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IRS 2011 Q4 Topline Findings

Indian Readership Survey

Worlds largest Survey

Growth: Literacy & Media Consumption


All Figures in 000s 2011 Q2 2011 Q3 2011 Q4 Literacy Any Media Press TV C&S Radio Cinema Internet 629145 626287 347763 531757 433208 161452 77832 28406 634883 630514 349889 539868 448243 158284 76832 30888 639705 636307 350347 549864 462383 156692 75768 34409
% CAGR (2011 Q2-2011 Q4)

3.4 3.2 1.5 6.9 13.9 -5.8 -5.2 46.7

IRS 2011 Q4

Growth in Living Standards


HPI 05 6 10 11 20 21 30 31 50 51 70 71 100 101 150 151 200 200 + Average HPI 2011 Q2 132737 43891 31376 8213 7643 2376 3814 2014 1375 2325 14.5
Distribution of HHs (000s) by HPI Score

2011 Q3 130244 45205 32148 8790 8018 2509 3974 2142 1411 2476 15

2011 Q4 126134 46822 33635 9422 8638 2772 4123 2327 1488 2718 15.9

CAGR -9.7 13.8 14.9 31.6 27.7 36.1 16.9 33.5 17.1 36.7 20.2

Household Premiumness Index (HPI) is a composite of 50 variables, including demographics, product ownership / usage & services. It is an indicator of Living Standard. It is a continuous variable which lets you define your target group more finely.

IRS 2011 Q4

TOP 10 PUBLICATIONS

IRS 2011 Q4

Top 10 Publications
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala The Times Of India Lokmat Daily Thanthi Rajasthan Patrika Mathrubhumi Language Periodicity Hin Hin Hin Mal Hin Eng Mar Tam Hin Mal D D D D D D D D D D 2011Q3 16458 14876 12033 9912 8836 7467 7438 7447 6918 6630 2011Q4 16410 14602 12045 9937 8842 7616 7562 7503 6847 6666

(AIR numbers; All figures in 000)

IRS 2011 Q4

Top 10 Dailies
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala The Times Of India Lokmat Daily Thanthi Rajasthan Patrika Mathrubhumi Language Periodicity Hin Hin Hin Mal Hin Eng Mar Tam Hin Mal D D D D D D D D D D 2011Q3 16458 14876 12033 9912 8836 7467 7438 7447 6918 6630 2011Q4 16410 14602 12045 9937 8842 7616 7562 7503 6847 6666

(AIR numbers; All figures in 000)

IRS 2011 Q4

Top 10 Magazines
Publication Vanitha Pratiyogita Darpan Saras Salil Samanya Gyan Darpan* India Today Meri Saheli Malayala Manorama Cricket Samrat General Knowledge Today Karmakshetra
* New introduction in IRS

Language Periodicity Mal Hin Hin Hin Eng Hin Mal Hin Eng Ben F M F M W M W M M W

2011 Q3 2590 2025 1941 NA 1636 1209 1307 1159 1087 1047

2011 Q4 2516 2001 1768 1678 1611 1213 1206 1154 1092 1090

(AIR numbers; All figures in 000)

IRS 2011 Q4

DAILIES

IRS 2011 Q4

Top 10 Hindi Dailies


Publication Dainik Jagran Dainik Bhaskar Hindustan Amar Ujala Rajasthan Patrika Punjab Kesari Navbharat Times Prabhat Khabar Patrika Nai Dunia 2011 Q3 16458 14876 12033 8836 6918 3326 2581 2063 1430 1630 2011 Q4 16410 14602 12045 8842 6847 3330 2573 2187 1787 1649

(AIR numbers; All figures in 000)

IRS 2011 Q4

Top 10 English Dailies


Publication The Times Of India Hindustan Times The Hindu The Telegraph Deccan Chronicle DNA Mumbai Mirror The Economic Times The New Indian Express The Tribune 2011 Q3 7467 3733 2169 1266 1094 863 760 812 593 599 2011 Q4 7616 3791 2240 1273 1034 897 803 790 637 585

(AIR numbers; All figures in 000)

IRS 2011 Q4

Top 10 Language Dailies


Publication Malayala Manorama Lokmat Daily Thanthi Mathrubhumi Ananda Bazar Patrika Eenadu Sakshi Dinakaran Gujarat Samachar Daily Sakal Language Mal Mar Tam Mal Ben Tel Tel Tam Guj Mar 2011 Q3 9912 7438 7447 6630 6098 6101 5219 5253 5186 4273 2011 Q4 9937 7562 7503 6666 6049 5991 5303 5227 5169 4400

(AIR numbers; All figures in 000)

IRS 2011 Q4

MAGAZINES

IRS 2011 Q4

Top 10 Hindi Magazines


Publication Pratiyogita Darpan Saras Salil Samanya Gyan Darpan* Meri Saheli Cricket Samrat India Today Grehlakshmi Grih shobha Champak Nirogdham
* New introduction in IRS

Periodicity M F M M M W M F F Q

2011 Q3 2025 1941 NA 1209 1159 1116 983 990 859 773

2011 Q4 2001 1768 1678 1213 1154 1072 952 951 853 752

(AIR numbers; All figures in 000)

IRS 2011 Q4

Top 10 English Magazines


Publication India Today General Knowledge Today Readers Digest Competition Success Review Outlook The Week Pratiyogita Darpan* Stardust Business Today Wisdom
* New introduction in IRS

Periodicity W M M M W W M M F M

2011 Q3 1636 1087 998 657 444 387 NA 385 345 318

2011 Q4 1611 1092 1058 697 487 438 404 403 357 327

(AIR numbers; All figures in 000)

IRS 2011 Q4

Top 10 Language Magazines


Publication Vanitha Malayala Manorama Karmakshetra Kumudam Karmasangsthaan Mathrubhumi Arogya Masika Balarama Mathrubhumi Thozhil Vartha Ananda Vikatan Saptahik Bartaman Language Mal Mal Ben Tam Ben Mal Mal Mal Tam Ben Periodicity 2011 Q3 F W W W W M W W W W 2590 1307 1047 1030 855 959 851 829 781 667 2011 Q4 2516 1206 1090 976 907 892 804 758 728 720

(AIR numbers; All figures in 000)

IRS 2011 Q4

THANK YOU

IRS 2011 Q4