Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Muneeb Faraz
Class No: 55 Section: B BBA ( Hons )
Internship Report On
APPROVAL SHEET
SUPERVISOR
Table of contents
ACKNOWLEDGMENTS
All praises are for Almighty ALLAH who guides us through the darkness of the unknown. All respects for Holy Prophet Muhammad (SalLalLahu Alaihe Wasallam) whose spiritual teachings guide us in every matter of life. I would like to express my gratitude towards my parents & member of (Organization Name)for their kind co-operation and encouragement which help me in the completion of this project. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.
Muneeb Faraz
Acronyms
LL: Local Loop
EXECUTIVE SUMMARY
Pakistan Telecommunication Company Limited (PTCL) is the largest telecommunication service provider in Pakistan with employee strength of about 30,000 and 5.7 million customers. PTCL also continues to be the largest CDMA operator in the country with 0.8 million V-Phone customers. The company maintains a leading position in Pakistan as an Infrastructure Provider to the other telecom operators and corporate customer of the country. The company provides a variety of up-to-date home user, corporate and wholesale communication services e.g. telephony, internet, television, video conferencing etc.. The company structure has spread over the entire country which facilitates the company in providing value added services to the customers in every part of Pakistan. Geographically the company is divided into: Headquarters, North, South, Central, and West Zones and functionally in Commercial, HR & Admin, Corporate Development, Finance, Operations, Technical departments. The hierarchy of the company comprises of the following cadres: President and CEO, Senior Executive Vice President, Executive Vice President, General Manager, Senior Manager, Manager, Specialist, Management Trainee and Non Management Employee. A new shift in the ownership of the company has been taken in April 2006, when Emirates Telecommunication Corporation which is commonly known as Etisalat, assumed management control of PTCL part of the $2.6 billion deal to buy a 26% stake in PTCL .The successful privatization of PTCL and consequently Ufone, is hailed in a new era for telecommunication in Pakistan. I worked as an internee in the HR department for about 8 weeks. During my internship I worked in different areas of HR which includes Recruitment and Selection, Organization Design, Compensation Management, Placement, Training Administration and career development, and Clearance Help Desk. During my work experience I learned how the budget is approved for the newly candidates, how the internal and external recruitment techniques are used, how the CV are collected and how they are screened and interviews are conducted. Then after selecting the candidates are informed to report at the Recruitment Help Desk and then further processes i-e medical and document verification is done and then employee is given the appointment letter. In placement I learned about the procedure that is adopted for the transfer/posting in the Head Quarters. In Organizational design I learned about the generation of employee number in System application program. In training administration and career development I got knowledge about
the types of training given to the employees in PTCL either it is a foreign training or local training and I was given information about the training institutes of PTCL.In compensation management I studied the salary system of PTCL, and my pleasure to be a part of team in designing appraisal forms and I got information about the benefits provided to the regular and contractual (NTC) employees. And finally I worked at Clearance Help Desk and came to know that if an employee is fired, retires, resigns or even if it is transferred to other regions or zones. I came to know how he/she gets the clearance certificate from the Head Quarter. During my internship in PTCL I keenly observed the working environment and then I have identified some of the strengths, weaknesses, opportunities and threats. The strengths include the corporate customers of PTCL, its biggest landline/optic fiber network, first mover advantage in launching products like PTCL smart, having skilled employees, and by implementing System Application Program the paperwork will be reduced and all the informations will be centralized. In weaknesses it includes like poor customer services, high employee turn over, lack of coordination between departments, poor policy making, slow decision making, lack of coordination between employees due to two tiered structure, pay compression problem, ineffective evaluation methods, and no proper orientation methodology. In opportunities PTCL has opportunities in the Wireless Local Loop market, growing Broad Band Market and partnership with new entrants in a deregulated market. And as far as threats are concerned it includes a large number of disconnections due to poor customer services, new companies entering into the market, economic recession , and damages of fiber optics result in high cost for the company.
