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These well received and patronized by the Telugu people. "to contributions are published in a book form -with a view
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they take this opportunity
their help and co-operation.
to those

to those ladies and gsntlemesa who accorded this special Number, permission to print their pictures to Messrs.R Venkiah Bros jthe -well-known Photographers of Madras, who prepared many of the photo zmco blocks used in this book* to the Proprietors of the Vyjayanthi and

of

gratefully acknowledging
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PHILIPS

FLUORESCENT
'TL'

LAMPS

give bright,
glare-free light,
last

longer

ensure ultimate

economy

PHILIPS POLYESTER BALLASTS provide optimum wattage, ensure

maximum

Ijght

output, give longest

A PEW FITTINGS FROM THE WIDE RANGE OF PHILIPS

lamp

life

PHILIPS

CLEAR LAMPS

AND

PHILIPS

ARGENTA'there are none better

For Efficient
O

&

Best Servicing Drive into

the

Caltex Dealer

o o o o o

8
O O o o o o o o o o o

O

A. G.
Mylapore,

PRAKASAM

132, Royapettah High Road,

MADRAS

10, Westcott Road,

Royapettah,

MARDAS.

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HIGH SPEED AUTOMATIC CYLIDENR PRINTING MACHINES 'POLYGRAPH'
MODELS OM-I & OM-II
Available

from

GERMAN DEMOCRATIC REPUBLIC
to
Model

Actual Users
OM1

OM - n
19-5/8"

Max

Sheet Size
Sheet Size

1^x22^
6-1/3^x6-1/3^
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3|

x26|"

Mm

8*" X 6-1/321

Inside Chase:

9"

X 25 -1/32"
3600
3

Impressions per hour

No

of Inking Rollers

Power

required

approx

H

P

b

H

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kg.

Net weight about
Gross weight about

26CO kg
3100 kg

3280

3820 kg

We
to

can also supply from
Actual Users,

German Democratic Republic
of

a

number

machines

for

book-

binding,

box making, envelope making, paper
aniline

converting,

paper making, automatic knife grinding machines, screen
printing

machines,

printing machines

etc

etc

Write for

full

particulars

and

prices to

:

-

SOLE AGENTS -

INDO-EUROPA TRADING COMPANY
9, Dalai Sc <t

Fort,
-.

BOMBAY-1

1390, Chandni

Chowk, DELHl-6.

|

21

,

Sunkurirwa Chetty St

I

MADRAS-1.

2, India

Exchange Place

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SERVICE LIMITED
"DINROZE ESTATE"
1/17,

MOUNT ROAD,

MADRAS

2

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Telegram
Telephone

"ROADHAUL"
83836,

83837 and 83838

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your expensive equipment with dependable LT-LK switchgear

Type MK1
LT-LK motor

15

Amps.
type

TypeMFI
1

15 Amps.

Switch-fuse Unit
The LT-LK fuse
unit has spring loaded contacts which eliminates

starter,

MK

guarantees lull protection to your motor How 7 When overloading occurs or supply voltage is low
this starter trips in time,

Protect your refrigerator, air conditioner and other electrical appli-

ances with this reliable starter

When

discon-

supply to prevent your motor from burning out
necting

To

trip precisely when it should, every overload relay in an LT-LK starter is accurately calibrated and

supply voltage fluctuates, domestic appliances are likely to burn out. The LT-LK startertype MF 1 can prevent damage to your appliance. This sensitive device disconnects supply to the motor every time supply voltage drops.
So, get your electrician to
install

clumsy bolting Made of stainless steel, these springs ensure long life and resistance to corrosion. The insertion and removal of a fuse can be done even when the circuit
by using the insulated fuse handle Use only the HRC fuse of an LT-LK unit Easy to replace, it prevents production loss by reis live

individually tested test

on an automatic

bench

You can be 100%
the

an LT-LK type

MF

1

today.

ducing replacement time.

certain that this starter will give

your

protection

expensive equipment it needs

9
Switchgear Division

LARSEN & TOUBRO LIMITED
>,0 Box 278, Bombay
P

O Box

Bangalore. Ernakulam,

323, New Delhi . P Bag 5247, Madras P O Box 619, Calcutta. Ahmedabad, Lucknow, Hyderabad, Bhopal, Panjim, Rourkela, Baroda.

