E.D.

PROJECT TOPIC: Event Management Company WEDDING WITHOUT WORRIES Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Administration of Christ University, Bangalore-560029

BY Medhavi Jain 1011650 Aakriti Patwary 1011651

Under The Guidance of Professor :- Mr. Niranjan

DEPARTMENT OF MANAGEMENT STUDIES CHRIST UNIVERSITY, BANGALORE 2010 2013

GUIDE CERTIFICATE This is to certify that Medhavi Jain (1011650) and Aakriti Patwary (1011651), student of BBA - B , IVth Semester at Christ University, Bangalore have completed their project on the topic titled Wedding Without Worries. under my guidance and supervision. This has not previously formed the basis of the award of any degree, diploma or other similar title of recognition. Place: Bengaluru Date: 05th March, 2012 Christ University, Bengaluru Mr. Niranjan Class Coordinator, 4th BBA B

GUIDE CERTIFICATE

This is to certify that Medhavi Jain (1011650) and Aakriti Patwary,(1011651),student of BBA - B , IVth Semester at Christ University, Bangalore have completed their project on the topic titled Wedding Without Worries. under my guidance and supervision. This has not previously formed the basis of the award of any degree, diploma or other similar title of recognition.

Place: Bengaluru Date: 05th March,2012 Christ University, Bengaluru

Mrs. Jyothi Kumar Head of Department

DECLARATION

We declare that the Entrepreneurship Development Project is a record of a research carried out by us under the guidance of Mr. Niranjan , Class Co-ordinator of IVth Semester BBA B, Department of Management Studies, Christ University, Bangalore. We further declare that the project done by us is purely original and has not been previously formed on the basis of the award of any degree, diploma or other similar title of recognition. This is a record of bona fide and original work submitted by us in partial fulfilment of the requirements for the award of degree of Bachelor of Business Administration.

Place: - Christ University, Bangalore Date: - 05th march, 2012

Project compiled and completed by:Medhavi Jain - 1011650 Aakriti Patwary- 1011651

ACKNOWLEDGEMENT

We would like to express our sincere gratitude to all those who have been instrumental in the preparation of our Entrepreneurship Development Project. We wish to specially acknowledge our project mentor Mr Niranjan, a senior faculty member of Department of Management Studies, Christ University for her constant guidance and support throughout the project or else it wouldnt have been successful. I would also like to extend our gratitude and heartfelt thanks to Mr. Jain Mathew, our Academic Coordinator and Mrs. Jyothi Kumar, our Head of the Department for giving me this opportunity to carry out the project. Our project would not have been a complete one without their continued support and keen guidance. We would like to thank Dr. (Fr). Thomas. C. Mathew, Vice Chancellor, for their encouragement At last we would also like to thank our parents and friends for their moral support.

TABLE OF CONTENTS S NO.

1.

TOPIC
INTRODUCTION
ABOUT SSI/MSI COMPANY PROFILE INDUSTRY PROFILE ENTREPRENEUR PROFILE APPROXIMATE ESTIMATE PURPOSE OF SELECTING THIS SERVICE

PAGE NO.

2.

FEASIBILITY
SWOT ANALYSIS MARKET SURVEY DATA ANALYSIS INTERPRETATION

3.

MARKETING PLAN 7 PS SEGMENTATION TARGETTING POSITIONING PRINT ADVERTISEMENTS FINANCIAL PLAN

PROFIT & LOSS ACCOUNT BALANCE SHEET BREAK EVEN ANALYSIS

4.

5.

PRODUCTION & OPERATIONS

LOCATIONAL ANALYSIS LAYOUT DESIGN QUALITY TESTING PROCEDURE PROCESS FLOWCHART

6.

HUMAN RESOURCE PLAN

ORGANISATION STRUCTURE QUALIFICATION & CONDITION REQUIRED FOR MANPOWER ESSENTIAL DUTIES & RESPONSIBILITIES WORKING HOURS POLICY LEAVE POLICY LOAN GRANT POLICY RETIREMENT POLICY SALARY STRUCTURE

CHAPTER 1

INTRODUCTION

ABOUT SSI/MSI COMPANY PROFILE INDUSTRY PROFILE ENTREPRENEUR PROFILE APPROXIMATE INVESTMENT PURPOSE OF SELECTING THIS SERVICE

ABOUT SSI/MSI
An industrial undertaking in which the investment in fixed assets in plant and machinery whether held on ownership terms on lease or on hire purchase does not exceed Rs 10 million. The small scale sector has played a very important role in the socio-economic development of the country during the past 50 years. It has significantly contributed to the overall growth in terms of the Gross Domestic Product (GDP), employment generation and exports. The performance of the small scale sector, therefore, has a direct impact on the growth of the overall economy.

Worldwide, the micro and small enterprises (MSEs) have been accepted as the engine of economic growth and for promoting equitable development. The MSEs constitute over 90% of total enterprises in most of the economies and are credited with generating the highest rates of employment growth and account for a major share of industrial production and exports. In India too, the MSEs play a pivotal role in the overall industrial economy of the country. It is estimated that in terms of value, the sector accounts for about 39% of the manufacturing output and around 33% of the total export of the country. Further, in recent years the MSE sector has consistently registered higher growth rate compared to the overall industrial sector. The major advantage of the sector is its employment potential at low capital cost. As per available statistics, this sector employs an estimated 31 million persons spread over

12.8 million enterprises and the labour intensity in the MSE sector is estimated to be almost 4 times higher than the large enterprises.

COMPANY PROFILE
WEDDING WITHOUT WORRIES-.

WEDDING WITHOUT WORRIES is the wedding co-ordinating and planning organization headquatered in Bangalore, that takes over the entire responsibility from germination to fruition of ideas for weddings. While researching on an idea, our market managers sift the grain from the chaff with a know-how that is comparable to the best in the Indian market.

Our services entail staffing, security, selection of venue, finance management, registration, liaison & technical support. We ensure a rich media coverage & effortless public relations machinery. Our perspective of today's business reality is unmatched as we merge the weddings with the global reach.

We plan to have a constant occupation with a grand affair called Bridal Asia (an exhibition held every year) a shade different from mere trade relations as it touches the delicate cultural moorings of the Indian sub-continent in bringing together the whole paraphernalia of the asian wedding occasions. Bridal Asia may become a festival in Couture Circes, household & media, most vigorous in India but well received throughout the Continent.

Most marriages some say are made in heaven, But with the pace of modern life reaching mind-boggling proportions, such events on earth these days require the services of a wedding planner, and India is making a mark in this field too. This was showcased at the fifth edition of Bridal Asia, which was held at New Delhi.

Today, weddings apart from following the traditional norms, are celebrated on such a large scale that event not only becomes memorable for the bride and groom, but also for all those sharing their joyous moments with them. We have the expertise to single handedly manage all the aspects of a wedding right from conceptualization to the finance function with meticulous perfection. We are experienced and dedicated professionals with many years of event planning experience and we intend to effectively use this expertise in our new venture WEDDING WITHOUT WORRIES

With a very creative, professional, talented team and strong network we can provide services that take care of the minuest of details of the wedding and all the functions related to the same. We co ordinate every aspect of your wedding and transform it to an event that would always linger in your memory. We personally journey with you from your engagement to your wedding and help you make important decisions regarding minute details.

Whether you want a wedding in the traditional style or in a contemporary setting, our services can successfully meet your demands at any scale.

MISSION

WEDDING WITHOUT WORRIES is a full service company that provides complete services for weddings. Our consultants are experienced and dedicated professionals. WEDDING WITHOUT WORRIES is unique in the way that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. So whether our client wants a Western, Tropical, Indian or more traditional wedding, we can help. Our services include weddings, receptions, budget planning, answers to etiquette questions to mention a few.

OBJECTIVES

We want every detail of our clients wedding and engagement to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple.

INDUSTRY PROFILE
INTRODUCTION TO EVENT MANAGEMENT

Event management refers to methods of outsourcing business occasions, social occasions, or a combination of both. There is no limit to the business development ideas for an event management business. It is possible to organize every kind of event ranging from wedding to a political rally. An event management team can be retained for any type of business meeting.

It involves a lot of hard work, long hours, odd hours, travelling to various places. Sometimes the preparations can go on endlessly for days together. If you are in charge, you ought to supervise and be sure that things are going on in accordance. On the event day itself you have to make sure that the celebrities arrive on time, their needs are looked after, the media is planned, the suppliers have provided the resources, meetings have been scheduled and solutions have been provided.

Event management is now conducted not only at national levels but at international levels too. With liberalization the influx of foreigners have made the field even competitive. Today there exists competition from local to international conglomerates. It is here that the efficient and creative will survive.

