A one-day seminar for any financial or non-financial manager who evaluates results

Financial Statement Analysis

Understanding and Interpreting Financial Results for Better Management Decisions
Were coming to your area
A fascinating, fast-paced day that will greatly enhance your ability to read, analyze and use financial statements to manage, drive and stay on top of your companys growth. In one day, youll learn how to:
Understand the specialized language of financevital terms like sales,

revenue, costs, income, profits and more

Get a firm grip on your companys lifebloodcash flow Quickly scan a financial report and pick out the numbers that matter Detect variances while theres still time to take corrective action Appreciate key financial analysis ratios and tools Communicate confidently with even the most sophisticated

financial professionals

And much more! See an overview of the seminar agenda inside.

Enroll today! Call toll free 1-800-873-7545

Presented by: SkillPath Seminars The Smart Choice 2003, SkillPath Seminars

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Why is the ability to effectively read, understand, interpret and use financial statements so important?
Learn how financial statements can help you answer critical management, lending and credit questions like these:
Do we have the cash flow to support the loan required to expand to a new facility? How can we be making money but still not have enough cash in the bank? Which product lines are profitable? Which should be eliminated? Are skyrocketing sales as good for our company as they seem, or are they generating losses as costs spiral out of control? What do lenders look for in financial statements? Do they care that much about profits? Where can we get data that will help us compare our performance to a competitors? Is our liquidity good enough to cover debts, bills and expenses weve incurred that are not yet payable? What are our options for measuring results? Which method is best for our needs? Whats the difference between cash in the bank and profit on the bottom line? Is negative cash flow always a bad thing? Why is working capital so important? Why would someone want to cook the books, and how can financial fraud be detected? Quite simply, a financial statementwhile often difficult to read and even more difficult to make sense ofis the most accurate scorecard of performance your organization has. When complete and well-prepared, financial statements contain an incredible amount of timely and revealing information about a businesss financial health: Its strengths, vulnerabilities and challenges whether or not its on track if its really making money.

Few decision makers fully understand the meaning behind financial statements or know how their businesses are truly doing. But those who do hold the power.
Do you want to sharpen your ability to make tough decisions identify and solve problems monitor the performance of your department, projects and organization plan effectively avoid financial pitfalls seize opportunities? Are you ready to participate at a deeper level in meetings and discussions related to financial analysisand be regarded as someone who really understands whats going on? Do you want to play a more significant, meaningful role in the future direction of your organization and position it for longterm growth and profitability?

This comprehensive seminar shows you how by simplifying the principles, tools and practices for interpreting and using financial statements.
In one day, youll delve deeply into the components of the financial statement and see how each is used, get familiar with often-used financial concepts and terminology, learn to determine which numbers are most important, master useful measurement tools and discover many other ways to turn your financial statement into your most powerful measurement and planning tool.

Finally, common-sense training that covers the finer points of financial analysis and reporting.
Should you lease or buy that new piece of equipment? If business declined sharply, would your company be able to continue to meet its obligations? Would hiring more people now pay off in more profits later? Do you have too much inventory on hand or too little? These are tough questions in any organizationbut why make them any more complicated than they need to be in yours? Attend this intensive seminar and learn how to not only think through and answer financial questions like thesebut find them interesting and professionally challenging as well.

Is Financial Statement Analysis worth one day of your valuable time?

The answer is Yes if you can benefit from knowing how to:
1 Understand any financial statement and quickly zero in on the most important numbers. Discuss day-to-day financial reporting issues confidently with those inside and outside your organization. Read between the lines to avoid getting misled by the numbers. Undertake genuine analysis instead of just going through the motions. Forecast future revenue and profits with greater precision and create more accurate budgets. Raise the questions no one else does and draw the right conclusions. Measure at a glance the financial strength of competitors, vendors, potential acquisitions, customersany company. Uncover hidden expenses and save your company money, both short- and long-term. Recognize when numbers look questionable and should be examined more closelyrather than blindly accepting them.

