Chapterisation of the Study:

The report of the study consists of these chapters. They are as follows:

1. About the study: It deals with the following:

a)Introduction b)Objectives of the study c)Research methodology d)Sources of data e)Limitations of the study

2. Company Profile:It deals with the following

a)About the company & Management profile. b)Board of Directors. c)Key Policies. d)Milestones & Presence.

3.Theoretical Aspects:Effectiveness of Promotional Mix by Anika Bajaj.

a)Advertising. b)Sales Promotion. c)Personal selling. d)Publicity. e)Direct Marketing.

4.Analysis of Effectiveness of Promotional Mix:

This chapter deals with the data collection, analysis and interpretations of sample respondents selected from different areas of Warangal District.

5.Conclusions and Suggestions. 6.Bibliography. 7.Appendix.

CHAPTER I
INTRODUCTION
The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Therefore a marketing manager or who is in the field of marketing they should have to focus on the Marketing Mix we have 4Ps they are as follows: Product Price Place and

Promotion
All these factors are most important tools and techniques in the marketing management but if we consider the wide area which makes profit and achieve organizational objectives and goals by making sales i.e., promotion of the product or service. Effectiveness of Promotion Mix:The promotion mix is the utmost important factor for the marketing challenges. The main promotional mix and its importance and need can be derived in the following ways they are as follows:-

Advertising Sales promotion Personal selling and salesmanship Publicity and Other promotional activities

Marketing communications or promotion helps marketers communicate information to potential customers about the products existence, value and the benefits that can be accrued from it. It comprises one of the four elements of the marketing mix. Designing an effective marketing communication mix helps marketers to attract, persuade, urge and remind customers of the companys brands. Compared with the communication options available to marketers in the past, there are now a larger number and greater diversity of communication options available. Thus, the design, implementation and evaluation of communication programs in the current business scenario pose a significant challenge to marketers. The marketer has to integrate these various communication options to derive the maximum benefit for the company. Designing and integration of these communication options can be compared to how a composer combines various musical instruments in an orchestra. Even though the use of a single instrument may suffice, the use of a combination of instruments improves the quality of the rendition. Thus, by integrating the various communication options, a marketer develops an integrated marketing communication program.

COMMUNICATION AND PROMOTION PROCESS:

In the marketing communication process, a sender sends the encoded message through a medium for a receiver to receive and decode. Normally, the marketing communication process has some form of feedback. We all know that advertising is a form of marketing communication. In advertising, the source of the communication process is the company or its representative, which is an advertising agency. The medium through which this message is communicated can be a newspaper or the television and so on. The receiver is the reader of that newspaper or the person watching the television. Feedback from these receivers will be in the form of their response to the products. Coming to the marketing communication process, the words promotion and advertising, both of which are extensively used in the marketing communication mix, have originated from Latin. In Latin 'pro' means forward and 'movere' means to push. Thus, promotion means to push forward. Similarly, advertising means 'to turn towards.' So, these two terms stand for pushing forward the product and turning towards the customers. But it is important to note that the marketing communication mix has evolved over the years. It encompasses various other elements besides advertising and promotion, like public relations, personal selling, direct marketing, etc

Objectives of the study:

The main objectives of this study are as follows: To examine the traditional and modern promotional activities and its effectiveness. To study the availability resources to adopt promotional strategies. To offer suggestions which are helpful to face the challenges and to make effectiveness of promotional mix to the organization. To get some practical knowledge in depth where theories and definitions reading books are not enough to predict the market. To find out whether respondent of its services. To get the knowledge about the market environment.

Research methodology:
This survey is conducted to study and test promotional mix by which effective tool makes a sale. For this purpose I have selected 50 respondents from Bangalore district. To collect primary data from respondents we designed a schedule. The schedule contains questions which are as follows: a) Personal identification b) Social background. c) About the study. The collected information is edited, classified tabulated the data is analyzed & interpreted. Finally conclusions are drawn and suggestions are being offered.

Sample of the study:

Fifty respondents selected who are existing customers of KARTHIK AUTO WORKS show room to measure the effectiveness of promotion mix.

Sources of data:
The following are the main sources of data collection.

Primary data
It is collected through Personal discussions schedules served with the experts.

Secondary data
The data is collected through literature published in various articles relating to Effectiveness of promotional mix by Bajaj motors. The information also gathered from various media print and electronic, news papers, magazines, Pamphlets & Catalogues Television channels and Internet.

Limitations of the study:

The following are the limitations of the study As the sample is only fifty, the study and findings cannot be considered as exhaustive. The sample is insignificant to total population and thus the findings cannot be generalized. In certain cases the data is collected through observation. Such data may not be accurate and therefore the findings of the study can be called as near to accuracy only. This study is biased upon only existing customers because we cannot take others who dont know about the company and product concept to say about his satisfaction and by which promotional tool did they inspired to buy the product.