Event management is a colossal institution. It involves layers of personnel who professionalize in different tasks. Corporate event management, product launch, road shows, celebrity shows etc. are a few of them.

To make an event a grand success the people behind the curtains turn days into nights until they are sure of the seamless flow of the show. The result, a grand success..

EXTERNAL FACTORS AFFECTING EVENT MANAGEMENT BUSINESS:

Several external factors also affect the growth of the event management industry. Some of these factors are the rate of the growth of economy, lifestyle, and changing characteristics of the people living in the area. Tourism and branding activities like festivals and corporate activities such as conferences, product launches, award ceremonies, and gala dinners are under the scope of event management business. Key factors for the success of an event management business are reputation, network, service promotion, links with the suppliers, and high quality managerial skills.

EVENT MANAGEMENT IN INDIA

The economy of India is growing by leaps and bounds and there are various ever-growing industries that are contributing to increasing the nations coffers. One such industry is that of event management. This industry has come a long way in the

last five years or so and today is no less than a multi-crore industry, as a whole. And the size of the companies varies from the rather small ones that manage small events such as birthdays and weddings, to the larger players, who organize national and international events. During the early part of the 1900s the industry had spent up to Rs. 20 Crores, per annum on events. And in the last couple of years, all the event companies are spending to the tune of approximately Rs. 1,800 Crores, per annum.

The event management industry in India involves the requirement of various skills that have caused it grow the way it is in recent past. These skills include:

Organizational skills Technical knowledge Public relations Marketing Advertising Catering Logistics Decor Glamour identity Human relations

 PROCESS

Understanding of laws and licenses Risk management Budgeting Study of all allied media Local and national, as well as international events

The management of events calls, largely for coordination, from stage one. The first thing required is to get the orders for the event. This process is also known as pitching for an event. Usually, whether it is for small time events (birthday parties and weddings), or then for the larger ones assigned by companies (exhibitions and trade fairs), or then the international concerts; the event manager/company is asked to submit a project report, with the finances involved. On the basis of this is the assignment given to them.

CAREERS IN EVENT MANAGEMENT

Off late event management has been considered as an exciting career option. In fact, until five to six years ago there were not too many event management companies, and as industry the turn over was no more than 18 Crores, in the early 90s.

However, things began to change and by the end of the financial year 2007-2008, the industry is expected to be worth no less than 1800 Crores.

Careers in event management seem to be alluring more and more youth. In fact, even homemakers have stepped into the industry and organize small and private events in their spare time. Also, there are event management companies that that take on consultants, who work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the event manager jobs are ever increasing.

Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses diploma and degree in this field. These courses provide theoretical information, which then is implemented during the internship period. And on the completion of the course, one is almost like any other seasoned event manager.

One can also select a few areas of event specialization that include :

Fashion shows Musical concerts Corporate seminars Product launching

ENTREPRENEUR PROFILE
The WEDDING WITHOUT WORRIES is a venture initiated by the duomedhavi jain and aakriti patwary.

Medhavi jain, an MBA Graduate from IIM, Bangalore, (2001-2003). she has completed her graduation (BBA) from Christ College, Bangalore with specialization in marketing. Among her achievements, the most acclaimed one is the award she won as the 2nd best student in marketing elective. Her work experience with HUL, TATA MOTORS &ITC adds on to her dynamic personality and calculative business mind. she has a keen interest in organizing events and has completed a course in event management. This 28 year old woman is confident enough to face the challenges of the real business world. she has a huge list of contacts with various renowned people which is necessity of the hour. she has a proper understanding of corporate need for effective communications which has lend an extra edge for the selection of event management as her career .

Aakriti, is an MBA graduate from LSE, UK with specialization in the field of HRM. She has completed her graduation from Christ College with a distinction. She has had extensive experience in customer service and HRM for over five years in renowned organizations like Accenture, Deutsche Bank and TATA Consultancy Services. She brings with her a wealth of experience and has keen understanding of the requirement of corporations and valued clients. At a very young age she has had

the aspiration towards stage shows. She has successfully organized and coordinated events in her school. She is a force that is defined by her intense passion & dedication towards a perfect event. Along with MBA, she attended various seminars & conferences related to event management.

APPROXIMATE INVESTMENT

The approximate investment amount we decided upon after keeping in mind the various costs we would incur is Rs. 15, 00,000. Each partner will bring in 7.5 lakhs.

EXECUTIVE SUMMARY PURPOSE OF SELECTING THIS SERVICE

Wedding organising company is in a boom today and this is the main reason for us to choose this service. The potential of the market is very high where demand and supply is concerned. The business involves a lot of hard work and efforts but the returns in this industry is abnormal which compensates the efforts. It also requires us to showcast a lot of creativity . It comparatively has very less investment & high returns. Both of us have good contacts in the various aspects of the business which is essential for the smooth running of the same. This industry requires good relationship maintainance ability which is present in us. The skills like managerial, leadership, etc. required in this field is prevalent in us.

The main reason why MEDHAVI & AAKRITI made the decision of handling this venture wholely & solely is because MEDHAVI has a very good knowledge base of event management & AAKRITI has attended seminars & conferences related to the same. Hence the union of these versatile personalities will be beneficial for the client, company & society on the whole.

CHAPTER 2

FEASIBILITY

SWOT ANALYSIS MARKET SURVEY DATA ANALYSIS INTERPRETATION

INTRODUCTION

The questionnaire was prepared and distributed to 50 people. Due to time constraint, our research was limited to Bangalore. The following is the pattern of respondents: 41 students 3 teachers 1 counselor 1 business man 4 housewives

The main reason for having majority of the respondents as students was that the probability of them becoming our client base in future is comparatively greater. Another reason for the same is that they are much aware of the present trends and will respond accordingly.

The 50 respondents were chosen as our sample population, which according to us, acts as the most heterogeneous part of our population as a whole. This sample population is assumed to be a good and efficient representative of the population of India.

SWOT ANALYSIS

STRENGHTS 1. One stop shop for all you need wedding. 2. Unique concepts & designs formulated by experts. 3. Strong & abroad. 4. Covering every aspect of a wedding and giving it a symmetric touch. 5. Hazel free 6. Complete transparency. 7. Investment is small. OPPORTUNITIES 1. 2. 3. 4. 5. A market that is growing rapidly and Event management is a $500bn 1. 2. 3. 4. 5. 6. one that is relatively untapped. industry. No well established face for the Increase in the disposable income of Increase in the standard of living. wedding industry. people. network to offer various specifications from different cities in India in a

WEAKNESS 1. Damage to delicate goods. 2. Uncertainty of money. 3. Lack of skilled labor. 4. Sometimes it is difficult to arrange all the specifications given by the client.

THREATS The people in India usually do not The seasonal attributes of a wedding. Mind set of client. Indecisiveness on the part of the client. There are a few standard competitors. If the wedding is called off. prefer a wedding planner.

QUESTIONNAIRE
OBJECTIVE This market survey is being conducted to check the feasibility of our service in the market. Also to analyze the publics opinion about such a specialized wedding planner and their probable response to using such a service. Secrecy of data provided shall be ensured. General information Name:. Age: Gender: m/f Occupation:. NOTE: All questions should be answered. Some questions may have multiple answers. 1. Would you prefer to outsource a wedding? Yes No 2. According to you, the wedding planners are required for: more time for family better organization to reduce stress to keep up status in society 3. What would you prefer? Indoor outdoor 4. What according to you is the role of a wedding planner? Organize everything from the scratch Organize only the main events Organize some functions of your wedding 5. What is the approximate duration of a wedding? 0-2 days 2-4 days 4-6 days 6&above 6. Your approx. budget? 10-30lacs 30-50lacs 50lacs- 1crore 1 crore & above

7. What services do you expect from a wedding planner? Venue booking accommodation dcor Local transport catering photography Entertainment ticket booking bangle makers Counseling portrait maker gifts for the guest Hair braiding chocolate fountain Others. 8. What all forms of entertainment do you prefer? Dancers musicians fire eaters Jugglers magician puppet show Fire works childrens rides fashion show 9. Which type of wedding do you prefer? Theme destination Simple according to a culture 10. Yes Do you want all the functions in the same venue? no

11. The itinerary of the wedding will be prepared by: Self wedding planner Friends & relatives 12. Your preference for the cuisine? Indian Chinese Italian Mexican Multi cuisine 13. What level of hotel do you require for your guests? Star deluxe Choultry resorts 14. How much time prior will you approach a wedding planner? 1-3 mts 3-6 mts 6&above

THANK YOU FOR YOUR CO- OPERATION

DATA ANALYSIS

AGE GROUP OF THE RESPONDENT

15-20 2 0

20-25

25-30

30-35

35-40

40-45

TOTAL

20

2
TABLE 1.1

50

GRAPH SHOW ING THE AGE GROUP OF THE RESPONDENTS

25 20 NO. OF PEOPLE 15 10 5 0 A GE AGE 15-20 20-25 25-30 30-35 35-40 40-45

GRAPH 1.1

From the analyzed data, we see that of the 50 respondents, there were 20 people of the age group 15- 20 & 20- 25 years each. There were 6 people belonging to age group of 25-30 years. Also there were 6 of them belonging of the age between 25- 30 years. The age between 30-35 years was only 2 people. The remaining 2 people belong to the age group of 35-40 & 40-45 each.

