Personal Products in Asia Pacific

INDUSTRY PROFILE
Personal Products in Asia-Pacific

Reference Code: 0200-2124 Publication Date: December 2011
www.datamonitor.com
Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia
t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com
Asia-Pacific - Personal Products

Datamonitor. This profile is a licensed product and is not to be photocopied
0200 - 2124 - 2010 Page 1
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The Asia-Pacific personal products market grew by 4.8% in 2010 to reach a value of $133,786.1 million.
Market value forecast

In 2015, the Asia-Pacific personal products market is forecast to have a value of $166,284.5 million, an increase of 24.3% since 2010.
Market segmentation I
OTC healthcare is the largest segment of the personal products market in Asia-Pacific, accounting for 27.8% of the market's total value.
Market segmentation II
Japan accounts for 37.5% of the Asia-Pacific personal products market value.
Market share
The Procter & Gamble Company is the leading player in the Asia-Pacific personal products market, generating a 7.6% share of the market's value.
Market rivalry
The Asia-Pacific personal products market is highly fragmented with top three players accounting for 20.6% of the total market value.

0200 - 2124 - 2010 Page 2
CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES The Procter & Gamble Company Unilever Kao Corporation MARKET DISTRIBUTION MARKET FORECASTS Market value forecast APPENDIX Methodology Industry associations Related Datamonitor research Disclaimer
2 7 7 8 9 10 11 12 13 14 14 15 16 17 19 20 21 21 26 30 34 35 35 36 36 37 37 38
0200 - 2124 - 2010 Page 3
CONTENTS
ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting
39 39 39 39

0200 - 2124 - 2010 Page 4
CONTENTS
LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Asia-Pacific personal products market value: $ million, 200610 Asia-Pacific personal products market segmentation I:% share, by value, 2010 Asia-Pacific personal products market segmentation II: % share, by value, 2010 Asia-Pacific personal products market share: % share, by value, 2010 The Procter & Gamble Company: key facts The Procter & Gamble Company: key financials ($) The Procter & Gamble Company: key financial ratios Unilever: key facts Unilever: key financials ($) Unilever: key financials () Unilever: key financial ratios Kao Corporation: key facts Kao Corporation: key financials ($) Kao Corporation: key financials () Kao Corporation: key financial ratios Asia-Pacific personal products market distribution: % share, by value, 2010 Asia-Pacific personal products market value forecast: $ million, 201015 10 11 12 13 21 24 24 26 28 28 28 30 32 32 32 34 35

0200 - 2124 - 2010 Page 5
CONTENTS
LIST OF FIGURES
Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Asia-Pacific personal products market value: $ million, 200610 Asia-Pacific personal products market segmentation I:% share, by value, 2010 Asia-Pacific personal products market segmentation II: % share, by value, 2010 Asia-Pacific personal products market share: % share, by value, 2010 Forces driving competition in the personal products market in Asia-Pacific, 2010 Drivers of buyer power in the personal products market in Asia-Pacific, 2010 Drivers of supplier power in the personal products market in Asia-Pacific, 2010 Factors influencing the likelihood of new entrants in the personal products market in Asia-Pacific, 2010 Factors influencing the threat of substitutes in the personal products market in AsiaPacific, 2010 Drivers of degree of rivalry in the personal products market in Asia-Pacific, 2010 The Procter & Gamble Company: revenues & profitability The Procter & Gamble Company: assets & liabilities Unilever: revenues & profitability Unilever: assets & liabilities Kao Corporation: revenues & profitability Kao Corporation: assets & liabilities Asia-Pacific personal products market distribution: % share, by value, 2010 Asia-Pacific personal products market value forecast: $ million, 201015 10 11 12 13 14 15 16
17
Figure 9:
19 20 25 25 29 29 33 33 34 35
Figure 10: Figure 11: Figure 12: Figure 13: Figure 14: Figure 15: Figure 16: Figure 17: Figure 18:

0200 - 2124 - 2010 Page 6
MARKET OVERVIEW
MARKET OVERVIEW
Market definition
The personal products market consists of retail sales of OTC healthcare products, skincare, haircare, make-up, fragrances and other products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea, Indonesia, the Philippines, Thailand, Vietnam, New Zealand, Hong Kong, Malaysia, Pakistan and Taiwan.

0200 - 2124 - 2010 Page 7
MARKET OVERVIEW
Research highlights
The Asia-Pacific personal products market generated total revenues of $133.8 billion in 2010, representing a compound annual growth rate (CAGR) of 4.8% for the period spanning 2006-2010. OTC healthcare sales proved the most lucrative for the Asia-Pacific personal products market in 2010, generating total revenues of $37.3 billion, equivalent to 27.8% of the market's overall value. The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.4% for the fiveyear period 2010-2015, which is expected to lead the market to a value of $166.3 billion by the end of 2015.

