Self-Publishing Boot Camp All Day on Monday

9:00 - 9:15 Registration and Introduction Carla King and Laurie McLean
CARLA KING

9:15 - 10:00 Carla King, Self-Publishing Boot Camp How to choose the right publishing path: sorting through the too-many options.
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10:15 - 11:00 Mark Coker Doing it yourself: Formatting, distribution, and successful ebook marketing.
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11:15 - 12:00 John MacAlester Getting your ebook distributed to the important sales channels. LUNCH 12:00 - 2:00 2:00 - 2:45 Brian Felsen A full-service option for the indie author on services, distribution, marketing.
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3:00 - 3:45 Ron Martinez Imagine the possibilities: Book apps and multimedia picture books.
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4:00 - 4:45 Laurie McLean, Literary agent and social media expert Implementing a social media marketing strategy. 4:45 - 5:00 Q & A
Tuesday, February 19, 13

Your Self-Publishing Path

Choosing the most reputable, cost-eective, and easy-to-use products and services for your book

CARLA KING

No Vendor Lock-In
EBOOKS & APPS
in all the formats for all the e-reading devices to all the online retailers

PRINT ON DEMAND
to online book retailers and brick and mortar bookstores
Tuesday, February 19, 13

Pain Point: Product Bombardment

CARLA KING

Tuesday, February 19, 13

My favorite products and services

CREATE
SCRIVENER

PUB & DISTRO EBOOKS

DISTRO

SELL

PRINT

PUB & DISTRO PRINT Social Media

Tuesday, February 19, 13

eBook Distribution
iBookstores in 32 countries, including B&N, Sony, Kobo, WH Smith in the UK and FNAC (both powered by Kobo), the Diesel eBook Store, eBooks Eros (operated by Diesel), and others.
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App Store Distribution

includes Stanza on the iPhone and Aldiko on Android mobile devices, reaching millions of readers combined.

Formatters & Cover Design

DIY or send email to list@smashwords.com Subject line: Mark's List and receive a list of formatters & designers instantly via autoresponder.

Mark Coker

10:15
Tuesday, February 19, 13

eBook Distribution Formatting

They do it. Simple to sophisticated. Free basic file conversion from docs Reasonable charges for formats like PDF, InDesign

CARLA KING

Print
Short run only. No POD distribution direct to resellers yet.

Cover Design
And other add-on services available

Full service conversion. Multimedia. No store. Good services for reasonable prices. Sister companies are HostBaby, CD Baby, FilmBaby. Short-run printing service.
Tuesday, February 19, 13

Brian Felsen

2:00

Do It Yourself (DIY) Options

CARLA KING

ADOBE INDESIGN Professional book design program with EXPORT TO EPUB feature. Delivers PDF, EPUB, HTML les Really must be a professional or willing to learn Desktop program costs $500

Tuesday, February 19, 13

Do It Yourself (DIY) Options

CARLA KING

Built on top of WordPress the open source blogging engine. Creates EPUBs, typeset PDFs, other XML formats and HTML web version of all books which can be private (for production only), or public (free or behind a paywall). Oers an optional publisher platform (page). Partners with BookBaby for ebook distribution, or INScribe Digital if you have more than 5 books.

DEMO LOGIN
Recommended Tools and Services: The Short List

Tuesday, February 19, 13

Do It Yourself (DIY) Options

SCRIVENER Writing tool PDF & ebook les $45

CARLA KING

Tuesday, February 19, 13

Do It Yourself (DIY) Options

CARLA KING

Writing (MarkDown language), publishing, and sales Delivers PDF, EPUB, Kindle les Sell in their store for 90% royalty + 50 cents/sale Open source community help

DEMO

Tuesday, February 19, 13

Multimedia Books & Apps

for picture books

CARLA KING

limited to iPad

Tuesday, February 19, 13

Multimedia Books & Apps

for picture books

CARLA KING

Multimedia picture books Browser-based DIY interface Full service ~$300+ Play for free, export for $29 ea or $99 for 5 format types Easy as PowerPoint / Keynote

Ron Martinez

3:00

Tuesday, February 19, 13

Selling Options

Stores... also beta or iterative publishing

Digital book and music les, software and games, complete books, parts of books, and services, even physical objects like t-shirts, cups, etc. Email address of your buyers are yours.

CARLA KING

DEMO
Sell or give away your complete or incomplete book. Announce new versions to buyers, allowing them to get updates.
Tuesday, February 19, 13

Sell or give away digital les, physical objects, even services. Social media built-in to gumroad.

Selling Options

distributes ebook files for 10%

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GO
John McAlester

11:15

Tuesday, February 19, 13

Selling Options

via your own website

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Tuesday, February 19, 13

Selling Options

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Mark Coker

10:15

Brian Felsen

2:00

Tuesday, February 19, 13

Print-On-Demand (POD)

CARLA KING

Tuesday, February 19, 13

Cheap proofs Advance Reading Copies - ARCs Always available in amazon.com $65 conversion to Kindle format Smashwords % of net sales you keep (cover price) CreateSpace store = 80% Amazon.com = 60% Expanded Distribution = 40% Now printing POD color books

Crowdfunding

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Tuesday, February 19, 13

Self-Publishing Packages
$$$ packages $$$ per book

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and many others

http://www.sfwa.org/for-authors/writer-beware/vanity/

Tuesday, February 19, 13

Outsourcing

Editing Design Production Co-publishing

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SelfPubBootCamp.com Resources Page

Tuesday, February 19, 13

ISBN

myidentifiers.com 1 ISBN for $125 or 10 ISBNs for $250 100 ISBNs for $575... One ISBN per sales channel - Print = 1 - BookBaby = 1 - Smashwords = 1 - Kindle = 1 - Aerbook Maker = 1

CARLA KING

Tuesday, February 19, 13

Which ones do you think youll use?

CREATE
SCRIVENER

CARLA KING

PUB & DISTRO EBOOKS

DISTRO

SELL

PRINT

PUB & DISTRO PRINT Social Media

Tuesday, February 19, 13

CARLA KING SelfPubBootCamp.com

Mailing List | Blog | Facebook
Workshops & One-on-One Consulting

CARLA KING

BOOK

BLOG & RESOURCES

FACEBOOK

carla@CarlaKing.com
@selfpubbootcamp
Tuesday, February 19, 13