THE ITC VISION

Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders.

ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value.

Lifestyle Retailing
ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through itsWills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills - an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country. With a distinctive presence across segments at the premium end, ITC has also established John Playersas a brand that offers a complete fashion wardrobe to the male youth of today. With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.

Awards ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:

LRBD has won several Images Fashion Awards over the years:

2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle 2007: Most 2005: Most 2004: Rising Admired Admired Star Shirt Brand Fashion Brand of of the Campaign the Year Year - John - John - John Players Players Players

2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle 2002: Most 2001: The Admired Most Women's Wear Brand Launch of of the the Year Year - Wills - Wills Sport Sport

Admired

Brand

The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.

"Retailer

of

the

Year

(Fashion

and

Lifestyle)"

Award at Reid & Taylor Awards for Retail Excellence in 2011

"Best Retail Marketing Campaign of the Year" Award at Reid & Taylor Awards for Retail Excellence in 2011

Award for Customer and Brand Loyalty in Retail Sector category at the 4th Loyalty Summit, 2011

Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress 2008.

Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Surveyconducted by TIME Magazine.

Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj.

Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India. The "Best Supply Chain Practices Award 2006" for time-effective and costefficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.

The of

Division's Product Science and

&

Quality Testing GOI

facilities were to the

awarded

the

prestigious Laboratories

accreditation by the National Accreditation Board of Laboratories of the Department Technology, (affiliated International Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence.

Education and Stationery

ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price. Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers. ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers. Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. Other offerings available in education and Stationery range are safe and certified non-toxic.

Hotels

ITC Hotels, India's premier chain of luxury hotels was launched on October 18, 1975, with the opening of its first hotel - Chola Sheraton (now rechristened as My Fortune) in Chennai. Since then the ITC Hotels brand has become synonymous with Indian hospitality. With over 100 hotels in more than 90 destinations, ITC Hotels has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety.

A leader in the premium hospitality segment, ITC Hotels have had the privilege of hosting world leaders, Heads of State and discerning guests from across the world and within.

As one of India's most dynamic hospitality chains, ITC Hotels has set standards for excellence in the hotel industry by pioneering the concept of branded accommodation. The chain has developed three brands of accommodation ITC One', 'Towers' and the 'Executive Club' to differentiate between the needs of various travelers and provide high levels of service.

First to introduce branded cuisine, its restaurants Bukhara, andDumPukht are renowned for their delicious and authentic Indian cuisines from the different regions of India. ITC Hotels also showcases international cuisine in its specialty restaurants West View and Pan Asian. ITC Hotels has strategically customized its hotels and appropriately categorized them to fulfill the service and budgetary needs of travellers. With its exclusive strategic tie up with Starwood for its top of the line premium brand the 'Luxury Collection', the group is strengthening its international marketing stance. ITC Hotels was also instrumental in bringing the 'Sheraton' brand to India, with which it enjoyed a three-decade exclusive partnership.
Dakshin ITC Hotels's

properties are classified under four distinct brands:

ITC Hotels - Luxury Collection

In 2007, ITC Hotels entered a new phase in its collaboration with Starwood Hotels & Resorts. ITC Hotels now has an exclusive tie-up with Starwood in bringing its premium brand, the'Luxury Collection', to India. These are super deluxe and premium hotels located at strategic business and leisure locations. The ten hotels which are part of this collection are: ITC Grand Chola in Chennai, ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai, ITC Windsor & ITC Gardenia in Bengaluru, ITC Kakatiya in Hyderabad and ITC Mughal in Agra and ITC Rajputana in Jaipur.

offer five-star hospitality for the discerning business and leisure traveller. Currently there are three hotels under this brand namely, WelcomHotel Rama International Aurangabad,WelcomHotel Vadodara and WelcomHotel Grand BayVishakhapatnam. Two other WelcomHotel Sheratons - Sheraton Park Hotel and Towers, Chennai and Sheraton New Delhi offer warm, comforting services

WelcomHotels

to the global traveller and a chance to connect.