0200 - 2124 - 2010 Page 8
MARKET OVERVIEW
Market analysis
The Asia-Pacific personal products market grew at a fairly strong rate during the period 2006-2010, as a result of strong sales growth in skincare and haircare categories. The overall market growth is expected to decelerate in the forthcoming five years. The Asia-Pacific personal products market generated total revenues of $133.8 billion in 2010, representing a compound annual growth rate (CAGR) of 4.8% for the period spanning 2006-2010. In comparison, the Chinese and South Korean markets grew with CAGRs of 7.9% and 4.5% respectively, over the same period, to reach respective values of $34.9 billion and $9.3 billion in 2010. OTC healthcare sales proved the most lucrative for the Asia-Pacific personal products market in 2010, generating total revenues of $37.3 billion, equivalent to 27.8% of the market's overall value. In comparison, sales of skincare generated revenues of $34.4 billion in 2010, equating to 25.7% of the market's aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.4% for the fiveyear period 2010-2015, which is expected to lead the market to a value of $166.3 billion by the end of 2015. Comparatively, the Chinese and South Korean markets will grow with CAGRs of 7% and 4.6% respectively, over the same period, to reach respective values of $48.9 billion and $11.7 billion in 2015.

0200 - 2124 - 2010 Page 9
MARKET VALUE
MARKET VALUE
The Asia-Pacific personal products market grew by 4.8% in 2010 to reach a value of $133,786.1 million. The compound annual growth rate of the market in the period 200610 was 4.8%. Table 1: Year 2006 2007 2008 2009 2010 CAGR: 200610 Source: Datamonitor Asia-Pacific personal products market value: $ million, 200610 $ million 110,916.6 116,344.1 121,926.3 127,676.3 133,786.1 million 83,528.5 87,615.8 91,819.6 96,149.8 100,750.9 % Growth 4.9% 4.8% 4.7% 4.8% 4.8% DATAMONITOR
Figure 1:
Asia-Pacific personal products market value: $ million, 200610
Source: Datamonitor
DATAMONITOR

0200 - 2124 - 2010 Page 10
MARKET SEGMENTATION I
MARKET SEGMENTATION I
OTC healthcare is the largest segment of the personal products market in Asia-Pacific, accounting for 27.8% of the market's total value. The skincare segment accounts for a further 25.7% of the market. Table 2: Category OTC healthcare Skincare Haircare Make-up Fragrances Others Total Source: Datamonitor Asia-Pacific personal products market segmentation I:% share, by value, 2010 % Share 27.8% 25.7% 10.9% 6.6% 2.9% 26.0% 100% DATAMONITOR
Figure 2:
Asia-Pacific personal products market segmentation I:% share, by value, 2010
Source: Datamonitor
DATAMONITOR

0200 - 2124 - 2010 Page 11
MARKET SEGMENTATION II
MARKET SEGMENTATION II
Japan accounts for 37.5% of the Asia-Pacific personal products market value. China accounts for a further 25.9% of the Asia-Pacific market. Table 3: Category Japan China India South Korea Rest of Asia-Pacific Total Source: Datamonitor Asia-Pacific personal products market segmentation II: % share, by value, 2010 % Share 37.5% 25.9% 6.6% 6.3% 23.7% 100% DATAMONITOR
Figure 3:
Asia-Pacific personal products market segmentation II: % share, by value, 2010
Source: Datamonitor
DATAMONITOR

0200 - 2124 - 2010 Page 12
MARKET SHARE
MARKET SHARE
The Procter & Gamble Company is the leading player in the Asia-Pacific personal products market, generating a 7.6% share of the market's value. Unilever accounts for a further 7.3% of the market. Table 4: Company The Procter & Gamble Company Unilever Kao Corporation Others Total Source: Datamonitor Asia-Pacific personal products market share: % share, by value, 2010 % Share 7.6% 7.3% 5.8% 79.4% 100% DATAMONITOR
Figure 4:
Asia-Pacific personal products market share: % share, by value, 2010
Source: Datamonitor
DATAMONITOR

0200 - 2124 - 2010 Page 13
FIVE FORCES ANALYSIS

The personal products market will be analyzed taking manufacturers of personal products as players. The key buyers will be taken as retailers such as supermarkets / hypermarkets and specialist retailers, and manufacturers of fine chemicals and other ingredients needed for production of personal care products as the key suppliers.
Summary
Figure 5: Forces driving competition in the personal products market in Asia-Pacific, 2010
Source: Datamonitor
DATAMONITOR
The Asia-Pacific personal products market is highly fragmented with top three players accounting for 20.6% of the total market value. The Asia-Pacific personal products market has the presence of leading players like Procter & Gamble Company, Unilever and Kao Corporation. Specialist retailers and supermarkets and hypermarkets are the main buyers in many countries and generally exert strong buyer power, especially if they are large chains. The fact that manufacturers of personal products are able to source some of their raw material inputs from only a relatively small number of suppliers suggests that supplier power is boosted. However, some of the major players have integrated backwards and own palm olive plantations, etc, which significantly reduces their reliance on supply chain. The existence of some strong brands and the scale economies associated with the necessary high-volume production facilities prevent the threat of new entrants from becoming a significant factor. Rivalry is intensified by high fixed-costs and exit barriers.

