Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Date: 03/20/2013
OVERVIEW
Session BlogGap
Introduction: If you want to make social media Analytics reports like this one, download our iPad App today from http://www.tweetcategory.com
Statistics
401
Retweets Links
43
Replies Pictures
users
68 16
Tweets Checkins
175 0
142 0
922.020 Impressions
Potential impact
9,3
% 41 35 16 5 3
RT 47 0 15 3 3
Users 17 19 26 13 7
198.095 Users
Potential reach
4.607
Charts
num. tweets
patricksplace
tweets followers
134
2567
NHDaveH
tweets 13
07:06 18 mar
43
1
12:43
6
18:19
2
23:56
12
05:33 19 mar
1
11:09
1
16:46
4
22:22
16
followers
03:59 20 mar
992
time
MargColebeck
tweets followers
33
num. users
148
4
4 3 2 1 2 1 0 1 1 1 4 3 4 0-50 50-100 100-150 150-200 200-250 250-300 300-400 400-500 500-750 750-1000 1000-1500 1500-5000 5000-10000 >10000
JoeBugBuster
tweets followers
26
1049
num. followers
5 6
profkrg
tweets followers
24
6733
audaciouslady
tweets followers
>5 5 4 3 2 1 0 0 2 3
12
23
928
26
num. users
VanayeHamilton
tweets followers
22
61
CATEGORIES
Categories Rankings Potential Reach Chat Replies Other Number of impressions Chat Replies Other Number of users Other Replies Chat Number of tweets Replies Chat Other Retweets Chat Other Links
4 5
Links Positive
4 5
Links Positive
4 5
Links Positive
4 5
Links Positive
4 5
Positive -
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Chat Replies Other Links Positive Total tweets 164 142 64 19 12 % 41 35 16 5 3 Original Tweets 117 142 49 16 9 RT 47 0 15 3 3 Users 17 19 26 13 7 Impressions 360.160 263.418 174.981 100.935 22.526 Potential Reach 34.288 42.677 113.621 87.108 10.498 Tweets/ User 9,6 7,5 2,5 1,5 1,7 Followers/ User 2.016 2.246 4.370 6.700 1.499
USERS
Statistics
43
Number of users Top 5 users Most active users
patricksplace
10,8
Number of users per category
9,3
Number of tweets per user
21.442
Number of impressions per user
134
tweets NHDaveH kikolani
36.608
followers profkrg
343.978
impressions
43
tweets MargColebeck Kiboomu
36.487
followers
161.592
impressions gritandglamour
33
tweets
23.985
followers
54.296
impressions
4 5
JoeBugBuster
26
tweets profkrg
4 5
heidicohen
15.565
followers znmeb
4 5
NHDaveH
42.656
impressions sbhsbh
24
tweets
9.890
followers
36.608
impressions
Retwitters
patricksplace
5
num. categories patricksplace audaciouslady
25
num. of RTs NHDaveH
109
original tweets
5
num. categories MargColebeck profkrg
8
num. of RTs MargColebeck
41
original tweets
4
num. categories
5
num. of RTs
30
original tweets
4 5
Charts
NHDaveH
4
num. categories VanayeHamilton
4 5
VanayeHamilton
4
num. of RTs MargColebeck
4 5
JoeBugBuster
26
original tweets profkrg
4
num. categories
3
num. of RTs
19
original tweets
4607
Followers per user HIGH INFLUENCE
20
5 0
influence level
Very low 0 to 10 followers
7 1
Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
Users list
patricksplace Total Tweets: 134 NHDaveH Total Tweets: 43 PRProblemSolver Total Tweets: 1 SarahsEnergy Total Tweets: 1 Voicelessmusic Total Tweets: 1 WebNavigatorGal Total Tweets: 1 ashlynnd5 Total Tweets: billiegirltoo Total Tweets: 1 1
DigitalKaitlyn Total Tweets: 11 gritandglamour Total Tweets: 11 BlogGab Total Tweets: iHiredMe Total Tweets: BLOGBloke Total Tweets: CTrappe Total Tweets: 9 7 3 3
proactiveacct Total Tweets: 1 riverand Total Tweets: sbhsbh Total Tweets: trusthimto Total Tweets: 1 1 1
GlenLFlanagan Total Tweets: 2 hchybinski Total Tweets: mssackstein Total Tweets: GinaValley Total Tweets: 2 2 1
Annexes
TWEETS BY CATEGORY
Category
Chat
Tweets about the topic of the chat
117
tweets Tweets from this category
17
users
47
retweets
34.288 360.160
potential reach potential impact
6,9
tweets / user
00:59 - 20 Mar 13
01:01 - 20 Mar 13
In the days of @EasternIowaNews it was all word of mouth. Digital and offline. Over 100K visitors in nine months. #bloggab
