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Freelance Writer | 10/2011 - Now - Written for Marketing Magazine and developing a script
Freelance Writer | 10/2011 - Now
-
Written for Marketing Magazine and developing a
script concept for television (my personal project)
- Wrote content for FITC, Integrated Brands, and
Venngage while planning communications for Foodo
Reporter
The Ad Buzz | 08/2010 - 12/2011
- Break news, cover events, and conduct video
interviews with advertising industry leaders
Content Manager | 08/2010 - 04/2011
- Developed and executed content strategy for
relaunch
Experience
Digital Strategist and Copywriter itravel2000 | 05/2011 - 09/2011 - Wrote web copy, ideation for
Digital Strategist and Copywriter
itravel2000 | 05/2011 - 09/2011
- Wrote web copy, ideation for campaigns, and social
media analytics to bring itravel2000 into the social sphere
- Created a plan for growing and engaging the itravel2000
community on Twitter, Facebook, and the blog
@clickeric bit.ly/socialef +3100 followers +55k tweets
@clickeric
bit.ly/socialef
+3100
followers
+55k tweets
Editor and Writer Tomorrow Awards | 11/2009 - 05/2011 - Wrote summaries and commentary on
Editor and Writer
Tomorrow Awards | 11/2009 - 05/2011
- Wrote summaries and commentary on
recent campaigns, cool technology, and
ideas facing the ad industry
- Developed and executed their
social media strategy at launch
Doritos Contest Moderator Proximity Canada | Winter 2010/2011 - Moderated entries for Doritos Write the
Doritos Contest Moderator
Proximity Canada | Winter 2010/2011
- Moderated entries for Doritos
Write the End contest and
monitored social media sites
for consumer sentiment
bit.ly/gaheris
bit.ly/gaheris
Freelance Community Manager Entrinsic | 08/2010 - 11/2010 - Created content, live blogged, and reported
Freelance Community Manager
Entrinsic | 08/2010 - 11/2010
- Created content, live blogged, and reported on TIFF parties
held at the vitaminwater backyard
- Managed social media communications for clients
Community Manager and Writer Techvibes Media Inc. | 10/2009 - 10/2010 Covered Toronto technology events
Community Manager and Writer
Techvibes Media Inc. | 10/2009 - 10/2010
Covered Toronto technology events and news including:
- Social Media Week
- NXNE Interactive
- Canadian New Media Awards
- among many others ;)
on.fb.me/evflore
on.fb.me/evflore
Freelance Mobile Analytics JUICE Mobile | 07/2010 - 09/2010 - Gathered and analyzed data to
Freelance Mobile Analytics
JUICE Mobile | 07/2010 - 09/2010
- Gathered and analyzed data to
optimize mobile campaigns
- Managed multiple mobile campaigns
for Rogers, Pizza Pizza, Global TV, Telus,
and WIND Mobile among others
Doritos Contest Community Manager Proximiy Canada | 02/2010 - 04/2010 - Engaged audience on Twitter,
Doritos Contest Community Manager
Proximiy Canada | 02/2010 - 04/2010
- Engaged audience on Twitter, Facebook, and YouTube
- Moderated the award winning Doritos Viralocity contest,
ensuring the entries followed all the rules and regs
Account Management Intern Allard Johnson (now KBS+P Canada) | 05/2009 - 08/2009 - Managed e-mail
Account Management Intern
Allard Johnson (now KBS+P Canada) | 05/2009 - 08/2009
- Managed e-mail campaigns for Nair, resulting in a 14%
conversion on a 6% clickthrough rate that doubled site traffic
- Coordinated competitive intelligence, research,
and analysis for CDIC, HRTC, and The Keg
linkd.in/clickeric
linkd.in/clickeric
bit.ly/eric or
bit.ly/eric or
Education Advertising Account Management Diploma Centennial College | 2008 - 2009 Honours in Business Administration
Education
Advertising Account
Management Diploma
Centennial College | 2008 - 2009
Honours in Business Administration
University of Windsor | 2000 - 2004
Major: Marketing
Minor: Polictical Science
- A pro at Word, Excel, and PowerPoint - Know Google Analytics and learning Adwords
- A pro at Word, Excel, and PowerPoint
- Know Google Analytics and learning Adwords
- Some skill in Adobe CS6 Photoshop, Illustrator
(where I cooked this up in), InDesign, and Premiere Pro
Volunteer TEDxToronto | 10/2012 An Organizer for Startup Lean Machine | 10/2012 Toronto International Film
Volunteer
TEDxToronto | 10/2012
An Organizer for Startup Lean Machine |
10/2012
Toronto International Film Festival | 2009 - 2012
Padfolio | 05/2012
Toronto Digifest | 2011
AndroidTO | 2010 - 2011
Epilepsy Toronto - Buskersfest | 2009 - 2011
CMA - Next Conference | 2009 - 2010
ICA - Advertising Week Canada | 2009 - 2010
Mesh Marketing | 2008 - 2010
- I Keep Web Analytics 2.0 by Avinash Kaushik and The Yahoo Style Guide by
- I Keep Web Analytics 2.0 by Avinash Kaushik and
The Yahoo Style Guide by Chris Barr on hand
- I’ve read The Lean Startup by Eric Ries and the epic
that is A Song of Ice and Fire by George R.R. Martin.
Eric Floresca evfloresca@gmail.com 647.504.5552 www.clickeric.com Strategist, Writer and Community Manager The
Eric Floresca
evfloresca@gmail.com
647.504.5552
www.clickeric.com
Strategist, Writer and Community Manager
The curiosity to question, the flexibility to adapt, and the drive to connect you to your audience.