ob purpose of Market Development Manager is to researches, plans and implements new market programs and market entry adopting

an entrepreneurial approach toward market leadership through intimacy and innovation. Key duties/responsibilities of Market Development Manager: 1. Develop and enhance portfolio of accounts through relationship management of Key contacts within customers organization 2. Demonstrate a strategic selling approach by identifying key decision makers for various product areas, while successfully positioning and communicating a value proposition. 3. In close collaboration with the solution team, plan and execute market development events that have high impact in terms of enrollments and cost. Travel to and lead events as necessary. 4. Work with editorial to build market development budgets for key titles. Track those budgets throughout the cycle of the title. 5. Participate in and contribute to long range planning with product team and others that ensures revenue and market share growth 6. Coordinate the market development activities of other editorial team members, including developmental editors and editorial coordinator, as required. 7. Manage the work of freelancer workers, as necessary. 8. Work with full solution team to craft, test, and refine solution message and collateral. 9. Demonstrate confidence, practical intelligence and an accountability for growing new buyers and delivering revenue targets 10. Create strategic market development plans for specific high potential and high growth course areas. Initiate and lead market development launches for key titles; accurately identify, prioritize, and track school, adoption committee, and individual instructor needs and interest level against key sales benchmarks. 11. Builds relationships with key market influencers, i.e., early adopter distributor and end user customers, and thought leaders, etc. 12. Understands and uses the value selling chain. 13. Conducts solid analysis of the opportunity and risks. 14. Generates innovative approaches. 15. Choose smart strategies that include clear positioning, appropriate pricing, competitive advantage. 16. Creates executable plans. 17. Solicit and analyze market feedback-which will include but not be limited to peer reviews, surveys, symposia, focus groups, and campus visits-to determine effective product messaging, and product feature development, and overall market viability of products in development. 18. Use, and if necessary, create systems and processes for the accurate tracking and reporting of contacts with customers, individual customer needs and interests, customer adoption rates, and project budgets. Report and track all market development activities through the CMS system. 19. Uses market research to create deep intimacy with specialized market needs. 20. Identifies the playerscustomers, distributors, potential partners, influencers. 21. Teams with R & D, Product Management, and Marketing to create new products and programs. 22. Develops early stage of the market and recommendations and plans for expansion. 23. Finds outside resources when needed.

24. Prototypes, refines, validate. 25. Participating in marketing alignment and project teams.