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With

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from

|

BHANSALI CHEMICALS
famous house
for
Chemicals, Acids of all Grades Light, Heavy, Laboratory, Photographic Litho, Process, Plastic Rubber, Electroplating Tanning, Industrial Purposes* Chemicals, Aromatic chemicals Essential oils, Drugs^ Acids etc, etc, at Most Competitive Prices

Suppliers to Govt. Departments, Hospitals, Municipalities, Colleges etc., etc149,

Nyniappa Naick Street,
Post Box No. 2305,

P.

_

32147
37211

Gr ams

MUKPRIYA

A
^^"**^^

visit will

certainly convince you.
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GRAMS PRINTERS

PHON^599

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3L666

CONSULT FOR

PRINTING

VARNISHING

OUR SPECIALITY

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ALLIED

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(Psycho AnalysisS)

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VELLORE (N
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HEAVY STRUCTURAL FABRICATION BY

STRUCTURAL
For the design and fabrication
of Heavy Steel Structures like
Bridges,

Tanks, Towers, Industrial

Structures, Factory Buildings, Pressure
Vessels, Chimneys and similar engineering

items,

it

will pay

you

to consult us.

Our well-equipped factory and experienced
Technical personnel are always at

Your

service.

THE SPECTRA STRUCTURAL PRIVATE LTD..
Works
:

Regd. Office
6-3-853,

:

MOULA

ALI (CRly)

AM1RPET
:

SECUNDER AB AO~ 1 7.
Phone: 71156

HYDERABAD-16,
Phone
32720

Grams:

"SPECTRA

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"Positive starting

range of products

MERCURY

VAPOUR
BALLASTS'
A compact
baflast for

*Noiseless operatic*

H P M lamps SOW 129W 250 W & 400W

STAMPINGS
We
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manufacture

TRANSFORMERS
Are
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delivery Ex

stampings for radio, electronic transistor
Electrical Light industries Standard sizes available from

stock and are backed by our return service

Stock

Others

TO ORDER
your

MADE

Save from

10 to 40 percent on

FIXTURES
A wide range of fluore scent fixtures for commercial, industrial &. decorative purposes

stamping

purchases today

Mfd.

by:-.-

Sole Selling Ageats

AJIT RAJDIO CORPN., Bombay AJIT BROS Vithaldas Road, Bombay-2. Phoae 30717
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INDIA-EAST AFR,CA, MALAYSIA. CEYLON,
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IN

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COAST

TJie Shipping Corporation Of India Ltd.. A
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Phone: 2326

Using Pre-fabncated Steel Tubular roof Structures

Saving
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in Material
in cost of

INDUSTRIAL ENGINEERING

Transportation

CORPORATION
P.B.

Saving

in cost of Erection
in time of
in cost of

Saving
Saving

Erection

No. 126

Sesh Mahal Road

Maintenance

VIJAYAWADA-1

Saving in cost of Dismantling

No

loss of

Strength over conventional

Structures

Branches at

:

MADRAS & HYDERABAD

SELLING AGENTS FOR "ANDHRA, PRADESH"

"ROCKET ARC"
STEEU TUBULAR STftUCTUffes

Welding Transformers

SOLE DISTRFBQTORS FOR "SOUJH /INDIA"
Pr* fabricated Steel
for all

Tubular Roof Structures
purposes.

S-

A. P. Products

Work
Offices

shops

Project

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DEALERS
IN;
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243.

SARADA GOLD COVERING WORKS
Chilakalapudi (PO.) MACH1LIPATNAM (A.P
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(Regd)

Manufacturer* of Real Gold sheet Covered ornaments Props G. V Satyanarayana Murthy & Sons

NvKR

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Plate

FLOUR

Stone Type Flour Mill
Mill
8 to 10

Type Flour

H.P.
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6 to 0.8 Crushing per hour Extraction 60 to 65%
;

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EXCENTRES FAN CENTRES EXPELLER GEAR WHEELS ft ft GRADER BEARINGS BEVEL AND PENION WHEELS ft ft C, I, PIPE'S AND PIPE SPECIALS FLANGES ft ft

HIGH MANGANESE WHITE

C

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'MY BABY'S DIARY'
ALL ABOUT

MY

LITTLE

DARLING WITH

CHARMING POEMS FOR TEENY TOTS BY CHARLES & MARY LAMB
aHeie's a novel diary where you can note down every important activity of your child for eight years the child's finest years the birth, naming ceremony, its first words, bnthday celebrations, playmates, study reports and so on. There's also provision to record the family tree, the horoscope and to include
interesting photographs.
Attractively got up in colour Price Rs 4 80 ; By Post Rs 5 60

84

AN IDEAL GIFT-BOOK FOR ALL OCCASIONS

LIFCO'S

'THE GOOD-DAY GIFT'
no ideal
will be no exaggeration if it is said that family, no husband, no wife, no mother or father can afford to miss a copy of this inesti.