Intrigued? Then read on about all youll learn, including:

What the three key financial statementsthe Statement of Financial Position (Balance Sheet), Statement of Earnings (Income Statement) and Statement of Cash Flowsreally say about your business. Why you cant look at these three statements in isolation, how they fit together and often-overlooked ways they impact each other. How to recognize what really drives the bottom line and what you can do to maximize these triggers and unleash profits. How to zero in on the numbers and ratios that matter and use them to track, measure and predict financial performance with new accuracy. How to detect increasing operating expenses, slow receivables, inventory build-up, negative cash flow and other problemsbefore the damage becomes irreversible. How the same rules apply, whether youre evaluating your own financial statements or those of a customer, vendor or company youre thinking about acquiring or doing business with. As you can see, weve packed a wealth of up-to-date, relevant information into this no-nonsense session. But well deal with so much moreincluding the Z score, debt-to-equity, return on assets, revenue recognition issues, working capital, cash flow forecasting and inventory turnover. And well show you how to put it all together so youll possess the knowledge and experience required to consistently meet all your organizations financial goals.

3 4 5

6 7

8 9

10 Understand confusing financial terminology and how to use it appropriately. 11 Back up proposals and requests with the right numbersand gain faster acceptance.

To enroll, call toll free 1-800-873-7545, on-line at www.skillpath.com, e-mail us at enroll@skillpath.com, fax us at 1-913-362-4241 or mail in the registration form on page 7

12 Identify early on key indicators that can mean trouble is brewing.

Just one daythats all it takes to gain these vital financial skills
Who Should Attend?
Now any financial or non-financial professional can add the advanced financial analysis skills they need to succeed. For those with little or no background in finance, this thorough seminar takes a complicated subject and makes it simple. In no time, theyll be able to move from the big picture to the specifics and back again with confidence. For those who are experienced analysts, its a convenient opportunity to gain fresh and useful insight for handling reporting issues and challenges with greater ease and effectiveness.

Seminar Agenda
Program Hours: 9:00 a.m. to 4:00 p.m.
Essential concepts underlying the financial analysis process
What financial statements are and what theyre really supposed to tell us The sources of reliable, well-prepared financial data How understanding the rules of GAAP will save you time, frustration and embarrassment Essential financial terms you absolutely need to know The components of a healthy bottom line The most serious limitation of financial statements A step-by-step guide to analyzing a financial statement The guiding principles underlying good financial reporting 7 characteristics of a well-prepared financial statement

Brought to you by SkillPath The Smart Choice for people serious about success
SkillPath trains thousands of achievement-oriented professionals like you every month, from organizations of all sizes and all typesbusiness, government, health care, education and the military. Our seminar leaders are a select group of trainers at the top of their professionskilled teachers with a tremendous depth of knowledge in their respective topic areas. Our commitment to providing you with the highest-quality learning experience possible has made SkillPath the fastest-growing training company in the world. Attend this seminar and experience for yourself the positive effects of powerful ideas, skillfully presented.

Key measurement tools, ratios and indicators

4 useful ratios and what they tell you How to recognize warning signals early onbefore a crisis occurs The hows and whys of trend analysis How the easily calculated return on assets and return on equity give you a good idea of ROI Your debt-to-equity ratiowhat lenders want to see Using the price-earnings ratio to compare stock values The relationship between earnings and stock returns What interest coverage and payment coverage ratios say Avoid confusion surrounding quick and current ratios for liquidity analysis

On-site training and keynote speaking

We can deliver this workshop right to your companys door or provide customized, you-pick-the-day training on any program pertinent to your organizations training goals. Or let our staff of professional trainers add sparkle to your next corporate or association meeting with a stimulating keynote speech designed just for you. Whether you have 3 or 300 people to train, SkillPath is the answer. For complete details and a no-obligation quote, call 1-800-873-7545 and ask for the on-site training department.

