Amber M.

Freeland
Skills Summary

312 Blackhaw Dr. Rockwall, TX 75087 214-476-9826 ambermfreeland@gmail.com Portfolio: amberfreeland.com

Professional Experience ______________________________________________________ Public Relations Teaching Assistant: Aug. 2012 present University of North Texas Mayborn School of Journalism Editing and Proofreading: Review and correct writing assignments for undergraduate PR courses, checking for AP Style and correct GSP; Assignments include: blogs, business communications, graphics design, features, press releases, fact sheets, PSAs, media advisories and strategic communications plans for real-world nonprofit clients. Social Media: Track and monitor student interactions via Twitter #untj3420 and #untj4460; Share relevant links and content with students. Communications Assistant: Sept. 2011 June 2012 American Heart Association Dallas Chapter Media Relations: Wrote press releases; Pitched to local media; Built and maintained detailed media list for DFW market. Multi-Media: Created videos for corporate sponsorships; Assisted video and photography crews at Dallas Heart Walk, Go Red Luncheons, Cotes du Coeur; Created Paper.li newsletter; Managed @AHA_Dallas Twitter account; Piloted Pinterest page with state office for Go Red for Women/SWA. Communications Planning: Researched communications plans for Stretch-NGrow partnership; Researched and targeted media for various campaigns. Sole Proprietor: 2010 Present Freeland Communications Editing and Proofreading: Review, correction and writing assistance for any written medium including academic research and admissions, analytical writing, business/technical writing, novel and short story writing, script and screenplay writing. Social Media: Strategy consulting and implementation. Educational Consulting: Projects, presentations, lesson plans, assignments and assessments. Marketing Communications: Create brochures, flyers, posters, table tents, etc. for a variety of small-business clients. Secondary English Teacher: 2002 2011 Duncanville ISD, Garland ISD, Carrollton-Farmers Branch ISD, Rockwall ISD, Mesquite ISD, Richardson ISD Curriculum Instruction and Design: Instructed and assessed ability of students to compose a variety of written texts for different audiences; Wrote and designed 10th grade English curriculum for Rockwall ISD; Identified and evaluated potential gifted and talented students at Carrollton-Farmers Branch ISD; Served on grammar instruction task force; Served as leader on teacher advisory board for 3 Rivers Foundation for the Arts and Sciences. Project Management: Led instructional team to a 23% increase in performance among at-risk students; Maintained a 98%+ success rate among high potential students; Prepared complex data analysis reports; Met and exceeded team objectives for success. Community Relations: Maintain positive relations with community members, parents and students through the use of traditional and social media including blogs, Twitter, Facebook, Google Calendar, classroom website and professional wiki page. Professional Development: Designed and delivered presentations to other professionals on best practices and strategies for success among both at-risk and high potential students; Collaborated with local and national colleagues to design engaging lessons that incorporated successful learning strategies while meeting district and state objectives and goals.

AP Style Social Media/Blogging Press Releases/Pitching Media Relations Community Relations Marketing Communications Sports Marketing Internal Communications Project Management Public Speaker/Presenter Creative/Analytical Writer Desktop Publishing Conflict Resolution Confidentiality

Accomplishments
Helped gain more than 59 million media impressions for launch of AHA Teaching Garden. More than doubled Twitter following for @AHA_Dallas. Organized and executed large-scale events for 15,000+ attendees for the Dallas Stars and Texas Rangers. Successfully drafted and submitted the winning 2001 All-Star Weekend proposal to the Western Professional Hockey League. Redesigned and authored all content for the official team website for Lubbock Cotton Kings Hockey Club and launched new site on opening day of season. Created, published and distributed first-ever newsletter for Lubbock Cotton Kings season ticket holders. Recognized for Best Teacher Website in Duncanville ISD and Carrollton-Farmers Branch ISD.

Recommendations
She has a gift for strategic thinking necessary in todays public relations arena[and is] the best writer I have ever seen. Everything she does is at the highest levels of professionalism.

Samra Bufkins, Lecturer, strategic communications PRSSA faculty advisor University of North Texas

Sales/Marketing Assistant: 2001 2002 Southwest Sports Group, LLC (Dallas Stars Hockey, Texas Rangers Baseball, Mesquite Rodeo) Event Planning: Planned and executed large-scale events including Texas Rangers Winter Carnival & Season Ticket Holder Picnic; Dallas Stars Season Ticket Holder Orientation at American Airlines Center and various Select-A-Seat sales events at both The Ballpark and AAC. Marketing Communications: Created and/or collaborated on brochures, flyers, signs, table tents, pamphlets, leaflets, etc.; Copywriting and editing; Organized and managed all direct mail campaigns; Organized bids and solved print house issues. Internal Communications & Budgeting: Handled logistics for trade shows and corporate sales opportunities; Tracked and reconciled $4.5 million departmental budget; Managed all purchasing needs including soliciting bids and managing payments. Public Relations Assistant: 2000 2001 Lubbock Cotton Kings Hockey Club (WPHL/CHL) Communications: Authored content and managed design of official team website; Composed and/or edited all official correspondence including letters, press releases and official league documentation; drafted Booster Club by-laws and constitution. Community Relations: Wrote, published and distributed monthly season ticket holder newsletter; Assisted with events including player appearances, promotional events and community outreach programs; Co-founded Booster Club and recruited officers. Game Day Operations: Assisted Director of Operations with all game day productions including awards and prizes, promotions, vendor relations, events and hospitality services. Reporter / Features Writer: 1999 - 2000 University Daily Newspaper, Study Breaks Magazine Features Writer: Features, entertainment, and lifestyles reporter for university newspaper, now known as the Daily Toreador; Focused primarily on theater performances, art openings, student life, and human interest. Freelance Writer: Cover story for Lubbock Home & Family Magazine; Cover story for Study Break Magazine Advertising Sales: Solicited, designed and placed ads for Study Breaks Magazine.

She hit the ground running [with] vigor and determination. She has a wide array of skills and [is] adaptable to any situation. Her attention to detail, flexibility and positive attitude have really made her stand out.
Claire Kinzy, Director of Communications at American Heart Association-Dallas

Her work has been exemplary[and] her humor, intelligence and strong work ethic impress everyone who meets her.

Jennifer Barbknecht, former department chair at Lakeview Centennial High School

In addition to her solid work ethic, she was an innovative teacher [who] showed passion and considerable knowledge [and an] impressive use of all things technology-driven.

Shelley Garrett, Assistant Principal at Rockwall High School

Scan this QR code to view my social media profiles.

Education _______________________________________________________________________ Texas Tech University: B.A. in Public Relations Texas A&M University-Commerce: 9 hours towards an M.A. in English University of North Texas: M.J. in Public Relations (in progress) Computer Competencies _______________________________________________________ Proficient on Mac and PC platforms with talent for quickly adapting to new technologies and programs. Blogging: Blogger, WordPress, Tumblr, Technorati, Google Reader Social Networking: LinkedIn, Facebook, MySpace, Twitter, Google+, Ning Bookmarking: Diigo, Digg, del.icio.us, StumbleUpon, Reddit, Read It Later Multi-Media: Podcasting, YouTube, Flickr, Snapfish Pitching: Help A Reporter Out, Pitch Engine, Flack List Page Layout and Design: Quark Xpress, InDesign, MS Publisher Business: Word, Excel, PowerPoint, Pages, Keynote, Numbers Community Relations Project Management Media Alerts Strategic Communications Marketing Communication Event Planning Creative Writing Education Consulting AP Style Social Media Blogging

Public Relations Media Relations Copywriting Editing

Internal Communications

Press Releases