LENKA ISTVANOVA

Mobile: 07527 429888 Email: hello@lenkaistvanova.com

Personal Statement
Marketing professional and a big Digital Media lover with hands on experience in Digital campaigns planning, development and execution. Driven by motto No Failure = No Success. A young girl with big dreams, ambitious personality and ready-to-go an extra mile attitude is willing to take every opportunity and give her best to contribute to companys success.

Relevant Marketing Experience

ITC (Southampton, UK) 2011 present
As a Marketing Assistant I am responsible for the development of the companys voice across all aspects of online presence including web, social media and e-mail newsletters, as well as offline activities to deliver and maximise an excellent communications and drive commercial return.

MARKETING ASSISTANT

Nov

Social Media, Website, Email Marketing

I created ITC profile on Twitter, LinkedIn, Google+ which I now manage on a daily basis to engage consumers with content, build ITC awareness as well as increase website traffic. Current activities include:

Creating & scheduling posts using HootSuite, daily monitoring & analysis (HootSuite & Google
Analytics) Lead generation and promotion of ITC services through LinkedIn adverts (creation & management) I manage company website and its content which involves:

Basic SEO reviewing and optimising site content, keyword research and analysis, optimising
Meta data, link building strategies, monitoring and analysis.

Landing pages creation (using Unbounce) and copywriting Sourcing and writing content for companys blog; eBooks and other online marketing material
I am also an Editor of the companys monthly eNewsletter responsible for the topics selection, content creation, the layout of the eNewsletter and the delivery (using Campaign Monitor)

Offline Activities I am currently responsible for developing and implementing ITC Referral strategy and
improvement of the overall Customer Experience (online & offline) Offline advertising - I write adverts and communicate with the design & printing company to ensure that the copy and the design is compelling and attract readers I assist with creation of offline marketing material (e.g. stickers, brochures, case studies)

My achievements My activities involving website optimisation directly helped ITC to acquire the biggest client
with the largest order and improved the conversion rate of ITC website 100% increase in ITC website traffic in 6 months I have successfully turned ITC irregular eNewsletter into regular monthly publication with 30% open rate which started to generate sales

Solent Enterprise Centres 2011 Aug 2011

MARKETING INTERN

Mar

Six months Marketing Internship aimed at development and implementation of internal marketing strategy for Solent Enterprise Centre.

On-line Marketing Activities I facilitated the transition of the Centre's website from an old to the new format and was
responsible for Centre's website maintenance on a daily basis I setup and managed the Centre's profile on LinkedIn and Twitter I created a template (using Quark Xpress) for Centres case studies and produced six of them which improved overall promotion of the Centres work

Off-line Marketing Activities I took a lead in several Centres projects such as Social Enterprise training programme (online
promotion, design of leaflets, bookings, email shots, certificates distribution) I have designed, produced and updated Centres promotional materials (adverts, brochures, posters, etc.) I successfully co-ordinated events by liaising with venues, participants and speakers (International Leisure Studies Association Conference 2011, Southampton Law and HR Network Launch to name a few)

SKI-BIST (Slovakia) Sep 2003 Jan 2005

MARKETING & SALES ASSISTANT

My first Marketing experience where I learnt the basics of commercial marketing and developed appropriate marketing strategy for the family owned business.

I assisted with product negotiation and product choice with suppliers from Germany and
Austria; I was a Head of Accessories section (product choice, pricing and in-store promotion) and a Team leader responsible for distribution of promotional leaflets to potential customers

Additional Work Experience

ZARA (Southampton, UK) 2010 Nov 2011 SALES ASSISTANT Jun

Worked as a part-time Sales Assistant during my studies and six months full-time employment as a Marketing Intern

Education
Cambridge Marketing College Cambridge, UK

CIM/CAM Diploma in Digital Marketing 2013 (expected)

Qualification awarded by Chartered Institute of Marketing Southampton Solent University - Southampton, UK

Feb 2012

MA Management and International Business (Merit) Sep 2009 Oct 2010

Achieved a Merit award with distinction from the Master dissertation University of Economics - Prague, Czech Republic BA (Hons) International Trade (Distinction)

Sep

2006 Jun 2009

Achieved distinction from the Major Field state examination the Bachelor thesis and the
Bachelor thesis defence.

Qualifications, Skill & Activities

CERTIFICATES Mar 2012
HubSpot

Inbound Marketing Certified Professional Inbound Marketing Certificate of Excellence issued by

TECHNICAL SKILLS

MS Office programmes: Word, Excel, Power Point, Access, and Outlook Advanced Print Design and Publishing programme - Quark XPress Advanced Website Content Management Contensis CMS, WordPress Intermediate Adobe Photoshop Basic HTML Basic English German Polish Slovak & Czech Fluent Intermediate Basic (Passive) Native Language

LANGUAGES

ACTIVITIES

A sport freak - An active runner currently training for the next challenge Half Marathon in London (28th October); ex-Basketball Player (played for University Team and for a team in Slovak National League) Learning sponge attending conferences, courses, sem/webinars & workshops covering the spectrum of Digital Marketing (e.g. CIM Social Media Benchmark; The Top 10 Tools For Effective SME Marketing- Seminar; currently studying Gamification course

References
Available on request