PARANGUE, MARIA CHRISTINA D.L. BSBA- Business Economics 1.

Entrepreneurial Management MWF 8-9am

Why is it significant to write your executive summary? The most important part of a business plan is the executive summary. It is the business plan in miniature. This section briefly tells the readers the potential points to success of your business idea. It will highlight the strenghts of the overall plan. Just how a good movie compels the audience to watch the entire film because of the trailer, the executive summary is vital in winning and grabbing the attention and interest of its readers. It creates the first impression. At times, it is the only thing to be read. This will outline everything in the business plan then it will be the basis whether to read the whole business plan and realize it.

2.

Research about companies showing the following: a. Vision, Mission and objective statements Vision The Creative Kitchen Company will become well known for solving complex kitchen renovation problems. Rainbow kites, Inc. Our vision of what our company will become in the future is to have developed relationships with key retailers so strong that they will view us more as indispensable partners, than just another supplier. We will work closely with each retailer we serve to recommend product assortment unique for their customer base, appropriate stocking levels, pricing and display assortments. We will constantly seek out and work with the manufacturers we represent to deliver the most innovative and exciting products possible to the retailers we serve. Microsofts corporate vision since 1975 was to put a computer on every desk and in every home. In March 1999 Microsoft drafted a new company vision that focuses on the power of the Internet, offering people and businesses the ability to be connected and empowered any time, anywhere, and on any device.

Mission Mahogany Western Wear's mission is to offer quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes. Tartina To increase economic opportunities and income of poor self-employed women engaged in food transformation of agricultural production in the Goavian region of Haiti through the creation of a financially viable social enterprise that provides them with commercialization services and market linkages so they can supply high-quality products to their customers. A For-Profit Community Health Food Store, The People Garden To strengthen the Mount Pleasant community by developing nourishing, multicultural, and enjoyable food resources and, in the process, connect people and build resources to support holistic community-driven development.

Objectives Mahogany Western Wear 1. To create a shopping environment that caters to the apparel needs of the urban AfricanAmerican cowboy and cowgirl. 2. To earn 80% market share and become the number one ethnic western wear apparel store in southwest Houston, TX and achieve name recognition in the local cowboy community. 3. To receive a 50% profit margin within the first year. 4. To have a customer base of 1,000 by the end of the first operating year. 5. To achieve a net profit of $75,000 by year two and $100,000 by year three. 6. To be an active and vocal member in the community supporting agricultural events, and equestrian organizations working with children.

b.

Products offered to the market

Mahogany Western Wear will carry nationally recognized American western wear brands. Our selection will range from the basics of Wrangler to the trendy western style of Western Ethics. We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our target market base. The greatest percentage of merchandise will be in apparel, followed by accessories, hats, and gifts. Management will rely on customer feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes.

Mahogany Western Wear will provide a selection of brands that fall within our mission statement. Our goal is to carry a selection of labels from the hardcore western wear to the more sophisticated southwestern styles. Some of the labels we will carry are listed below: Cinch Circle Y of Yoakum Cowboy Hardware Hat 'N' Hand Lawman Jeans Panhandle Slim Rocky Mountains c. Company summary Rouchrider of Circle T Silver Strike Buckles Sunbody Hats 20X by Wrangler Urgent Gear Western Ethics Wrangler

Mahogany Western Wear is organized as a partnership among the two partners of Chandra E. Miller and Derrick L. McCoy. We will be located at 13328 1/2 Almeda Rd, Houston, TX, being the epi-center of the African-American cowboy community on the south side of Houston. The hours of operation will be Monday - Tuesday 10 a.m. - 6 p.m., Wednesday - Saturday 10 a.m. - 8 p.m., and Sunday 12 p.m. - 6 p.m. There will be extended special hours designated during The Houston Livestock Show & Rodeo season and during the Christmas holiday shopping season. All merchandise will be purchased according to the company's mission and customer focus of outfitting all sizes including women's plus sizes and men's big and tall. Company Ownership Mahogany Western Wear is organized as a partnership among the two partners of Chandra E. Miller and Derrick L. McCoy. Chandra E. Miller will handle all administrative and managerial duties while Derrick L. McCoy acts as a silent partner. Start-up Summary Mahogany Western Wear's incorporation costs are listed below. The company will start with three months inventory on hand for apparel and accessories as this is the main revenue generator. The majority of the company's assets will reside in inventory. The opening days cash on hand balance will be $384. The purpose of this business plan is to secure a $16,700 ACCION loan. This supplemental financing is required to work on site preparation, inventory, and operational expenses. The loan amount appears in the long-term liability row of the start-up summary. Other financing