Find your niche, advocates and provide value. The news should spread of what you are offering. #bloggab
01:01 - 20 Mar 13
01:02 - 20 Mar 13
Most of us, when we think of marketing, likely think of two things: SEO & social media. #bloggab
How about creating a consistent blogging schedule? Anyone found success by setting a schedule in place? #bloggab
01:03 - 20 Mar 13
01:03 - 20 Mar 13
If you can establish a regular schedule when your readers know you'll post, that can help! #bloggab
01:04 - 20 Mar 13
01:05 - 20 Mar 13
I also posted every Mon-Wed-Fri in addition to any "bonus blogs" throughout the week. #bloggab
My blog had a 20% increase since I started a set daily topic schedule. But it doesn't have to be DAILY. #bloggab
01:06 - 20 Mar 13
01:07 - 20 Mar 13
.@Roezer So one way around that: when you write 2 posts, publish one, schedule the next the following day or week. #bloggab
I started using "topic buckets" idea...specific topic area same day each week. Also lets you stockpile posts easier, too. #bloggab
01:08 - 20 Mar 13
01:08 - 20 Mar 13
Another very valuable way of marketing your blog for free: COMMENTS. Allowing them, responding to them, leaving them! #bloggab
01:10 - 20 Mar 13
01:10 - 20 Mar 13
I use the native #WordPress comment system. Anyone can comment, and Akismet keeps it clean. #BlogGab
Do you encourage people to comment? RT @MargColebeck: I seem to only get spam comments though. Its quite depressing. #bloggab
01:10 - 20 Mar 13
01:11 - 20 Mar 13
I used to get a lot of comments, but they were all from the same two people. I did respond to every one though. #bloggab
01:11 - 20 Mar 13
01:11 - 20 Mar 13
Moderating comments generally is regarded as a bad idea because it removes "immediacy" from the conversation! #bloggab
Like in the blog content? @patricksplace: Do you encourage people to comment? #bloggab
01:12 - 20 Mar 13
01:12 - 20 Mar 13
I've also been using Youtube to promote my blog. I do a lot of video, and have been posting the link back to posts for people (1/2) #bloggab
(2/2) that find the video on Youtube, but maybe didn't see the blog post on my site. #bloggab
01:13 - 20 Mar 13
Roezer @Roezer
When to close comments #bloggab
01:13 - 20 Mar 13
.@MargColebeck Yes. Asking a question at the end of a post and encouraging people to leave a comment in response. #bloggab
01:13 - 20 Mar 13
01:14 - 20 Mar 13
Great idea! MT @NHDaveH: Ive been using Youtube to promote my blog. I do a lot of video, & have been posting link back to blog #bloggab
01:14 - 20 Mar 13
01:15 - 20 Mar 13
.@NHDaveH Do you feel that YouTube is helping you get readers to your blog? #bloggab
Thoughts on that? @patricksplace: Asking questions of your readers is a commonly-suggested way of eliciting a comment. #bloggab
01:16 - 20 Mar 13
01:16 - 20 Mar 13
I do, posted some old videos with links and old posts got more clicks than normal MT @patricksplace Do you feel that is helping you #bloggab
having a fb fan page for ur blog has helped one of my sites as well and that's free #bloggab
01:17 - 20 Mar 13
01:17 - 20 Mar 13
.@profkrg I have set topics for set days; if "big" story happens, I post immediately but still post something else on normal day #bloggab
Though not as much as I'd like. RT @patricksplace: .@NHDaveH Do you feel that YouTube is helping you get readers to your blog? #bloggab
01:17 - 20 Mar 13
01:17 - 20 Mar 13
Check out Dave's YouTube success story! RT @NHDaveH: I do, posted old videos with link: old posts got more clicks than normal #bloggab
I do a pop culture blog, what topics do you all blog on? #bloggab
01:18 - 20 Mar 13
01:20 - 20 Mar 13
Have to avoid seeming trite in questions, but it can work. MT @profkrg: Thoughts on asking questions of your readers. #bloggab
.. lots :) @MargColebeck Got any great one-liners for us this week? ;) #bloggab
01:20 - 20 Mar 13
01:20 - 20 Mar 13