CHAPTER 1
INTRODUCTION TO REPORT
BACKGROUND OF THE STUDY
For the students of BBA (Hons) the two months internship is a golden chance to develop the capability and skill of administration and management in the practical environment of different organizations. In the context, I select the PTCL (PAKISTAN TELECOMMUNICATION COMPANY LIMITED). This report shows and will guide the readers have an idea about maintaining accounts, its operations and the practices followed today in Pakistan. My reasons for doing the internship program in PTCL is to get first hand knowledge about maintaining accounts and improve my business life, because PTCL is the best organization indeed. I tried to remain to the point, in writing the report. Brief history, management, organizational structure of PTCL and my work at branch suggestions, for improvement are also given in it. Moreover, particularly being a student of Finance & Accounts it is necessary for me to get practical knowledge of the managerial & financial activities of the organization. So I have tried my best to learn a lot about accounts because it relates to financial activities. I have made all possible efforts to summarize the broad history and working of the organization. This work is a collection of my observations and experience during the internship period and afterward. The sources of my information for the preparation of this report also include the written notes, literature on banking, verbal discussion with staff members, senior students and my fellows. Internship Program is a conventional constituent is part of the total spectrum of BBA (Hons). The information contained in the report is based on my personal observation, practical working and interviews with the staff during my internship training.
SCOPE OF STUDY
The study is confined to the overall review of PTCL in order to know the importance of PTCL in the economy and its system of record keeping. It is an attempt to collect financial data and general data of PTCL. Keeping in view the purpose of the study, which is to make an acquaintance with practical doings in PTCL, this seems a reasonable attempt. As discussed the study is restricted to an overview of basic operations carried at PTCL. So the report does not include a detailed description of all of the operations which were carried out PTCL. However, the financial and SWOT analysis has been carried out for PTCL as a whole.
LIMITATIONS
o Most of the data were of a confidential nature. o There is a limited 8 weeks time not enough to explore this topic completely. o Uncertainty in the country and the security reasons. o Support from organizations and participants o Access to resources o Access to experts in editing, proofreading, and guidance o Due to organization's busy schedule, complete information was not provided.
RESEARCH METHODOLOGY
The study conducted deals with both managerial and financial aspects of the organization. The following sources have been used for the collection of information. Primary Data o Personal observations o Customer trends. o Briefing with finance manager o Interviews Secondary Data o Manuals & Brochures. o Reference books. o Annual reports. o Websites
Chapter - 2
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In 2006, Etisalat International Pakistan, a wholly owned subsidiary of Emirates Telecommunications Corporation, purchased a 26% stake in PTCL and assumed management control of the company. Pakistan's telecommunications infrastructure includes: Microwave radio relay, coaxial cable, fiber-optic cable, cellular, and satellite networks. International links include: landing points for the SEA-ME-WE-3 and SEA-ME-WE-4 submarine cable systems (*AMK) that provide links to Asia, the Middle East, and Europe; 3 Intelsat satellite earth stations (1 Atlantic Ocean and 2 Indian Ocean); 3 operational international gateway exchanges (2 at Karachi and 1 at Islamabad); and microwave radio relay to neighboring countries. (*AMK) : Now IMEWE of PTCL and TWA-1 of Transworld (Private Operator) also successfully working in Karachi, Pakistan.