"

it

mable volume

.

."

"THE HJNDUSTHAN STANDARD",
ci33t

Calcutta.

ts^SS

494 Pages
Price

Profusely illustrated
,

Rs 7

By Post Rs

8

20

......... PUBLISHERS}. .........
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MADRAS-17.

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Copies can also be had of M. Damodaram & Co., Appah Bldgs; Madras-1
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^&idiDb3j to,

Madras-2, Their Higgmbothains (Private) .Ltd., Yenkatrama & Co , Branches & Their Ry Stalls
,

Vrjayawada

&

Their Branches

,

Etc

cc5T*,

M/s.

GUPTA BROS.
(Phone: 196)

(Books),

Vizia Bldgso

VISAKHAPATNAM-1.

SREERAM A BOOKDEPOT,
(Phone. 73128) Market Street,

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Head
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Office

Branches

WATERLOO STREET,

BOMBAY
DELHI

CALCUTTA- 1

We

Manufacture:

*

Duplex Slitting
Cellophane,

and

Rewinding

Machine

to

Slit

Polythene,

Laminated

Materials,

Paper Etc-

*

Reel fed

Two

Colour

Felexographic

Printing

Machine.

* *

Rubber Sterio

Making Machine.

Cross Cutting Machine (Sheeter)

Sole Agents For India:

Hirundo
Rotaries

Cylinder

Machine

Wifag

News

Paper
Aurelia

Rotogravure
Fischer

Drust Labarator

Offset Machines

&

Kreche Paper Converting

Machines and Printing
Please Contact;

Materials.

Phone

75563

THE PRINT & PAPER
(SALES) P. LTD.
49/2, Royapettah

High Road,

MADRAS-4.

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43230,1

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No- 16,

LTD.
ST.

ARMENIAN

MADRAS-)

LARGEST STOCKISTS OF

PAPER & BOARDS
Telegraphic Address

Telephone
23075; 25166

MADIAS MADRAS BANGALORE
COIMBATORE

H
CITY

o.

BRANCH

PAPERMALL PAPERMALL

24(62
24917

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PAPERMALL PAPERMALL PAPERMALL PAPERMAiX PAPERMALL PAPERMALL PAPERMALL
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INTERSTATE TRANSPORTS PVT. LTD.
Admn
130-A*
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Office*
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Delivery

Godown:

Ah Umer

69,

Banian

12/14, Mapilla House,

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Tele- 332677

Dontad Street, Bombav-9
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333571

331308

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INTERLORRY

HEAD

OFFICE:
Interstate Transports P, Limited, 31, J Road,

C

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71660
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INTERSTATE

(C)

BRANCH:
Interstate Transports p.

Ltd

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42, parish Venkatachala Iyer Street,

Madras-1.
Tele- 25085

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"Man

is

the measure of things"

8

A ROAD

IS

NOT THE ONLY PLAGE
DRIVE_AJEEP,

WHERE YOU CAN

DRIVE if OFF THE ROAD,
IT

RUN THROUGH IMPOSSIBLE

TERRAIN. ON A CART

TRACK, UPHILL.

DOWN

A

ROCKY SLOPED THROUGH SLUSH
ANYWHERE. YOU WILL BE ASTOUNDED BY ITS

AND MUD, VIRTUALLY

STRENGTH AND VERSATILITY! POWERFUL, MANOEUVRABLE, THE WORLD'S BIGGEST LITTLE VEHICLE IS UNBEATABLE IN PERFORMANCE AND ECONOMY. IT HAS A 72 BRAKE HORSE POWER ENGINE. A 4

WHEEL

DRIVE...CAN

BE EASILY

ADAPTED TO

IVIANY

USES.
IS

THE JEEP UNIVERSAL

THE

MOST DEPENDABLE
VEHICLE YOU CAN

OWN
LTD.

