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APPLE :

Histoire : Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The company was founded on April 1, 1976 by Steve Jobs and Steve Wozniak. It was incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone. The head office of Apple is situated in full center of the Silicon Valley to Cupertino. In 1997, Apple and Microsoft make the peace, what brought out the company of great difficulties. In October, 2011, Steve Jobs dies. Tim Cook takes then his succession at the head of the company in the side of Steve Wozniak. The Apple market cap is larger than that of Google and Microsoft combined. As of September, 2012, the company had 72,800 ( seventy-two thousand and eight hundred) permanent full-time employees and 3,3000 (three thousand and three hundred) temporary full-time employees worldwide. Its worldwide annual revenue in 2010 totaled $65 billion, growing to $156 (one hundred and fifty six) billion in 2012. Several manufacturers of cameras and news generation recorders, which Sony, Panasonic, and Canon, collaborate with Apple to elaborate powerful complete solutions for the sector of the broadcasting production. His main competitors are Linux and Windows. Logo : The first logo of Apple, drawn by Ronald Wayne, represents Isaac Newton rested against an apple tree. In 1997, it is replaced by the crunched apple rainbow drawn by Rob Janoff. This outlined apple is even used today. In 2001, Apple raises the monochrome apple which marks then the end of the apple rainbow. Since then, certain variants of the monochromatic apple are used, however it remains the official logo of Apple.

Activit principale : Its best-known hardware products are the Mac line of computers, the iPod, the iPhone, and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser ( Which iTunes Store, legal music download by internet), the Safari web browser, and the iLife and iWork creativity and production suites, initially intended to enrich the possibilities of the company.

All over the world Apple had 70% of market shares on the readers MP3. In France, it represents more than a third of market shares of the MP3. As you can see on the slide show sales increased a lot in 20 years. Diffrents produits dApple : In 1998, Apple brings out the iMac, the first computer of the series of Macintosh: a family of computers. In 2001, the company brings out for the first time the iPod digital Walkman, which declined in several versions over the years. There are 4 different models today. In January, 2007, Apple dashes into the telephony and go out are first Smartphone: the iPhone. Since 2007, the company did not stop improving it, and changing the design. The latest one is the iPhone 5, brought out in September, 2012. In January, 2012, Apple created the first touchpad, the iPad. There are 3 versions different from the IPad today. Les prix: Apple products are products of range and very good quality. Thats why the prices remain very high. For example, for an iPhone it is necessary to count approximately 500. Les magasins : As of November 2012, Apple has 394 ( three hundred and ninety four ) retail stores in fourteen countries as well as the online Apple Store and iTunes Store. They became established in 13 (thirty) countries, which the United Kingdom, in Italy, in France, in Japan, etc. The fact that Apple is only implanted in countries says at North shows that products Apple are high-end and thus at a very high prices. In spite of the fame of the company, the firm is not implanted in many countries. As regards, the clothing business of products, it is made in particular in the Asian countries.

Apple et lenvironnement : The environmental protection is a priority for the preservation of natural resources and the preservation of the balance of the planet. Apple makes every effort to reduce the environmental impact of her activities and her products. From the initial design of a product to its manufacturing, its use and its recycling, the company watches that its activities and its products are in accordance with the environment.