0200 - 2124 - 2010 Page 14
Buyer power
Figure 6: Drivers of buyer power in the personal products market in Asia-Pacific, 2010
Source: Datamonitor
DATAMONITOR
The retail market for personal products in Asia-Pacific is concentrated. Retailers often occupy a position of power in the supply chain which allows them to negotiate favorable contracts with manufacturers, which enhances buyer power. Manufacturers of personal products can differentiate their products quite strongly, not only by the overall function (shampoo or toothpaste, for example) but also by properties like brand, fragrance, design, and health benefits etc. Branding is an important way of maintaining end-user loyalty, and as a result retailers are required to stock the more popular brands, which reduce their bargaining strength and buyer power. However, the fact that major buyers usually offer a wide range of products for their own customers, tend to weaken buyer power. Switching costs for buyers are not particularly high, which also increases buyer power in this market. Some retailers have attempted backward integration with supermarkets developing their own brand personal products, putting market players under significant pressure. Overall, buyer power is assessed as moderate.

0200 - 2124 - 2010 Page 15
Supplier power
Figure 7: Drivers of supplier power in the personal products market in Asia-Pacific, 2010
Source: Datamonitor
DATAMONITOR
Most modern personal products contain a variety of both synthetic and organic ingredients. Skin care creams and bath and shower products, for example, are manufactured from raw materials such as vegetable fats, surfactants, foam boosters, colorants, pearlizing agents, clarifying agents, fragrances, preservatives, antioxidants, skin conditioners, botanical extracts and antibacterial agents. Supplier power is alleviated by the fact that the production of the chemicals used in the manufacture of many personal products is by nature a large-scale operation, and relatively few companies are able to supply each specific material. Moreover, suppliers to the industry include major chemical manufacturers like Shell Chemical, Dial Industrial Chemicals and Dow, increase supplier power. However, a number of personal product manufacturers have integrated backwards into producing raw materials required by the industry. For example, Unilever owns a palm oil production company in Malaysia along with large coconut plantations for the manufacture of coconut oil. Plastic and cardboard packaging is also a significant input in this market and some market players enter into long-term contracts with their suppliers, which strengthen supplier power. It may be possible to find substitutes for some raw materials used in the production of personal products. For instance, if the price of one kind of chemical rises, a manufacturer would have an option of buying less of it and more of a cheaper alternative. However, companies are often restricted to certain product formulae, which make them reliant on the suppliers that can provide specific inputs, and it may be difficult to find substitutes for certain components like fragrance. Overall, supplier power is assessed as moderate.

0200 - 2124 - 2010 Page 16
New entrants
Figure 8: Factors influencing the likelihood of new entrants in the personal products market in Asia-Pacific, 2010
Source: Datamonitor
DATAMONITOR
A large number of brands, many of which are globally recognized, have a strong position in this market. Potential entrants will need to compete with major companies which are large firms whose scale economies allow them to compete more effectively on price, and invest in their own business; companies entering the market may find it difficult to compete. Substantial funds are needed to start up a business in this market, with a significant capital required for investing in production, distribution, and also advertising, which is crucial to success in this market. Due to the high brand strength of leading personal products manufacturers, it is difficult for companies to develop their brands to compete on an international level. However, the rising popularity of environmentally-friendly skin, body, hair and oral health care products in many countries makes it possible to enter this market on a small scale. Specialty and custom-made personal care products, which are usually handmade and created using all-natural ingredients, can be sold at higher prices and any initial investment in raw materials, production equipment, can be recouped by adding a substantial margin to the price of the end-product. The larger companies produce a range of consumer items, including personal products. Producers need to distribute their personal products widely, which generally involves channels such as supermarkets. These retail chains often have considerable buyer power, which forces down the prices that the manufacturers of personal products can obtain. In such a market, scale economies of production become much more important, and as a result, barriers to entry, such as capital outlay on large-scale production plants, and the need to establish reliable supplies
0200 - 2124 - 2010 Page 17
from multiple third-party chemical plants, become much higher. An additional entry barrier for potential entrants is the issue of persuading stores to stock their products, and major retailers, aware of their importance in the distribution chain, may be unwilling to take the risk of displacing existing well established brands for new ones. Overall, there is a moderate likelihood of new entrants.

0200 - 2124 - 2010 Page 18
Substitutes
Figure 9: Factors influencing the threat of substitutes in the personal products market in AsiaPacific, 2010
Source: Datamonitor
DATAMONITOR
Substitutes for personal products include some traditional alternatives. Toothpaste may be made at home using baking soda, salt, glycerin and peppermint extract, a variety of skin and hair care products can be created with ingredients such as olive oil, milk, honey, fruit and herbs. However, any substitutes for commercially-produced personal products need to be prepared at home, which is a relatively timeconsuming process, and may not provide the desired end results. Moreover, make-up and OTC healthcare products are difficult to substitute. Although using traditional alternatives to manufacture personal products avoids exposure to many chemicals but, the relative inconvenience and ineffectiveness of some home-made alternatives makes it a potentially weak threat as substitute. However, with the internet being such an integral part of society, users have access to a potentially vast database of alternatives, methods and means of making their own substitutes domestically. Overall, the threat from substitutes is assessed as weak.

