SUMMER TRANING PROJECT REPORT ON DAINIK JAGRAN

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED TO: Dainik jagran sector -63 Noida

SUBMITTED BY: Ishan datt pandey MBA 2011-13

G L BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT

ACKNOWLEDGEMENT

Through this acknowledgement, I express my sincere gratitude towards all those people who have helped me in the preparation of this project, which has been learning experience. I appreciate the co-operation by the management and staff of DAINIK JAGRAN for giving me the opportunity to get trained in their office. I would like to thank the Faculty Guide: Mrs. Nitin tripathi, and the other Faculty members, the Librarian and the administrative staff of IN GLBITM, Greater Noida, for their support. Finally, I express my sincere thanks to Mrs. Shusma Yadav &Mr. Amar Sharma who guided me through out the project and gave me Valuable suggestion and encouragement.

SANDEEP TIWARI MBA 2nd yr.

Declaration

I,Sandeep Kr. Tiwari , Roll no-1119270039, student of MBA of G L Bajaj Institute Technology And Management, Greater Noida , hereby declare that the project report on Personal Contact And Retailing A+ Segment at is an original and authenticated

work done by me. The project was of 45 days duration and was completed between 1-06-2012to 20-072012 I further declare that it has not been submitted else where by any other person in any of the institutes for the award of any degree or diploma.

Name of the student Sandeep Kr.Tiwari Date

LIST OF CONTENTS
INTRODUCTION ABOUT NEWSPAPER INTRODUTION LITERATURE REVIEW VISION AND MISION ACHIEVMENTS RESEARCH METHODOLOGY ANALYSIS AND INTERPRETATION FINDINGS CONCLUSION RECOMANDATIONS BIBLILOGRAPHY & REFERENCES

CHAPTER 1

EXECUTIVE SYNOPSIS

This project report contains the gist of my summer internship, which was done under the flagship of a very huge media giant Dainik Jagran, basic objective of this report is to understand the reading habits of upper middle class and higher segment. As in todays scenario there are many newspaper organizations are present, and they are competing to each other to gain more circulation as well as readership. For that they are making lots of branding as well as reader connect activities by which they are penetrating the market. According to IRS, Till now more than a decade Dainik Jagran is leading the newspaper industry in terms of readership. Now they want to cater for A+ segment people, for that purpose survey was conducted in the premises of Ghaziabad city. In this survey I have been send to different areas of Ghaziabad with a questionnaire and their retailing scheme from which I have to persuade them to buy newspapers subscription with their new lucrative scheme as well as collecting the primary data with help of questionnaire from Dainik Jagrans readers as well as other newspapers readers also to know what is their perception

about their newspaper, what perception do they have for Dainik Jagran and what more could be done to improvise their newspaper to cater more readers.

INTRODUCTION
PRINT MEDIA Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. Even after the advent of electronic media, the print media has not lost its charm or relevance. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.

NEWSPAPERS

Print Media generally refers to NEWSPAPERS. Newspapers collect, edit and print news reports and articles. It can be define as A newspaper is a scheduled publication containing events, informative articles, diverse features, editorials, and majorly nowadays advertising. Thus newspapers play a very important role in our daily life. We read the newspaper for : News Entertainment Information It was a Britisher who started the first newspaper in our country. On January 29, 1780 James Augustus Hickey launched the Bengal Gazette. It has another title Calcutta Advertiser. It was popularly known as Hickeys Gazette. The first issue of the paper had two pages and later it was increased to four pages. Its size was 35 cms x 24 cms

From the very first newspaper published in India, in 1780 in Bengal till 2012, till today in business terms it stands as a FMCG i.e. FASTEST moving consumer good. The first language newspaper in India was started in Kannada language, the Kannada amachar. But the publishers of this paper were not Indians, but foreign missionaries. The first Indian language newspaper published by an Indian was also launched from Calcutta , The Bengali Gazette by Gangadhar Bhattacharjee in 1816. India has a live and active print media. India is known for its vastness of area, diversity of culture and multiplicity of languages which are spoken and written. India has 28 states and seven union territories .Most of them have their own language. When India became Independent in 1947, there were only 3533 newspapers and periodicals. Among them 330 were newspapers and 3203 were other publications. After 50 years in 1997, their number has increased 12 times. Every year new publications are coming up in almost all languages in India. This has resulted in a manifold increase of newspapers , magazines and weeklies across all languages in the country. As of March 31, 2006 India has 62550 publications. Among this 2130 are newspapers,3428 are weeklies and 1471 monthlies and the rest are other publications.

Newspaper in India are measured on two parameters i.e. CIRCULATION READERSHIP

CIRCULATION- is certified by the Audit Bureau of Circulations (ABC) which is an industry body. It audits the paid or circulation of the member newspaper companies. It is also related to readerships. READERSHIP- is estimated by two different surveys. The Indian Readership Survey (IRS) and the national readership survey (NRS) India has our news agencies namely the Press Trust of India(PTI) and United News of India (UNI) The 5 key departments in typical newspaper institutions. EDITORIAL SALES & MARKETING ADVERTISING PRODUCTION CIRCULATION

CHAPTER 2

Personal Contact Campaign : Retailing Print

Personal contact refers to personal communication with a an audience through paid or hired personnel of an organization or its agents or trainees in such a way that the audience perceives the communicators organization as being the source of the message Personal contact, unlike advertising or sale promotion, involves direct relationships between the organization and the prospect or customer. In a formal sense, personal contact can be defined as a two-way flow of communication between a potential buyer and a surveyor that is designed to accomplish at least three tasks: (1) identify the potential buyers needs; (2) match those needs to one or more of the firms products or services;

(3) on the basis of this match, convince the buyer to purchase the product and notify the suggestions from customers.. Steps involved in this campaign First of all, finding & locating the target audience I.e. in case of Dainik Jagran locating readers. Making door to door survey with the help of questionnaire. And showcasing the presentation to the customers, relating customers benefits with customers need with proof, in case of Dainik Jagran with the help of calendar provided by them with information about Dainik Jagran , and notifying customers suggestions. After presentation asking the customer for their opinion during and after the presentation, if they had any doubt then satisfying their doubts. At the end bringing the prospect to the logical conclusion to buy the product Ie subscription from Dainik Jagran.

