Reflecting a brand thought

Reflecting a brand thought

Introduction
REFLEXIONS a fast growing mid sized company is a specialist in conceptualizing, building and implementing marketing campaigns reflecting your brand strategies. Reflexions enjoys the confidence of some of the best brands in the country including Wal-Mart, Coke, Nestle.
Located out of Delhi, Mumbai, Bangalore in India & at Sydney in Australia, Reflexions is managed by a core team of professionals backed by operational specialists Pan India.

Reflecting a brand thought

Services
Specialist Services
Category Management Exhibition Design & Fabrication

Competencies
In-shop activations Road Shows Disc & pub promotions Events & Conferences Exhibit Design Stall/Kiosk fabrication Mobile Van Operations School Contact Progs.

Retail Communication &

Merchandizing Creating Footfalls Mall & Store Campaigns Lead Generation Progs.

Design, Print & Prod.

Rural BTL

Reflecting a brand thought

Reflexions Planogram 1
Brand Reflexions We reflect your brand strategies in the market place. Your segments, target customers, competitors, along with your differentiation factor helps us in imbibing your positioning.

The Reflexion Plan

We develop campaigns for you, using the market place as a media. Reflexions selects the perfect avenues for activations, the most responsive timings, good ideation, cost effectivity & operational excellence.

Reflecting a brand thought

Reflexions Planogram 2
Manpower - Selection & Training The training cell at Reflexions understands brand needs and pro-actively provides grooming, communication and product training. Reflexions has bench marked global training practices and templates all activations through an on ground training manual.
The training programme is graded through Respondent Knowledge Acceptance tests (RAK). The graded manpower is selected from College Students or students from Institutions like Frankfinn Institute of Air Hostess Training & Indian Institute of Hotel Management.

Reflecting a brand thought

Reflexions Planogram 3
Programme Management Trained field supervisors and global supervision bench marks Supervising the supervision bench marks ensures that the Plan is being implemented to perfection. Random data checking Retail Certification Bench Marking of sales and off take trials Reporting & Feedback Easy to act upon formats Pilot programmes for correct programmes Retail scenario updates and consumer insights for the brand team.

Reflecting a brand thought

A few Reflexions
Brooke Bond Ty.phoo-UK Dabur Real Revital Minute Maid Nestle

Heinz
DS Group Bharti Walmart

Brooke Bond Red Label Tea An Assignment Snapshot

Reflecting a brand thought

Hyper Market Campaign promoting the new tea brand Red Label Natural Care

Jogging Park Campaign for Health based Tea

Area of Work: Delhi & NCR, UP, Uttranchal, Punjab, Bihar and Jharkhand Mode of the Activity: Direct to Home & Wet Sampling Total Contacts Achieved: 8,50,000

Fabrication & Management of IITF Stalls

Fabrication & Management of IITF Stalls

Fabrication & Management of IITF Stalls

Doctors Meet in AIIMS, Delhi

Other Projects

Area of Work: Delhi & NCR, UP and Punjab Mode of the Activity: Direct to Home, Wet Sampling & Events in Malls Total Contacts Achieved: 6,50,000

Fabrication & Management of Stall at Surajkund Crafts Mela

Market Assignments
Area of Work: Delhi & NCR, UP and Punjab Mode of the Activity: Direct to Home, Wet Sampling Total Contacts Achieved:1,50,000

Celebrity Event Cine Star Mahima Chaudhary at Delhi

Celebrity Event Cine Star Soha Ali Khan at Lucknow

Involving Consumers at IITF

Red Label Natural Care

Typhoo Uks finest teas A Category Management Initiative

Reflecting a brand thought

Consumer Trials and Reaching out to Retail

Wet Sampling Campaign at Reflecting a brand thought Hypercity, Mumbai

Real Fruit Juice An Assignment Snapshot

Reflecting a brand thought

Jogging Park Activity for Real Activ

Dabur Real - IITF Stall

Ranbaxy An Assignment Snapshot

Reflecting a brand thought

Jogging Park Activity Revital with BMI Checkups

Activation for Volini Gel

Various modes of Activation for Revital

Coca - Cola An Assignment Snapshot

Reflecting a brand thought

Minute Maid Pulpy Orange Launch Modern Trade (UP, Delhi & Uttranchal)

Minute Maid Activation in Offices

Coke Valentines Activation At Wave Cinemas

Nestle An Assignment Snapshot

Reflecting a brand thought

Maggi Soup in Modern Trade Format

Maggi Noodles Sampling

Chocolate Campaign Valentines Week

Introducing Nescafe Mild

Funshake in Modern Trade

Heinz An Assignment Snapshot

Reflecting a brand thought

School Activity For Heinz

Doctors meet at Apollo Hospital, New Delhi

Industrial Exhibition for Heinz At IITF stall in 2005 & at Aligarh, UP

Reflecting a brand thought

An initiative at IITF, for Rajnigandha

Bharti Wal-Mart An Assignment Snapshot

Reflecting a brand thought

Easy Day Food Carnival, 2010

At Ludhiana, Patiala & Jalandhar on 1st,2nd & 3rd Jan.2010 Large format stores, sized 30000 sq.ft. Introduced for the first time, the concept of mobile sampling The Mobile dispensing bag was used for Liquid sampling and Mobile Tray for Snacks.

Mobile Vending helps in reaching directly to the consumer.

Reflecting a brand thought

We always welcome constructive criticism in our fold.

The Structure

Planning
Ujala Chadha

Operations
Akshay Sharma

Rank Global
Category Mgt. & Retail Communications

Spring Board

Core Concept Team

Specialist Advtg Agency for New Brands

Building Brands

We would love to work with you

Thank You