Dear students, In course of our discussion during the last few weeks, you could gain a little familiarity

with the process and techniques of Business Environment analysis. Our discussions on the syllabus-topics will continue. But, I believe, the time has now come when you should also proceed toward application of your knowledge. You had earlier chosen your respective companies. All groups should start working now towards preparation of PEST Reports for their respective companies. That will be your Home Assignment in the current semester. All groups must positively submit their PEST Reports on or before 30th March. A full day session (from 10.00 AM to 5.00 PM) will be arranged preferably on 2nd April, 2011 (Saturday) where all groups will make Power-point presentations of their respective PEST reports. Remember, PEST Report preparation is a job of purely technical nature. You proceed in the following manner: 1. Each group should sit separately (in anyones home or hostel room) on this Saturday, discuss thoroughly and chalk out your game plan. Group leader/coordinator will decide where to sit and when. 2. Make an assessment of your total workload and divide the load amongst yourselves. To the extent possible, load should be divided equally among group-members and no one should feel overloaded. 3. Next, go for collection of data. Most of the information will be available in internet. Collect the data from reliable websites like the companys own website, govt websites, newspaper websites etc. On this, you may seek some help/advice from your seniors. In all cases, you must get hold of the companys Annual Report (including Balance Sheet) for the last 5 years. 4. Collection of data might not be that much difficult. But what is really challenging is interpretation of the data. You will have to go for vigorous brain-storming while analyzing the data. 5. Group members must work closely maintaining perfect coordination. If at the time of presentation, I find that coordination among members was lacking or was less than optimal; this will be taken as a serious lapse and will earn negative marks. 6. If any group member is not serious or is creating problem for others that should be brought to my notice by the respective Group-coordinator immediately. Our mission is to create Resources, not liabilities. While preparing the PEST Report for your respective companies, you are to strictly follow the format that I am prescribing in the next page. My warm wishes to all of you. AM

Sl.No.

Section Title

Section Contents

Corporate Profile

II

Historical Profile

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 1. 2. 3. 4. 5. 1. 2. 3.

III

Growth Profile

Company Name Head Quarter Address Product line Factories located in: Chairman of the Board of Directors CEO/Managing Director Total Employee Strength st Paid up capital as on 31 March, 2010 st Total Number of shareholders as on 31 march, 2010. Turnover/Sales during 2009-10 Current market share in India in major product categories Division between Domestic Sales and Export sales. Who are its major competitors in Indian market? Has the company any foreign Branch/subsidiary? If so, in which countries does the company operate other than in India? Whether registered with BSE/NSE? Market capitalization When did the company come into existence? Who were the founders/promoters? What were the original product lines? Where it was established? What were the major events in course of the companys growth? The turnover/sales data for the last 5 years; the Trend Line & the Exponential Growth Rate Net profits for the last 5 years; the Trend Line & the Expon. Growth Rate Profit to Net Worth (last 3 years)

March 1012.84
4. 5. 1. 2. 3.

March099.38 9.68

IV

Strategic Profile

1. 2. 3. 4. 5. 6. 7.

PESTEL Analysis

Capital Turnover ratio (last 3 years) Earnings per share (last 3 years) Geographical Expansion plan Product expansion/diversification plan The major strategic issue at the moment : Mahindra group is partnering with US telecom equipment maker Cisco Systems to provide a range of services including cloud computing, March 8, 2011 Auto major Mahindra & Mahindra said it has completed the acquisition of a majority stake in South Korea's SsangYong Motor Company (SMC). March 15 Identification of the crucial PESTEL variables vis--vis the identified strategic issues. The status of the crucial POLITICAL variables The status of the crucial ECONOMIC variables The status of the crucial SOCIO-CULTURAL variables The status of the crucial TECHNOLOGICAL variables, The status of the crucial ENVIRONMENTAL variables, IF ANY The status of the crucial LEGAL variables, IF ANY

VI

PEST Sum-up & Recommendations

1. 2. 3.

The Opportunities Profile The Threats profile Recommendations/Suggestions to Company-management.