Retailing Print Generic definition of retail is the sale of goods and services from individuals or businesses to the end-user and Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, on-line advertising, sampling, loyalty cards and coupons or vouchers.

Retailing Print stands for selling of print media to audience i.e. newspapers, magazines (monthly as well as weekly) etc. here in PCC Dainik Jagran with their new subscription schemes and questionnaire we assigned with a talk to cover as much as reader in a stipulated time daily. Their schemes for non Dainik Jagran readers as well as existing readers were given below

. For New ReadersSubscription for Rs 100 which includes following features: 10 Coupons for next 10 months which give them discount of Rs 10 for every bill they pay for Dainik Jagran 4 piece set of plastic boxes which can be used in microwave too. JPC (Jagran Privilege card) valid of 1 year which has its own beneficial schemes i.e. Free visit to Dainik Jagrans office any time they want Free entry to 2 people in any event carried out by Dainik Jagran People can publish their stories with the help of that Card Discount schemes in many retails stores, information about the discount and stores which will pass on to cardholders

. For Existing reader of Dainik Jagran. Only JPC card, with same features mentioned above against a sum Rs 50.

Objective of Project

To make comparative study about awareness of Dainik Jagran against other newspapers in A+ segment.

Chapter 3

Literature Review

Past research has examined how credibility perceptions relate to demographics, such as gender, income (Johnson & Kaye, 1998), race (Beaudoin & Thorson, 2005), and political party (Pew Research, 2005). Furthermore, some studies have examined credibility and how it relates to frequency of media use (Rimmer & Weaver, 1987; Kiousis, 2001). Some studies observed whether news consumers differed on how credible they perceived news depending on what medium they chose to utilize (Jo, 2005; Gunter, Campbell, Touri, Gibson, 2008). The goal of the research is to examine how credible Alabama newspaper readers rate their local newspaper and how thats related to news use and wants from that paper as a local news source. Specifically, the study examines whether those who rate their newspaper as higher in credibility see certain types of news delivery as more important and use different delivery forms of the paper than those who rate the local newspaper as lower in credibility. Using what research is already present about credibility, the study will aim to identify trends among Alabama newspaper readers with opinions gathered through a statewide survey of selfidentified readers.

A study investigated whether newspaper mug shots are perceived by readers as being positive or negative in tone and whether the mug shots that are selected match the roles of their subjects in accompanying stories. Twenty-three news and feature stories with associated mug shots were clipped from seven daily newspapers. Pictures and stories were then separated, and the pictures were distributed to 51 undergraduate students who were asked to indicate whether each photo gave them a positive, negative, or neutral impression of the subject. The stories that had originally accompanied the pictures were distributed to a different group of 66 undergraduates who were also asked to state their impressions of the subjects in stories. Analysis of the results indicated that readers agree significantly on their impressions of subjects in the stories, as did the group who viewed only the mugshots. The fact that the impressions of the subjects were similar whether the story was read or the mugshot alone was viewed indicates that editors may have based their selection of accompanying photos on their subjective impressions of the stories. In the interest of remaining fair and impartial, editors should exercise caution in their selection of mug shots. (Tables of findings are included). Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (69th, Norman, OK, August 3-6, 1986)

INTRODUCTION TO THE ORGANIZATION

ORGANIZATIONS PROFILE

DAINIK JAGRAN, is a Hindi language daily broadsheet newspaper in India, is the flagship brand of the company, JAGRAN PRAKASHAN LTD(JPL). In the todays dynamic media world, here consumers have an unprecedented array of choices. Dainik Jagran stands out as a brand that is the choice of millions of Indians as they start their day. Dainik Jagran was jointly founded by Shri Puranchandra Gupta & Shri Gurudev Gupta in 1942 ,one night in Jhansi . Their founders said I want to Create a Newspaper that will reflect the free voice of the People. History- In 1947 Dainik Jagran shifted its head quarters to Kanpur, where it launched its second edition in 21st September 1947.

The Rewa and Bhopal editions were added in 1953 and 1956. In 1975 publication of Gorakhpur edition started, followed by Varansi, Allahabad and Lucknow. In 1984 Meerut edition was launched followed by Agra in 1986, Bareily in 1989 and Delhi in 1990. Between 1997 and 2006 eighteen new editions were added and through 2007-08 six new editions were launched. Now more than 55.7 million people read Dainik Jagran making it the largest read daily in India. Currently, Dainik Jagrans 36 editions are published across eleven states of India.

Date of Establishment:Revenue:Market Cap:Jagran Prakashan Ltd Headquarter Address:Branches:Management Team:and Managing Director

1942 Rs 1355.66 crores (March 31, 2012) Rs 2,872 crores (August 16, 2012) -

Kanpur 37 Mahendra Mohan Gupta, Chairman

Vision
Just like the morning sun that dispels darkness and brings warmth to the world, the vision of Jagran is to transform lives through enlightening and enriching experiences.

Mission

To become powerful brand as well as corporate identity package creator for organizations. "The Jagran Prakashan Group is the aggregate of content in any from in the infotainment Industry. We collect & sell content to right audience".