0200 - 2124 - 2010 Page 19
Rivalry
Figure 10: Drivers of degree of rivalry in the personal products market in Asia-Pacific, 2010
Source: Datamonitor
DATAMONITOR
The Asia-Pacific market for personal products is highly fragmented, with the top three players, Procter & Gamble, Unilever, and Kao Corporation holding 20.6% of the total market in value terms. While it is possible to differentiate this product effectively, and some manufacturers of hand and body care products have developed strong brands, end-users have a very wide range of products to choose from with low switching costs. Moreover the major players can, and often do, operate in various markets. This diversification defends their performance against competitive pressures in any one market. Fixed costs are high in this market, as most companies own large production facilities. The need to divest such assets on exiting the global market constitutes an exit barrier and therefore a driver of rivalry. Most of these companies are geographically diversified which weakens rivalry to some extent. Major players may offer specialty products, but much of their business involves mass-market goods. This implies high fixed costs, because of the need to operate large manufacturing plants, which also boosts rivalry. Whilst a number of companies in this market also manufacture other items such as home and pet care products, making them less reliant on sales of personal products. The recent strong growth in the Asia-Pacific personal products market eases rivalry to a certain degree. Overall, rivalry is assessed as moderate.

0200 - 2124 - 2010 Page 20
LEADING COMPANIES
LEADING COMPANIES
The Procter & Gamble Company
Table 5: The Procter & Gamble Company: key facts 1 Procter & Gamble Plaza, Cincinnati, Ohio 45202, USA 1 513 983 1100 1 513 983 4381 www.pg.com June PG New York DATAMONITOR
Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website
Procter & Gamble Company (P&G) is engaged in the manufacture and marketing of consumer products. The company markets more than 300 brands in over 180 countries spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asian region. It is headquartered in Cincinnati, Ohio and employs about 129,000 people. P&G sells its products through mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency stores. P&G is organized into two global business units (GBUs): beauty & grooming and household care. The GBUs identify common consumer needs, develop new products and build its brands. The business units comprising the GBUs are aggregated into six reportable segments: beauty; grooming; health care; snacks and pet care; fabric care and home care; and baby care and family care. The beauty and grooming comprises of the beauty, grooming and healthcare businesses while household care GBU consists of snacks and pet care; fabric care and home care; baby care and family care businesses. The company also operates in five geographical segments: North America, Western Europe, Central & Eastern Europe, Middle East & Africa, Latin America and Asia. The beauty segment includes cosmetics, deodorants, hair care, skin care, prestige fragrances and personal cleansing. The hair care sub-segment consists of conditioner, hair colorants, salon products, shampoo and styling agents. The key brands offered by the segment include Head & Shoulders, Olay, Pantene, Head and Shoulders, Aussie, Fekkai, Nioxin and Wella. The key brands offered in the deodorant category include Old Spice, Secret and Gillette. Personal cleansing products include brands

0200 - 2124 - 2010 Page 21
LEADING COMPANIES
such as Camay, Gillette, Ivory, Olay, Old spice, and Zest in the body wash category. The key facial care brand marketed by the company includes Olay. The grooming segment comprises blades and razors, face and shave preparation products (such as shaving cream), electric hair removal devices and small household appliances. The key brands marketed by the grooming segment include Braun, Fusion, Gillette and Mach3. The electric hair removal devices and small home appliances are marketed under the Braun brand. The healthcare segment includes feminine care, gastrointestinal, incontinence, rapid diagnostics, respiratory, toothbrush, toothpaste, water filtration and other oral care. The oral care products are marketed worldwide under the brands Always, Crest and Oral-B. In December 2008, Panasonic Electric Works entered into a supply agreement with P&G to supply its Palsonic electric toothbrush, which P&G introduced in the US and European markets during late 2009 under its own brand name. The snacks and pet care segment markets its products under the brands lams and Pringles. In the snacks business, the company sells potato chips through its Pringles brand. In April 2011, the company has decided to divest the companys snacks business through a merger with Diamond Foods, Inc. in an allstock Reverse Morris Trust transaction. The fabric care and home care segment offers a wide range of fabric care products including laundry cleaning products and fabric conditioners; and home care products, including dish care, surface cleaners and air fresheners; and batteries. The segment markets its products under Ace, Ariel, Dawn, Downy, Duracell, Gain, Tide and Febreze brands. The baby care and family care segment offers baby wipes, diapers, tissues, paper towels and paper tissues under the following brands: Bounty, Charmin and Pampers. The companys family care business primarily operates in North America. The global operations group consists of the market development organization (MDO). The MDO comprises retail customer, trade channel and country-specific teams. . It is organized along five geographic regions: North America, Western Europe, Central & Eastern Europe/Middle East/Africa (CEEMEA), Latin America and Asia (comprises Japan, Greater China and ASEAN/Australia/India/Korea (AAIK)). The developing markets include CEEMEA, Latin America, AAIK and Greater China while the developed markets are comprised of North America, Western Europe and Japan. The global business services (GBS) provides technology, processes and standard data tools to support the operations of GBUs and the MDO. The GBS organization is responsible for providing world-class solutions at a low cost and with minimal capital investment.

