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“Contextual” Collaboration

© VOBI Confidential
Vobi Team

Mark Castleman Cameron Cooper


CEO CTO
UT Austin; Georgetown U. Ohio State University

PBXCentral Socialware
USWeb/CKS Bazaarvoice
Caleo Networks PhatLinux

mark@vobi.com cameron@vobi.com

© VOBI Confidential
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“Lack of information is the greatest
impediment to productivity and intelligence.”

- Evan Smith, CEO Texas Tribune

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What is Contextual Collaboration?

Collaboration that examines:


• personal identity
• content identity
• relationships of both

...to achieve improved productivity and intelligence.

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Mobile Identity: The Key Ingredient

The Mobile Phone Number is best identifier of the individual person

• Everyone has one


• It is always with me
• It is portable for life
• Absolutely unique world-wide
• Comes with a provider to manage it
• Is used with the most prolific relationship medium: voice

...and is the key to identity for contextual collaborations and transactions.

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What Is the Big Huge Problem?

Human interaction, communication and relationships are messy:

• voice • docs • email


• video • files • authoring
• chat • text • sharing

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Point Solutions are Isolated

Voice & Video Screen File

(email, chat, text, SMS)

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Why All of the Attention?
Human Communication is a massive market

US Market

Users Revenue

Mobile Voice & Data 297 million $152 billion

Sharing >100 million $3 billion

File >100 million $14 billion (2014)

(PLUS: email, chat, text, SMS)

Frost, Compass, Ovum


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Detail on the Apps
Mobility, Data, Voice & Video are Massively Popular

Users Stats
41 million daily users
Skype 145 million active users 2.6 billion downloads
700 million minutes/day

Webex 2 million... Companies

Dropbox 50 million registered Sprint REQUIRES on Galaxy S III

(PLUS: email, chat, text, SMS)

Compass Intelligence
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Tablets Make it Messier
2011 tablet users: 100 million
2016 tablet users: 450 million

Tablets are expected to become the primary communication tool:


• unrivaled multi-mode communication experience
• excellent portability
• vastly improved media consumption experience
• “good enough” workspace and utility
• cheaper by the day

Frost, Compass, Ovum


© VOBI Confidential
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Vobi Brings Content Into Conversations

Users talk, Vobi retrieves content


User 1 Identity User 2 Identity

iPhone 10:15 PM

Carl
Directory

Mike Jones

Laura Croft

Laura Croft
Number

512-555-1234

512-555-2222

512-555-4444 V iPhone 10:15 PM

Carl
Directory

Mike Jones

Laura Croft

Laura Croft
Number

512-555-1234

512-555-2222

512-555-4444

i
Tab 2 Tab 3 4 More i
Tab 2 Tab 3 4 More

context is the call


User 1 User 2 User 1 User 2

iPad 9:24 PM iPad 9:24 PM

Mark Castleman Mark Castleman


Shared & Indexed
Newco.pdf JP Smith - Idea Co.
Content Newco.pdf JP Smith - Idea Co.

Page #/# Page #/#

all sessions docs images all sessions docs images

CorporatePresenation.pdf 2/10/2012 CorporatePresenation.pdf 2/10/2012

Coolpics from my trip 1/14/2012 Coolpics from my trip 1/14/2012

europe pcitures 12/12/2011 europe pcitures 12/12/2011

loan documents 12/5/2011 loan documents 12/5/2011

@jpsmith - RT what does this mean... 11/23/2011 @jpsmith - RT what does this mean... 11/23/2011

call: 5 min 20 sec. 512-797-2212 11/16/2011 call: 5 min 20 sec. 512-797-2212 11/16/2011

Web share: www.pbxc.com, Web share: www.pbxc.com,


10/31/2011 10/31/2011
www.sprint.com... www.sprint.com...

Web share: www.pbxc.com, Web share: www.pbxc.com,


10/20/2011 10/20/2011
www.sprint.com... www.sprint.com...

My family photos 9/27/2011 My family photos 9/27/2011

Cool pics 9/3/2011 Cool pics 9/3/2011

Index Identity and interactions to


content

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Vobi Collaboration Workspace Presence/Data Mining/Intelligence

Real-time iPad 9:24 PM

Call Control Mark Castleman

Newco.pdf JP Smith - Idea Co.

Page #/#

all sessions docs images

CorporatePresenation.pdf 2/10/2012 Real-time search and Voice


Coolpics from my trip 1/14/2012

europe pcitures 12/12/2011

loan documents 12/5/2011

@jpsmith - RT what does this mean... 11/23/2011

Touch control
call: 5 min 20 sec. 512-797-2212 11/16/2011

Web share: www.pbxc.com,


10/31/2011
www.sprint.com...

Web share: www.pbxc.com,


10/20/2011
www.sprint.com...

My family photos 9/27/2011

Cool pics 9/3/2011

Multiple Activity Streams


Dockable/Adjustable
Flexible Collaboration &
Aggregation Workspace Unique approach to content
manipulation through novel
touch gestures. © VOBI Confidential
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