operates mid-market to upscale properties in the first-class, full-service business hotel segment all over India, in major metros, mini metros, state capitals and business towns, promising business and leisure travelers a wide choice of destinations and accommodation. Fortune Hotels currently has hotels operating in Ahmedabad, Chennai, Gurgaon, Indore, Jaipur, Jammu, Jamshedpur, Kolkata, Ludhiana, Madurai, Navi Mumbai, Ooty, Port Blair, Pune, Tirupati, Trivandrum, Vapi, Vijayawada, Vishakhapatnam, Hyderabad, Lavasa, Noida, Manipal, Bengaluru, Mussoorie, Goa, Thane, Gandhinagar and Mysore while several more hotels are expected to be commissioned soon in other key locations in India.

Fortune Hotels

brings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavours to preserve ancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. WelcomHeritage provides a fine range of hotel services inside these architectural legacies present in Rajasthan, Madhya Pradesh, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, West Bengal, Karnataka, Tamil Nadu, Punjab, Haryana, Assam, Sikkim, Meghalaya, Arunachal Pradesh, Uttar Pradesh, Maharastra, Kerala, Andhra Pradesh and Puducherry.
WelcomEnviron

WelcomHeritage

WelcomEnviron

is ITC Hotels' vision for a green world. It's a multi-faceted programme started in order to propagate environmental causes in the cities where ITC Hotels' hotels are located. With the guiding principle of 'Reduce, Reuse and Recycle', each hotel has its own programme, encompassing local participation, creating awareness among employees and

internal conservation.

ITC Green Centre

The ITC Green Centre in Gurgaon, the headquarters of ITC's Hotels Business is the physical expression of this commitment to sustainability Ecological, Social and Economic. This building is one of the world's largest green buildings with space of over 170,000 square feet and the first non-commercial complex in the country to be awarded the United States Green Building Council-Leadership in Energy and Environmental Design's (USGBC-LEED) platinum rating - the highest in the order. At ITC Green Centre, energy consumption has been reduced significantly through design integration. The building has been designed to maximize the effect of natural light during daytime, largely eliminating the need for artificial ones. At the same time, the window glass, while allowing light inside, does not allow heat. This not only keeps the office cool from inside during the day, but also decreases the load on air-conditioners. Again, there is minimum exterior lighting to limit night sky pollution. The water consumption has dropped by 40 per cent and, with a water re-cycling plant, the building is now a zero water discharge building.
Hillary Clinton's visit to ITC Green Centre ITC Hotels - Empowering Differently-abled people

ITC Hotels has established that if provided with an opportunity to work and become self-sufficient, people who are differently abled can significantly contribute to the workplace, families and the community. ITC Hotels has taken a positive step in this direction by employing people who are differently abled across its hotels. ITC Hotels believes that everyone should be treated with sensitivity and empathy. The models it has created have been effective and have succeeded in sensitising other employees to the needs of those differently-abled. Keeping in mind their specific skills, over 100 differently abled have been employed in diverse functions like housekeeping, teleworking, bakery and as musicians. Special badges for the visually impaired, whistles for hearing impaired employees to use in an emergency and sign language classes for the staff to communicate with them are just a few examples of how ITC Hotels has created an atmosphere of sensitivity and caring.

ITC Hotels

has also published a booklet aimed at sharing experiences with the rest of the corporate world and laying down a step-by-step guide to demystify the perceived complexities around employing persons with disabilities. Please click on the following link to download the booklet:
Awards ITC Hotels' strategy of benchmarking against international standards has won its hotels many laurels.

ITC Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating - the highest green building certification globally. ITC Hotels was named the Best Premier Hotel Brand at the Galileo-Express TravelWorld Awards 2008 & 2006. ITC WelcomHeritage won the Best Heritage Hotel Brand award in 2006.

ITC Maurya, New Delhi received the award for 'Best Luxury Hotel' at the Star Hospitality Awards 2007-08 and the NATIONAL TOURISM AWARD 2007 for 'Best EcoFriendly Hotel' from Ministry of Tourism.

