagement: Activity on Wall Posts and Discussion Boards. Members who also accepted invitations to join your events. Links posted in your group back to your blog/website should have parameters appended to them so that they can be segmented in your analytics separately.
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Type some key words for your group idea in the " search" box in the left hand column. You'll want to see whether or not you've actually had an original idea before you create your group.
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From the "news feed" screen, click "groups". Create a group - click "create a group" at the top of that page. Give your group a name.
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Design your group: Choose a network. Will your group be accessible only to those in your region? If so, choose the region from the drop down list of networks to which you belong. Will your group be accessible to everyone on Facebook? If so, choose "global".
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Describe your group in the "description" area. Be specific, as keyword searches will match anything you have written in this text box.
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Choose a category and sub-category. Once again, be specific, as those who are browsing will find your group only if it is in the correct category.
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Fill out the contact information such as a street address, country and website.
10. Choose your privacy settings. 11. Click "create group". 12. Click "browse" to upload a group image. doing this. 13. Click "upload picture" or "skip this step" if you prefer to add a photo later. 14. Invite your friends by selecting them from your current friend list or typing their name into the box that is provided. Keep copyright rules in mind when
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Groups that maliciously target individuals or groups of people are prohibited on Facebook.
Avoid putting personal information such as your own address on a group's webpage unless you are prepared to have company!
Tip: On your left sidebar, all your friend lists may not show up by default. Click More to see all of them, and drag and drop those you want above the separator.
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If you choose Customize in the drop down, you can be more specific. This is where the Friend Lists you created before become really useful.
Also go to the Contact Information tab and choose how you want your contact information to be shared on the Internet.
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Note that your profile pictures go into a special album that is always visible to ALL your friends.
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Go to Privacy > News Feed and Wall and choose whether you want your boss or ex-girlfriend to know that youre in a relationship.
Here you can control whether your friends can post to your Wall, and who can see the posts made by your friends.
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The Facebook ads shown to your friends are about social actions like becoming a fan of something. You can turn this off at the bottom of the page.
This is the most commonly misunderstood aspect of Facebook privacy. These settings control what applications installed by your friends can see about you, even if you dont install the application yourself. Why is this important? Because these settings will not change anything about what you are sharing with the applications you install yourself. For that, go to the next step.
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to Authorized. Here you can see all the applications you have authorized to get access to ALL your profile information. Remove the ones you no longer need.
Also check the list of applications Allowed to Post and Granted Additional Permissions to remove unwanted ones.
Advantages of Facebook?????
Nowadays, Facebook plays an important role in our daily life. Facebook is the most popular social network in the world. Nobody can deny the power and advantages of Facebook. So, lets see what the advantages of Facebook are! 1.The most popular social network According to many survey, ten people have six people who have at least one Facebooks account. Facebook has about 700 million members. OF course, if you are a member of Facebook, you can make friends with other people. It is amazing, is not it? Let Facebooks safety pass unnoticed, a lot of people find their true friends on Facebook. They can share feeling, sorrow, happiness with the others. This is enough for a social network. 2. The largest entertainment channel I am not sure how many videos, funny stories, games or pictures are shared on Facebook each day. If you are stressful and tired, lets log in your Facebook and relax, many interesting information are waiting for you here. Moreover, you can take some photos and upload them on Facebook so that many people can see them and share their feelings with you. For the talented people, you can cover some famous songs, and no one knows you can be famous all over the worlds one day.
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3. The fastest update information Many scenic beauties about humans, natures, animals, and so on are uploaded on Facebook. A star accident, a new technology or even a presidents interview can be found on Facebook with only a click. When you are in trouble with an old event or a difficult question, you can find your answers on Facebook. If you know about Facebook, so you should know little Facebook- Twitter, it is a place where you can know your idols information immediately. 4. The most convenient job opportunities Have you graduated? Are you finding a good job with high salary? OK, lets search the job opportunities on Facebook, now many famous companies are finding their workers on Facebook because nowadays computing is one of the compulsory qualifications.
Disadvantages?
Its possible for the information you post to be seen by just about anyone! Be smart and safe when posting your profile. - Do not post personal information such as your address, birth date, class schedules, study schedules, or phone numbers. In the wrong hands, your personal information may be used for: o Identity theft o Burglary o Unwanted phone calls from marketing agencies Unwanted in-person contact, such as stalkers, or sexual
predators
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References :
http://www.google.com.pk http://www.facebook.com
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