The literal meaning of Jagran by those visionaries is Awakening. In year 2012 its been accepted as the one of INDIAs LARGEST media conglomerates with interests spanning across newspapers, magazines, internet activation, OOH, Mobile Vas & radio. Dainik Jagran has dedicated 3000 journalists spread across centers to bring us news from the remotest corners. Philosophy- Dainik Jagran was launched with a vision to reflect free voice of people and awaken them to create a brighter future and a better world around us. Their editorial philosophy has what it calls Saat Sarokaar which work towards driving societal change. Their news quality depends 7 base pillars are as follows: Water Conservation Environment Conservation Educated Society Woman Empowerment Healthy society

Managing Population Poverty Eradication

Dainik Jagran aims to help sustain democracy by leading journalism to its best possible future in the 21st century. Its objective is to increase media literacy. Dainik Jagran strives to safeguard the rights of citizens and supports public information campaigns about the value of freedom of information. Dainik supports ideas that promote quality citizenship and engage communities. They believe that society thrives when individual and communities actively participate. In a fitting tribute to its legacy, Jagran Prakashan Limited unveiled its new corporate identity in November 2010.The attempt was to project a unified face of the organization and help leverage cross-platform benefits. In this one stroke the group has moved from being a house of brands to being a branded house.

Key persons

Sanjay Gupta, CEO & Whole Time Director. Mahendra Mohan Gupta, Chairman & Managing Director. Dhirendra Mohan Gupta, Whole Time Director. Sunil Gupta, Whole Time Director. Shailesh Gupta, Whole Time Director. Mr. Bharat Ji Agrawal, Independent Director. Sukirti Gupta, CEO(MMI Online). Shekhar Tripathi, Editor Head Praveen Tewatia, Design Manager(Jagran Online) Nipun Singhal, Manager(Jagran Online)

ACHIEVMENTS

Acc to IRS Dainik Jagran is Indias largest Print news network. Its has 111 editions, 15 states, published in 5 languages, in 11 titles now having total readership of 6.8 crore.

Dainik Jagrans online portal witnesses 7 million unique visitors every month, and 100 million page viewers per month.

It has 37 editions with 200+ sub editions which get distributed in 250+ districts circulated across 11 states.

Dainik Jagran has been leading the readership ranking for the last 21 consecutive rounds or Indian Readership Survey ( over the last 10 years)

Rated as the Most Credible Source of News in India by a BBC Reuters global study. With a Superbrand Dainik Jagran is the Worlds Largest Read Dailiy as per thre World Association of Newspaper.

Dainik Jagran is awarded Best in Editorial in Breaking news category by WAN IFRA. It is ISO 9001 certified. Won global awards for its Jan Jagran Initiative. The only Hindi newspaper with a consumer & business superbrand status. The group has been venerated with several titles: the worlds largest read daily Dainik Jagran, Indias number one compact daily I Next, Indias number one Afternoon newspaper Mid-Day and Indias number one Urdu daily Inquilab.

COMPETITION
Recently, According to survey of IRS Dainik Jagran has largest readership in India of 5.5 million reader followed by 3.7 million by Hindustan on second place and Dainik bhaskar on third place with 3.5 million readers. Its quite difficult for Hindustan to cover the lacuna of 1.7 million readership where the Dainik Jagran group is keep on stepping forward day by day in this competitive era. But in terms of circulation The times of India being the 8th most circulated newspaper in the world and is on the No 1 position in India. With a daily circulation of 3.146 millions, followed

closed by local languages newspapers. While Hindi dailies Dainik Jagran with 2.168 million and , the Malayala Manorma with 2.048 millions compete for the 2nd and 3rd place respectively, Eanadu stands fourth with a daily circulation of 1.70 million certified by Audit Bureau of circulation(ABC).

Some activities by competitors

Newspaper Name of the Event Type Details

PUNJAB KESARI

Nari Shakti Awards

CSR activity

51 women were awarded by Punjab Kesari

Inviting entries from readers for different occasions. Online entries via facebook, offline entries via postal services

Branding activity

Invites entries from people and display on their newspaper i.e. big joint families, new couples etc

Shahid Fund's detailed information

CSR activity

Donations were provided to martyrs families and providing a portal for their readers to contribute

Awarding Ex DGP

Branding activity

Honoring ex DGP Gill by Punjab kesari and Jagbani group.(MOGA) Many dignified politicians including

Homage paid to ex

Branding

editor Ramesh Chandra ji Dainik Bhaskar Beti Bachao

activity

Mr Murli Manohar Joshi

CSR

People got aware that girl child should be saved and got enlightened to stop girl child killing.

HANUMAN CHALISA MAHAPHAT

Branding activity

A brand connect activity by Dainik bhaskar through which 1.25 cores read hanuman chalisa at the same time.

PATHKO KE VISHWAS KI JEET

Readers Connect

A self brand promotion activity in which it is boasting about its increasing readership.

JAL SATYAGRAHA

CSR

An activity conducted by Dainik bhaskar giving a social message, A part of corporate social responsibility.

POWER VISION CONCLAVE 2012

Readers connect

An initiative by Dainik Bhaskar in which general public can get answers from power experts in India.

BHASKAR GENIUS SCHOLARSHIP AWARDS AAIYE BANE

Readers connect

A reader connect activity through which it has attracted students for a while.

CSR

People actually got convinced and

PAKSHIYON KA SAHARA ZID KARO DUNIYA BADLO Reader Connect

kept a small bowl of water and some grains. A reader connect activity for motivating the readers.