History of PTCL
From the beginnings of Posts & the Telegraph Department in 1947 and establishment of Pakistan Telephone & the Telegraph Department in 1962, PTCL has been a major player in telecommunication in Pakistan. Despite having established a network of enormous size, PTCL workings and policies have attracted regular criticism from other smaller operators and the civil society of Pakistan. Pakistan Telecommunication Corporation (PTC) took over operations and functions from Pakistan Telephone and Telegraph Department under Pakistan Telecommunication Corporation Act 1991. This coincided with the Government's competitive policy, encouraging private sector participation and resulting in award of licenses for cellular, card-operated pay-phones, paging and, lately, data communication services. Pursuing a progressive policy, the Government in 1991, announced its plans to privatize PTCL, and in 1994 issued six million vouchers exchangeable into 600 million shares of the would-be PTCL in two separate placements. Each had a par value of Rs. 10 per share. These vouchers were converted into PTCL shares in mid-1996. In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telephony in the country. The provisions of the Ordinance were lent permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The
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same year, Pakistan Telecommunication Company Limited was formed and listed on all stock exchanges of Pakistan PTCL launched its mobile and data services subsidiaries in 2001 by the name of Ufone and PakNet respectively. None of the brands made it to the top slots in the respective competitions. Lately, however, Ufone had increased its market share in the cellular sector. The PakNet brand has effectively dissolved over the period of time. Recent DSL services launched by PTCL reflects this by the introduction of a new brand name and operation of the service being directly supervised by PTCL. As telecommunication monopolies head towards an imminent end, services and infrastructure providers are set to face even bigger challenges. The post-monopoly era came with Pakistans Liberalization in Telecommunication in January 2003. On the Government level, a comprehensive liberalization policy for telecoms sector is in the offering. In 2005 the Government of Pakistan decided to sell 26 percent of this company to some private corporation. There were three participants in the bet for privatization of PTCL.Etisalat, an Abu Dhabi based company was able to get the shares with a large margin in the bet. The government's plan of privatizing the corporation were not welcomed in all circles; countrywide protests and strikes were helped by PTCL workers. They disrupted phone lines of institutions like Punjab University Lahore along with public sector institutions were also blocked. The military had to take over the management of all the exchanges in the country. They arrested many workers and put them behind bars. The contention between Government and employees ended with a 30% increase in the salaries of workers.
Introduction of PTCL
PTCL is the largest telecommunication company in Pakistan. This company provides telephony services to the nation and still holds the status of backbone for country's telecommunication infrastructure despite the arrival of a dozen including telecom giants like Telenor and China Mobile. The company consists of around 2000 telephone exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL, making it a gigantic organization. The government of Pakistan sold 26% shares and control of the company
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in 2006. The Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public. PTCL has become the first company in Pakistan to provide Broadband services in over 100 cities across the country, whereas before PTCLs entry into the Broadband market in 2007, Broadband was primarily only available in the 3 major cities of the country. PTCL is spearheading the spread of broadband culture in Pakistan, where till a couple of years back there was little awareness in the market about the broadband & multimedia technologies, nor were there any significant players entering the field to cater for the mass market with high speed internet access. Since its Broadband launch in May 2007, PTCL has made the broadband technology affordable by lowering the barriers to entry and also by geographically bringing the service within the reach of a common user across Pakistan hence, quadrupling the subscribers that was acquired over a long period of 5 years by the entire lot of ISPs before PTCLs entry into the market. With a true vision and clear objectives, PTCL has now successfully provisioned broadband services in over 119 major cities and towns i.e. Karachi, Hyderabad, Mirpurkhas, Hala, Sukkur, Jacobabad, Khairpur, Larkana, Multan, Bhaipheru, Okara, Pakpattan, Sahiwal, Faisalabad, Lahore, Islamabad, Rawalpindi, Abbottabad, Attock, Gujar Khan, Jhelum, Peshawar, Quetta alongside other small towns and cities across Pakistan. Expansion of PTCL broadband network will continue, providing more of its landline subscribers an opportunity to experience the latest in broadband and related technologies. One of the main reasons for growth in PTCL Broadband services has been its customer segmentation and geographical reach. For example PTCLs broadband facilitates the segment that relies most on high speed connectivity i.e. the students. Special packages for this segment along with services such as free dial up service for its Broadband customers and FREE access to movies, music, classical Pakistani dramas and cricket matches, educational and religious content for its Broadband customers - branded under PTCL BUZZ, this complete web infotainment content portal is made exclusive only to PTCL Broadband subscribers. In addition to these value additions, from now PTCL is also offering a free personalized e-mail account exclusively to its broadband users. Living up to its legacy of innovation and using its Broadband network, PTCL on 14th August 2008, entered the media sector by launching an interactive television service for
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the first time in Pakistan. Branded under PTCL Smart Line, the service includes Interactive Television, Broadband and voice Telephony all at the same time on PTCLs telephone line. Currently PTCL Smart TV offers its viewers over hundred live channels and a Video on Demand service. The Brand PTCL Smart was introduced for PTCL products that have functions that are more intelligent than their normal versions, such as Smart Line and Smart TV. PTCL is the largest telecommunications provider in Pakistan. PTCL also continues to be the largest CDMA operator in the country with 0.8 million V-fone customers. The company maintains a leading position in Pakistan as an infrastructure provider to other telecom operators and corporate customers of the country. It has the potential to be an instrumental agent in Pakistans economic growth. PTCL has laid an Optical Fiber Access Network in the major metropolitan centers of Pakistan and local loop services have started to be modernized and upgraded from copper to an optical network.