will include an owners investment of $5,100 and a short term revolving line of credit of $2,000 for inventory replenishment during months of high receipts. Successful operation and building a loyal customer base will allow Mahogany Western Wear to be self sufficient and profitable in year two.

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Owners Investment - Cash Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities

$9,416 $14,384 $23,800

$14,000 $384 $0 $384 $14,384

$0 $16,700 $0 $2,000 $18,700

$5,100 $0 $0 $5,100 ($9,416) ($4,316) $14,384

Total Funding

$23,800

Start-up Expenses Rent Grand Opening Event Telephone & Utilities (3 months) Travel - Dallas Market Buying Trip Business Insurance Advertising & Promotion Store Fixtures/Decorations Computer/Cash Register Signage (Including Permits) Organizational Dues & Subscriptions Business/Office Supplies Other Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements

$1,606 $400 $1,575 $350 $600 $1,010 $1,500 $950 $400 $125 $400 $500 $9,416

$384 $14,000 $0 $0 $14,384 $23,800

Company Locations and Facilities Mahogany Western Wear will be located at 13328 1/2 Almeda Rd., Houston, TX 77045. This space has 1,020 square feet and has been leased for two years. This location is central to the geographical location for the African-American cowboy community in the southern part of Houston, TX. We feel it is essential to our initial and ongoing success that we locate ourselves in the heartbeat of the community. We also strive to create an atmosphere of acceptance and community, as well as a retail environment where individuals can identify and bond with their culture. All business deliveries and shipments will be handled through the store. The company office will also be housed at this location. Your T-Shirt! is a start-up organization. It has been formed as a Washington registered L.L.C. by David Inkler. The L.L.C. formation was chosen as a way to minimize personal liability issues for the owner and avoiding the double taxation found in traditional corporations.

Company Ownership David Inkler is the Founder and President of Your T-Shirt! Start-up Summary Your T-Shirt! will incur the following expenses for start up:

Two Apple Macintosh computers -- These will be high end models and utilize the following software: Microsoft Office, Adobe Photoshop and Illustrator, Macromedia FreeHand, and QuickBooks Pro.

HP XX Laser Printer -- This is a prototype printer not available to the public.

In-store computer kiosk -- This allows customers to view options for shirts and existing imagery. Website -- This will be used for information disbursement as well as ordering. Shelving display unit -- To display assorted graphic images on paper for easier viewing. Broadband Internet connection. Two desk/chair/office supplies sets.

Small shirt inventory -- Inventory will be kept small to lower overhead. This will be accomplished by using a shirt vendor who is one shipping day away, effectively using a justin-time (JIT) system for managing inventory.

Heat application unit -- To make the sublimation transfer.

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets

$17,100 $62,900 $80,000

$6,500 $56,400 $0 $56,400 $62,900

Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment D. Inkler Investor 2 Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding

$0 $65,000 $0 $0 $65,000

$15,000 $0 $0 $0 $15,000 ($17,100) ($2,100) $62,900 $80,000

Start-up Expenses Legal Stationery etc. Brochures Computer equipment Rent Insurance Office furniture Sublimation heat transfer unit Wesite development Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements

$1,200 $200 $0 $6,200 $0 $0 $1,000 $2,000 $6,500 $17,100

$56,400 $0 $1,500 $5,000 $62,900 $80,000