Dainik Jagran- was launched during the time of freedom with vision by his founder Shri Puran Chandra Gupta to Create a Newspaper that would reflect the free voice of India. .It has got 37 editions,200 plus sub editons,250 plus districts and circulated across 11 states of India. Even as today , when Dainik Jagran markets control the political destiny of the largest democracy in the world the vision continue to guide them. Dainik Jagrans Product line includes following products-

I NEXT(Indias No.1 Bilingual Newspaper ) i-next, Indias fastest growing compact daily in bilingual format, has caught on to the pulse of the Young at Heart. In a very short span of time, it has captured the imagination of people who look out for newer opportunities and seek deeper probes into the more relevant issues of changing India of today. It now covers 12 prominent cities in 4 states of India through its various editions and infrastructure. The readership of I Next is an impressive 22 Lakhs as per Latest IRS. It distinctly stands apart from its competitors due to its beautiful packaging of news, attractive layout design and the versatility of news & features. These accomplishments have made I next the pulse of todays Youthful India wherever its present. NAVDUNIYA (MPCs Fastest growing Newspaper)-

NAIDUNIA (MPCs Fastest growing Newspaper)Nai Dunia is a leading Hindi daily being published from Madhya Pradesh and Chhattisgarh. The newspaper was launched in 1947 and has, over the years, attained a pre-eminent status as a Hindi daily in the print media in Madhya Pradesh and Chhattisgarh. Naidunia has multiple editions published from Indore, Gwalior, Jabalpur and Bhopal in Madhya Pradesh and Raipur and Bilaspur in Chhattisgarh. Placed amongst the Top 10 Hindi newspapers in India, and has been one of the fastest growing newspapers in the market.

PUNJABI JAGRAN (Punjabi Newspaper from the Jagran group )The Punjabi language is very widely used in Punjab - and this runs across all the Pop Strata of Punjab. The language has great acceptance in the region, and it therefore makes an automatic choice for us to complete our bouquet for Punjab. With the launch of Punjabi Jagran, we hope to add newer readers, newer markets and strengthen the Jagran presence in complete Punjab. JPL has grown consistently over the last 15 years though expansion and launch of newspaper brands across various states and languages and at the same time also made successful forays into other media like Magazines, Outdoor, Below the Line Marketing Solutions, Internet and Mobile Value Added Services. Apart from having the scale and size across every media platform, JPL has the objective of being the most professional communications solutions provider across every platform.

MID-DAY ENG (Indias No.1 Afternoon Newspaper) MiD-DAY is Indias No.1 Afternoon paper from Jagran Prakashan Ltd. (JPL). MiD DAY has been the quintessential break the YUMPI (Young Urban Mobile Professionals across India) takes in the middle of their work day. MiD-DAY is printed from Mumbai, Pune. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Whether it is local news, career guidance, dream homes, a look at whats on in the city or tips on style at work, MiD DAYs sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way.

The company also has an established presence in the multimedia space, with its web version, www.mid-day.com with presently over 18 million page views per month as well as MiD DAY news feeds on cell phones which have over 2 lakh subscribers across the country. These initiatives ensure that the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.

To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The print innovations like 3D Impact Jacket, Format innovations and promotional activities like the MiD DAY Bollywood Lunch Contest, MiD DAY Happy Hours @ Work & @ Home, MiD DAY Media Nights, MiD DAY Corporate Cricket League & many others have won top honors across International Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.

MID-DAY GUJRATI-(Indias Fastest growing Gujarati Newspaper) MiD-DAY Gujarati is the Gujarati Tabloid from Jagran Prakashan Ltd. With its unique content and engaging activities, it caters to the affluent Gujarati Community of Mumbai. It is positioned as a complete family newspaper with content for everyone. Apart from the other areas, the newspaper also has a dedicated business segment focusing on share market as majority of the community trade in these markets.

INQUILAB (Indias No.1 Urdu Newspaper) -

Inquilab is Indias No.1 Urdu Newspaper with a readership of 7 LAKH. Inquilab has 12 editions covering Maharashtra, Delhi & UP and is further expanding. Inquilab made its appearance in 1938. An underground newspaper during the freedom struggle Mr. Abdul Hamid Ansari, a freedom fighter, wanted to use the medium of Urdu to educate the Muslims and fight against British rule. In the post-independence scenario, Inquilab shifted focus, concentrating on social reforms, education and employment as well as addressing the problems faced by the Muslim community. Renowned columnists like Kuldip Nayyar, Bharat Jhunjhunwala, Shamim Tarique & Zafer Agha contributing to Inquilab. As the lodestone of a publishing house Inquilab stands tall in modern India. We continue to live in revolutionary times and Inquilab Revolution continues to be in the vanguard.

CITYPLUS (Indias No.1 Community Newspaper) -

City Plus is the Weekly English Tabloid from the group. It is an English News-InformationEntertainment paper with 31 editions from Delhi, NCR, Bangalore, Pune, Mumbai and Hyderabad ,targeting premium geographic localities. An aesthetically designed all colour newspaper editorially cover a variety of topics from Food, Fashion, Lifestyle, etc. Apart from this, it also has reader interactivity through Contests, Coupons, Puzzles, Quiz, Crossword, Games, Polls, Suggestions.

SAKHI (Premium Womens Magazine) Sakhi is a premium womens magazine targeted at upwardly mobile & outgoing women in the upper segment of the socio-economic class. The Sakhi reader retains her cultural values but is contemporary and modern in her outlook. The magazine also highlights the role of women in modern times & helps them in coping with the outside world. JOSH (News Magazine for the Youth) Its a magazine for specially designed for youth catering the age group 15-30, where information about education, jobs, entertainment etc. Its website Jagran Josh is an online portal by Jagran Prakashan limited, a complete guide for students, parents and job seekers in choosing the right career option, school, college, coaching institute or university etc. With Jagran josh we can keep abreast with the current affairs of the world be it sports, economy, corperate, or anything else

Chapter 5

Research Methodology

In this very important section of report, it explains the methods and techniques used in survey. The survey area, sample size, sample unit, what kind of research is been carried out. Analysis part is been explained here, what would be extracted with given set of questions. Research Design Descriptive Research Exploratory Research

Sample DesignHere non probalistic approach is adopted. Here selection of sample is done by convenience sampling. A list of Dainik Jagran readers was being provide by circulation and survey is conducted on the basis of that list only. Here Dainik Jagran readers are covered by that list as addresses were already provided and if there is a gap between two Dainik Jagran readers than they are considered as non Dainik Jagran readers and survey was conducted on them too. Sample Unit- for sampling A+ segments audience were targeted, which comprises of upper middle class, entrepreneurs having handsome turnover. Sample Size- here sample size selected for sampling purpose i.e No of respondents = 121

Sampling Technique Chi square test, Cross Tabulation,

Paired Sample T test, One Way annova Test

Sampling AreaSampling area selected was Ghaziabad. Chiravjeev Vihar Rajnagar Rajkunj Neetikhand Shaktikhand Railvihar Gulmohar enclave Vaishali

Date collection

Source - For data collection in this report Primary as well as secondary method were adopted, with the help of questionnaire provided by the organization, in which readers were interviewed

personally via door to door survey. Addresses were provided by the companys circulation team itself which easy to locate Dainik Jagrans readers in that particular locality. In case of secondary data the Dainik Jagrans readers information were provide by the circulation team itself and the data is used in this report is taken from net. Tools - For date collection Question was provided by the organization itself.