Vision of PTCL
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. The future is unfolding around us. In times to come, we will be the link that allows global communication. We are striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to shape a future that offers telecom services that bring us closer.
Mission of PTCL
To achieve our vision by having:
o o o o o
An organizational environment that fosters professionalism, motivation and quality An environment that is cost effective and quality conscious Services that are based on the most optimum technology "Quality" and "Time" conscious customer service Sustained growth in earnings and profitability.
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HEADQUARTERS
PTCL main Headquarter, Islamabad Southern Telecom Region-I, Hyderabad Southern Telecom Region-II Karachi (STR-II) Southern Telecom Region-III Karachi (STR-III) Lahore Telecom Region (South) , Lahore
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The companys market share in the broadband, wireless and specialized telecom solutions segments have increased in the current fiscal year through the introduction of state-of-the-art products and unmatched affordable services. PTCL achieved countrys first One Million Broadband customers mark in May 2012. PTCLs capable workforce continued to bring laurels for the company by winning the prestigious international ESRI Award for innovation in GIS technology. PTCL is continuing its digital revolution, bringing underserved areas into the national telecom loop by launching telecommunications services in Azad Kashmir make it the 18th Telecom region of PTCL. PTCL believes in bringing a unique customer experience by offering sophisticated products and improved service delivery while reflecting on the extraordinary achievements of PTCL. PTCL will continue our role of a socially responsible telecom leader by introducing ever more flexible and innovative telecommunications solutions to the masses.
Nature of business
Pakistan Telecommunication Company Limited (PTCL) was incorporated in Pakistan on December 31, 1995 and is listed on Karachi, Lahore and Islamabad stock exchanges. It was established to undertake the telecommunication business firmly carried on by Pakistan Telecommunication Corporation (PTC). The business was transferred to the company on January 1, 1996 under the Pakistan Telecommunication (Reorganization) Act, 1996 at which date PTCL took over all the properties, rights, assets, obligations and liabilities of PTC except those transferred to National Telecommunication Corporation (NTC) , Frequency Allocation Board (FAB), Pakistan Telecommunication Authority (PTA) and Pakistan Telecommunication Employees Trust (PTET). The company commenced business on January 1, 1996. The registered office of the company is situated at Block-E, PTCL Headquarter, G-8/4 Islamabad. Pakistan Telecommunication Company Limited (PTCL) is the main provider of Telecommunication services in Pakistan. It owns and operates a substantial part of the telecommunication facilities and provides domestic and international telephone services and other communication facilities throughout Pakistan.