.@VanayeHamilton Keeping comments open means people always feel you want their opinion. Can be a turnoff to find closed comments. #bloggab
I have one of those too, but only friends "like" it so far. RT @JoeBugBuster: @audaciouslady A Facebook page for your blog? #bloggab
01:21 - 20 Mar 13
01:21 - 20 Mar 13
I've read positive things about putting a blog link in your email signature. #bloggab
Good idea. RT @profkrg: Ive read positive things about putting a blog link in your email signature. #bloggab
01:22 - 20 Mar 13
01:22 - 20 Mar 13
I did that, but I'm not sure if its helped RT @profkrg: Ive read positive things about putting a blog link in your email signature. #bloggab
Only worry with a blog link in email signature is whether you blog about people you email. :) #bloggab
01:22 - 20 Mar 13
01:22 - 20 Mar 13
Compelling posts? :) RT @profkrg: @patricksplace @audaciouslady @joebugbuster I get little traffic from my FB page. Not sure why. #bloggab
Interacting with your commenters builds a sense of community. It makes your commenters WANT to come back. #bloggab
01:23 - 20 Mar 13
01:24 - 20 Mar 13
I noticed that if there is a picture on my fb fan page with the link to the new post, people tend to like it more and go read #bloggab
01:25 - 20 Mar 13
01:26 - 20 Mar 13
I'm in the process of getting those magnetic signs to put on the side of my car ;) #bloggab that's less than $100
01:28 - 20 Mar 13
01:28 - 20 Mar 13
How about Twitter. How many of you are tweeting when you make a new post? #bloggab
People love visuals MT @audaciouslady People are more likely to click through to a blog post from FB if an IMAGE appears with link! #bloggab
01:28 - 20 Mar 13
01:29 - 20 Mar 13
i do, sparingly. RT @patricksplace: How about Twitter. How many of you are tweeting when you make a new post? #bloggab
Every time! RT @patricksplace: How about Twitter. How many of you are tweeting when you make a new post? #bloggab
Roezer @Roezer
01:29 - 20 Mar 13
01:30 - 20 Mar 13
.@profkrg @patricksplace how can you tell if your traffic comes from twitter? #bloggab
01:30 - 20 Mar 13
01:30 - 20 Mar 13
Bare minimum I tweet the link, but most of the time I'll do directed tweets at people/accounts that are likely to retweet as well. #bloggab
Google generates the most traffic for each of my blogs, followed by FB. #bloggab
01:30 - 20 Mar 13
01:31 - 20 Mar 13
Google Analytics can show sources. RT @audaciouslady: .@profkrg @patricksplace how can you tell if your traffic comes from twitter? #bloggab
Exactly! @patricksplace: Interacting with your commenters builds a sense of community. It makes your commenters WANT to come back. #bloggab
01:32 - 20 Mar 13
01:33 - 20 Mar 13
How often do you tweet for each blog post? Some say you should tweet each link 3-5 times at different times of day. #bloggab
01:33 - 20 Mar 13
01:33 - 20 Mar 13
That's about how much I tweet them. I think 3-5 times is enough MT @patricksplace: How often do you tweet for each blog post? 3-5? #bloggab
Great point! RT @JoeBugBuster: @audaciouslady Click-through could be measured if I used a special link @patricksplace @profkrg #bloggab
01:33 - 20 Mar 13
01:34 - 20 Mar 13
we live in a society where we want instant knowledge. a magnetic on my car will get them to look it up on their mobile #bloggab
Generally just once (other than directed ones), though it's more because I'm busy than because I don't think you should. #bloggab
01:34 - 20 Mar 13
01:34 - 20 Mar 13
Idea: Create a "welcome" page for your blog. Use THAT as the link in your email signature. See if that page gets hits on GA. #bloggab
.@audaciouslady If you're using a magnetic car sign to promote your site, consider adding a QR Code linking to your site. #bloggab
01:35 - 20 Mar 13
01:35 - 20 Mar 13
That's a great idea. MT @audaciouslady: A magnetic on my car will get them to look it up on their mobile #bloggab