MAHINDRA
BOMBAY
'

&

MAHINDRA
DELHI

CALCUTTA

MADRAS

AUTOMOTIVE MANUFACTURERS FVT LTD S*cundf*bl BBOPAL MOTORS PVT LTD Bhop*l CAHA MOTORS PVT LTD Ahmedmbad CBKTEAL AKTOMQBIL*!, B*tpttr (MP* QARAPATI QAXAGIC (19*01 VIUywd UHATAtfB ft PATJl,. Koftnr HIKjJfeL'DMOTORS "INDIA <JARA6E,B** 1KDIA OARAOB MMIra. JAftWJfr TRADING CO Port BWr (ADdinuiBA VkobiJ Iitandii JAMMII4 KASHMIR MOTOR COBP JMwm-twf <hnrfr SU) LAWLY SKN A CO Ptu METRO MOTORS Bortiy MCTRO MOTORa (K ATBUWAR) NARBHKRAU * CO PVT LTD JmmthMlpur - PATH A IK 4TOO pVl LTD c!iilack KAXAIH AUTOMOBIUa. twlnow R*fkot XUTOI40B1I.K CO PVT LTD/Ncpar 8AHQHI BROS (INDORS) PVT LTD Imfore 8ANOHI MOTORS New DelhiNBniwh L1TB JBBIL3SK MOTORS P\/T LTD, Poon* - T V SUNDRAM I>SNQAR A SONS PVT LTD Mailiir.1 TA'THI lo UNITED MOTORS OF RAJASTHAN J^Spw - \lsHNOO \ ONiuULB) - TSNZINQ * TKMIKO, aikklm ** WALFOED TRAMSPORT LTD ktattU (Bnncbok DlbnifM-h A SUlfurl) AJW dfefe DB
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INDEX TO ADVERTISERS
Page
II
JJ.'l*
1
.

No
138

Widppu
106

Giuitur Industrial Estate Gokul Art Theatres General Papeis, Ltd

Page No. 282
184

Golden Tobacco Co (Pnvatej, Ltd

IVWiappei

Haudloom House
Hindusthan Ideal Insurance Co Integral Coach Factory Indo-Europa Trading Co
,

H

it

MS

\\

a

vt 1-

(

0-Op

Ltd

Ltd
CuijKtKtiioit,

278 Ltu
124

243 212 85 237 300 116
170 174

'u'llldhl riitUldJ

<X

t

u

\
iV

>
\ilUtj*.

66 74

Industrial Engineering Corporation India Canning Industries Inter-State Transports (Private) Ltd

dhra

Pudesli

Kli.idi

Board irut.'Ujaii, Ltd
3*dustr< s
lit JJciltiallllali tV

99, 141,
S'lis
"Mills

88 205, 253, 299
.

u
lie

PuUoiismg
iiiin,

128 157

Jeevamrutham Oushadha Sala Jee\\anlal (1929), Ltd Jammi Venkataramanayya & Sons fay Engineering Works, Ltd
Jyothi Krishna Rao & Sons, N V Krishna Soap Works K. C P Ltd, Kesari Kuteeram, (Pvt.) Ltd Krishna Paints & Hardware Stores Kohmoor Beedi Factory Krishnamurthy Achan & Sons K. T Krishna Industrial Corporation, Ltd

249 80
164 119

196
271

Ltd

Trade A^encie...

an eda NiU\ am
Radio Coiporatiun jhia Pradesh State Co-op ihra Scienttiic Co Ltd
t
,

298 218 258

4
108 86

Bank

154 6 234

236 92
..

Una Cement Cu Ltd bati Subbanna cc Co
,

118
132,

lapurna Pictures Ihra Pradesh State
orporation

250 292 232

.

Road Tiansport
.

Kolhpara Srirarmilu

&

vd Film*
ihra Pradesii Indus^tnal icnt Corporation
Ihra,

2 264

Khatau Mills Lakshmayya Setty
Little

Ch Bapaiah

&

Co

208 250 260
291

Sons,

T

G

De\elop..

282

Co-op
,

Marketing Federation

td

296

Flower Co. Larsen & Tubro Ltd Lakshmi General Stores Madhava Rao, G Moonirathinam Naidu & Sons,

84 203
122

246
31

P

Hvdeiabad

,

.