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Objectives of PTCL
The primary objective of Pakistan Telecommunication Company Limited is to provide telecommunication services to the people in the country or in short to satisfy the telecommunication needs of its customers. Responding to the rapid economic and technological growth, the company is determined to meet the challenge of expanding the needs of telephone and data communication such as public data network, integrated services digital network and Internet services. The major focus of attention is to improve and expand the services, minimize the faults and provide communication facilities to rural areas. It is also one of the major objectives of management that the company should not improve its performance but also encourage the private sector to enter the Tele business. The company has entered the domain of free market economy, which necessitates the liberal management policies and private sector. The following basic policy steps have been taken to meet the objectives laid in PTCL Act to expand and operate telecommunication services in the country. The main objective of any company is to earn the profit and minimize expenses by winning goodwill in the market. The following are the long-term objectives of the organization. o Provision of Telecom services all over the country. o Plan, establish and maintain telecommunication o Acquire, promote and manage research and development, transfer of technology and software development including manufacturing of telecommunication equipment and plant o Enhance efficiency, improve quality and expand the system to meet customer satisfaction and provide service on demand. o Create a congenial climate for binding of human skill and horizon of employees through training and education. o Convert its cash basis single entry accounting system to accrual basis double entry system meeting the commercial international accounting standards. o To introduce computerized directory assistance and complaint services reform billing and a revenue collection system.
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o Strengthen relation with foreign international administration, entities, service providers, international and regional telecom organizations for better international communication and technical cooperation in telecommunication business. o Expand customer awareness of all value-added services of PTCL. o To improve the efficiency of Customer Service Centers by deputing qualified persons who are well aware of public relation techniques. o To introduce new services of audio Tex and video conferencing for the business community.
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Business Zone
North, Islamabad Regional GM SEVP Regional GM NTR-I
Business Zone
Central, Lahore Regional GM LTR-South SEVP Regional GM FTR -
Business Zone
South, Karachi Regional GM STR-II Karachi SEVP Regional GM STR-I Hyderabad
ITR-
Islamabad
Regional GM RTRRawalpindi Regional GM HTRAbbottbad
Peshawar
Regional GM NTR-II D.I.Khan Regional GM AJK / NAMuzaffarabad
Lahore
Regional GM LTR North Lahore
Faisalabad
Regional GM GTR Gujranwala
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21
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Senior Management
(Source: http://www.ptcl.com.pk/pd_content.php?pd_id=40 )
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PTCL V-Fone
PTCL V-Fone (WLL Service) was another major area of focus for PTCL during the year. A few prominent measures taken in this area during the year were launching of free home delivery service. No line rent package was launched in September 2010. In June 2008, 30 seconds billing was introduced contributing as an effective customer retention tool. PTCL has expanded the network to provide coverage in all large and small cities including over 10,000 villages in rural areas of Pakistan. As V-Fone becomes the wireless substitute to landline in un-served areas, it will be a robust line of voice, data and fax service for use at home and in the office. In business market it will be positioned as a CDMA telluler extension to add trunk lines to the ever expanding business PABXs Vfone will be spearheading the launch of the new postpay and prepay tariffs with no line-rent to meet the market demand. The tariff will include new postpaid unlimited local and nationwide calling package to bring traffic back to PTCL networks to stabilize the revenues. After the initial launch the company aims to retain the momentum by offering different bundled packages for voice to increase the subscriber base , including
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specifically targeting the rural areas where copper infrastructure does not exist. On the wireless broadband front , a major upgrade of the PTCL WLL CDMA network is underway to provide wireless broadband service in 17 major cities by end 2010. Currently the technical trial is in progress which will be followed by a pilot project on WiMax technology. This will enable PTCL to maintain its competitive edge.
U-fone
Pakistan Telecom Mobile Ltd a wholly-owned subsidiary of PTCL commenced its operations on 29th January 2001 as a GSM 900 service provider. Since the outset, it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. Ufone is now considered to be one of the most active, aggressive and innovative players in the mobile sector of Pakistan. The growth of the cellular industry is a direct result of the successful implementations of the telecom deregulation and cellular mobile policy by Ministry of IT and Telecommunication (MOIT&T) and the support, guidance and timely enforcement of the regulatory process by the Pakista Telecommunication Authority (PTA). Ufones operational performance has been very encouraging despite off competition in the Pakistan telecom market which has led to reduction of prices to bare minimum level. Ufone managed to improve its revenue and operating profit by 35% and 4% respectively, as compared to the last year through aggressive policies and exercising strict control over expenses.