Chapter 6

Analysis And Interpretation

Analysis

Ques) Form the chosen sample how much readers read Dainik Jagran and other newspapers? frequency Percent Valid Percent DJ TOI DB HH HT PK AU ET NBT ND MT Total 36 37 1 10 10 1 10 3 12 1 1 121 29.75 30.57 0.826 8.26 8.26 0.826 8.26 2.47 9.91 0.826 0.826 100 29.75 30.57 0.826 8.26 8.26 0.826 8.26 2.47 9.91 0.826 0.826 100

Cumulative Percent 29.75 60.32 61.146 69.406 77.666 78.429 86.752 89.222 99.132 99.328 100

From above table and pie chart its been clearly seen that circulation of Times of India is more than Dainik Jagran. Time of India has 32% hold in this sample and Nav Bharat times which also from times group have share of 10% in this sample where as Dainik Jagran on 2nd position in terms of circulation with 31%.

Ques) Which is your preferred column of interest in a newspaper? Valid Frequency Percent Percent Valid Political Sports local health National Economics International Religion Total 11 9 45 8 36 7 4 1 121 9.5 7.44 38.8 6.12 31 6 3.4 0.9 100 9.5 6 38.8 4.3 31 6 3.4 0.9 100 Cumulative Percent 9.5 15.5 54.3 58.6 89.7 95.7 99.1 100

39% people like to read local news. As they quite curious to know about their locality on the other half major portion likes to read national news also as the pie chart shows there are 31% people like national news and on their 3rd preference is political news.

Ques) How many readers have read Dainik Jagran?

Valid Frequency Yes No Total 92 29 121 Percent 76.03 23.96 100 Percent 79.3 20.7 100

Cumulative Percent 79.3 100

Here its been clearly proved that Dainik Jagran has quite huge readership as they claims. 79% people read Dainik Jagran out of sample of 121 people.

Ques) What attributes of DainikJagran comes first in your mind?

Valid Frequency Percent Percent Valid world's 39 33.6 41.9

Cumulative Percent 41.9

largest read daily most trusted source of news in India No 1 in India Superbrand Total Missing System Total 10 3 93 23 121 4.3 2.6 80.2 19.8 100 5.4 3.2 100 96.8 100 46 39.7 49.5 91.4

Therefore 50% of the Dainik Jagran readers they believe their news content is the most trusted source of news in India. Secondly 42% have perception that it is worlds largest read daily. Since its been awarded with status of super brand, very less people in A+ segment community really accepts it as such, only 3% are in favor of Dainik Jagran as a superbrand.

Ques) For Dainik Jagrans reader and other newspapers reader, is their any significance difference between adequate & unbiased views provided by their respective newspaper?

T-Test Ho: No significant difference between adequate and unbiased views provided by Dainik Jagran and other newspaper to their respective readers. H1: significant difference exists between adequate and unbiased views provided by Dainik Jagran and other newspaper to their respective readers

. Paired Samples Statistics Std. Mean N Pair Adequate & unbiased views Std. Error

Deviation Mean

3.78

92

.768

.080

by Dainik Jagran Adequate & unbiased views by Dainik Jagran 4.32 92 .573 .060

Paired Samples Test

Paired Differences Sig. (295% Confidence Mean Std. Std. Error Interval of the t df tailed)

Deviation

Mean

Difference

Lower

Upper

Pair Adequate & 1

unbiased views by Dainik Jagran -.533 Gives adequate & views by other newspapers 1.084 .113 -.757 -.308 -4.713 91 .000

Here, t calculated value is -4.713 with degree of freedom 92 and p-value = 0.00 (<0.05). there for reject Ho. Thus, significant difference exists between adequate and unbiased views provided by Dainik Jagran and other newspaper to their respective readers. The readers give higher evaluation on views by other newspapers (mean= 4.32) than Dainik Jagran. Ques) Is colloquial language used is more appropriate in Dainik Jagran where as compared to other newspapers?

T-Test Ho: theirs no significant difference in colloquial language used in Dainik Jagran as compared to other newspapers. H1: significant difference exists in colloquial language used in Dainik Jagran as compared to other newspapers.

Paired Samples Statistics Std. Mean Pair Use of colloquial 3.74 1 in Dainik Jagran Use of colloquial in other newspapers 3.80 92 .880 .092 92 .810 .084 N Deviation Std. Error Mean

Paired Differences 95% Confidence Interval of the Difference Std. Mean -.065 Deviation 1.365 Std. Error Mean .142 Lower -.348 Upper .218 T -.458 df 91 Sig. (2tailed) .648

Here t calculated is -.418 with degree of freedom 91 and p value = .648(>0). Therefore accept Ho, hence theirs no significant difference in colloquial language used in Dainik Jagran as compared to other newspapers. .Ques) Are their any significance difference between Dainik Jagran & other newspapers written presentation perceived by readers? T-Test Ho= no significance difference between font type & size perceived by readers of Dainik Jagran & other newspaper. H1: significance difference exits between font type & size perceived by readers of Dainik Jagran & other newspapers.

