Documentos de Académico
Documentos de Profesional
Documentos de Cultura
BledCom 2010
Nada Serajnik Sraka, Branko Vidrih, Matja Kek Government Communication Office
Capacity Building
is
or
the creation of an enabling environment with appropriate policy and legal frameworks, institutional development, human resources development and strengthening of managerial systems (UNDP)
Slovenia independent since 1991 Constitutional democracy Coalition governments Government = body with executive power & public administration Number of ministries determined by law, but also by current political needs and goals The work of government is public
Before 1991: no info units, except Ministry of the Interior central office since 1945 After 1991: Key principle learning by doing! key projects (independence struggle, big events, national branding & public diplomacy, EU & NATO accession campaigns, euro introduction campaign, communication in support to EU Council Presidency, . )
2002 Not institutionised Understaffed, underfunded, undermanaged Political and professional roles undefined Communication rarely used as a policy instrument Lack of strategic planning Insufficient guidance & coordination Lack of standards & training
2010 Function institutionised (Organisational model) Still understaffed & underfunded Division of roles observed Strategic planning & Coordination loose Training sporadic Professionalism