Paknet limited
Paknet was introduced in the year 2000 for providing internet related services in the country is being wound up. However, PTCL has developed its own voice, data and video infrastructure and services. Paknets operations have been closed and a liquidator appointed for completing the formalities involving the companys closure. All customers, assets, liabilities and capital stand transferred to PTCL in accordance with the special resolution passed at General meetings.
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PTCL Broadband
The first major product initiative taken towards a changing PTCL during the year 2006-7 was the launch of PTCLs Broadband service under the theme of Broadband Pakistan by the Prime Minister of Pakistan. The service was launched on PTCLs new state of the art Broadbandinfrastucture that was added to the network during last three quarters of 2007 with the initial capacity of over 1,00,000 subscribers. PTCL achieved unprecedented success as it added over 10,000 customers within the first 120 days of its launch while historically it had taken four years collectively for all the other operators to achieve 30,000 customers in Pakistan. The hallmark of PTCL service was the removal of the traditional barriers such as the upfront costs of installation and customer premises equipped and added bandwidth download. This high customer take up also reflect on the companys trusted image in the eyes of the nation. The service is already available in the five largest cities of Pakistan and will be expanded to another dozen cities in the coming years.
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Chapter - 3
ANALYSIS
3.1 Financial Analysis:
It is the art of transforming data from financial statements into information that is useful for informed decision making. To evaluate the banks financial condition and performance, Ratio Analysis is used. Balance Sheet Ratios
Liquidity Ratio
Current Ratio
Ratio analysis Ratio analysis is the calculation and comparison of ratios or indexes which are derived from the information in a company's financial statements. Financial ratios are usually expressed as a percent or as times per period.
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A. Liquidity Ratios
1. Current Ratio: It shows an organizations ability to cover its current liabilities with its current assets. Current ratio = Current Assets / Current Liabilities
2010
2011
2012
1.6
0.3
2.4
Interpretation: This ratio indicates the extent to which current liabilities are covered by those assets that are expected to be converted to cash in near future.
2. Acid Test Ratio: It shows an organizations ability to meet its current liabilities with its most liquid (quick) assets. Acid- Test Ratio = Current Assets Inventories \ Current Liabilities
2010
2011
2012
1.37
1.27
2.16
Interpretation: This ratio indicates the firms liquidity position as well. It actually refers to the extent to which current liabilities are covered by those assets except inventories. Analysis of this ratio reflects the same picture as current ratio.
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Heading
2010
2011
2012
Ratio
1.11
1.41
1.65
Interpretation: This ratio indicates that how much debt is involved against shareholders equity. Debt to Equity Ratio is increasing gradually with the passage of time. It can be said that as PTCL has no Capital on its balance sheet and the said ratio is being calculated only with surplus reserves, that might be the reason of the increase in debt to equity ratio. It is also the impact of the reduction in accumulated surplus due to incurrence of losses.
2. Debt To Total Assets: Debt to Total Assets Ratio =TotalDebt / Total Assets
Heading
2010
2011
2012
Ratio
0.53
0.58
0.62
Interpretation: The ratio of total debt to total assets, generally called the debt ratio, measures the percentage of funds provided by the lenders.Calculating the debt ratio.
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Heading
2010
2011
2012
Ratio
0.50
0.57
0.61
Interpretation: This type of ratio shows the extent to which the total assets have been acquired or financed through debt.
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1. Gross Profit Margin: Gross Profit Margin = Gross Profit / Sales 100
Heading
2010
2011
2012
G. Profit Margin
33.1%
24.1%
25.2%
Interpretation: It shows the us the portion of gross profit in total sales.during the years.
Heading
2010
2011
2012
16.3%
13.5%
12.1%
Interpretation: It shows the us the portion of total net profit in total sales.during the years.
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Heading
2010
2011
2012
O. Income margin
2.5%
20.7%
18.4%
Interpretation: It shows the us the portion of operating income margin in sales during the years.