This shows that 40% of them were teenagers of the age group 15- 20 years, another 40% were between 20-25 years. Also, 12% of them were of the age group ranging from 25- 30 years. We also found out that 4% of the respondents were of the age group 30- 35 years. There were 2% people of the age group 35-40 years and the remaining 2% were of 40-45 years.

GENDER

MALE 30

FEMALE 20
TABLE 1.2

TOTAL 50

P IE C H AR T S H OW IN G TH E C OMPOSITION OF MALE AN D FE MALE R ESP ON D E N TS

2 0, 40 % 30, 60%

1 2

GRAPH 1.2

Among the 50 respondents, 30 of them were male and the rest 20 were females. From this we can see that 60 % of them were males & 40% female. The questionnaire contained the information (like budget, hotel accommodation, etc) which can be best answered by males & hence a more number of males were chosen. Also, it would not be fair on our part to include only the females in topics like this, hence a more number of men were chosen.

TABLE SHOWING THE REQUIREMENT OF WEDDING PLANNERS

MORE TIME 11

BETTER ORGANISATION 28

REDUCE STRESS 24
TABLE 1.4

STATUS 25

GRAPH SHOWING THE REQUIREMENT OF WEDDING PLANNERS

30 25 20 NUMBER 15 10 5 0 28 25 MORE TIME BETTER ORGANISATION REDUCE STRESS 1 REASON STATUS

24

11

GRAPH 1.4

According to the analysis done by us, a greater weightage is given to wedding planners because they organise things better & professionally. Out of the 50 people, 11 of them feel that wedding planners are important to allow the people to spend more time with their families; 28 feel that they are better organizers; whereas 24 of them feel that they reduce stress and 5 feel that they help to keep up the status in society. Among all of them, a few have chosen 2-3 options, which shows that they feel that its not one reason only to choose a wedding planner. Hence we will try having an edge over the others in all the 4 aspects. We also will have as many efficient personnel to handle the weddings in the best possible manner.

TABLE SHOWING TIME FOR ORGANISATION

2-4 DAYS 16

4-6 DAYS 16
TABLE 1.7

6 DAYS &ABOVE 4

PIE CHART SHOWING TIME FOR ORGANISATION

12, 24% 1-3 MONTHS 3-6 MONTHS 6&ABOVE 15, 30%

23, 46%

GRAPH 1.7

Among the 50 people, 14(i.e. 28%) of them feel that 2 days are more than sufficient for a wedding; 16(i.e. 32%) of them have opted for 2-4 days; another 16(i.e. 32%) of them think 4-6 days are required and the remaining 4(i.e. 8%) of them feel even 6 days are insufficient. Thus from the above data we interpret that majority of them think the duration of a wedding is 2-6 days. Hence we must prepare itinerary in such a manner so as to fulfill their needs and hence satisfy them.

TABLE SHOWING BUDGET

10-30 LACS 22

30-50 LACS 11

50LACS-1 CRORE 10
TABLE 1.8

1CRORE&ABOVE 7

PIE CHART SHOWING BUDGET

7, 14% 10, 20% 11, 22% 22, 44%

10-30 LACS 30-50 LACS 50LACS- 1 CRORE 1 CRORE & ABOVE

GRAPH 1.8

The approximate budget of 22 of them is Rs. 10-30 lakhs which is 44% of the total population. Another 11 of them (i.e. 22%) feel that Rs. 30-50 lakhs are sufficient for the wedding. 10 of them feel that weddings can be conducted in approximately 50 lakhs- 1 crore which is 20% of the total. The remaining 14% of them think that even a crore is not sufficient, it numbers to 7 people.

Keeping all this in mind, we will basically cater to the upper middle class and the niche strata of the society. We will have to organise everything which will cater to the needs of the society as a whole. TABLE SHOWING THE VARIOUS SERVICES

VENUE ACCOMODATION DCOR TRANSPORT CATERING PHOTOGRAPHER ENTERTAINMENT TICKET BOOKING BANGLE MAKING COUNSELLING POTRAIT MAKING GIFTS HAIR BRAIDING CHOCOLATE FOUNTAIN MEHENDI MEHENDI OTHERS
TABLE 1.9

39 40 39 37 44 40 43 24 15 14 17 22 20 18 42 39 6

GRA SHOWING THE VA PH RIOUS SERVICES

50 45 40 NUMBER 35 30 25 20 15 10 5 0 1 SERVICES VENUE ACCOM DCOR TRANSPORT CATERING PHOTO ENT TICKET BANGLE COU NSELLIN G POTR AIT GIFTS HAIR CHOC. FOUNTAIN M ENDI EH PARLOUR OTHERS

GRAPH 1.9

This question having a multiple choice answer, is quite different to interpret. Here people had to choose many options given to them. Venue booking is given importance by 39 of the total people i.e. 78%

feel that wedding planners must provide the service of venue booking. Accommodation is another important service because 40 people think

that this should be provided by the wedding planners. Dcor has been opted by 39 of them which mean that out of the total

population, 78% feel that we should provide them with dcor. This dcor consists of flower decoration, stage decoration, room decoration, etc.

Local transport has been thought to be important by 37 people, i.e., 74%

of the population. Catering as a service of the wedding planner has been opted by 44 of

them. This shows that 88% people want the wedding planners to provide catering with the other services. Photography has also been chosen by 88% of the respondents. Entertainment has been the choice of 43 people which consists of 86%

of the population. Ticket booking does not seem to attract many of them. It has been opted

by only 24 of the people which are only 48% of the population. Bangle makers, another service which is of least importance. Only 15 of

them, i.e., 30%, would want such services along with the others. Counseling is another important service which we intend to provide. But

the respondents do not feel its importance. Only 14 of them want us to provide a counseling service. 17 of them only feel that portrait makers are required in a wedding. Only

34% of the population wants this service. Gifts for the guests have been chosen by only 44% of the population.

This shows the lack of interest of the people towards this service. Hair braiding has been chosen by 20 of them, which consists of 40% of

the population.

Chocolate fountain being the most important service when children are

concerned has been chosen by 18 people only. This means that only 36% wants this service. Mehendi as a service has been opted by 42 people. This comprises of

84% of the population. Beauty package service has also been chosen as a service by 39 of them

i.e., 78% of the total population. Other services, was an optional answer. 6 of them have marked this and

have also given their suggestion for the same. To mention a few- photo studio, holiday package, designers, invitation cards, nuptial services, tattoo makers, etc.

From this analysis we come to the conclusion that most of the services will be provided in the weddings and also that, a choice will be given to our client for the same. The services which have gained maximum positive reply will be taken care of in the most in depth form.

TABLE SHOWING FORMS OF ENTERTAINMENT

DANCE MUSIC FIRE EATERS JUGGLERS MAGICIAN PUPPET SHOW FIRE WORKS CHILDRENS RIDES FASHION SHOW
TABLE 2.0

34 41 10 13 20 14 23 20 17

GRAPH SHOWING FORMS OF ENTERTAINMENT

50 40 NUMBER 30 20 10 0 1 FORMS DANCE MUSIC FIRE JUGGLERS MAGICIAN PUPPET FIRE WORKS RIDES FASHION

GRAPH 2.0

This question also had multiple choice answers. People have opted for the services as follows: Dancers- 34 i.e. 68% of the sample population. Musicians- 41 i.e. 82% of the sample population. Fire eaters- 10 i.e. 20% of the sample population.

 Jugglers- 13 i.e. 26% of the sample population. Magician- 20 i.e. 40% of the sample population. Puppet show- 14 i.e. 28% of the sample population. Fire works- 23 i.e. 46% of the sample population. Childrens rides- 20 i.e. 40% of the sample population. Fashion show- 17 i.e. 34% of the sample population. From the above, we come to the conclusion that a majority of them prefer musicians and dancers. Hence we will have more tie-ups with dancers and musicians.

