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CARAT MEDIA WEEKLY NEWSLETTER

No. 651

Media Report
()

Image: FreeDigitalPhotos.net

(ADMA)2012

ADMA
14

Forrester
20121,69420163,56140%
69%58%2016

58%Forrester
20121053%2016$88

2013 B2C

eMarketer
2013

B2C34

Nielsen64%

61%

Asia-Pacific to Grab Greatest Share of Ecommerce


Sales(eMarketer2012/08/17)E-commerce in China will grow 20% annually
through 2016 (Internet Retailer 2012/04/16)Asia Drives Growth In Online
Shopping (Marketing 2012/08/28)

ADMA20125(39.06%)

(29.21%)(28.27%)(18.79%)(16.93%)

10

/
Top10

Top10

Top10

29.96%

39.36%

51.69%

28.36%

32.71%

40.98%

33.00%

23.18%

22.03%

13.32%

//
12.12%

25.26%

25.26%

22.61%

10.79%

15.29%

9.19%

15.16%

7.46%

10.90%

6.92%

5.59%

3.86%

9.71%
(
..)

9.04%

(
..)

21.68%

21.44%

18.25%

//
16.15%

/
13.91%

Top10

Top10

26.49%
21.02%

38.21%

//
21.02%

19.45%

11.04%

20.76%

9.60%

15.41%

9.45%

//

9.19%

12.09%

10.59%
10.32%

(
..)

9.17%

7.66%

8.53%

8.26%

8.13%

7.85%

GlobalWebIndex wave 6 ,NB This tablets run on the GlobalWebIndex Wave 6 total sample via ADMA

2012B2C42011B2C
3,2258.7%B2C20123,951

9MIC2012
/(78.8%)

(81.8%)92.5%()

Yahoo!comScore

Yahoo!49742.3%
PchomeMOMOPchome
TOP20
1
2
3
4
5
6
7
8
9
10

Media
Yahoo! Shopping
BOOKS.COM.TW
Pchome Shopping
MOMOSHOP.COM.TW
PCSTORE.COM.TW
Amazon Sites
LATIV.COM.TW
GOHAPPY.COM.TW
Rakuten Inc
PayEasy Sites

Total Unique
% Reach
Visitors (000)
4,975
42.3
1,835
15.6
1,429
12.2
1,207
10.3
1,127
9.6
1,120
9.5
1,030
8.8
1,005
8.6
944
8.0
929
7.9

MIC (2011/12/13) MIC 2012,2012/012011


B2C(2012/02/17)ARO/MMX 2012/07

MIC
83.8%C2C(66.7%)/(35.3%)
(14.4%)

(
)31.8%()(CD)23.5%

()16.9%
(54.3%)42.9%
36.0%

GOMAJI Groupon Goodlife 2012 6


GOMAJI6Groupon20127
Groupon

49.9%28.4%

16.4%MIC

16.4%(33.2%)
(26.8%)(25.5%)3

MIC 2012(2012/01)Goodlife(2012./06~07)ARO/MMX,2012/07

2002Friendster300

Facebook20079 eMarketer2012
6.1

58.8%(41.2%)(46.63%)
(61.84%)eMarketer2139
857

17.01%

(5.76%)

MediaBUZZ/TNS51%
/

60%Neilsen

34%

The Internet A Decade Later(bestedsites.com ) Users From Asia-Pacific Are More Active Over Social Networks
Than Other Region [Report](2012/05/16 DAZE INFO) ADMA 2012

facebook

comScore2012372.2%
4facebook25.7%

10facebookTwitter
QQ.com

(000)

436,264

72.20%

facebook

155,081

25.70%

QQ.com

119,560

19.80%

79,880

13.20%

66,989

11.10%

56,424

9.30%

Twitter()

46,793

7.70%

42,056

7.00%

QQAPP

39,828

6.60%

23,101

3.80%

20,683

3.40%

comScore Media Matrix,2012/03 via ADMA

facebook
facebook 27.2%(4)