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Weaknesses Strengths Efficient Procurement & Supply Chain Management Over employment & low productivity Slow decision making including extraneous intervention Corporate culture akin to government departments Complaints due to improper management Financial Disturbance due to VSS Lack of coordination with the other departments High operating cost Threats Opportunities Increasing growth in the telecom sector Expansion by acquisitions Internet users in the Asia-Pacific region forecast to increase by over35% Developing countries are striving for communication revolution Low teledensity of Pakistan 36% Market Saturation Global credit crisis and significant decline in the equity markets Growth Potential of cellularcompanies4. Mobilink as brand loyalty category winner
Brand Stature
An Integrated Monopoly Product Assortment (Landline, DSL, V Wireless and Smart TVetc.) Market Leader has a market share of 80% Ethical and corporate social responsibility
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RECOMMENDATION
No doubt P.T.C.L having the monopoly in providing the Landline Telephone Connection in Pakistan and its playing its role magnificently. In current scenario P.T.C.L has increased its Revenue quite dramatically, and probable that as soon as this organization has become privatized it will flourish in its revenue in a better manner. PTCL should immediately change its Finance upper level of the hierarchy and should streamline in the good manner. PTCL should also encourage the Billing Online system that each and every customer should have to pay his/her bill online basis. The system of E-PAYMENT which although exist in the PTCL finance system but there is a need of improvement this facility. The image of PTCL being led Telecom Providing is not good in the eyes of common customer especially there are lots of complaints about the including the bogus local calls in the monthly bills of various customers. PTCL should also provide the detail of local calls made from any Land Line Number which would be provided in Micro level to the customer. The faulty telephone connection should be Fault Free within 24 hours in order to maximize the Revenue, as Revenue of PTCL should sacrifice at the cost of Faulty Telephone. PTCL should make Customer Care Centers in remote areas. The punching system of Billing through automation at CITI Bank Karachi takes so much time to adjust so it should be revived. The Financial D.D.O powers should be entrusted to the Director Finance rather GM. PTCL is not utilizing its surplus profit in long-term investment projects which be done. PTCL management should give concentration towards the Securities of deposit and it should be on maximum level. The return on deposit should be checked accordingly. The cash generated from the operation must be utilized accordingly. Each Region should allocate the funds at its own level. PTCL should take the services of highly qualified financial analysts.
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The promotion system in the Finance & Revenue wing should be revived in true manner all promotion must be made strictly on merit. Each Region should maintain Profit & Loss and Balance sheet and the statement of Cash inflow and outflow.
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CONCLUSION
With employee strength of 30,000 and 5.7 million customers, PTCL is the largest telecommunications provider in Pakistan. PTCL also continues to be the largest CDMA operator in the country with 0.8 million V-fone customers. The company maintains a leading position in Pakistan as an infrastructure provider to other telecom operators and corporate customers of the country. It has the potential to be an instrumental agent in Pakistans economic growth. PTCL has laid an Optical Fiber Access Network in the major metropolitan centers of Pakistan and local loop services have started to be modernized and upgraded from copper to an optical network. On the Long Distance and International infrastructure side, the capacity of two SEA-ME-WE submarine cable is being expanded to meet the increasing demand of International traffic. Pakistan Telecommunication Corporation (PTC) has established in December 1990, taking over operations and functions from Pakistan Telephone and Telegraph Department under Pakistan Telecommunication Corporation Act 1991. This coincided with the Government's competitive policy, encouraging private sector participation and resulting in award of licenses for cellular, card-operated payphones, paging and, lately, data communication services. In 1994, the PTC becomes the company limited (Pakistan Telecommunication Company Limited) by issuing six million vouchers exchangeable into 600 million shares of the PTCL in two separate placements. Each had a par value of Rs. 10 per share. These vouchers were converted into PTCL shares in mid-1996. In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telecommunication sector in the country. It also paved the way for the establishment of an independent regulatory regime. The provisions of the Ordinance were lent permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The year 2006-07 in the telecom sector was marked by the phenomenal growth in the mobile sector in Pakistan, which doubled its subscriber base to 60 million. The teledensity increased