Most don't see everything. RT @iHiredMe @gritandglamour yeah. 5x a day can be a little much for those of us on twitter quite a bit. #bloggab
01:36 - 20 Mar 13
Roezer @Roezer
Reinventing your blog #bloggab
01:37 - 20 Mar 13
A service like BufferApp or @Crowdbooster can suggest tweet times you're most likely to be seen. Use those times. #bloggab
01:37 - 20 Mar 13
01:38 - 20 Mar 13
Tweet a new post throughout the day. Say, 9am, 12 noon, 3pm, 5pm, 9pm. That's 5 times, but likely with different audiences. #bloggab
I've used the free version of BufferApp. I use HootsuitePro and @Crowdbooster currently. #bloggab
01:38 - 20 Mar 13
01:39 - 20 Mar 13
Nice thing about HootsuitePro: you can schedule posts on Twitter, FB, LinkedIn & G+ pages. #bloggab
At least they are being seen RT @JoeBugBuster: @gritandglamour Some tweet their links all day, every day. Obnoxious. @patricksplace #bloggab
01:39 - 20 Mar 13
01:40 - 20 Mar 13
You have to figure out where the line is for you. RT @JoeBugBuster: Some tweet their links all day, every day. Obnoxious. #bloggab
I love @hootsuite! @patricksplace: Nice thing about HootsuitePro: you can schedule posts on Twitter, FB, LinkedIn & G+ pages. #bloggab
01:40 - 20 Mar 13
01:40 - 20 Mar 13
I haven't been able to build much of a G+ audience. I need to spend more time with it I think. #bloggab
How about retweeting your most popular posts? Check your top 10 on GA, then tweet a link to one once a day or so. #bloggab
01:40 - 20 Mar 13
01:41 - 20 Mar 13
I keep hearing that blog marketing success on G+ begins with the understanding that you're dealing with a DIFFERENT audience. #bloggab
01:42 - 20 Mar 13
01:42 - 20 Mar 13
Every speaker at #WordCamp last weekend introduced themselves with name, Twitter handle and website URL. #bloggab
I'm thinking that you need to dig into the communities/hang outs that G+ offers, which is daunting for a busy person. #bloggab
01:42 - 20 Mar 13
01:42 - 20 Mar 13
I've abandoned G+ completely. Too complicated. @profkrg: @NHDaveH I've just gone back to G+. It's still slow go for me. #bloggab
01:43 - 20 Mar 13
01:43 - 20 Mar 13
I tend to post a 2-3 links the day I post a new blog, then 1-2 for a few days. @patricksplace #BlogGab
I'm also just now starting to use my LinkedIn account. Never saw a need for it before. But now I see a new audience. #bloggab
01:43 - 20 Mar 13
01:44 - 20 Mar 13
I'm just getting into it myself. But- you can join...RT @patricksplace: .@MargColebeck Tell us a little more about G+ Communities? #bloggab
or create communites. Similar to Linkedin Groups RT @patricksplace: .@MargColebeck Tell us a little more about G+ Communities? #bloggab
01:45 - 20 Mar 13
01:46 - 20 Mar 13
I only have 13 people in my circles. RT @DigitalKaitlyn: @gritandglamour @profkrg @NHDaveH i +1 posts but beyond that i dont bother #bloggab
I hear Google is being VERY slow to release an API. Making it difficult. RT @profkrg: I wish @bufferapp would add G+. #bloggab
01:46 - 20 Mar 13
01:46 - 20 Mar 13
Hadn't even thought of that. @Roezer: @NHDaveH also many jokers disturbing hangouts not reading description no english and so on #bloggab
01:47 - 20 Mar 13
01:47 - 20 Mar 13
Another way I market, is that when I comment on others blogs, if the theme fits, I leave a URL to mine. #bloggab
01:48 - 20 Mar 13
01:48 - 20 Mar 13
Important! RT @NHDaveH: Another way I market, is that when I comment on others blogs, if the theme fits, I leave a URL to mine. #bloggab
Message boards are a great way to market for free! RT @NHDaveH: Also on message boards I post to, there is a link in my Sig. #bloggab
01:49 - 20 Mar 13
01:49 - 20 Mar 13
Also, I'm linked to several newspaper websites which helps with search engine placement by lending me credibility. #bloggab
LOL But point is to add it where you'd introduce name only MT @JoeBugBuster: Sounds smart, but not planning to speak at #WorkCamp. #bloggab