. Paired Samples Test

Paired Differences 95% Confidence Interval of the Difference Std. Mean Deviation Std. Error Mean Lower Upper t df Sig. (2tailed)

Pair The font type & 1

size is easy to read in Dainik jagran - The font type & size is easy to read in other newspapers -.304 .848 .088 -.480 -.129 -3.441 91 .001

Here t calculated is -3.441 with degree of freedom 91 and p value= .001(<0.05). hence reject Ho. Therefore significance difference exits between font type & size perceived by readers of Dainik Jagran & other newspapers. More likely readers like other newspapers presentation (mean=4.15) rather than of Dainik Jagran Ques) Is Dainik Jagran is more Attractive in term of front page than other newspapers? T-Test Ho: no significant difference between Dainik Jagran and other newspapers in term of Attractive front Page. H1: significant difference exists between Dainik Jagran and other newspapers in term of Attractive front Page.

Paired Samples Statistics Mean N Std. Deviation

Std. Error

Mean Pair 1 Attractive front page 3.76 by Dainik Jagran Attractive front page 4.41 by other newspapers 92 .596 .062 92 .717 .075

Paired Samples Test Paired Differences 95% Confidence Interval of the Std. Difference Std. Mean Deviation Pair Attractive front 1 page by Dainik Jagran Attractive front page by other newspapers Error Mean Lower Upper t df Sig. (2tailed)

-.652

.966

.101

-.852

-.452 -6.477

91

.000

Here T calculated is -6.477 with degree of freedom 91 & p value =.000(=.05). hence Reject Ho. Therefore, significant difference exists between Dainik Jagran and other newspapers in term of Attractive front Page. Readers more like other newspaper front page (mean= 4.41) as compared to Dainik Jagran. Ques) Picture presentation between Dainik Jagran and other newspaper carry any significance among readers perception? T-Test Ho: no significance difference between Dainik Jagran and other newspapers by news items carry relevant picture and photos. H1: significance difference exists between Dainik Jagran and other newspapers by news items carry relevant picture and photos. Paired Samples Statistics
Mean Pair 1 The news items cary relevant pictures & photos in Dainik Jagran The news items cary relevant pictures & photos in other newspapers 4.36 92 .656 .068 3.80 92 .683 .071 N Std. Deviation Std. Error Mean

Paired Samples Test

Paired Differences 95% Confidence Interval of the Difference Std. Mean Deviation Pair The news items 1 carry relevant pictures & photos in Dainik Jagran The news items carry relevant pictures & photos in other newspapers -.554 1.020 .106 -.766 -.343 -5.211 91 .000 Std. Error Mean Lower Upper t df Sig. (2tailed)

Here t calculated is -5.211 with degree of freedom 91 and P value = .000(<.05). hence reject Ho. Therefore significance difference exists between Dainik Jagran and other newspapers by news items carry relevant picture and photos. As readers like other newspaper picture presentation (mean= 4.36) rather than Dainik Jagran.

Ques) Is Dainik Jagran is more reader oriented than as compared to other newspaper?

T-Test Ho: theirs no significant difference between readers connect programs and contest run by Dainik Jagran & other newspapers. H1: significant difference exits between readers connect programs and contest run by Dainik Jagran & other newspapers.

Paired Samples Statistics

Mean

Std. Deviation

Std. Error Mean

Pair 1

The newspaper runs a lot of reader's connect programmes & contests 3.43 92 .998 .104

The newspaper runs a lot of reader's connect programmes & contests 4.36 92 .604 .063

Paired Samples Test

Paired Differences

95% Confidence Std. Mean Deviation Std. Error Mean Interval of the Difference T df Sig. (2tailed)

Lower

Upper

Pair Dainik Jagran runs 1 a lot of reader's connect programmes & contests - other -.924 newspapers runs a lot of reader's connect programmes & contests 1.286 .134 -1.190 -.658 -6.892 91 .000

Here t calculated is -6.892 with degree of freedom 91 and P value = 0.000(,0.05). Reject Ho. Therefore significant difference exits between readers connect programs and contest run by Dainik Jagran & other newspapers. Hence its proved that other newspapers are more reader oriented. Here readers gives more emphasis on reader oriented newspaper on others ( mean = 4.36) rather than Dainik Jagran.

Ques) Does readership of any newspaper is Gender oriented? Gender and newspaper cross tabulation

Newspaper

DJ

TOI

DB

HH

HT

PK

AU

ET

NBT

ND

MT

Total

Gender Male

25

19

69

Female Total

11

18

47

36

37

11

13

121

Maximum readership is with TOI and Dainik Jagran having 37 and 36 readers respectively. Here more males as compared to females read Dainik Jagran i.e 25 and 11 respectively, As their supplements are more likely popular in readers like Josh, Sangini, Jhankar from Dainik Jagran are quite popular, Sakhi magazine is widely popular among females from Dainik Jagran. Secondly, 19 males & 18 females are in favor of Times of India it shows Times of India has very less gender biasedness in terms of readers, also Delhi times from Times of India is most liked supplement.

Ques) Did Preference of column depends on age of the readers? Cross-tabulation between Age groups and Preferred column PC Political Sports local health National Economics International Religion Total age of the 1 readers 2 3 4 5 6 7 8 Total 0 3 2 3 3 0 0 11 4 1 0 0 0 0 0 7 8 16 9 7 3 0 1 45 1 1 1 2 0 0 0 5 5 13 6 6 1 3 0 36 2 4 0 0 0 1 0 7 1 2 0 0 1 0 0 4 0 1 0 0 0 0 0 1 21 41 18 18 10 6 2 121 0 2 1 0 2 0 0 0 5

Age group of 10-20 like sports news in their newspaper Age group of 20-30 firstly prefer local news secondly national news.

Age group of 30-40 like the firstly prefer local column and secondly same group like to read national column which includes the news that covers entertainment segment same as in other age groups.