0200 - 2124 - 2010 Page 22
LEADING COMPANIES
Corporate functions provide company-level strategy and portfolio analysis, corporate accounting, treasury, external relations, governance, human resources and legal, as well as other centralized functional support. In the US, the company operates through 36 manufacturing facilities located in 22 different states or territories. The company operates other 102 manufacturing facilities in 41 other countries. Beauty products are manufactured at 39 of these manufacturing facilities, grooming products at 17; fabric care and home care products at 52; baby care and family care products at 31; snacks and pet care products at 11 and health care products at 35. In March 2011, Procter and Gamble signed a joint venture with Teva, a producer of generic drugs to create a new company dealing in over-the-counter drug. In July 2011 P&G opened a distribution center in Colombia through which the company will distribute 20 P&G brands available in Peru. In July, 2011, P&G launched Paralisalos, a new variety of conditioner and shampoo in Argentina. These hair-care products are marketed under the Herbal Essences brand name. Key Metrics The company recorded revenues of $82.6 billion in the financial year (FY) ended June 2011, an increase of 4.6% over FY2010. The net profit of the company was $11.8 billion in FY2011, a decrease of 7.4% over FY2010. During FY2011, the beauty division recorded revenues of $20.2 billion, an increase of 3.4% over 2010. The grooming division recorded revenues of $8 billion in FY2011, an increase of 5.2% over 2010. The health care division recorded revenues of $12 billion in FY2011, an increase of 4.7% over 2010. The baby care and family care division recorded revenues of $15.6 billion in FY2011, an increase of 5.9% over 2010. Asia accounted for 16% of the total revenues in FY2011. Revenues from Asia reached $13.2 billion in FY2011, an increase of 11.6% over FY2010.

0200 - 2124 - 2010 Page 23
LEADING COMPANIES
Table 6: $ million
The Procter & Gamble Company: key financials ($) 2007 72,441.0 10,340.0 138,014.0 71,254.0 138,000 2008 79,257.0 12,075.0 143,992.0 74,208.0 138,000 2009 76,694.0 13,436.0 134,833.0 71,451.0 135,000 2010 78,938.0 12,736.0 128,172.0 66,733.0 127,000 2011 82,559.0 11,797.0 138,354.0 70,353.0 129,000
Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings
DATAMONITOR
Table 7: Ratio
The Procter & Gamble Company: key financial ratios 2007 14.3% 12.5% 1.7% (2.1%) 51.6% 7.6% $524,935 $74,928 2008 15.2% 9.4% 4.3% 4.1% 51.5% 8.6% $574,326 $87,500 2009 17.5% (3.2%) (6.4%) (3.7%) 53.0% 9.6% $568,104 $99,526 2010 16.1% 2.9% (4.9%) (6.6%) 52.1% 9.7% $621,559 $100,283 2011 14.3% 4.6% 7.9% 5.4% 50.8% 8.9% $639,992 $91,450
Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings
DATAMONITOR

0200 - 2124 - 2010 Page 24
LEADING COMPANIES
Figure 11: The Procter & Gamble Company: revenues & profitability
Source: company filings
DATAMONITOR
Figure 12: The Procter & Gamble Company: assets & liabilities
DATAMONITOR

0200 - 2124 - 2010 Page 25
LEADING COMPANIES
Unilever
Table 8: Unilever: key facts Unilever House, 100 Victoria Embankment, London EC4Y 0DY, GBR 44 20 7822 5252 44 20 7822 5951 www.unilever.com December ULVR London DATAMONITOR
Unilever is a global manufacturer and marketer of consumer goods in the food, personal and homecare segments. Unilever operates under a dual structure. The group has two parent companies: Unilever NV and Unilever plc. Unilever NV is a public limited company registered in the Netherlands, while Unilever plc is a public limited company registered in the UK and Wales. The two parent companies, Unilever NV and Unilever plc, along with the group companies, operate as a single economic entity: Unilever. It operates through subsidiaries in Germany, Switzerland, France, the UK, the US, and China and has operations in over 170 countries. The group's primary operating segments comprises three geographic regions: Asia, Africa, Central and Eastern Europe; the Americas; and Western Europe. Although Unilever's operations are managed on a geographical basis, the group manages its products under four categories: savoury, dressings and spreads; ice cream and beverages; personal care; and home care and other operations. These categories are Unilevers principal product areas. The savoury, dressings and spreads product category includes products like soups, bouillons, sauces, snacks, mayonnaise, salad dressings, olive oil, margarines, spreads and cooking products such as liquid margarines, and frozen food products. Unilever's major brands in this segment includes: Knorr, Hellmann's, Becel/Flora (Healthy Heart), Rama/Blue Band (Family Goodness), Calve, Wish-Bone, Amora, Ragu and Bertolli. The company markets its frozen food products under Findus, Sagit, Cogesal and Iglo brand names among others. The ice cream and beverages product category includes sales of ice cream, tea-based beverages, weight management products, and nutritionally enhanced staples sold in developing markets. Unilever's major brands in ice cream are sold under the international Heart brand which includes Cornetto, Magnum, Carte

