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Dave Garriott, Global Business Solutions, McCormick & Company Inc. Kunle Abidoye, Sr. SAP Analyst, THQ Inc. Tad Moskwa, Global Sales Tech., Wm. Wrigley Jr. Co. Michael Kantor, Managing Director, TPMA Moderator: Chris Wiesen, Consumer Products Industry Principal
Agenda
1. Introductions
1.1. Panelists and Companies
2. Topic Overview
2.1. SAP Trade Promotion Management 2.2. Connected to the Enterprise
The Company
McCormick is the global leader in the manufacture, marketing, and distribution of spices, seasonings, and flavors to the entire food industry. Customers range from retail outlets and food service providers to food processing businesses. Founded in 1889, McCormick has approximately 8,000 employees.
SAP 2008 / SAPPHIRE / OR3940 Page 3
The Company
THQ Inc. (NASDAQ: THQI) is a leading independent developer and publisher of interactive entertainment software worldwide. Based in Los Angeles County, California, the company develops and publishes content for all viable gaming platforms.
SAP 2008 / SAPPHIRE / OR3940 Page 4
The Company
Founded in 1891, Wrigley gum and candy brands are sold today in over 180 countries, and its portfolio of products includes dozens of innovative brands that provide consumers with a variety of benefits, including breath freshening, tooth whitening, and vitamin delivery.
SAP 2008 / SAPPHIRE / OR3940 Page 5
Previously designed and implemented Wrigleys in-house TPM system Prior to joining Wrigley, was a consultant on various IT and business initiatives in both the CPG and finance industries B.S. in computer science from Johns Hopkins University Company Web site: www.wrigley.com
The Company
Trade Promotion Management Associates (TPMA) is an association for professionals and organizations involved with trade promotion. TPMA provides members with information, education, and research on the dynamic world of trade promotion, including co-op advertising, market development funds, slotting fees, off-invoice deductions, channel promotions, and more.
SAP 2008 / SAPPHIRE / OR3940 Page 6
Agenda
Consumer Manufacturer
2. Account planning
Pre-analysis Event planning Promotion planning
Retail execution
Customer
Consumer insights
The four Ps
Plan events
Marketing
Category management
HQ planning
Account managers
Sales reps
Consumer insights
What do they buy? What do they consume? Where are they? How do I retain them?
Role of category
Support brand growth within the category framework that is so critically important to the customer
Excellence in execution
Build and communicate plans that are aligned with strategy store and outlet coverage and produce profitable results
Agenda
1. Introductions
1.1. Panelists and Companies
2. Topic Overview
2.1. SAP Trade Promotion Management 2.2. Connected to the Enterprise
What are the industry challenges for defining best-practices for TPM?
Have you met your objectives and metrics that were set for success?
How has the closed-loop visibility to key customer data impacted your company?
How does the TPMA and its members view the need for best practices and metrics to support their TPM processes?
Please discuss the lessons learned from your TPM implementation. What advice can you give others who are considering SAP TPM?
Based on your experience implementing SAP TPM, what is the single most important factor for success?
As manufacturers get their internal processes in SAP TPM working better, what will be the impact on how you engage your customers?
Agenda
1. Introductions
1.1. Panelists and Companies
2. Topic Overview
2.1. SAP Trade Promotion Management 2.2. Connected to the Enterprise
Thank you!
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