The Balance Sheeta snapshot of your financial health

What goes into working capital and how it can increase and decrease during the normal course of business How valuing assets can be tricky How days in accounts payable can upset the delicate balance of your operating cycle Important things the Balance Sheetall by itselfcan tell you The relationship between days sales outstanding and operating efficiency Inventory turnswhen to know youre headed for trouble Sorting through the Balance Sheet: Assets, liabilities and equity The role of the Z score in predicting bankruptcy What goes into the valuation of a business Extended payment termscould they be artificially inflating your revenue and profits? Critical information sometimes hidden in footnotes read them! Ways the Balance Sheet can misrepresentand mislead Examine the cash operating system underlying your Balance Sheet

The Statement of Cash Flows the lifeblood of your business

An overview of the GAAP Statement of Cash Flows What the purpose of the Cash Flows Statement really is Types of cash flows The cash flows forecastdont make a purchasing or personnel decision without one The key test of cash flows health The difference between direct and indirect cash flows statements When to factor in the Time Value of Money Cash management tools your lender can supply to keep you on track

To enroll, call toll free 1-800-873-7545, on-line at www.skillpath.com, e-mail us at enroll@skillpath.com, fax us at 1-913-362-4241 or mail in the registration form on page 7

The Income Statementyour measure of financial performance over time

Deciphering the components of the Income Statement Activity-based accountinga different way to look at results The rules for smart break-even analysis Overcoming the limited insight the Income Statement provides into operating leverage Using common-size statements for variance analysis What the Income Statement tells you about your businessand what it leaves out When using EBITDA as an earnings measure is most relevant The DuPont Formulathe questions it answers and the new ones it raises The danger in accepting reported revenues at face value Issues in recognizing revenue that could trip you up

Five more ways youll benefit

1. 2. 3. 4. 5.
Youll understand any financial statement and how to quickly zero in on the numbers that matter. Youll uncover hidden expenses and save your company money, both short-term and long-term.

Registration information
Your tuition is tax deductible. Even the government smiles on professional education. All expenses of Continuing Education (including registration fees, travel, meals and lodging) taken to maintain and improve professional skills are tax deductible according to Treasury Regulation 1.162-5 Coughlin vs. Commissioner, 203 F2d 307. Continuing Education Credit: SkillPath offers Continuing Education Credits based on program length and completion in accordance with the National Task Force for Continuing Education guidelines for attendance at our seminars (save this brochure and your Certificate of Attendance). Please contact your professional licensing board or organization to verify specific requirements. You may also contact us at 1-800-873-7545 for additional assistance. SkillPath is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Web site: www.nasba.org. This seminar qualifies for 6 CPEs. Previous work experience and/or background knowledge should be obtained before attending this seminar. Program level: Intermediate. For more information regarding administrative policies such as complaint and refund, please contact our offices at 1-800-873-7545.

Youll be able to raise questions no one else thought of and draw the right conclusions.

SkillPaths continuing support

We dont just stand behind our seminars, we stand behind you. If, after attending the seminar, youre faced with a problem and dont know where to turntry us. Just send a brief description of your particular problem or question and one of our specialists will promptly respond. Where else can you find that kind of support? Nowhere but with SkillPath.

Youll back up proposals and requests with the right numbers and gain faster acceptance. Youll recognize when numbers look questionable and should be examined more closelyrather than accepting them blindly.

Important information
Our registration table opens at 8:15 a.m. When you arrive at the hotel, please check the directory for the exact location of the seminar. Our registrars will greet you, assist you with your registration (or collect your Express Admission Ticket), hand you your seminar materials and direct you toward your seat. Youll also want to take the opportunity to meet other professionals from your local area. Introduce yourself! You may meet a new friend. Plan to be registered and ready to go by 8:50 a.m. We begin at 9:00 a.m. on the dot and wrap up at 4:00 p.m. Lunch is on your own from 11:45 a.m. to 1:00 p.m. Why not invite another participant to dine with you? You can share information, review the morning and make the day even more enjoyable. Parking. We do our best to find seminar facilities that have all the pluses we look for: Convenient location, great meeting rooms, courteous staff and plenty of free parking. However, some facilities have paid parking only. You may want to check with the facility personnel to determine parking feesoften they can direct you to free parking just around the corner. Audio/video recording. Our programsboth what you see and what you hearare fully copyrighted by SkillPath. No audio or video recording, please.

We Guarantee Results
If youre not happy, were not happy. Go back to work and apply the skills you learned in our seminar. If youre not absolutely delighted with the results you achieve, write to us right away. Well issue you a refund or arrange for you to attend another SkillPath seminar without paying another penny. Thats our guarantee!

Still havent picked up the phone?