0200 - 2124 - 2010 Page 26
LEADING COMPANIES
dOr and Solero, Walls, Kibon, Algida and Ola. Its tea-based beverage brands include Lipton, Brooke Bond and PG Tips. In addition, Unilever has weight management products such as Slim Fast, and nutritionally enhanced products include Annapurna and AdeS brands. The personal care product category offers skin care and hair care products; deodorants and antiperspirants; and oral care products. The company offers six global brands which are the core of company's business in the mass skin care, daily hair care and deodorants product areas that includes Dove, Lux, Rexona (including Sure and Degree), Sunsilk (including Seda/Sedal), Axe/Lynx and Ponds. Other key brands include Suave, Clear, Lifebuoy and Vaseline, along with Signal and Close Up in the oral care category. Home care and other operations include household products, such as laundry tablets, powders and liquids, soap bars and cleaning products. Unilever's global brands in home care products include Cif, Comfort, Domestos, Omo, Radiant, Surf and Sunlight brands. Other brands marketed by this segment include Omo Surf, Comfort, Radiant and Skip. In December 2010, the company acquired the personal care business of the Sara Lee Corporation, which was announced in September 2009. The Sara Lee brands include Sanex, Radox and Duschdas. In May 2011, Unilever acquired Alberto Culver, the US based manufacturer and distributor of branded beauty care products and the hair care products. Alberto Culvers hair care brands include Alberto VO5, Nexxus, Just For Me, TRESemme, Soft & Beautiful, Consort, Motions, and TCB. Key Metrics The company recorded revenues of $58.6 billion in the financial year (FY) ended December 2010, an increase of 11.1% over FY2009. The net profit of the company was $5.6 billion in FY2010, an increase of 25.9% over FY2009. The personal care division recorded revenues of $18.2 billion in FY2010, an increase of 16.2% over 2009. Asia, Africa, Central and Eastern Europe accounted for 40% of the total revenues in FY2010. Revenues from Asia, Africa, Central and Eastern Europe reached $23.4 billion in FY2010, an increase of 18.7% over FY2009.

0200 - 2124 - 2010 Page 27
LEADING COMPANIES
Table 9: $ million
Unilever: key financials ($) 2006 52,514.3 6,285.8 49,109.8 33,647.7 179,000 2007 53,236.3 5,150.5 49,414.5 32,433.0 174,000 2008 53,681.4 6,659.3 47,877.8 34,137.9 174,000 2009 52,754.1 4,464.3 49,035.6 32,429.0 163,000 2010 58,634.5 5,622.1 54,534.5 34,560.5 167,000
DATAMONITOR
Table 10: million
Unilever: key financials () 2006 39,642.0 4,745.0 37,072.0 25,400.0 2007 40,187.0 3,888.0 37,302.0 24,483.0 2008 40,523.0 5,027.0 36,142.0 25,770.0 2009 39,823.0 3,370.0 37,016.0 24,480.0 2010 44,262.0 4,244.0 41,167.0 26,089.0
Revenues Net income (loss) Total assets Total liabilities Source: company filings
DATAMONITOR
Table 11: Ratio
Unilever: key financial ratios 2006 12.0% 3.2% (6.1%) (17.4%) 68.5% 12.4% $293,376 $35,116 2007 9.7% 1.4% 0.6% (3.6%) 65.6% 10.5% $305,956 $29,601 2008 12.4% 0.8% (3.1%) 5.3% 71.3% 13.7% $308,514 $38,272 2009 8.5% (1.7%) 2.4% (5.0%) 66.1% 9.2% $323,645 $27,388 2010 9.6% 11.1% 11.2% 6.6% 63.4% 10.9% $351,105 $33,665
DATAMONITOR

0200 - 2124 - 2010 Page 28
LEADING COMPANIES
Figure 13: Unilever: revenues & profitability
DATAMONITOR
Figure 14: Unilever: assets & liabilities
DATAMONITOR

