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Leaders, by definition, go first. Thats why its so astounding that 70% of Fortune 500 CEOs1 still do not have a social presence. Every day, new studies arise making the case for social CEOs and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company and its reputation cannot afford to be left behind.
2012 MWW GROUP, ALL RIGHTS RESERVED | FALL 2012
"Change is the law of life and those who look only to the past or present are certain to miss the future."
John F. Kennedy
94 82
81 77
of people are more likely to buy a product or service from a company with a social CEO2
of people believe a social CEO improves reputation in good times and bad2 of a companys market value is attributable to reputation3 contribution to market cap in S&P 500 companies for corporate reputation4
And for CEOs looking to reach their key stakeholders with the right and relevant messages, they should look no further than social media. A real-time focus group, social media helps leaders be more in-tuned to the people who matter most, and make more authentic, meaningful connections.
52 80
% % %
of analysts factor an assessment of senior leadership strength into their company valuations5 of analysts give companies a premium valuation based on effective leadership teams5 valuation premium for companies with effective leadership5 More likely for analysts to discuss clear intentions of a company with a social CEO6
15.7 7x
78 1.3
% $
TriLLiOn
of employees want to work for a social CEO2
CREATIVE APPROACH
APPROACH TO STRATEGY
APPROACH TO INNOVATION
5.1x
2012 MWW GROUP, ALL RIGHTS RESERVED | FALL 2012
4.6x
4.1x
1.5x
8
criSiS ManageMent
In the age of social media, there is no such thing as a small issue. Almost 75% of CEOs8 are involved with crisis resolution, and social media provides a powerful tool to manage crises, understand the relevant issues and respond with clarity and effectiveness.
70% 93%
of companies report experiencing a threat to their reputation8 of employees from various companies believe having a social CEO helps during crisis management2
Leaders are expected to be informed and in charge, and at no other time is transparency at a greater premium. CEOs can use social media to keep in front of the news cycle and instantly connect with stakeholders, which can mean the difference between a positive and negative perception of the entire situation.
10
SourceS
1. 2. 3. 4. 5. 6. 7. 8.
CEO.com: 2012 Social CEO Report Brandfog: CEO, Social Media & Leadership Survey KRC Research Echo Research: The Value of Corporate Reputation Deloitte: Leadership Premium Study MWW Internal Research: The Benefits of a Social CEO McKinsey Global Institute: Unlocking value and productivity through social technologies Weber Shandwick: The Rising CCO 4
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