10
01:50 - 20 Mar 13
01:51 - 20 Mar 13
Google message boards relating to your niche, then build a presence there with URL in your signature. #bloggab
I do need to mention my name and my handle, because my name really is Steve, not Joe. ;-) @patricksplace #BlogGab
01:51 - 20 Mar 13
01:51 - 20 Mar 13
Linked how? Through commenting? MT @NHDaveH: Also, Im linked to several newspaper websites which helps w/ search engine placement. #bloggab
I also get free pub from the paper I work at by reverse publishing some posts as columns, and mentioning the blog in the tagline. #bloggab
01:52 - 20 Mar 13
01:52 - 20 Mar 13
Clever! MT @NHDaveH: I get free pub from paper I work at by reverse publishing some posts as columns, mentioning blog in tagline. #bloggab
Trying. @patricksplace: How many of you are focusing much on SEO? #bloggab
01:52 - 20 Mar 13
01:53 - 20 Mar 13
I feel funny about LI. Keep that more like "workplace." RT @profkrg: @NHDaveH I dont use LinkedIn as much as I probably should. #bloggab
One easy way to work in SEO...before you publish, edit URL line to add search keywords for topic of your post. #bloggab
01:55 - 20 Mar 13
01:56 - 20 Mar 13
Does your area have newspapers/TV stations that offer blogrolls on their community websites? Get on there! #bloggab
Sorry. We do have some papers out there, but I don't know the people that run the sites. MT @MargColebeck: @NHDaveH Nope Western NY #bloggab
01:56 - 20 Mar 13
01:57 - 20 Mar 13
No one ever said the Title and URL of post must match exactly. :) #bloggab
Think about what keywords you might use to search for the post you're about to publish. Work those keywords into your title URL. #bloggab
01:57 - 20 Mar 13
02:00 - 20 Mar 13
Also do cutlines for photos, and fill them with SEO, they are higher rated than regular type. #bloggab
Keeps the stalkers from my beat away from me. 50 mile drive each way though. MT @MargColebeck: Trying to pull a fast one on me, eh? #bloggab
02:01 - 20 Mar 13
02:01 - 20 Mar 13
.@gritandglamour But expanding SEO on your blog can help you grow even a hobby blog. Could lead to more revenue eventually. #bloggab
Wow...so we've come to the end of the hour! That was FAST! We talked about marketing ideas that mostly are free. #bloggab
02:02 - 20 Mar 13
02:03 - 20 Mar 13
Next week, we're talking about services we think we need enough to consider actually (GASP) PAYING for! :) #bloggab
02:04 - 20 Mar 13
02:06 - 20 Mar 13
Someone should start a blog and storify these chats to keep them for the future. #bloggab
Paying for services means you monetize the blog, right? That's a whole 'nother topic! @patricksplace #BlogGab
11
02:06 - 20 Mar 13
Not necessarily. RT @JoeBugBuster: Paying for services means you monetize the blog, right? #bloggab
12
TWEETS BY CATEGORY
Category
Positive
Positive tweets
9
tweets Tweets from this category
7
users
3
retweets
10.498
potential reach
22.526
potential impact
1,3
tweets / user
00:47 - 20 Mar 13
02:05 - 20 Mar 13
Gotta run a bit early guys. Going to try to fix some supper before #bloggab starts. Thanks for staying #muckedup!
02:05 - 20 Mar 13
02:07 - 20 Mar 13
@patricksplace Thanks for hosting! See you all next week. :) #bloggab
Thanks for the great topic this week! RT @MargColebeck: @patricksplace Thanks for hosting! See you all next week. :) #bloggab
02:08 - 20 Mar 13
Roezer @Roezer
02:08 - 20 Mar 13
Thanks all for the #Interactions on #bloggab will try make it again but live in #gmt
02:08 - 20 Mar 13
02:08 - 20 Mar 13
yea, i'd love to join again RT @gritandglamour: @patricksplace Great chat, thanks! When does it usually happen? #bloggab
@patricksplace Thanks for the warm welcome! I can tell that I'm going to like it here! Cheers! Goodnight! #bloggab
02:17 - 20 Mar 13
14
Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
16
ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).
17