0200 - 2124 - 2010 Page 29
LEADING COMPANIES
Kao Corporation
Table 12: Kao Corporation: key facts 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, JPN 81 3 3660 7111 81 3 3660 8978 www.kao.co.jp March 4452 Tokyo DATAMONITOR
Kao is a Japanese manufacturer of personal care, laundry, and cleaning products. The company operates in Japan, Europe, North America, Asia, South Africa and Australia. Kao is one of Asias leading manufacturers of household and personal care products. The company operates through two business segments: consumer products and chemicals. The consumer product segment has three sub-segments including beauty care, fabric and home care, and human health care. The beauty care sub-segment offers cosmetic products under the brands such as the Kao Sofina, Kanebo and Molton Brown. It also offers a range of skin and body care products including facial and body wash, shampoo, hair rinse and other hair care products, and hair styling products. The segment offers its products in three categories: prestige cosmetics, premium skin care products, and premium hair care products. Prestige cosmetics include counseling cosmetics and self-selection cosmetics. Premium skin care products include soaps, facial cleansers and body cleansers. The key facial care brand marketed by the company includes Sofina Beaute, a foaming massage facial cleanser. Premium hair care products comprise shampoos, conditioners, hair care products and hair coloring agents. The company offers its hair care products under Asience, John Frieda, Goldwell brand names. In June 2009, Kao Corporation, through its subsidiary Kao Corporation GmbH, acquired Reichardt International AG's Eberstadt plant for premium hair care products in Germany to enhance its beauty care business base in Europe. With this acquisition, Kao Group will develop its core production base for the beauty care business in Europe. The fabric and home care sub-segment offers products such as Attack, laundry detergent, fabric softener; Family dishwashing liquid; Magiclean and Quickle household cleaners, and other home care solutions. In

0200 - 2124 - 2010 Page 30
LEADING COMPANIES
dishwashing product category, the company also offers Family Kyukyutto dishwashing detergent that was launched in Japan, in 2004. Furthermore, Kao is engaged in the production and sale of laundry and dishwashing detergents in China through its joint venture, Kao Transfer (Hangzhou) Co., established along with Zhejiang Transfer Group. Kao also has completed the construction of an R&D center in Shanghai in 2006. The center focuses on research of beauty care and cosmetics products along with other consumer products such as sanitary napkins and household cleaning detergents. The human health care sub-segment offers functional foods such as Econa Cooking Oil, Healthya Green Tea and Healthya Water. It also offers Laurier sanitary napkin series, Merries disposable baby diapers, as well as Pyuora and Clear Clean oral hygiene products, and the bath product Bub. The chemical products segment manufactures and sells fatty and specialty chemicals such as surface active agents. The company's chemical segment serves industries such as paper and pulp, food, pharmaceuticals, civil engineering and construction, information media, electronics, and many other industries, on a global scale. Kao also offers total hygiene consulting based on the concepts of 'sufficient cleanliness' and 'effective sanitation' for restaurants, recreational and other service industries, and medical facilities. The company also offers professional use products such as dishwashing liquids, shampoos and hair rinses, body washes, hotel amenity products, sanitation products for hospitals and nursing care facilities, laundry cleaning detergents, and hair care products. Key Metrics The company recorded revenues of $13.5 billion in the financial year (FY) ended March 2011, an increase of 0.2% over FY2010. The net profit of the company was $532.1 million in FY2011, an increase of 15.4% over FY2010. During FY2011, the beauty care business division recorded revenues of $6.1 billion, a decrease of 2.6% over 2010. The human health care business division recorded revenues of $2 billion in FY2011, a decrease of 4% over 2010. Japan accounted for 73.7% of the total revenues in FY2011. Revenues from Japan reached $10 billion in FY2011, a decrease of 2.8% over FY2010. Asia and Oceania accounted for 11.1% of the total revenues in FY2011. Revenues from Asia and Oceania reached $1.5 billion in FY2011, an increase of 25.6% over FY2010.

0200 - 2124 - 2010 Page 31
LEADING COMPANIES
Table 13: $ million
Kao Corporation: key financials ($) 2007 14,025.1 803.0 14,207.1 7,663.2 32,175 2008 15,012.3 757.8 14,034.1 7,376.7 32,900 2009 14,531.9 734.0 12,748.4 6,438.5 33,745 2010 13,485.1 461.2 12,134.4 5,584.2 34,913 2011 13,513.0 532.1 11,645.4 5,502.0 34,743
DATAMONITOR
Table 14: million
Kao Corporation: key financials () 2007 1,231,808.0 70,527.0 1,247,797.0 673,046.0 2008 2009 2010 2011 1,186,831.0 46,738.0 1,022,799.0 483,235.0
Revenues Net income (loss) Total assets Total liabilities Source: company filings
1,318,513.0 1,276,316.0 1,184,385.0 66,561.0 64,462.0 40,507.0 1,232,601.0 1,119,676.0 1,065,751.0 647,891.0 565,482.0 490,457.0
DATAMONITOR
Table 15: Ratio
Kao Corporation: key financial ratios 2007 5.7% 26.8% 2.2% (4.1%) 53.9% 5.7% $435,900 $24,957 2008 5.0% 7.0% (1.2%) (3.7%) 52.6% 5.4% $456,301 $23,035 2009 5.1% (3.2%) (9.2%) (12.7%) 50.5% 5.5% $430,637 $21,750 2010 3.4% (7.2%) (4.8%) (13.3%) 46.0% 3.7% $386,250 $13,210 2011 3.9% 0.2% (4.0%) (1.5%) 47.2% 4.5% $388,942 $15,317
DATAMONITOR