Ques) Is mean adequacy of news between other newspapers and Dainik Jagran is same or different? Ho= 1=2=3=4=5=6=7 H1: 1234567

Gives adequate & unbiased views

95% Confidence Interval for Mean Std. N Mean Deviation Std. Error Lower Bound Upper Bound Minimum Maximum

DJ TOI DB HH HT PK AU ET NBT ND MT Total

36 37 2 10 7 1 9 5 12 1 1 121

4.17 3.62 4.00 3.60 4.14 4.00 3.71 4.33 3.67 5.00 3.00 3.86

.811 .794 . .516 .900 . .756 .577 .778 . . .801

.135 .131 . .163 .340 . .286 .333 .225 . . .074

3.89 3.36 . 3.23 3.31 . 3.02 2.90 3.17 . . 3.71

4.44 3.89 . 3.97 4.97 . 4.41 5.77 4.16 . . 4.01

2 2 4 3 3 4 3 4 3 5 3 2

5 5 4 4 5 4 5 5 5 5 3 5

ANOVA

Gives adequate & unbiased

views

Sum of Squares

df

Mean Square

Sig.

Between Groups Within Groups

10.071

10

1.007

1.660

.100

63.722

105

.607

Total

73.793

115

Here f calculated is 1.660 with p value= .100 ( >.05) hence Accept Ho. Therefore mean adequacy of news between Dainik Jagran and others newspapers are same.

Ques) Different reader connect program run by Dainik Jagran and other newspaper have same perception? Oneway Ho: 1=2=3=4=5=6=7 H1: 1234567

The newspaper runs a lot of reader's connect programmes & contests

95% Confidence Interval for Mean

Std. N Mean Deviation Std. Error Lower Bound

Upper Bound Minimum Maximum

DJ TOI DB

36 37 1

4.56 3.38 4.00

.877 .893 .

.146 .147 .

4.26 3.08 .

4.85 3.68 .

1 2 4

5 5 4

HH HT PK AU ET NBT

10 10 3 7 3 12

2.90 2.71 3.00 3.57 4.00 3.08

.994 .756 . .787 1.000 1.165

.314 .286 . .297 .577 .336

2.19 2.02 . 2.84 1.52 2.34

3.61 3.41 . 4.30 6.48 3.82

2 2 3 3 3 1

4 4 3 5 5 5

ND MT Total

1 1 121

4.00 4.00 3.67

. . 1.094

. . .102

. . 3.47

. . 3.87

4 4 1

4 4 5

ANOVA The newspaper runs a lot of reader's connect programmes & contests
Mean Sum of Squares d.f. Square F Sig.

Between 49.001 Groups Within Groups 10 4.900 5.810 .000

88.551

105

.843

Total

137.552

115

Here F calculated is 5.810 where p value= .000(<0.05) Hence Reject Ho.

Therefore reader connect activities practiced by Dainik Jagran and other newspapers have different perception by their readers.

Ques) Is use of Colloquial language by Dainik Jagran readers is same as of other users? Oneway

Ho: 1=2=3=4=5=6=7 H1: 1234567 Descriptives Use of colloquial Language

95% Confidence Interval for Mean

Mean

Std. Deviation Std. Error Lower Bound Upper Bound Minimum Maximum

DJ TOI DB HH HT PK AU

36 37 1 11 8 1 8

4.42 3.73 4.00 3.60 3.71 3.00 3.86

.554 .769 . .699 .756 . .690

.092 .126 . .221 .286 . .261

4.23 3.47 . 3.10 3.02 . 3.22

4.60 3.99 . 4.10 4.41 . 4.50

3 2 4 3 3 3 3

5 5 4 5 5 3 5

ET NBT ND

4 13 1

3.33 3.25 4.00

1.528 .965 .

.882 .279 .

-.46 2.64 .

7.13 3.86 .

2 2 4

5 5 4

MT Total

1 121

4.00 3.88

. .815

. .076

. 3.73

. 4.03

4 2

4 5

ANOVA Use of colloquial Hindi

Sum of Squares df Mean Square F Sig.

Between Groups Within Groups

18.661

10

1.866

3.399

.001

57.650

105

.549

Total

76.310

115

Here f calculated is 3.399 where p value =.001(<0.05). hence reject Ho. Therefore use of colloquial language by other newspaper readers is different from Dainik Jagran readers.

Chapter 7

Findings

Time of India has 32% hold of circulation in this sample and Nav Bharat times which also from times group have share of 10% in this sample where as Dainik Jagran on 2nd position in terms of circulation with 31% Because many of the users already adopted a bundled scheme from times of India as they subscribing their newspapers .i.e Times of India and Nav-Bharat times in Rs 500 for six months.

39% people like to read local news. As they quite curious to know about their locality on the other half major portion likes to read national news also as the pie chart shows there are 31% people like national news and on their 3rd preference is political news.

IRS awarded Dainik Jagran with largest newspaper with a readership of 6.8 crores. According to this survey its been found that . 79% people read Dainik Jagran out of sample of 121 people.

50% of the Dainik Jagran readers they believe their news content is the most trusted source of news in India. Secondly 42% have perception that it is worlds largest read daily. Since its been awarded with status of super brand, very less people in A+ segment

community really accepts it as such, only 3% are in favor of Dainik Jagran as a superbrand. The adequacy and unbiased views provided by Dainik Jagran is not different from the adequacy and unbiased views provided by other newspapers, majorly read by the users, like Times of India, Nav - bharat times and Hindustan times.

Theirs no significant difference in colloquial language used in Dainik Jagran as compared to other newspapers because their readers start using vocabulary of their respective newspapers. As of Dainik Jagran it completely uses hindi language in their newspaper where as other hindi daily like Nav Bharat Times more frequently uses hin-glish (combination of hindi and English) this implies reader doesnt bother much about the kind of language being using his/her subscribed newspaper.

