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Bus Shelter Advertising

Revenue Committee Presentation Nevin Grinnell

Agenda

Objective Situation

Recommendation
Details Next Steps/Timing

Objective
Business Objective Identify incremental revenue stream through Bus Shelter advertising in the cities DART serves Project Objective Test Bus Shelter advertising in Irving to identify the benefits and viability If proven, leverage the benefits to roll out through Irving and then to other cities

Situation
The Bus Shelter topic has been in the queue for some time Across the DART service area, the landscape has been uneven in our ability to leverage Bus Shelters There are 865 Bus Shelters in the DART service Areas
Current service for Bus Shelters averages about $700 annually ($605,500)

DART advertising assets at the street level currently consist of;

Situation - City of Irving

The City of Irving currently has 36 bus shelters
Some areas may be more sensitive to certain types of advertising; Residential, Historic, Las Colinas/Commercial There are some hurdles to consider;
Locations that are on a State Highway may involve TxDOT who may expect shared revenue
Failure to notify TxDOT could negatively affect our future ability to locate shelters on TxDOT right-of-way

We need to be mindful of Irving Code or ordinances

We need assistance from Irving staff person to navigate through these provisions

Understanding how to scale up should we deem this proposition viable

How to engage with Irving on where advertising shelters are/are not appropriate

City of Irving Bus Shelter Recommendation

Recommendation
Four execution options

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Take an Adopt a Highway approach

Leverage as a partnership/donation vs. paid advertisement Provides resources to keep the shelter and area maintained

2.
3.

Advertising with a less overt advertiser

Focus on services and hospitality vs. CPG/Retail Focus on two commercially viable locations Traditional advertising opportunities Approach the businesses in the local areas Test viability and revenue stream

All Irving Shelter Locations

Proposed Advertising Location

Bus Shelter Advertising Adopt A Shelter Cooperative Ad

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Bus Shelter Advertising -Baylor Medical Center at Irving

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Bus Shelter Advertising - Fiesta Mart

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Bus Shelter Advertising Aldi Grocery Stores

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Additional Details Cost / Dimensions

Hardware Costs: (based on three installations)

Tolar Ad Panels: Solar Panels Tolar Installation: Est. total $1900 $1500 $ 600 $4000

Tolar schedule for installation: 12 weeks (may be accelerated if needed)

Media Print Cost: Greenlight Backlit Media:

$250/side

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Additional Details - Solar Lighting

Features/Benefits
Cost Effective 50,000 hour LED lighting

Increase Ridership
Improve Safety/Security 14 year life source 20 year life warranty on solar panel

Green solution with recycled plastic/steel

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Timing and Next Steps

Communicate plan with City of Irving

Meet with Highway Department Shelter retro-fit installation Negotiate with identified partner(s) Develop artwork

TBD

TBD 45 days TBD

15 days 1 week

Install

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