0200 - 2124 - 2010 Page 32
LEADING COMPANIES
Figure 15: Kao Corporation: revenues & profitability
DATAMONITOR
Figure 16: Kao Corporation: assets & liabilities
DATAMONITOR

0200 - 2124 - 2010 Page 33
DISTRIBUTION
MARKET DISTRIBUTION
Pharmacies / drugstores form the leading distribution channel in the Asia-Pacific personal products market, accounting for a 25.3% share of the total market's value. Specialist retailers accounts for a further 20.3% of the market. Table 16: Channel Pharmacies / drugstores Specialist retailers Supermarkets / hypermarkets Others Total Source: Datamonitor Asia-Pacific personal products market distribution: % share, by value, 2010 % Share 25.3% 20.3% 18.9% 35.5% 100% DATAMONITOR
Figure 17: Asia-Pacific personal products market distribution: % share, by value, 2010
Source: Datamonitor
DATAMONITOR

0200 - 2124 - 2010 Page 34
MARKET FORECASTS
MARKET FORECASTS
Market value forecast
In 2015, the Asia-Pacific personal products market is forecast to have a value of $166,284.5 million, an increase of 24.3% since 2010. The compound annual growth rate of the market in the period 201015 is predicted to be 4.4%. Table 17: Year 2010 2011 2012 2013 2014 2015 CAGR: 201015 Source: Datamonitor Asia-Pacific personal products market value forecast: $ million, 201015 $ million 133,786.1 139,985.2 146,372.4 152,923.1 159,639.9 166,284.5 million 100,750.9 105,419.3 110,229.3 115,162.5 120,220.7 125,224.6 % Growth 4.8% 4.6% 4.6% 4.5% 4.4% 4.2% 4.4% DATAMONITOR
Figure 18: Asia-Pacific personal products market value forecast: $ million, 201015
Source: Datamonitor
DATAMONITOR

0200 - 2124 - 2010 Page 35
APPENDIX
APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases
Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

0200 - 2124 - 2010 Page 36
APPENDIX
Industry associations
Consumers International Asia Pacific Lot 5-1 Wisma WIM, No.7 Jalan Abang Haji Openg, Taman Tun Dr Ismail, Kuala Lumpur, 60000, Malaysia Tel.: 60 3 7726 1599 Fax: 60 3 7726 8599 http://www.consumersinternational.org/roap
Related Datamonitor research

Industry profiles Global Personal Products Personal Products in Germany Personal Products in France Personal Products in the United Kingdom Personal Products in Europe Personal Products in Japan Personal Products in the United States

0200 - 2124 - 2010 Page 37
APPENDIX
Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

0200 - 2124 - 2010 Page 38
ABOUT DATAMONITOR
ABOUT DATAMONITOR
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Combining our industry knowledge and experience, we assist over 6,000 of the worlds leading companies in making better strategic and operational decisions. Delivered online via our user-friendly web platforms, our market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.
Premium Reports
Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas.
Summary Reports
Our series of company, industry and country profiles complements our premium products, providing top-level information on 30,000 companies, 3,000 industries and 100 countries. While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions and forecasts.
Datamonitor consulting
We hope that the data and analysis in this profile will help you make informed and imaginative business decisions. If you have further requirements, Datamonitors consulting team may be able to help you. For more information about Datamonitors consulting capabilities, please contact us directly at consulting@datamonitor.com.

0200 - 2124 - 2010 Page 39

Personal Products in Asia Pacific

Cargado por

Información del documento

Título original

Derechos de autor

Formatos disponibles

Compartir este documento

Compartir o incrustar documentos

Opciones para compartir

¿Le pareció útil este documento?

¿Este contenido es inapropiado?

Copyright:

Formatos disponibles

Personal Products in Asia Pacific

Cargado por

Copyright:

Formatos disponibles

INDUSTRY PROFILE

Personal Products in Asia-Pacific

t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 1

Market value forecast

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 2

ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 4

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 5

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 6

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 7

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 8

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 9

Asia-Pacific personal products market value: $ million, 200610

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 10

Asia-Pacific personal products market segmentation I:% share, by value, 2010

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 11

Asia-Pacific personal products market segmentation II: % share, by value, 2010

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 12

Asia-Pacific personal products market share: % share, by value, 2010

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 13

FIVE FORCES ANALYSIS

FIVE FORCES ANALYSIS

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 14

FIVE FORCES ANALYSIS

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 15

FIVE FORCES ANALYSIS

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 16

FIVE FORCES ANALYSIS

0200 - 2124 - 2010 Page 17

FIVE FORCES ANALYSIS

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 18

FIVE FORCES ANALYSIS

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 19

FIVE FORCES ANALYSIS

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 20

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 21

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 22

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 23

Asia-Pacific - Personal Products

0200 - 2124 - 2010 Page 24

Source: company filings