.

Five more good reasons why you will want to attend this program

Americas top 500 companies cant be wrong

Top-notch trainers, comprehensive materials and our guarantee of satisfaction ensure that a quality learning experience awaits you at every SkillPath programthree of the reasons that all 500 of the Fortune 500 companies choose us to train their people. We hope you will too. After all, when you need training, why settle for less than the best?

are the 1 Our trainersrecord of best period. We choose only the pros who have a proven track training effectiveness, professionalism and expertise.

And whats more, theyre exciting communicators wholl provide you with one of the most interesting days youve ever spent.

important 2 aWe give you only the most important,take you yearsinformation. Theres lot of information out there that could to gather on your own.
.

In six short hours, well give you what we believe is the best, most important information to help you be the best you can be.

You will seminar with you 3 Practicality is emphasized.you wont leave thisempty-handed.specificsleave can apply immediately. And go home Youll
.

this workshop with a Certificate of Attendance; a soundly researched, unabridged workbook; and step-by-step guidelines for using the information youve just learned. We promise youll get results your very next day back at work.

is unbeatable. Not only our 4 The value when four or more enrollisfrom enrollment fee among the lowest youll find, the same organization, youll enjoy
.

a significant discount.

To enroll, call toll free 1-800-873-7545, on-line at www.skillpath.com, e-mail us at enroll@skillpath.com, fax us at 1-913-362-4241 or mail in the registration form on page 7

guarantee is and the very best 5 Ourindustry. Howunconditional, straightforwardwe work hard beforein the can we be so confident? Because the
.

seminar to make sure youre happy after the seminar. Pertinent, up-to-date information you can really use, a convenient meeting location, seminar registrars who are courteous and helpful and a trainer who grabs your attention and takes you on an exciting journey full of fun and facts. We believe youll love every minute of it. Millions of satisfied participants from around the country are sold on SkillPath seminars. Why not join them?

YES, I cant wait to attend

Financial Statement Analysis

Understanding and Interpreting Financial Results for Better Management Decisions
Enroll nowlimited space available! 4 By phone: 1-800-873-7545 or 1-913-677-3200 4 On-line: www.skillpath.com 4 By fax: 1-913-362-4241 4 By mail:
Complete and mail enrollment form to:

Locations & Dates

Check the box next to the city

4 where youll attend

SkillPath Seminars P.O. Box 804441 4 By e-mail: enroll@skillpath.com Kansas City, MO 64180-4441 Registration information

Cancellations and substitutions. Cancellations received up to five working days before the seminar are refundable, minus a $10 registration service charge. After that, cancellations are subject to the entire seminar fee, which you may apply toward a future seminar. Please note that if you dont cancel and dont attend, you are still responsible for payment. Substitutions may be made at any time.

Please note: If youve registered by phone and paid with a credit card, its not necessary to return this form.

Please fill in the city and date where youll attend

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Time-Sensitive Material

A one-day seminar for any financial or non-financial manager who evaluates results

Financial Statement Analysis

Understanding and Interpreting Financial Results for Better Management Decisions
Were coming to your area
A fascinating, fast-paced day that will greatly enhance your ability to read, analyze and use financial statements to manage, drive and stay on top of your companys growth. In one day, youll learn how to:
Understand the specialized language of financevital terms like sales,

revenue, costs, income, profits and more

Get a firm grip on your companys lifebloodcash flow Quickly scan a financial report and pick out the numbers that matter Detect variances while theres still time to take corrective action Appreciate key financial analysis ratios and tools Communicate confidently with even the most sophisticated

financial professionals

And much more! See an overview of the seminar agenda inside.

Enroll today! Call toll free 1-800-873-7545

Presented by: SkillPath Seminars The Smart Choice 2003, SkillPath Seminars

Find us on Facebook

Follow us

Subscribe to our channel

One day of intensive training guaranteed to build the powerful financial analysis skills todays decision makers need

FSA #02121

PLEASE

RECYCLE

Printed in the USA

Financial Statement Analysis

Understanding and Interpreting Financial Results for Better Management Decisions

A one-day seminar for any financial or non-financial manager who evaluates results

Enroll today! Call toll free 1-800-873-7545