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Pinterest vs. Facebook: Which Social Sharing Site Wins at Shopping Engagement?
by Hayley Silver, Vice President with Eileen Tan, Director and Cory Mitchell, Manager
This is the third in a series of Online Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights.
While Pinterest has established itself as the dominant source for visual inspiration in today's social scape, questions continue to circle about whether the site can actually generate conversions. As part of its series on Social Image Sharing and Online Shopping, Bizrate Insights continues to delve into how consumers connect with retailers on Pinterest. In this third installment, we compare and contrast Facebook and Pinterest with respect to shopping conversions and product inspiration.
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Bizrate Insights Online Consumer Pulse: Pinterest vs. Facebook: Which Social Sharing Site Wins at Shopping Engagement?
Pinterest also appears to be the stronger vehicle for brand association. 43% of Pinterest members agree that they use Pinterest to associate with retailers or brands with which I identify, compared to just 24% of Facebook users who agree to the same use with Facebook.
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Bizrate Insights Online Consumer Pulse: Pinterest vs. Facebook: Which Social Sharing Site Wins at Shopping Engagement?
For more information, please contact: Hayley Silver Vice President, Bizrate Insights Bizrate Insights 12200 W. Olympic Boulevard Suite 300 Los Angeles, California 90049 bizrateinsights@bizrate.com
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