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Financial aspects of Experience Based Diferentiation

A global Relationship Management approach

Dip.Ing.Percy Venegas, MBA
San Jose Puebla New York

• New world balances: The effect in business
and finance

• EBD: Experience Based Diferentiation • The returns in the relationship model • The business case for Sustainability • Delivering the message

What Institutional Investor’s cover tell us...

There are changes in balances in the world of business and finance

The journey to: Usable, Relevant, Reliable

Price, Quality or Experience?

Returns in the relationship model
Case: Datacenters in China

Social relationship marketing pays off
Consolidating local markets pushing players to go global. Local players moving from the utility side to the identity side. The effect of reputation in a context where personal and government relations are enforced by culture.
Palmatier, Gopalakrishna, and Houston. Customer-specific relationship marketing investments and short-term, customer-specific financial outcomes.

The business case for Sustainability
Case: Solar Business Technology

technology & capital LINKING


Productivity increase: engaging collaboration technology that reduces costs

Additional revenue streams: carbon emission reduction certificates

Delivering the message
Case: Gourmet coffee importers


Communications making the diference: 10% margin in a 2% market

Photos by Sustainable Harvest