QUESTIONNAIRE

We, the student of Consumer Behavior in East West University have developed this questionnaire to understand the consumer behavior of using Sun Moon Tailors. Regarding this objective we humbly request you to contribute in our survey by filling this question. We ensure full privacy of all the data gathered from this survey which will only be used for academic purposes. 1) Gender: Male Female

2) Age: 15-25 25-35 35-45 45-60 Above 60

3) Profession? Business Government Job Private Job Student Others __________

4) Education: SSC / O Levels HSC / A Levels Undergraduate Graduate

Others __________

5) Monthly income? Less than 1,000 1,000 to less than 3,000 3,000 to less than 5,000

5,000 and above

6) Do you prefer tailor made clothes than readymade clothes? Yes No

7) From where did you get to know about Sun Moon tailors?

Television Billboard

Magazine/Newspaper Others______________

Friends/ Relatives/ Neighbor

8) What factors do you consider when you buy a tailor made clothes?

Brand

Price

Quality of Sewing

Variety

Style

Others _________________

9) In a year, how many tailor made clothes do you need?

Less than 2 10)

2-5

More than 5

Place your belief in the different attributes of Sun-Moon tailors in the following

places Write S for the SUNMOON TAILORS: High Quality High Price High Status High Durability High Availability Better Quality Stitch ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Low Quality Low Price Low Status Low Durability Low Availability Lower Quality Stitch

11) Place your belief in the different attributes of an ideal tailor in the following place. Write I for the IDEAL TAILOR SHOP: High Quality High Price High Status High Durability High Availability Better Quality Stitch ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Low Quality Low Price Low Status Low Durability Low Availability Lower Quality Stitch

12) Place your belief in the different attributes of Fardous tailors in the following place. WriteF for the FARDOUS TAILORS: High Quality High Price High Status High Durability High Availability Better Quality Stitch ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Low Quality Low Price Low Status Low Durability Low Availability Lower Quality Stitch

13) Place your level of agreement with the statements below by placing tick marks: Strongly Agree Sun Moon Tailor is affordable I like sewing quality of Sun Moon Tailors Brand name of Tailor signifies a particular lifestyle I like Sun Moon Tailor Agree Neutral Disagree Strongly Disagree

14) The last time I went to a Tailor was ____________________________________________________

15) I usually prefer _____________________________________________________ 16) What is the likelihood that you will go to Sun Moon Tailor? O Definitely will O Probably will O Might be O Probably will not O Definitely will not

17) How do you describe yourself? Place a tick mark where you stand in the spaces below: Rugged Exciting Outspoken Rational Youthful Traditional ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Delicate Calm Submissive Emotional Mature Modern

18) Place your belief about the price and quality of different types of Tailoring Shop in the 7 spaces below. 1 for SunMoon Tailors, 2 for Fardous, 3 for Western, 4 for New Elegant, 5 for The Dhaka Tailors, 6 for Fops, 7 for Fit Elegance Low Price Low Quality ___ ___ ___ ___ ____ ____ _____ ___ ___ ___ ___ ____ ____ _____ High Price High Quality