Objective: To measure the satisfaction level of customers towards Derik Hyundai.

. To study the customer perception about Features, Maintenance and design of Derik Hyundai. To know the customer satisfaction towards the after sales service offered by Derik Hyundai. To provide suggestions, in improving the customer satisfaction, company sales and profitability.

To study the opinion of the customers regarding the availability and cost of spare parts.

Company Profile

Derik Group of Companies based at Nagercoil, Tamil Nadu, India was set up with the objective of providing its customers with quality service based on their requirements. Derik Group has enjoyed an impressive record of consistent growth and superior performance over the years. We owe our success to an uncompromising commitment to a futuristic vision and our professionalism. Our branches spread all across Tamil Nadu and Kerala have permanent, full time, well-qualified and proficient employees. We stringently adhere to a set of core values: integrity, quality, commitment, relationship and trust. We extend our gratitude to all our customers, who over the years have helped to expand our group of companies to where it stands today.

History of the Derik Group The history of growth of Derik from a mere 2 wheeler showroom to a company with diversified operations goes back to

1987 seeded two wheeler show room with limited infra structures in capital center of cape district of tamilnadu, India 1988 Derik TVS started shouldering the sale of two wheelers in cape of comorin district of Tamilnadu, India with TVS motor company

1989 Derik Honda -setting hands with Honda siel for the distribution of generator sets. 1991 Anton Finance-To cater the finance needs of customers 1992 Derik tvs marthandam Extended the wings to outskirts ,setting up own showroom 1994 Derik industries Stepping into manufacturing sector- a fishing net manufacturing industry within the industrial estate area of kanyakumari ,Tamilnadu, India 1995 Derik Tvs-A break through - inauguration of 25,000 sq feet biggest showroom blessed by Mr.Venu Srinivasan CMD Tvs motor company ltd 1997 Derik industries - expansion of fishing net unit with Japanese machines. 1999 Derik Monofil- Stepping ahead with extrusion technology-Manufacturing of nylon yarn to meet the raw material requirement of fishing net manufacturing. 2000 Anton tvs- a dealership to beat the Kerala market - Crowned by TVS motor company for the best performance in tamilnadu. 2002 Derik monofil Unit 2-expansion of nylon yarn manufacturing 2003 Derik exports entry to export market 2004 Derik monofil Unit 3- A milestone in manufacturing sector with heavy production capacity and placed among the largest manufacturers of fishing nets in India. 2005 derik nets- Knitting ahead- imported high speed Japanese fishing net knitting machines of international standards-a factory end to end process under one roof. 2006 Derik Hyundai A feather on the crown by Hyundai motors India ltd to deal with Hyundai four wheelers in the southern end of Tamilnadu-One of biggest automobile showroom in South India 2007 Derik wind mills-Creep to energy generation sector-commissioning Vestas RRB wind mills in radhapuram at tirunelveli district of tamilnadu, India 2008 Derik Mart A courageous ignition to retail sector-Opened shopping mall of its own kind 2009 Derik mart two branches-rooted for yet another 200 branches. 2010 Wood Plastic Composite (WPC) commitment to safe guard nature- Foundation laid for the commissioning of Major Manufacturing Unit- an eco friendly project

Directors Portfolio Mr. F Stalin, the person behind the various ventures of the group , a former NRI who has settled down in India, in the mid eighties. After completing his Automobile Engineering Diploma started his 30 years of hard core experience in dealing with automobile products The thirst for multifaceted business operation added array of several Distributorship notably Honda Siel, Dealership of Hyundai Cars, and Wind Energy Farm He was awarded and appreciated by TVS MOTOR COMPANY LTD ,HYUNDAI INDIA LTD , and HONDA SIEL LTD for the dealership performance in various arena . He was honored by GOs,NGOs and various, organizations for his remarkable achievements in the field of Business strategy. Realising the potentiality of Indian fishing net Industry, as an Entrepreneur on right time, emerged the leader for Monofilament Yarn and fishing Net Industry. The company extended it wings under his navigation by opening export house, setting more than 400 dealership network all over India and branches of Automobile dealership .. Inspiration from Wall mart history his courage to compete the multinational players in retail sector accelerated the launch of three branches capturing the major market share. His wife Mrs Kasturi Stalin BA (Eng.Litt),Son Derik Stalin BE (Mech) MS Management from UK and Miss Ronisha Stalin pursuing MBA as the Directors for all the companies makes the management concrete.