TABLE SHOWING THE CUISINE MULTI CUISINE 34

INDIAN 17

CHINESE 4
TABLE 2.4

ITALIAN 3

MEXICAN 1

GRAPH SHOWING THE CUISINE

40 35 30 25 20 15 10 5 0 34 INDIAN CHINESE 17 4 3 1 TYPE ITALIAN MEXICAN 1 MULTI CUISINE

NUMBER

GRAPH2.4

The following is the pattern of preference for cuisine: 34% people prefer Indian cuisine. 8 % people prefer Chinese cuisine. 6% prefer Italian cuisine. 2% prefer Mexican cuisine. 68% prefer multi cuisine. This encourages us to have more tie- ups with companies specializing multi cuisine. TABLE SHOWING LEVEL OF HOTEL

STAR 17

DELUXE 11

CHOULTRY 3
TABLE 2.5

RESORT 21

GRAPH SHOWING LEVEL OF HOTEL

25 20 NUMBER 15 10 5 0 1 LEVEL OF HOTEL STAR DELUXE CHOULTRY RESORT

GRAPH 2.5

Star hotels are preferred by 17 out of the 50; deluxe hotels by 11; choultry by 3 people and resorts by 21 people. This abrupt figure is reached to because 2 of the respondents wanted two types of hotels for the same wedding. From this analysis we have finalized that we will have more tie ups with resorts & star hotels.

INTERPRETATION
The study was conducted on the people residing in Bangalore and majority of them belonging to the age group of 18-25 years. The outcome of this study was that most of them wanted to outsource their wedding so that all aspects of the wedding are organized in a more systematic manner. The demand for outdoor weddings being higher, we plan to have tie ups with majority of such venues.

Most of them having the budget of 10-50 lakhs have helped us to target the upper middle class and niche strata of the society; we have to emphasis on the quality of service to be provided.

The study made us realize that the project we have chosen is feasible. Hence we will strive our best to fulfill and satisfy our customers.

CHAPTER 3 MARKETING PLAN

7 PS SEGMENTATION TARGETTING POSITIONING PRINT ADVERTISEMENTS

THE 7 PS

OUR PRODUCT

'Wedding Without Worries help you celebrate your weddings in such a way that takes the load away from your shoulders. The goal behind incorporating this 'Wedding Management Company is to provide the people with services rendering to their 'Wedding needs, in terms of providing of best Service providers, provision of gifts, information on do's and don'ts in consideration to pre and post marriages and the most important yet the most sensitive area, of, managing the entire show.

The following are the services we provide: 1. THEME BASED WEDDINGS

Welcome to the era of theme weddings, designer marriages ! When you can let loose all your fancy ideas, be daring and experiment. Leave it all in the hands of our capable designers at Wedding Without worries.An entire package will be created for you once you let us know your choice of concept, color, theme or ambience. Starting from the invitation cards to the trousseau, cuisine, decor, props, entertainment, clothes, everything will revolve around the chosen theme.

Any modern marriage is incomplete if you haven't thought about a theme. A well thought out theme helps guests remember the wedding for a long time to come.

A theme analogously serves as a "destination" for your event. From the moment the invitation is received until 'the grand 'finale, your guest are united in a special "something in common" way. We have the capability and expertise to provide you with themes unheard of, decoration unseen of and ambience unfelt of. Some popular themes: Hawaiian: Calypso Band, in grass shirts, Bonfires and authentic

'Hawaiian food. African night: Jungle atmosphere, elephants also included for a cost,

treetop shacks for eating /dining, Caribbean music groups. Chinese Theme: The colors of red, black and gold can really make a

huge impression in Chinese themes. Candle themes: Candles create that special atmosphere for your

wedding. Used at all places for decoration at reception, tables, floating candles in bowl etc.

2.

DESTINATION WEDDINGS

Wedding Without worries offers the best destinations for erotic weddings, to make them events to remember. Wedding Without Worries offers you complete Wedding Packages, right from planning of your wedding, till the time your last guest leaves. We offer destination weddings in different places. The following are some of them:

Royal Palace Weddings In Rajasthan You don't have to be a king to be married like one... Our wedding package is complete with royal palaces, vintage cars, elephant processions, desert theme parties and a 400-year-old picturesque wedding venue in the middle of a lake!

Beach Weddings at Goa Sun, sand and fun.....! Get married at exclusive and private Beach resorts creating an erotic theme such as the Carnival Night, Caribbean show or the Rastafarian events.

Weddings in the Magnificient Himalayas Enjoy the quiet splendor of the majestic Himalayas, Beautiful valleys and pine forests. And entertain your guests with treeing, mountain picnics and river rafting as well.

3. VENUE Depending upon the theme, size of the crowd and season, we will organize weddings both at indoor and outdoor venues. If you wish to have the venue decorated according to a particular theme in your mind, just give the idea and we will mature it for you. If you do not have a particular theme in your mind you can choose from the list of themes such as floral both ornamental and classic, Japanese, historic, regional so on and so forth. Venue selection is of utmost importance.

Following specifications should be considered before selecting a venue: Space requirements Maintanence of lawns or Banquets Power backup Parking facility Approach and location Monopoly of service providers Branding of the venue Facilities and flexibilities

4. INVITATIONS

Our wedding invitations set the tone for your event and offer a peek at the festivities to come. Your invitations are the first statement you make about the Big event, find there's so much that needs to be communicated in the little note. The language you use -not to mention the style of script and paper color hints at the wedding's level of formality, informing guests what to expect and to wear. The look, the feel, the embellishments the choice of words. all of these speak of personalities of the person sending the Card. 'We strive to select the perfect card for you. Whether you want a simple but elegant one page handmade paper card or a mini-booklet, inscribed with 'shlokas' or colors from pleasing pastels to earthy and vibrant, paper from handmade, Banana fibre, silk-laid to imported an card, motifs from Ganesh to cards using mouli thread & real supari we help you to select from range of designs.

5. DCOR & LIGHTING Decor: It would include design of personal stationery, mithai boxes, and decor of mandap and wedding venues. Most venues are decorated extensively with flowers. Flowers constitute a subtle element that sets the tone and style for the wedding ceremony as well as the reception. Wedding floral design is a specialized art used for decoration as well as for all ceremonies, for garlands as well as for showering blessings; flowers form an integral part of any wedding. Carefully selected flowers will compliment and add your individual style to your fantasy wedding. The choice of flowers and the floral arrangements at the wedding are determined by a number of

factors.The season, the flowers that are most easily available and those that conform to the overall ambience of a wedding are the most important variables. From providing Ikebana arrangements if the theme is Japanese and tulips and orchids if you go in for a European ambience, we promise to arrange everything down to the minutest detail- even if these flowers have to be especially flown in for the occasion. To help you in finalizing and implementing your wishes 'Wedding Without Worries would Find a reliable florist within your Budget Offer suggestions on floral dcor Coordinate and supervise the dcor

To enable you to gauge the quantities and the kind of flowers you will need, run through the fist we have provided and let us know your requirements

We provide our floral services in following areas: Venue decoration according to the theme, which includes Mandap,

Banquet tables, Guest tables, floral 'rangoli. etc. Decorating Brides and Groom's house Beautifully decorated car with flowers for newlyweds. Shower petals on newly weds, guest, rose Buds, gajras etc

Lighting: Lighting is the most vital ingredient to ensure that you are seen. It can be used to create an aura, evoke a mood- Basically create magic. The scope of Lighting can extend 'from general ambience lighting to special effect lighting. We believe that lighting if used creatively, can heighten and accentuate each and every element of decor and take it to a completely different level. Lighting is a very important factor in the implementation of a theme, Be it 'diyas 'or perfumed candles floating in the pool, Bonfires or the old-fashioned gas lanterns, and the ultra modern pyrotechnic lights.

6.CONCEPT AND DESIGN All aspects of the wedding, be it small or large, can be coordinated and executed by us to perfection. "We first listen to our clients need and requirement, do the basic research of the place and then plan accordingly. We do the paper planning first which includes schematic drawing to develop theme concept. It is our continuous endeavor to provide you with new ideas, concepts and designs.

CONCEPT PUT INTO ACTION We put forward a set of patterns according to the requirement, which the entire occasion shall move. Client interaction, understanding their needs, spirit of partnership with them and well defined system-driven approach right from conceptualization makes us stand ahead of others.

7. MUSIC Weddings cannot be complete without music and dance. Right from melodious instrumental music to a rocking star night, we plan it all. It is the music, which will set the tone, mood and atmosphere for the entire wedding. Traditional singing professionals from folk artistes, ghazal singers,

qawwali performers, shehnai players to a Bhangra party. Piano/Live band/Violin/guitar Ideal for a cocktail or a wedding reception Taped Music Band- we would provide a band for the marriage

procession. The Band normally includes a trumpet, a tenor and drummers. Choreographers -Arranging choreographers to teach dance steps to family members on popular wedding songs from films.

