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REF. NO.

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MQCPI-QMS-GM-02-2013-001 MQCPI COMMUNITY QUALITY MANAGEMENT SYSTEM OFFICE FEBRUARY 12, 2013 MARKETING OFFICE APPROVAL ON SCHOOL REPRESENTATION

RATIONALE Effective communications is vital in an institution especially in effectively and efficiently getting the message across external customers. Consistently applying strategies in promoting and protecting the institutional brand is of vital importance whether it is through brochures and other printed publications paid advertising, media relations, promotional videos, TV commercials, Web pages, direct mail or other means. The empowerment of the various groups that make up the organizational structure of MQCPI has led to a decentralized structure. This structure brought by the increasing complexity in the operations as the institution grows also led to conflicting and inconsistent messages about the college which creates confusion and weakens the image branding of the institution. Successful marketing strategies and communication efforts cannot ensue from the isolated and ad-hoc strategies from the various groups, however quick or diverse they are by their nature. For the college to communicate with one voice, it is imperative that the marketing and communication activities are communicated through one office. SCOPE All external communications activities of the college will be coordinated through, and approved by, the Marketing Office. These activities will include, but not be limited to: 1. Publications ( such as student manuals, research journals, manuals including print and electronic "e-publications"); 2. Logos and other group identity; 3. Shirts, apparel, umbrellas and other items funded and/or produced by the school. 4. Advertising (The term advertising includes traditional media channels (TV, radio, billboards, magazine, newspaper, etc.) as well as marketing communications that utilize new media channels, including web sites, email, social media platforms e.g Facebook, Twitter, Plurk etc. and other activities involved in marketing the college); 5. Media representations. This includes all multimedia platforms such as traditional media channels (TV, radio, billboards, magazine, newspaper, etc.) as well as marketing communications that utilize new media channels, including primary college web sites, email, social media platforms e.g Facebook, Twitter, Plurk etc. and other activities involved in marketing the college 6. General Media Relations (distribution of press releases, development of external newswires, faculty expert data bases, and all other activities related to media relations); 7. Promotional Videos; 8. Emergency Communications; GUIDELINES Please be guided with the following: 1. All paid advertisements must be coursed through the Marketing Office in order for a consistent and appropriate image messaging and that the college receives the most competitive rates. 2. All activities cited above as part of the scope of this policy shall be required to secure approval from the Marketing Office. 3. The college logo and other official identity marks are for official use only. 4. Any variations on the official logo should be recommended by the Marketing Office and approved by the President. While the logo may be used by all college departments, it is not to be modified through a changing of the font, proportions or other design alteration.

REF. NO.: MQCPI-QMS-GM-02-2013-001 FOR: MQCPI COMMUNITY FROM: QUALITY MANAGEMENT SYSTEM OFFICE DATE: FEBRUARY 12, 2013 RE: MARKETING AND COMMUNICATIONS OFFICE APPROVAL ON SCHOOL REPRESENTATION

5. Any question regarding use of college logos in publications or displays should be addressed to the Marketing Office.

Please be guided accordingly. Thank you and God Bless! (Original Signed) RUDOLPH D. VELASCO QMS Assistant

Recommending Approval: (Original Signed) Engr. Gregorio G. Maniti II Administrative Group Head Approved by: (Original Signed) Mr. Michael B. Lapid President