Twitter

facebook

navercafe

QZONE 210,000,000

220

facebook

9,182,000

78.70%

facebook

3,311,000

73.4%

yahoo! Wretch 6,486,000

55.60%

yahoo!
Wretch

711,000

15.8%

8.80%

524,000

11.6%

160,000,000

40

82,000,000

9.6

plurk

1,031,000

Twitter

25,159,000

34.30%

naver.com
cafe

facebook

17,159,000

23.40%

CYworld

Mixi.jp

14,151,000

19.30%

14,840,000 47.90%

facebook

2,392,000

72.70%

12,592,000 40.60%

Twitter

654,000

19.90%

Linkedin

443,000

13.50%

Daum.net cafe 11,926,000 38.50%

comScore Media Matrix ,2012/03:total audience;China:Alexa/google doubleclick via ADMA

facebook

facebooksocialbakersfacebook
5

facebook712

facebook

12,756,880

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

socialbakers ,2012/08/27
socialbakersLast week

facebook5

ADMAfacebook

HondaHyundai

7-ELEVEn173

7-ELEVEn

351
Groupon

HONDA
SATISFACTION
GUARANTEED
HONDA CIVIC
UNIQLO
BAD LAND

2,047,674

1,752,471
796,762
785,961

HYUNDAI
WORLDWIDE

2,421,301

7-ELEVEn

1,737,843

1,023,427

KIA MOTORS

1,914,249

7-ELEVEn

715,790

SMTOWN

1,377,982

447,129

SAMSUNG

479,611

YG-FAMILY

230,431

MUJI

423,157

715,128

LAMC PRODUCTIONS

234,858

GROUPON HONGKONG

372,267

JUSTIN NG PHOTOGRAPHY

229,237

OCEAN PARK HONGKONG

340,936

BLACKBERRY SINGAPORE

205,682

I WANT TO TRAVEL BY TUNGNAM.COM.HK

205,286

STARBUCKS SINGAPORE

168.856

CATHAY PACIFIC AIRWAYS

149,738

SINGAPORE AIRLINES

158,205

7-ELEVEn HONG KONG

147,501

Socialbakers,2012/05 via ADMA

7172.9facebookcomScore7

93.6%facebook949
80%431.5629

172.9

FINDITeS in Taiwan69.1%
67
5

100

43(77.1%)
TOP10

1
2
3
4
5
6
7
8
9
10
Total

FACEBOOK.COM
Yahoo! Wretch
PLURK.COM
SINA Microblogging
TWITTER.COM
Baidu Space
Linkedin
PIXIV.NET
STREETVOICE.COM
TUMBLR.COM*

(000)

9,495
6,290
944
606
481
345
275
239
207
194
10,997

% Reach

80.8
53.5
8.0
5.2
4.1
2.9
2.3
2.0
1.8
1.7
93.6

/
(Average Minutes per Visitor)

431.5
17.8
172.9
44.0
14.5
4.5
6.7
25.7
7.7
11.7
403.4

ARO/MMX, 2012/07ITeS inTaiwan(FIND-III/ DOIT of MOEA,2011/12)100


(,2011/11)

201129744.21
11%(91%)(88%)

Pingdom2012

17.84%192.5%

eMarketer201512.2

42.1%

Mobile share of web traffic in Asia has tripled since 2010 (2012/05/08 Pingdom)Mobile Internet
Users in Asia-Pacific to Double by 2015(eMarketer 2011/08/18)

41

20-2920122
6094120-29

201233.2FIND2011
24.2201233.2

App4

(SMS)

/
(3G/MMS)

/
/

/
/

72.2%
39.2%
38.9%
21.2%
35.0%
21.8%
19.4%

18.9%
18.8%
35.7%

69.1%
55.6%
49.5%
40.5%
35.5%
33.1%
26.0%
25.0%
24.5%
21.0%
20.8%

100(,2011/11)201233.2
(FIND,2012/06/28)ADMA 2012

ADMA
Informa201520106
7PB(1PB=1,000TB)53PB50

www.informatandm.com

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

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