8. ACCOMODATION

If the marriage ceremony you are planning is elaborate and likely to be held over a span of a few days, you will need to make arrangements of accommodation for your out -of -town guests. Besides hotel rooms, inns and guesthouses, we also offer you the choice for lodging your guest in well-furnished apartments. They come complete with a sitting room, dining room, kitchen and bathrooms. All, your guests can have the comforts of a home away from home. We can make bookings for you in any hotel of your choice. However, as most hotels are overbooked during the wedding season, you will need to let us know the numbers much in advance.

9. PHOTO/VIDEO GRAPHER Since we all wish to capture the moments linked to marriage occasion, we also arrange for a photographer/videographer as required. Everyone knows that pictures are the only thing you have after the moment has passed. We ensure to choose right photographer/videographer to capture all the magic of your special day and preserve it for the two of you to share for years to come. We will also prepare customized engagement and wedding albums. A choice selection of reliable Photographers and Videographers Coordination in shortlisting and interviewing selected photographers and videographers Based on your specific needs and requirements and also giving them the list of ceremonies to be covered and sequence of events.

Ensuring that their services are available at the time of wedding as well as for all the pre-event and post-event wedding ceremonies. Please note that during the wedding season, good photographers and videographers need to be booked at least two months in advance.

10. MULTI CUISINE The wedding feast has served many a purpose -it is a social gathering off amides and friends, with the newly weds as witness to the event, as also a gourmet affair to cherish and remember .We offer you the entire range from the conventional (Rajasthani, Marwari and Kashmiri to Chinese and Continental, to the more daring Goan, Japanese or Mexican. 'You can have the choicest cuisine laid down for you from Chinese to Continental, from erotic mocktails to the famous Indian chaat all sourced from Agra, Bangalore and Calcutta, from authentic Indian cuisine to the top Brands of fast food chains, from a variety of salads to a vast range of dessert-just about everything to suit your style and taste. We help you by -: o Helping you select a suitable caterer A suitable caterer for the wedding and pre-wedding ceremonies. (Sometimes, your choice of caterer may be linked to the venue you choose as all hotels and Banquet halls provide their own catering facilities.)

Drawing up the menu plan Incorporating elements from your traditional cuisine as well as in peeping with the theme you have chosen.

Checking the menu and equipment 'We ensure a taste of the caterer's culinary skills before finalizing on any menu. The dinnerware, silverware, serving dishes, glassware, cutlery and linen are also checked to ensure cleanliness.

Taking care of the seating arrangments Seating arrangements including name cards for sit down dinners and table arrangements.

Ensuring the proper placement Proper placement of stalls, signages, and decor in case of Buffet dinners.

1. RENTALS AND TRAVEL

RENTALS:

If the marriage ceremony you are planning is elaborate and likely to be held over a span of a few days, you will need to make arrangements in terms of transportation for your out -of-town guests. We take care of transportation of you and your guest to meet up with the extra demands of travel. In case of out station marriage, depending upon the mode of travel,our vehicles and staff will personally pick them up from the airport, Bus terminus or station.

TRAVELS: Wedding without worries presents great honeymoon destinations e ideas and tips to plan your honeymoon travel. Whether it's that erotic cruise that you always wanted or an adventure safari or simply time by the beach, our Destination Guide will help you find everything you want to know about the most romantic spots in India and abroad. How to get there, where to stay and what to do you will find answers to all these questions and more with fact files, maps and photographs.

13. CHOCOLATE FOUNTAIN A chocolate fountain is a device for serving chocolate fondue. Typical examples resemble a stepped cone, standing 2-4 feet tall with a crown at the top and stacked

tiers over a basin at the bottom. The basin is heated to keep the chocolate in a liquid state so it can be pulled into a center cylinder then vertically transported to the top of the fountain by a corkscrew auger. From there it flows over the tiers creating a chocolate "waterfall" in which food items like strawberries or marshmallows can be dipped. The chocolate fountain will be placed in the wedding venue depending on your choice. This service is provided exclusively for children. We have a variety of fountains, you name it and we give it.

PRICING Being a service and our service being subject to the choice and decision of individual clients, it is very hard to set a standard price. The quantity, type, extent of grandeur varies from wedding to wedding; making price estimation difficult. However we will quote starting prices for some of our services: Bridal kits - Rs. 10000 onwards

Puja kits Catering Invitations Decor and lighting Accommodation Photography/Videography Music and entertainment We will charge a commission of 20% onwards.

- Rs. 2500 onwards - Rs. 600 per plate - Rs. 175 onwards - Rs. 4.5 lakhs onwards -Rs.3000 onwards (per day) - Rs.35000 onwards - Rs. 1 lakhs onwards

PROMOTION

The main feature of our promotion strategy will include a TWO- DAY EXHIBITION that will showcase all that we offer. It will have various stalls containing the goods required to complete a specific standard theme. It will also have some stalls for extraordinary and special themes compiled by our experts. The exhibition will display under each head of dcor, kits, food, accommodation, gifts etc. all the options available giving our future clients a clear perspective on the whole affair. Personnel from Wedding Without Worries will be present to provide any information regarding the services, price etc. Counters for booking and for further contact with us will be set up at the venue, fin early bird incentive will be given to

those customers who make bookings at the exhibition. An entrance fee of Rs100 will be charged. We will also put our posters around Bangalore especially in religious buildings & the various wedding venues. This would facilitate us promote our business to the maximum extent because of the frequent visit of many of the masses to these places. Billboards and Hoardings will be placed at strategic locations promoting the idea of the perfect weddings we offer. We will also rely on publicity by word of mouth. We are sure our clients will be very pleased with our services and will not fail to tell friends and family of the wonderful experience that is to plan your wedding with Wedding Without Worries

MARKETING STRATEGY The launch will be held in Bangalore at the Bridal Asia fashion show. This will showcase the best designs and concepts of a modern wedding, fit this show there will be various personnel handing out brochures and catalogues to the distinguished guests at the show. A presentation on the services provided and the various choices of theme, exotic location and customized settings will supplement the show. Wedding Without worries will organize an after-show party for all the invitees present at the grand show.

PLACE

The Wedding Without Worries center will be situated in the prime locality of kormangala, Bangalore. It is a well developed part of Bangalore. Bangalore is also the hub of many software companies and most of its population is the working class. Due to time factor & stress factor, we have a huge scope of getting a large number of clientele. Bangalore has a booming wedding market. The city also provides all the

resources needed. The cost of living indent of Bangalore is quite high and the people there tend to spend lavishly weddings, fill these facts make Bangalore the ideal place to start our Business.

PHYSICAL EVIDENCE Our center at Bangalore will be complemented by a variety of display windows. Each of these windows showcases a possible combination of all items seen in a wedding. It is meant to give a prospective client an idea of how his/her wedding might look like or can look like. It includes things such as the mandap, floral designs, Bride and groom clothing, menu list, decor etc. The center will also have an in-house salon exclusively for wedding requirements from the Bride to all her relatives. It will also have a sample room for all things that can be displayed and seen in person. The center -will have a client meeting room, a general seating area, a room for the partners, the reception, office for employees and a toilet. Along with all these, we have 2 display screens in the lobby which will showcast the videos/ photos of the various services provided by us.

PEOPLE We are a service based organization and customer satisfaction holds prime importance. Hence we make sure that Wedding Without Worries has the best service personnel that would enable us to fulfill our goal of customer satisfaction. Our service personnel are present at two levels: Contact personnel Contact personnel are those individuals whom the customers meet and whom the customers judge the service upon when they search for tangible clues as to the quality of service.. Support personnel Our support personnel consist of our marketing personnel office staff', finance personnel, human resource personnel and the supervisors. We would also have an helper for the proper maintainance of our office.

PROCESS

The Wedding planning process involves PLANNINGCO-ORDINATION AND IMPLEMENTATION

PLANNING

>The process is as follows; Initial Meeting with the Clients where the clients provide us with their requirements and their ideas for the Wedding, fit this stage, we list out the services we can offer them. Matching of Clients' needs with our Services.

>Detailed Discussion with the Client involving1. Theme of the wedding 2. Sequence Of Events 3. Fixation of the Dates and Timings of the Events 4. Number of guests 5. Planning the Budget for The 'Wedding 6. Venue 7. Invitations-Guest lists, Invitations and Gift Lists 8. Catering 9. Photographer 10. Design & Decor- Flowers and Lighting ll.Music and Entertainment-Types of Entertainment, Timings and Music Selection 12.Transport-Calculating Transport needs, Style of transport 13. Accommodation 14. Unique services offered like Trousseau Packing, bridal kits etc

CO-ORDINATING Selecting Vendors for the various products and Services required Estimation of Costs and Reports to the Clients Food Tasting Booking of venues Booking Of Accommodation

Signing Contracts Detailing the entire Wedding plan Delegation of work to the Wedding Staff

IMPLEMENTATION Last Minute Details Final Timings Follow Up

MARKET SEGMENTATION Market Segmentation is an effort to increase a companys precision marketing. A market consists of a large identifiable group within a market with similar wants, purchasing power, geographical location, buying attitude, or buying habits. We have done the segmentation on the basis of the following variables:

DEMOGRAPHIC

SEGMENTATION:

Income,

Social

Class

&

Occupation This segment is represented by the numerous family members and guests attending weddings. This segment requires event preparation services like gift ideas, etiquette tips, etc. The income & spending pattern of the family members is another segment we target on. This segment will require us to plan& organise weddings on the basis of the clients ability to spend. Profession is another basis for segmentation. The corporates are the busy bees, hence having no time for managing and taking the burden of a time consuming event such as a wedding.