WelcomHotel

Sheraton

New

Delhi won

the Golden

peacock

Award

2008 for

Environment Management. It was also conferred the '6th Annual Greentech Safety Award' in the Service Sector for the year 2006.

The NCPEDP-Shell Helen Keller Award 2008, 2007 and 2006 to ITC Hotels for the vision, policies and practices demonstrating the belief in equal rights and gainful employment for persons with disabilities.

The National Tourism Award 2007-08 to ITC Grand Central, Mumbai for the best private public enterprise providing facilities for physically challenged guests at the hotel. WelcomHotel, Delhi won the same under the category - Best Eco-Friendly Hotel in 2004-05.

The PATA

Gold

Award

2005 in

the Corporate

Environmental category

for

the WelcomEnvironinitiatives of ITC Hotels.

ITC Sonar, Kolkata has been declared as one of the best hotels in the worldby the Association of British Travel Agents (ABTA) in the April 2004 issue of its magazine 'Business world. & Travel'. ABTA also rated Dublin amongst the top 20 bars and Bukhara the best restaurant in Asia and the finest Indian restaurant in the

ITC Maurya, New Delhi is the only hotel in India, to have won the British Safety Council's 'Sword of Honour' thrice. ITC Maurya, New Delhi is also India's first hotel to be accorded the ISO 14001 certification for its Environment Management Systems. Eight more ITC Hotels followed in quick succession: ITC Windsor, Bengaluru; ITC Kakatiya, Hyderabad;

ITC Mughal, Agra; ITC Rajputana, Jaipur; MyFortune, Chennai; Sheraton Park Hotel and Towers, Chennai, ITC Maratha, Mumbai and ITC Sonar, Kolkata.

ITC Maurya won the Golden Peacock Innovation Management Award in 2008. It is the first hotel in India to be awarded the Golden Peacock Environment Management Award for 2001 by the World Environment Foundation. It won this award again in 2004.

ITC

Maurya

has

been

awarded

certificate

for Excellence

in

Food

Safety

Standard from Starwood Asia Pacific Hotels & Resorts in 2008.

ITC Maratha at Mumbai was declared to be the Best Luxury Hotel of the Year 2002, by the Federation of Hotel and Restaurant Associations of India. ITC Mughal at Agra was Asia's first winner of the Aga Khan Award for Architecture. ITC Mughal was conferred the Greentech Silver Award for safety and Environment in 2008. The prestigious 'Golden Fork Award', was also bestowed, by the International Food and Wine Writers Guild, to Bukhara and Dum Pukht restaurants at ITC Maurya. Bukhara at ITC Maurya in New Delhi has been declared the Best Indian Restaurant in the worldby 'The Restaurant Magazine', UK. It has also been voted the Best Restaurant in Asia and is the only Indian restaurant to feature in the list of 50 Best Restaurants in the World for five years since 2002.

ITC Maurya has won Awards for the Best North Indian (DumPukht) and the Best Whisky Bar (Golf Bar) in India. Icons of Whisky, the most prestigious Whisky Awards in the World was launched in India for the first time at ITC Maurya in the year 2008.

Kaya Kalp - The Royal Spa at ITC Mughal Agra, launched in May 2008, has been rated the'World's Best City Spa', by Tatler. It is the only winner from India in 2008 and finds a place, in the prestigious Tatler Spa Guide for 2008 - featuring 101 of the best spas of the world.

ITC Maurya and ITC Mughal have both won the 'Green Hotelier Awards'. ITC Maurya has also won the International Hotels & Restaurants Association (IH & RA) environmental award twice. ITC Grand central received the Federation of Hotel & Restaurant Association of India 'Environment Champion Hotel of the Year' in 2008. ITC Maurya won this award in 2002 and 1997 and ITC Mughal, Agra, in 2003.

Fortune Hotels won the Hospitality India Award for the year 2008 in the category of the Best First Class Hotel Chain for the second time since 2006. Bay Island at Port Blair, Andaman, was presented 'The Tourism For Tomorrow' award by British Airways in 1993.