113 166

Madhu

Pictures
,

Multiweld Wire Co

(Private)

Ltd

ndell
insali

Eomite Paints, Ltd
Chemicals
,

74 140
164
III

Modern Auto

Murphy

Stores India, Ltd.

144 152 276 256
173

wada Motor Stores

m Movieh

Wrapper. 246 tskara Automobiles & General Stores 254 d' Prints 226 is ik of Baroda, Ltd. 220 imercial Goods Transports 266 ona Sahu & Co Ltd. 188 tral Railway 210 ara Workshops, Ltd. 233 .. 262 aperative Central Bank, Ltd 292 p Protection Corporation namid India, Ltd . 311 147 -ga Diesel House ,. 149 ilop Rubber Co (India) Ltd. J,K, Productions ... 240 k,V.P. ...274,280 t India Film Co, .., 112 i Patanwala .. 268 44 apati Garage itui Consumers Co-op Stores 178 ... 96 >gappa & Sons, T* H.
irani Studios
...
. .
.

Madras Motor Ltd

General Insurance Co.,

Mahmdra & Mahindra'Ltd.
Navabharat Agricultural
Corporation National Engineering
Private,

272
SOS

&
Co

Commeicial
38
(Madras)

Ltd

,

Nizam Sugar Factory
Nandhi Gold Covering Works
National Litho Press

.

55 70 82
142

,

Navodhaya Publishers Navayuga Films Neo Mysore Cafe

242
224 294 229

ORWO Films

Planters Coffee Propaganda Prasad Art Pictures Padmasri Pictures
Phillips, (India,) Ltd Prasad Process pvt Ltd. Parasuram & Co G A. Padmaja Commeicial Corpoiatron Prakasam, A G Parry & Co Ltd
, ,

62
168 134 110

198
108 102 110

,

.

ges Printing Ink Factory

.

.

100

_

222

311

Soolb

"So 195,

2

312
Punt

& Paper Sales (Pnvate), Ltd Poorna Pictures (Private), Ltd Premier Tyres, Ltd Prasad Productions Pulla Reddy, G Reddy, Ravi Stoies

Page No.
206
125

I

Page No.

$liah

Engmeeimg Co

TV

244 176 294 96
41
.

Swatantra Art Prmteis Sivaramaknshna Industries Shipping Coiporation of India Ltd Saradha Gold Covering Works
Serval Industries

182 130 186 158 183

Rekha & Muiali
Rajti Motors Rajesh Textile Mills R K Industues Ramakrishna Films Swatantra Enterprises Snmvasa Movies Seshagin Rao <& Sons, B. Sekhar & Rao Surya Trading Co

150 271
191

Gowri Shanker Industues Saivaiaya Textiles, Ltd Sathe Biscuit Co Sarabhai Chemicals
Sri

258 202 284
271
181

226 248
114
..
.

Sri Sri

Pandu Ranga Engmeeimg Co Kanaka Durga Iron & Haidwaie
Ltd
,

260

Stores
Sirpui Papei Mills, Ltd
Sirsilk,

216 80
41

State

Bank

of

Hyderabad
4

236 62
120 288 194
119

Singarem Collieries Co Satya Rao, G Dr
,

Ltd

Suresh Pictures Sambhu Films Sankar Coffee Hotel Sree Swadeshi Gold Coveung Works Swadeshi Type Foundry
Sri

Texmo Industries U-Foam, Ltd
Venkataramana Pictuies Vazn Sultan Tobacco Co
Visakha Floui Mills Vijaya Pictures
,

263 230 230 238 292 24 304
174 29

Ltd

52
117 150 147 146 148 162

68
192

Vilas Service vSpectia Structurals (Private), Ltd Saraswathi Industries Sri Lakshmi Vilas Modern Cafe
Sri Sri Sri

Rama

Radhakrishna Cycle Shop Ramacloss Motor Transport
Venkatesa Vastralayam

(Private)

Ltd

208

200 Vrjaya Distributois 131 Vi]aya Pictures 202 Visalandhra Prachuranalayam 279 Vrjaya Pubhcities West Godavan Dt Co-op Marketing 136 Federation Ltd G No 1 & 2 INDEX G K R pp
.

15

at the Ajidhra Patrika Press, 6 & 7 Thambuchetty Edited Printed and Published by S. Radhakrishna Madras . 1 Chief Editor S. Sambhu Ptasad.
.

Street,

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