PSYCHOGRAPHIC : Lifestyle and Personality

This segment is for the people who give importance to their status in the society and who would want to have an everlasting experience for themselves as well as for their guests. Few people have the belief that they will not be able to manage it in an organized manner. Hence they would seek for a wedding planner.

Another segmentation is for the people who are lethargic to take the responsibility on their shoulders.

GEOGRAPHIC: Location & destination Destination weddings are the latest trend in this industry and so this becomes a very essential segment for us. A few of the most preferred destinations are Goa, Rajasthan, etc.

TARGET MARKET AND CUSTOMER PROFILE After segmenting the market we are targeting the following segments: The income & spending pattern of the family members is another segment we target on. This segment will require us to plan& organise weddings on the basis of the clients ability to spend. Profession is another basis for segmentation. The corporates are the busy bees, hence having no time for managing and taking the burden of a time consuming event such as a wedding. This segment is for the people who give importance to their status in the society and who would want to have an everlasting experience for themselves as well as for their guests. Few people have the belief that they will not be able to manage it in an organized manner. Hence they would seek for a wedding planner. Another segmentation is for the people who are lethargic to take the responsibility on their shoulders.

We target a niche as well as the upper middle class families, which consists of the mass affluent and premium affluent. Weddings are no longer the simple affair that they used to be. It is an indicator of a person's social and economic status. They have

become lavish events geared to celebrate the couple's union. Our customer profile consists of persons, who are willing to spent lakhs and crores of money on their engagements and weddings, brides enjoy nothing more than the chance to plan and enjoy their fairytale wedding and spend the day being Cinderella. Grooms who traditionally took a Backseat when it came to wedding planning have now started seeing it as an opportunity to be the gracious host. Is it any wonder then that weddings have taken on a larger than life dimension and require considerable time, effort and money to organize.

POSITIONING

The company will position itself as an experienced provider of wedding planning services. 'Wedding Without worries will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. This will significantly reduce the customers time and efforts preparing for such an important event as a wedding.

USP 'Wedding Without Worries is a one-stop shop encompassing all you will ever need for your own personalized wedding. Our specialty lies in the way we handle

each of your needs from engagement to reception. 'We are unique in the way that we give our clients our undivided attention. 'We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. MEHENDI

The female relatives or friends at one time did the application of mehendi on the girl's hands and feet. Today, however, the occasion usually involves the application of "Mehendi" not just on the bride -to-be but also for her friends and relatives by professionals, accompanied by singing, dancing, rejoicing, and feasting.

BRIDAL KIT

Find everything you need to conjure up a beautiful, radiant bride in the 'Wedding without worries Bridal kit - uptan powder, mehendi stencils and cones along with a design book for ideas, gajras to adorn your hair, assorted Bindis and Bangles to match your trousseau, a handy kit with creams and gel and the often forgotten essentials -safety pins, ', manicure set and a mirror and comb.

PUJA KIT

Fill the basic ingredients for wedding pujas in one place the puja thali with all the requisites, a havankund, 'gari' and a 'Kalash', garlands, toran, 'aasanas', covers, 'rumaals', pouches and all your community specific requirements.

GROOMING THE BRIDE oBridal fashion: we advice the bride on -what colors, designs and work would suit her complexion and figure. oSaree draping: drapes sarees in all styles such as Bengali, Gujarati, Assamese, 9 yards etc. . . oBridal salon: Hairstyle and make up to match the theme oAromatherapy oShaping up oGROOMING THE BRIDEGROOM o o o o o o Suggesting skin care routines Grooming hair Parlour treatment for men Shaping up for your wedding Wardrobe grooming Aroma therapy

FASHION SHOW

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing. In a typical fashion show, models walk the runway dressed in the clothing created by the designer. Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. We, , provide with this exclusive service for adding up spice to the wedding. This is exclusively for the people who feel its importance. We have many contacts with people in the fashion world, which helps us keep an edge over the others.

MAGIC SHOW A magician is a person skilled in the mysterious and hidden art of magic, the ability to attain objectives, acquire knowledge, or perform works of wonder using supernatural or non rational means. So just imagine a magician at your wedding who will help us weave magic into your wedding.

PUPPET SHOW A puppet is a representational object manipulated by a puppeteer. It is usually but not always a depiction of a human character and is used in (a) play or a presentation. The puppet undergoes a process of transformation through being animated, and is normally manipulated by one, or sometimes more than one, puppeteer. Some puppets can be moved electronically.

CHAPTER 4 FINANCIAL PLAN

1. 2. 3.

PROFIT AND LOSS ACCOUNT BALANCE SHEET BREAK EVEN POINT

IN THE BOOKS OF WEDDING WITHOUT WORRIES PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31ST MARCH

PARTICULARS
INCOME(A) Estimated sales Profit on sales Other revenue DIRECT COST(B) Cost of rentals Other direct costs GROSS MARGIN(C=A-B) EXPENDITURE(D) Electricity Water Printing & stationary Salary Transport & communication Depreciation Advertising expenses PROFIT BEFORE INTEREST & TAX (C-D) (EBIT) Interest PROFIT BEFORE TAX (EBT) Tax(30%+3%) PROFIT AFTER TAX (EAT)

31.03.2012
1,65,50,000 33,10,000 -

31.03.2013
2,95,60,000 59,12,000 -

31.03.2014
3,75,25,000 75,05,000 -

3,60,000 50,000 29,00,000

3,96,000 70,000 54,46,000

4,32,000 85,000 69,88,000

10,000 3,500 5,000 8,40,000 1,92,000 33,000 4,85,000 13,31,500 13,31,500 4,39,395 8,92,105

15,000 3,750 6,800 10,02,000 2,36,400 33,000 5,50,000 35,93,050 35,93,050 11,85,706.5 24,07,343.5

18,000 4,200 7,750 11,74,800 2,55,250 33,000 8,46,500 2,36,07,200 2,36,07,200 77,90,376 1,58,16,824

SALES STATEMENT

Estimated sales for the financial year 2012-13, we estimated total sales of Rs.16550000 which was ascertained from 7 contracts. Each contract goes on for a month or above. Estimated sales for the financial year 2013-14, we estimated total sales of Rs.29560000 which was ascertained from 12 contracts. Estimated sales for the financial year 2014-15, we estimated total sales of Rs.37525000 which was ascertained from 15 contracts.

RENT STATEMENT The total floor space of our office is 1500 sq. ft. According to the contract, the rent for each sq. ft. is Rs 20 for the first year. Hence the rent for each month is Rs 30000. The rent for the second year increased to Rs 22 per sq. ft. and that in the third year was Rs 24.

ADVERTISING EXPENSES STATEMENT The advertising expenses is distributed among sandwich boards, posters and internet ads for the year 2012-13. The cost of 10 boards for 2 days is Rs 40000. Thus, our total expenses on bill boards is Rs. 80000. The total cost for internet ads is Rs 260000. 3000 posters will be printed whose cost is Rs 15 per poster totaling to Rs. 45,000. We also bought a stall in a 2 day exhibition which costed us Rs 100000

The advertising expense for the second year is divided among newspapers, internet ads, posters and sandwich boards. Newspaper expenses was Rs 120000, internet ads of 300000, posters for Rs 40000(Rs 16 2500 posters) and sandwich boards worth Rs. 90,000. The third year advertising was done through internet, newspapers & posters. Internet summed up to Rs. 3,30,000; newspaper totaled up to Rs. 5,00,000 & posters totaled up to Rs. 16,500( 16.5 1000).