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from 26% to 40%, helping to spread the benefits of communication technology across the country. PTCL s mobile mobile phone subsidiary Ufones subscriber base grew by more than 87%, from 7.49 million to 14 million. The year also witnessed the entry of major telecom companies, most notably China Telecom and Singtel, into the market. The privatization of the company was completed in the FY06, following the purchase of 26% B class ordinary shares by Etisalat International Pakistan L.L.C. EIP took over management control on 12th on April 2006. No doubt P.T.C.L having the monopoly in providing the Landline Telephone Connection in Pakistan and its playing its role magnificently. In current scenario P.T.C.L has increased its Revenue quite dramatically and probable that as soon as this organization has become privatized it will flourish its revenue in a better manner. PTCL should immediately change its Finance upper level of the hierarchy and should streamline in the good manner. PTCL should also encourage the Billing Online system that each and every customer should have to pay his/her bill online basis. The system of E-PAYMENT which although exist in the PTCL finance system but there is a need of improvement this facility. The image of PTCL being led Telecom Providing is not good in the eyes of common customer especially there are lots of complaints about the including the bogus local calls in the monthly bills of various customers. PTCL should also provide the detail of local calls made from any Land Line Number which would be provided in Micro level to the customer. The faulty telephone connection should be Fault Free within 24 hours in order to maximize the Revenue, as Revenue of PTCL should sacrifice at the cost of Faulty Telephone. PTCL should make Customer Care Centers in remote areas If I have to express my experience of internship in PTCL I would briefly say: PTCL is a good Organization in the way that anybody can join it for his/ her long-term career. The overall working environment is comfortable. Management of branch cares a lot of its employees and considers them as the Asset of PTCL. Behavior of senior executives of the bank is very polite and they are caring about the individuals career and their growth.
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PTCL needs innovative service offerings currently it doesnt even offer bundles or a single bill. Has been unclear about its IPTV and WiMAX plan and strategy (trials are in progress) Overall PTCL still behaves as a monopoly it has to change its attitude. At a minimum, avoiding billing errors and providing competent and courteous service to its customers is essential if PTCL wants to show that it is transforming itself to a competitive company which cares for its customers. It is said that the best assets of a company go home to their family in the evening. Can the culture of PTCL be changed to a performance and service-based organization? According to the latest directors report from PTCL the organization is being revamped. Only time can tell the impact. However management is very demanding about the targets but the good reward at the achievement of assigned targets is awarded. Employees at PTCL are quite efficient. Its employees have to bring their org among the list of good. Therefore, they work more than their working hours and it is all according to their will. It also shows their loyalty, commitment to the organization. Employees are given the benefits like bonus, gratuity funds, loans, increments, and medical. All the customers are entertained individually. The same kind of behavior and attention is given to all the customers. Getting ideas for improvement from customer side is a new idea and that is working very well in PTCL. All the customers are asked to fill a suggestion form and the standards of the org are improved through them. Prioritizing its product portfolio in line with its corporate and consumer needs and wants the org are committed to develop products that give more value to its customers in both the sectors. In PTCL, all the work is done on computers. All the entries are made in the computer. Balance is fed into the computer. This increases efficiency of the org. During my internship training I gathered information regarding how a successful org operational aspect decorticated with the practical. I found my internship training at PTCL to be a very rewarding experience. The training was beneficial because it helpful me to aware a real life working environment. So far my learning is concerned; all the employees at branch were quite cooperative. They helped me to understand the activities of an org to possible extent. Their good attitude gave me
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more confidence to learn more and to ask if I have any query in my mind. Besides there ever going activities they never get irritant by my questioning. I had made an honest efferent to present the working & operation of PTCL in a simplest way. I feel pleasure that I have really gained a lot during 6 weeks & enjoyed working with experienced cooperative & intelligent staff.
REFERENCES
Previous internship reports Inter Office Memos www.google/com www.scribd.com www.ptcl.com.pk
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