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IMMEDIATE RELEASE Contact: Jaime Brookstein Apple Inc. jbrooks@appleinc.com 631.921.7585

Apple Inc. Retools iTunes and iCloud to be Made Even More Intuitive
A new look for iTunes and a more accessible iCloud are in development to enhance the already user-friendly experience of Apple products.

LOS ANGELES, Calif., September 12, 2012/ Apple Inc. announced today that it is currently developing upgrades to its iTunes content-management software that will allow for more convenience and easier comprehensibility when using Apples iCloud program. The release of this retooled software is slated to release in October. Renown for the individualization of its products, Apple promises that the upgraded iTunes software will not only offer a new sleeker look but it will enhance customization capabilities. The iTunes screen will showcase only the content that the user wishes to view at that particular time. The user can also control what songs are heard next and last through the new UpNext feature. Apple says that browsing for new music will be simpler to operate as well with an added pop-up component allowing the user to play all of the songs in a selected music album without having to leave the prior screen. Users will also have the ability to search within the popup MiniPlayer, which has been reduced in size on iTunes without returning to the entire library. With Apples wide variety of music-playing devices and in catering to the needs of the users, the company is making music libraries more transient via iCloud. With the push of a new download button, a users music library and other iTunes content will be accessible on any device. Updates on the release of the new software can be found at http://www.apple.com/itunes/new- itunes/. ### About Apple Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. NOTE TO EDITORS: For additional information visit Apples PR website (www.apple.com/pr), or call Apples Media Helpline at (408) 974-2042. 2012 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Retina, Flyover, Passbook, Siri, Safari and iCloud are trademarks of Apple. Other company and product names may be trademarks of their respective owners.