SALARY STATEMENT The total salary for the first year was Rs. 8,40,000 which was distributed among the 6 personnel in the following manner: Rs. 15,000 3 12 months = Rs. 5,0001 12 months = 5,40,000 60,000 2,40,000

Rs. 10,000 2 12 months =

The salary for second year was Rs. 10,02,000 distributed in the following manner: Rs. 17,500 3 12 months = Rs. 6,000 112 months = 6,30,000 72,000 3,00,000

Rs. 12,500 2 12 months =

Third year salary totaled up to Rs. 11,74,800 divided as follows: Rs. 20,000 3 12 months = 7,20,000

Rs. 6,900 112 months

82,800 3,72,000

Rs. 15,500 2 12 months =

COMMUNICATION STATEMENT Communication expenses include telephone expenses as well as internet expenses. For the 1st year, monthly telephone of Rs. 5,000 & internet charges of Rs. 1,000 is assumed to incur. For the second year, it is assumed that monthly telephone expense is of Rs. 6,000 & the internet charges are of Rs. 1,200. The third year, telephone expenses of around 5,700 & that of internet is Rs. 1,300. all these are the monthly estimates.

DEPRECIATION STATEMENT The depreciation is under straight-line basis for both the furniture & vehicle. The rate of depreciation for furniture is 10% & that of vehicle is 5%. Hence the depreciation value for each year was Rs. 33,000.

TAX STATEMENT The tax rate is 30% and a surcharge of 3% is charged. Hence the total tax is 33% of the EBIT for all the three years. IN THE BOOKS OF WEDDING WITHOUT WORRIES BALANCE SHEET AS ON 31ST MARCH

PARTICULARS
CURRENT ASSETS Cash in hand Cash at bank Bills receivable Rent paid in advance FIXED ASSETS Furniture & fixtures (-) depreciation

31.03.2012
3,25,105 10,00,000 2,55,000 3,00,000 (2,00,000-20,000) 1,80,000

31.03.2013
7,00,843.50 20,00,000 3,17,000 3,30,000 (1,80,000-20,000) 1,60,000 2,34,000

31.03.2014
16,00,495 25,00,000 3,52,000 3,60,000 (1,60,000-20,000) 1,40,000 (2,34,000-13,000) 2,21,000 2,36,000 54,09,495 2,95,000 3760919.25 3760919.25 1203671.75 1203671.75

Vehicles: Car
(-) depreciation miscellaneous expenses TOTAL CURRENT LIABILITIES Bills payable RESERVES & SURPLUS SECURED LOANS UNSECURED LOANS CAPITAL: Pratim Sonam less:DRAWINGS Pratim Sonam

(2,60,000-13,000) (2,47,000-13,000)
2,47,000 2,00,000 25,07,105 1,15,000 11,96,052.5 11,96,052.5 3,73,000 41,14,843.50 2,07,500 2399724.25 2399724.25 4,46,052.5 4,46,052.5

TOTAL

25,07,105

41,14,843.50

54,09,495

BREAK EVEN ANALYSIS

BREAK EVEN POINT= FIXED COST P.V RATIO P.V RATIO= CONTRIBUTION 100

SALES CONTRIBUTION= SALES- VARIABLE COST VARIABLE COST= 7,35,500 (i.e 4,85,000+ 3,500+ 5,000+ 72,000+ 1,20,000+ 50,000) Hence, CONTRIBUTION= 1,65,50,000- 7,35,500 = 1,58,14,500 P.V RATIO= 1,58,14,500 100 1,65,50,000 = 95.55 FIXED COST= 12,43,000( i.e 3,60,000+ 10,000+ 8,40,000+ 33,000) BREAK EVEN POINT=12,43,000 0.9555 = 13,00,889.586

Therefore, we reach break-even when a total sales of Rs. 13,00,889.586 incurs. According to our assumption, we get the 1st contract for Rs. 15,00,000 which is completed in the month of June, 2012. hence we get our break- even in 3 months.

CHAPTER 5 PRODUCTION & OPERATIONS

LOCATIONAL ANALYSIS QUALITY TESTING PROCEDURE PROCESS FLOWCHART

LOCATIONAL ANALYSIS
The location in which a business is established plays a very vital role. Bangalore is the apt place for our business as our target market is the upper middle class & niche

class of the society and Bangalore is blessed with such people. Bangalore has the richest people in India. The line of poverty is the least of all cities of the world. Bangalore has only 48% of local population (i.e.Kannadigas) .Hence a true cosmopolitan with around 25% Tamilians, 14% Telugites, 10% Keralites, 3% mixture of all races. Many people are migrating to this part of the world either for their studies or for their career, from other parts of the country. These people are the ones who are new to the place & require guidance for weddings and events so big. We see the biggest opportunity to render our services to the same. Bangalore has the highest number of software companies in India-212, followed by Hyderabad - 108, Pune - 97 and most of its population is the working class. This is another reason which attracted us. Our clientele also consists of the corporates who have a very hectic schedule and hence do not find time to take the burden of big events such as a wedding. Bangalore has a booming wedding market. The city also provides all the resources needed for the establishment of such business. The cost of living indent of Bangalore is quite high and the people here tend to spend lavishly weddings, fill these facts make Bangalore the ideal place to start our Business.

QUALITY TESTING PROCEDURE

Our business being that of a service provider, it is very difficult for us to prepare quality standards and work according to the same. Also, it is very difficult to have pre

determined standards for quality control in event management industry. Hence we decided that we will appoint 2 supervisors who will take care of the quality of service provided at each step.

PRE WEDDING The client would be shown each and every materialistic thing before placing the order and if he is satisfied with the stuff, then we would place the order. As soon as orders are placed with different service providers, the 2 appointed people will guide them with the required information and if required, with the required resources. Then at every step taken by the contractors, we will check out the level of the work and ask them to proceed only if they work satisfactorily. These supervisors will not be present with the contractors at each point of time, they will meet them only when required.

DURING WEDDING Once the venue and the day is decided our supervisors will decide the time to report at the venue and all the people to whom we have outsourced our work will also report there. Then the supervisors will see to it that they do their work properly and will also guide them in doing so. This will help us to maintain a certain level of standard and also minimize mishaps. Once the supervisors approve the work, the client or any of his substitute will be called for pre checking. This would happen a day before or few hours before the wedding according to the requirement. The changes, if

any would be made instantly. Apart from this, the supervisors will also keep an account of the quantity of goods brought to the venue. He has full authority to sue the contractor for not providing quality service.

POST WEDDING Once the wedding gets over, the responsibility of the supervisors does not get over. They take the feedback from our clients and ask the contractors to emphasise on those areas where the clients were not satisfied. Also, our contract with the contractor does not finish there. We place orders with them continuously as per the requirement of our new clients and hence have to stress more on these people and help them improvise in the dynamic environment. Hence, the role of these supervisors is one of the most delicate one. The success of our events depends mainly on them. This makes it important that we recruit the most responsible & efficient people. Also, when the decision to be taken is urgent, either of us will report to the place immediately & take the best & most appropriate action.

Once the client chooses a few among the various services provided, they also have the freedom to order for other services not mentioned earlier. They can come up with their own ideas & help us nurture. We will see to it that all the necessary services will be provided to each of our client & tuned according to their requirements.

After all this is decided, we have the knowledge of approximate cost & hence we will take advance from the clients. This will differ for each person from as low as 15% to as high as 60% of the approximate expenses.

STEP 2- CO-ORDINATING The next step is that of co-ordination. Our task does not get over with the selection of contractors, we need to place orders with each kind of person. Hence the process of co-ordination starts where that of planning ends. It is as follows: o Selecting Vendors for the various products and Services required- Our

clients will mention the kind of service required & in most cases even the service provider. It then becomes our duty to match the requirements to that of the provider & select the contractor. This is done due to the freedom given to us by our clients. o Estimation of Costs and Reports to the Clients- Matching up all the

clients requirements, choosing the contractor, etc gives us the idea of the total expenses to be incurred for the event. We then jot down the total expenses & make an approximate report of the same. Then send a report to our clients & wait for their final approval. o Food Tasting- The exact menu for the wedding will be decided by both

the client & our supervisor. On a pre- mentioned date, they both will go to the caterer

& taste the various dishes & then finalise the menu. They will also guide the caterer if required regarding the changes to be made (if any). o Booking of venues- According to the pre informed requirements, we

will book the venue/s for the wedding. o Booking Of Accommodation- We will choose among the various

accommodation, the one choosing our customers requirement & book the same. o Signing Contracts- this is a very important task of our business. We will

not only sign contracts with our customers, but also with the service providers. The contracts will contain all the details of the particular contract & the rules & regulations to be abided by. This will mark the materialistic beginning of our project. This is the 1st evidence of our contract. o Detailing the entire Wedding plan- All the services will be outsourced

by us. Our next task is to put the whole wedding plan into papers. The detailed wedding plan will be prepared. This will contain the minutest details. This will then be approved by our clients. This is nothing but the blue print of the wedding day. A dream which will be conceptualized soon. o Organizing people and establishing their roles- After the preparation of

detailed wedding plan, we can derive the total manpower required & work on arranging for them too. Each of the contractor will be assigned some task or the other & will be asked to report to the venue of the event few hours before the mark of the beginning of the event. This is done before hand so that no two tasks clash for each

person. Also this has to be done in order to check out the availability of human resource for the wedding. Another reason for the same is arranging for the required resources if deficit. o Delegation of work to the Wedding Staff- After all this, we will

delegate all the work to our staff. Then, mention the in depth details of the wedding to the supervisors as well as the various staff members of the firm Also, the supervisors will be assigned the task of handling each & every small issues smoothly. The process of coordinating ends with this step.

