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GAMES AND

GAMIFICATION

BRAND

ACTIVATION

PLATFORM

GAMES AND GAMIFICATION BRAND ACTIVATION PLATFORM 1
GAMES AND GAMIFICATION BRAND ACTIVATION PLATFORM 1
GAMES AND GAMIFICATION BRAND ACTIVATION PLATFORM 1

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GAMES PERFORM FOR BRANDS

A relevant brand platform to

engage consumers and attune

them to brand strategy

Direct ongoing consumer

relationship to drive conversations and reinforce the messaging

Participant data reporting and lead generation

consumer relationship to drive conversations and reinforce the messaging Participant data reporting and lead generation 2
consumer relationship to drive conversations and reinforce the messaging Participant data reporting and lead generation 2
consumer relationship to drive conversations and reinforce the messaging Participant data reporting and lead generation 2

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THEY’RE INCREDIBLY POPULAR FOR A REASON Play is Nature’s learning engine Mastering challenges makes the

THEY’RE

INCREDIBLY

POPULAR FOR

A REASON

Play is

Nature’s learning engine

Mastering challenges

makes the Dopamine flow

POPULAR FOR A REASON Play is Nature’s learning engine Mastering challenges makes the Dopamine flow
POPULAR FOR A REASON Play is Nature’s learning engine Mastering challenges makes the Dopamine flow

RELEVANT PLATFORM TO ENGAGE CONSUMERS

Every day, almost 50% of employees

play games at work. 20% play 1-5 hours

Survey: “How would you like to hear

about a brand’s new product?”

- Email

44%

- A Game

37%

58% say it is important for brands to be fun and playful

it is important for brands t o b e f u n a n d p
it is important for brands t o b e f u n a n d p

Saatchi & Saatchi Study, 2011

GAMES DELIVER

BRAND EXPERIENCES

The Opportunity:

Deliver a deeper level of engagement than any other medium

Reward consumers for participation

in brand content

Across social networks, on mobile

phones, the web, and real life

Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and
Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and
Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and
Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and
Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and
Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and

OUR EXPERIENCE

2005

Campaign for Nursing’s Future for J&J

2007

Multiplayer Business Game for Deloitte

2008

Business Culture Sim for Goldman Sachs

2010

Performance Management Sim for MetLife -- IT Risk Games for Citi

2011

Life Insurance Game Campaign for AXA

Risk Culture Learning Games for Prudential

2012

Mobile Game Campaign for Showtime

Trade Game Campaign for Home Depot / GAF

.
.
Games for Prudential 2012 – Mobile Game Campaign for Showtime – Trade Game Campaign for Home
Games for Prudential 2012 – Mobile Game Campaign for Showtime – Trade Game Campaign for Home
Games for Prudential 2012 – Mobile Game Campaign for Showtime – Trade Game Campaign for Home
Games for Prudential 2012 – Mobile Game Campaign for Showtime – Trade Game Campaign for Home
Games for Prudential 2012 – Mobile Game Campaign for Showtime – Trade Game Campaign for Home

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GAME APPROACHES

Three game genres to deploy

Arcade-style casual games

Scenario-based games

Persistent social game experiences

Secret Sauce:

Deliver value through a learning experience

Big Themes to connect emotionally

Data functionality to measure response

value through a learning experience  Big Themes to connect emotionally  Data functionality to measure
value through a learning experience  Big Themes to connect emotionally  Data functionality to measure
value through a learning experience  Big Themes to connect emotionally  Data functionality to measure
value through a learning experience  Big Themes to connect emotionally  Data functionality to measure

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DEPLOY EVERYWHERE

All Platform:

Web, IOS, Android, Facebook

Gameplay fuels the social media content experience

DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content
DEPLOY EVERYWHERE  All Platform: Web, IOS, Android, Facebook  Gameplay fuels the social media content

WORK THE

DIGITAL

ECOSYSTEM

WORK THE DIGITAL ECOSYSTEM Social Marketing Campaign Mobile Play The Advertising Game Share Socially GAME CAMPAIGN
WORK THE DIGITAL ECOSYSTEM Social Marketing Campaign Mobile Play The Advertising Game Share Socially GAME CAMPAIGN
Social Marketing Campaign Mobile Play The Advertising Game Share Socially GAME CAMPAIGN ECOSYSTEM Tag Retail
Social
Marketing
Campaign
Mobile
Play The
Advertising
Game
Share Socially
GAME CAMPAIGN
ECOSYSTEM
Tag
Retail /
Traditional
Channel
Media
Display
Redemption/
Mobile
Activation
Optimized Site

ADD GAME MECHANICS TO YOUR WEBSITE

ADD GAME MECHANICS TO YOUR WEBSITE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE MOBILE SYSTEMS
YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE MOBILE SYSTEMS
YOUR ENGAGEMENT LAYER
WEBSITES &
APPLICATIONS
ENTERPRISE
MOBILE
SYSTEMS
ADD GAME MECHANICS TO YOUR WEBSITE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE MOBILE SYSTEMS
ADD GAME MECHANICS TO YOUR WEBSITE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE MOBILE SYSTEMS

FUEL COMPETITION

Leaderboards drive players to compete for “glory”

Bragging Rights for participation and success

Leaderboards are segmentable by team, title, region or other criteria

Rights for participation and success  Leaderboards are segmentable by team, title, region or other criteria
Rights for participation and success  Leaderboards are segmentable by team, title, region or other criteria
Rights for participation and success  Leaderboards are segmentable by team, title, region or other criteria

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REPORT AND MEASURE

Back-end metrics and analytics

Personality profiling woven into

gameplay

Actionable participant data

AND MEASURE  Back-end metrics and analytics Personality profiling woven into gameplay Actionable participant data 12
AND MEASURE  Back-end metrics and analytics Personality profiling woven into gameplay Actionable participant data 12
AND MEASURE  Back-end metrics and analytics Personality profiling woven into gameplay Actionable participant data 12

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DRIVE THE CONVERSATION THROUGH SOCIAL MEDIA

Participation drives the social media experience.

Continued discussion, awareness, best practices

Cultivate thought leaders and advocates

media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13
media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13
media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13
media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13
media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13
media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13
media experience.  Continued discussion, awareness, best practices  Cultivate thought leaders and advocates 13

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WHY THEY WILL CARE

Compelling game premise

Learn and Win: Fun with Purpose

Chance to express and share individuality

Leaderboard bragging rights and social interaction

Experience that leads to real world rewards

Relevant prizes and recognition

A visual platform for learning with proven

Game Dynamics they already love

rewards Relevant prizes and recognition  A visual platform for learning with proven Game Dynamics they
rewards Relevant prizes and recognition  A visual platform for learning with proven Game Dynamics they
rewards Relevant prizes and recognition  A visual platform for learning with proven Game Dynamics they

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SERVICES

Brand Consulting + Development

Game-Based Learning

Social Media Marketing

Game Strategy and Development for web, mobile and tablet

CONNECT

@JimWexler

jim@experiencesunlimited.com

In Flatiron District (New York)

web, mobile and tablet CONNECT  @JimWexler  jim@experiencesunlimited.com  In Flatiron District (New York) 15
web, mobile and tablet CONNECT  @JimWexler  jim@experiencesunlimited.com  In Flatiron District (New York) 15
web, mobile and tablet CONNECT  @JimWexler  jim@experiencesunlimited.com  In Flatiron District (New York) 15

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