PROFILE OF HYUNDAI
Hyundai a name to be reckoned in the World Automobile industry is Koreas number one automaker. Hyundai has established an enviable record for growth both in quantitative and qualitative terms transforming itself from a domestically oriented manufacture into a global player and leading contributor to Koreas economic and industrial development. Hyundai Motor Company is steadily accelerating to achieve the status of world-class automobile company. In December 1967, Hyundai Motor Company (HMC) was born out of the Hyundai Business group, the nations largest conglomerate with the purpose of entering the automobile industry to meet the growing domestic demand for cars. Since then, HMC has played a major role in providing transportation to further Koreas economics growth and prosperity. Entry of Hyundai Motor Company in the Indian Market. Hyundai established its presence in India by opening a subsidiary called Hyundai Motor India Limited with a total investment of US$ 614 Millions. The Hyundai project is the largest to be made by an MNC in the automobile sector. The plant near Chennai, in the state of Tamil Nadu is the largest manufacturing plant of Hyundai motors outside Korea and contains nearly all facilities necessary for a self sufficient manufacturing and production site for developing cars. This assembly plant not only boasts it sown assembly facilities but also a R&D center, a performance experimenting and testing center, and a driving testing ground. As such, the India plant represents a family-type combined automobile assembly facility, capable of all production processes, research and development, testing of products, marketing for sales and provision of after sale service in India.

In 1997, Hyundai Motor India limited launched Santro the best small car at its worldwide debut in New Delhi. Santro is basically a face lifted version of the Atos. Santro was introduced in three different models having varying features. Santro was a runaway success in the India market and became famous as the Tall Boy car. It topped the volumes year after year in its segment.

Products rolling out of Hyundai Motor India Ltd. The products that come out of the Hyundai Motors desk are 1. Santro Zing 2. Accent 3. i20 4. Sonata 5. i10 (kappa 1.2) 6. Getz Santro Zing is a small segment car, with four different versions, and is priced between 3.38 Lakhs to 4.32 Lakhs. The four versions are named. 1. Santro Zing XE 2. Santro Zing XT 3. Santro Zing XG 4. Santro Zing XS Accent is medium-sized car coming in six different versions, and is priced between 5.63Lakhs to 7 Lakhs. The six versions are named. 1. Accent CRDI

2. Accent GVS 3. Accent GLX 4. Accent GLS 5. Accent GPX Tornado 6. Accent VIVA 5-door petrol.

I20 is medium size car coming in three different versions, and is priced between 4.79Lakhs to 5.81Lakhs. The Three versions named 1. Magna 2. Asta 3. Asta(O) Sonata is a luxury car priced between 14Lakhs to 18Lakhs. I10 is a small car coming in the nine different versions, and is priced between 3.29Lakhs to 5.36Lakhs. The nine versions named 1. D-Lite (1.1) 2. Era (1.1) 3. Magna 4. Magna AT 5. Sportz 6. Sportz (AT) 7. Asta 8. Asta SR 9. Asta SR (AT)

Getz is medium car coming in the seven different versions, and is priced between 3.59Lakhs to 5.48Lakhs. The Seven versions named.

1. GLE 1.1 2. GVS 1.1 3. GVS 1.1 (175 Tyre + rear spoiler) 4. GVS 1.3 5. GLS 1.3 6. GLX 1.3 7. GVS CRDI 1.5

Ideology and Environment at Hyundai:

A management motto at Hyundai is Customer first, best in technology, best in quality and best value for human beings. Hyundai as a company is dedicated to create new value for its customers. Hyundai Motor Companys target is to care for the environment and devote attention to the future of our children and their ability to inhabit a clean,

pollution managed world. Hyundai believes that they have achieved the current status as a world-class company by faithfully enforcing seven management principles and creating an atmosphere where by each and every member of the company is able to work for the benefit of common future. As a result, Hyundai motor company is committed to its social responsibilities as it fulfills its mission with dedication and strength of purpose. Goal of Hyundai To build the worlds best quality cars

Hyundai Motor Company

Type

Public

Industry

Automobile manufacturer

Founded

1967

Founder(s)

Chung Ju-yung

Headquarters Seoul, South Korea

Area served Key people

Worldwide Chung Mong-koo, Chairman and CEO

Products

Automobiles and commercial vehicles

Revenue

31.86 trillion (2009)

Net income

2.96 trillion (2009)

Employees

75,000 (as of March 31, 2009)

Parent

Hyundai Kia Automotive Group

\Company Profile

Derik Group of Companies based at Nagercoil, Tamil Nadu, India was set up with the objective of providing its customers with quality service based on their requirements. Derik Group has enjoyed an impressive record of consistent growth and superior performance over the years. We owe our success to an uncompromising commitment to a futuristic vision and our professionalism. Our branches spread all across Tamil Nadu and Kerala have permanent, full time, well-qualified and proficient employees. We stringently adhere to a set of core values: integrity, quality, commitment, relationship and trust. We extend our gratitude to all our customers, who over the years have helped to expand our group of companies to where it stands today.