On other aspects like overall presentation of the newspaper either we take in count for attractive front page, relevant pictures against news and the font size used in their respective newspapers other newspaper are rated little above as compared to Dainik Jagran e.g Delhi times from Times of India is quite a colorful supplement which preferred by most of the readers.

According to annova test mean adequacy of news and unbiased views by Dainik Jagran and other newspaper is same as accepted by the readers. Where Economic times has highest mean(=4.33) followed by other newspapers like Dainik Jagran, Hindustan Times and Economic times as its readers like to know more about cooperate world and they quite reliable on Economic times. For local news Dainik Jagran readers are quite dependent on it, as they usually accepted it with a perception of local newspaper.

While testing for the mean acceptability of colloquial language by Dainik Jagran readers and other newspaper is different, as nowadays people are more into speaking hinglish(a combination of hindi and English) so they moreover prefer a newspaper like navbharat time over Dainik Jagran but only in very few cases, whereas if talk about Dainik Jagrans INEXT which is a bilingual newspaper that is more to cater the youngsters segment but unfortunately its been circulated in meerut not in ghazibad because whenever readers come to know about that newspaper they are very interested to buy it.

The reader connect program carried out by Dainik Jagran are highly accepted also appreciated as compared to other newspapers. Their activities like Yuva Sampadak, My City My anthem have quite good follow up among their readers. but some people dont read it as they like to welcome their day with a English daily because nowadays English is being used by most of the readers, they want their children to be well acquainted with this language, this is one of the reason why times of India has maximum circulation,

Using Cross-tabulation between gender and newspapers shows that Maximum readership is tied up with TOI and Dainik Jagran having 37 and 36 readers respectively. Here more males as compared to females read Dainik Jagran i.e 25 and 11 respectively, As their supplements are more likely popular in readers like Josh, Sangini, Jhankar from Dainik Jagran are quite popular, Sakhi magazine is widely popular among females from Dainik Jagran. Secondly, 19 males & 18 females are in favor of Times of India it shows Times of India has very less gender biasedness in terms of readers, also Delhi times from Times of India is most liked supplement

Different age groups like different newspapers supplements and columns but the consensus is similar for maximum age groups as they prefer more local and secondly

national news. In national news if we look for times of India youngsters are more reading into Dehli times as well as for enhancing their vocabulary, it makes them more into times of India. If focus for Dainik Jagran readers they like their reader connect activities as kids from age group of 10-17 are well acquainted with their YUVA SAMPADAK activity on other hand some of the readers like their new program called MY CITY MY ANTHEM.

Chapter 8

Conclusion

Its been 70+ years of Dainik Jagran being in existence in Indian Market, and it created a benchmark by having the maximum readership of 6.8 crores since 21 quarters, as per IRS survey. After this report its been clearly stated that Dainik Jagran is newspaper which is not been untouched by all the segments present in this very society. Their reader connect programmes not only recognized by the reader but also appreciated by them also. These reader connect programs are the main driver through which users get attached to such a eminent organization. Still like many other newspaper Dainik Jagran have developed their own USP, and other developed their own. Other newspapers, majorly times of india is biggest completion in this segment Likewise Hindustan times also have a hold in this segment which known for their branding techniques, and Times of India is known for high vocabulary English including Delhi times which cover the entertainment section etc by which reader get attracted moreover the youth.

Recommendations

Dainik Jagran Subscription schemes are not accepted by all the readers as they clearly said that after subscription they still have to pay for it monthly, and what it matter if Rs 10 get deducted from monthly bill for next 10 months only. Dainik Jagran might provide with an adequate scheme such as subscription in Rs 777 for 10 months including their JPC card.

Dainik Jagrans is a hindi news daily, and readers are moving for English daily day by day, as they want to know more about global information they are more over treating Dainik Jagran as a local newspaper rather as GLOCAL(global + local) newspaper what it was expected to be.

Dainik Jagrans reader connect activities are highly appreciated but they should include more branding activities so as they can attract more readers towards them to increase their circulation.

Dainik Jagrans current readers are not accepting the distribution of news and advertisements, as many of the current reader were saying that there is less news and more ads in the newspaper, some of them shifted from Dainik Jagran to times of India and gracefully accepted their schemes of 6 months newspaper for Rs 500.

Many of reader dont want to subscribe hindi dailies they are more into subscribing a English daily which they are relating it with their status, to solve it would be better to launch either mid-day or INext in these areas or either to conduct a survey that will this segment accept this new newspaper in their day to day life.

For survey purpose ideal day would be Saturday and Sunday because at that time reader was available and in proper mood to answer the questions.

Chapter 10

Limitations

In this research work there are some constraints which made this survey more difficult i.e. Time constraint I were handed with a list of Dainik Jagran readers at 7:30 Am and supposed to know their door for survey at 8AM which is usually time for service class people to go office due to which readers were unavailable at that time. It was time of June when survey was carried out which is also the time for summer vacation due to which most of the readers were on summer vacation with their families. Ladies were the most common reader to whom we get interacted who were already indulge in the day to day activites due to which they were in hurry to answer the question patiently which lead to redundant data. It was 42+ temp outside thats why sometime reader doesnt even bother to come outside their house. In some cases Dainik Jagran was treated as a B grade newspaper due to which readers arent interested to listen.

Questionnaire was assigned for data collection was not properly managed due to which we are abide with the research tool.

Concerned authority of the area sometimes werent informed about they survey which ultimately led to delay in data collection.

Bibliography & Refrences

http://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulation http://www.scribd.com/doc/55284770/Print-Media-PPT www.gongwer-oh.com/olca.pdf en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulation http://www.nandamurifans.com/forum/index.php?/topic/139234-the-top-10-newspapersin-india-by-circulation-2011/

http://jplcorp.in/JPLWeb/JPL_GroupProfile.aspx http://en.wikipedia.org/wiki/Dainik_Jagran