STEP 3- IMPLEMENTATION The work of our people does not get over with coordination. All our pre decided activities are now implemented. Till this point of time, everything was in black and white. Now the plan is brought into reality. Last Minute Details- Inspite of meeting the client ennumerable times,

we might make the mistake of forgetting some of the important tasks. Due to this arises the need of taking the last minute details from the clients. We have contacts with various contractors who would be ready to make up the last minute set up for the wedding. Final Timings- After taking up the last minute details and matching

them with the pre existing schedule, we will make changes and prepare the final report according to the will of our client.

Follow Up- Our supervisor/s will be present at the venue during the

scheduled timings & will see to it that the services are provided as desired. Ensuring that the Clients get what they planned and paid for. Creating

a Smooth and Hassle Free Wedding.

CHAPTER 6

HUMAN RESOURCE MANAGEMENT

ORGANISATION STRUCTURE QUALIFICATION & CONDITION REQUIRED FOR MANPOWER ESSENTIAL DUTIES AND RESPONSIBILITIES WORKING HOURS POLICY SALARY STRUCTURE

QUALIFICATION & CONDITION REQUIRED FOR MANPOWER

QUALIFICATION & CONDITION FOR THE THREE MANAGERS

The post of the manager in our firm is given to those who are highly creative, dynamic to change, can handle stress, etc. Following are the few qualifications & conditions required for this post. Preferable bachelors degree in marketing, business administration or

other similar education with experience in project management, marketing, or other related field. is beneficial. Must specifically demonstrate a background and working knowledge in Experience in social services, education and/or community development

the event management industry. Should possess leadership skills & creativity. Must be physically fit & should be able to take stress. Proactive with high degree of self-direction and motivation to

accomplish the work that is required. Ability to work in a high volume team oriented operation with evolving

priorities, and an ability to adapt to varied conditions and work responsibilities. Basic knowledge of education and social service sectors. Proficient in word processing, database, spreadsheets, and other

applications as required. skills. Excellent interpersonal skills and solid oral and written communication

QUALIFICATION & CONDITION FOR THE SUPERVISORS

The supervisors are those employees of the firm who are present at the venue of the event to keep a check on the fluent process of providing services. The following are the qualifications & conditions required for the post:

skills. is beneficial.

Preferable bachelors degree. Fluency in English, Kannada, Hindi & other colloquial languages. Excellent interpersonal skills and solid oral and written communication

Experience in social services, education and/or community development

Must specifically demonstrate a background and working knowledge in

the event management industry. Must be physically fit & should be able to take stress. Proactive with high degree of self-direction and motivation to

accomplish the work that is required. Ability to work in a high volume team oriented operation with evolving

priorities, and an ability to adapt to varied conditions and work responsibilities.

Basic knowledge of education and social service sectors. Proficient in word processing, database, spreadsheets, and other

applications as required. Must be very quick in making decisions. Should be able to judge between the right & wrong.

ESSENTIAL DUTIES AND RESPONSIBILITIES

EMPLOYEES

Employees of Wedding Without Worries are expected to accept certain responsibilities, adhere to accepted business and professional principles in manners of personal conduct, and exhibit a high degree of personal integrity at all times. This responsibility not only involves sincere respect for the rights and feelings of others, but also demands that both in professional and in personal life employees refrain from any behavior that might be harmful to the firm, their co-workers, or that might be viewed unfavorably by current clients or by the public at large.

We view service to our clients and their families as our most important

responsibility. The employees are expected to help us carry out this policy by

extending every courtesy and assistance towards clients and families, as well as their co-workers. Co-operating with the management of the firm in ensuring the proper

implementation and observance of employer, the use of agreed dispute and grievance procedures and the avoidance of any action, especially unofficial action, which would be contrary to such agreements or procedures and which would affect the continuity of operations or services.

We expect our employees to do what a reasonable employee would do in

any situation. might be. The employee should carry out and follow orders of the employer, [As It is their most important duty to be honest in whatever the situation

long as they are legal). Also, they cannot raise any objection for any order given to them. The employees are expected not to disclose the employer's confidential

information to the outside world. Each work should be done with reasonable care and skill. The employees are responsible to look after the employer's property if

they are using it & also to keep the premises clean & tidy.

It is the obligation of the employee not to compete in business against

the employer while still working for them as an employee. Another important duty of the employee is not to take bribes from any

outsider or any other employee. They must be prepared to change when the job changes, for example, if

computers or other machinery are introduced to help the employee do their job, they must be able to adapt to the new technology. They should be able to represent our firm fairly and effectively in

relation to matters arising within the firm and which concern employment and conditions of employment. Co-operating with the management of the firm in ensuring the proper

implementation and observance of employer, the use of agreed dispute and grievance procedures and the avoidance of any action, especially unofficial action, which would be contrary to such agreements or procedures and which would affect the continuity of operations or services. It is mandatory for each & every employee to act in accordance with

existing laws and regulations, policies, etc set by the management. Refrain from causing, encouraging or participating in any wrong deeds

The employee should perform such duties and observe and conform to such directions as specified above or communicated to them by the partners. They will also

be responsible for the control and supervision of the employees working under them, if any.

DUTIES OF THE EMPLOYERS

Employers have the most control over the conditions of work and how it is to be done. They therefore have the greatest legal and moral responsibility for the working of the whole firm. They have to take care of the minutest details in order to reach the expected level of services. The following are a few of the duties & responsibilities of the employer i.e. the partners ( Aakriti & Medhavi).

Making policies & procedures in such a way so as to provide welfare to

each & every person related them. Treating & guiding all the employees equally without any bias. Providing all the information, training, and education employees need to

efficiently do their jobs. This includes proper orientation, information and training about the process of providing the organizing service. Training the supervisors to make sure they know and follow the

procedure during emergencies at the venue of the wedding.

Check every now & then to make sure everyone is following workplace

policies, practices and procedures. If the rules are broken, take action to prevent it from happening again. Having a system in place to report and investigate accidents and mishaps

at the venue of wedding. Information from investigations should be used to review and improve the services. Motivate the employees for efficient results. Good relations with the contractors. Maintain good relations with the clients & the other people. Establish proper emergency procedures and ensure supervisors follow

them when necessary. Allotting specific tasks to each employee. Training all the employees every now & then. Handling unexpected situations very patiently.

WORKING HOURS POLICY

Definition

Employee working hours cover the time that the employee is at the disposal of the employer. Travelling to/from work is not classed as 'working hours' unless it forms part of business travel for business activities.

Our firm being a service provider & also works on contract basis has no assurity of sales. Due to this, we cannot have fixed working hours per day. According to our working hours policy, the employees are required to work for a minimum of 40 hours per week. It is the responsibility of all employees to meet standards of attendance. Though sometimes they might have to work overtime, if required for the smooth working of the company. Chronic, habitual, and/or excessive lateness or absenteeism, as determined by the management, will not be tolerated.

All the employees are required to work in order to meet quality and operational requirements. Their failure to report for work on time or not to report at all, affect ability to provide patient services, and places an undue burden on those who report for work as scheduled.

All the employees are expected to:

adhere to their assigned work schedules, take breaks and lunch periods as authorized,

notify management as soon as possible if they are unable to adhere to

their schedules, such as late arrivals or early departures, and work overtime hours when required by management.

The company depends on its employees to be at work at the times and locations scheduled. Excessive absenteeism and/or tardiness will lead to disciplinary action, up to and including termination. The determination of excessive absenteeism will be made at the discretion of the firm.

SALARY STRUCTURE The salary & other benefits provided to our employees is in the form of the following: Basic Salary House Rent Allowance Medical Allowance Special Allowance Birthday Allowance Provident fund Gratuity Medical insurance Life Insurance

Salary Structure for the financial year 2012-13

SALARY COMPONENTS

MANAGES( in Rs.) Rs.)

SUPERVISORS(in

Basic House Rent Allowance Medical Allowance Special Allowance GROSS

72,000 27,900 17,500 35,000 1,52,400

48,000 18,000 10,600 27,000 1,03,600

OTHER BENEFITS Birthday Allowance TOTAL 1,500 1,53,900 1,000 1,04,600

FRINGE BENEFITS Provident Fund Gratuity Medical Insurance Life Insurance 7,500 3,600 10,000 5,000 2,900 2,000 7,800 2,700

TOTAL

1,80,000

1,20,000