9. OVERVIEWThe company was incorporated in 1995 by TomMonaghan.Second largest pizza chain in the united states.

About 9,700 corporate and franchised stores in70 countries and all 50 U.S states.Dominos pizza outlet in India opened in Jan ,1996in new Delhi.Close to 207 outlets at present spread across 45cities of India.70% of its revenue comes from home delivery service and around 30% is over-the-counter sales.Revenue in 2008 is $ 1.425 billion USD. 10. PRODUCTS Pizzas Pastas Choc Lava CakeBeverages (tie-up with coca cola) Cheese Dips Breadsticks Chicken wings 11. OPERATIONSIndian operations are ranked number one for the past threeyears.Delivers an average of 1 million pizzas per day.Over the last 2 years they opened 15 stores in 15 new cities.The company operates in the segment:-1.)Domestic stores2.)Domestic supply chain3.)International1.)Domestic storesUses its company owned- stores as a testing ground for newproducts and technologies which may then be passed ontofranchisees.Generates income from company owned stores in the form ofstore profits. 12. Continue2.)Domestic supply chainVertically integrated supply systemAutomatic delivery of raw materials cuts out a lot of the"back of store activities.Helps in keeping down food costs 13. DISTRIBUTION @ DOMINOS Pizza dough processed from the wheat is then sent to the retail outlets again refrigerated Trucks. LOGISTICSLogistic requirement for sending frozen foods ,at a temperatureof -18 degree Celsius and of refrigerated trucks in which foods issent at a temperature range of between 1 to 4 Degree Celsius. 14. RETAIL OUTLETS1.Regular stores2.Super stores: High traffic, more counters3.Express stores: Those where people wereexpected to walk in and order than ask for home delivery 15. REGION WISE DISTRIBUTION NORTHEAST CENTRE WEST SOUTH 16. DISTRIBUTION @ DOMINOSDough balls processed HUB AND SPOKEfrom wheat are sent to Frozen food sent at -18 MODEL withretail outlets in degree celsius commissaries as hubs.refrigerated trucks
Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. The first method of distribution used by Pizza Hut is delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer's home. Another method of distribution is for customers to dinein. Customers can go to the nearest Pizza Hut, place an order, and either leave with the order or eat at the restaurant. One of Pizza Hut's largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. The third method of distribution

is! online ordering. Customers can now go on the Internet and place an order. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. The market coverage for "The Extreme" will be nationwide. Customers all over the country will be able to order "The Extreme" by one of the three distribution methods. 8)

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