Introduction In one of the Sun Zi’s Art of War and Business Strategies, first mover has a lot of advantages

. Sun Zi said who arrive first at the battleground will have sufficient time to rest and prepare against the enemy. In the business world, a first mover is a company that aims to gain an advantageous and perhaps insurmountable market position by being the first to establish itself in a given market. Once a first mover has become established, the fact that someone has already arrived becomes in itself a barrier to entry for prospective competitors and the competitors have to rush into business to perform good business. When competitors are success to perform good business they already exhausted because the first-mover have prospect new product or better product. The first-mover advantage refers to the first significant company to move into a market, not merely the first company. A first-mover needs to show the figure of the overall rewards is more than the beginning or underlying risks it becomes a success first-mover. Sometimes first-movers are rewarded with huge profit margins and a monopoly like status. First-mover is person that can adept in warfare seeks to control and manipulate his enemy instead of being controlled and manipulated. The first-mover is not able to capitalize on its advantage, leaving the opportunity for other firms to compete effectively and efficiently versus their earlier entrants. These individuals then gain a second-mover advantage. Examples of first movers include Amazon.com (books), Travelocity (airline tickets), and eBay (online auctions). Although each of these has encountered competition, their early arrival and commitment to becoming the predominant owner of their market has seemed to assure their success.

it is because in the market not only got one competitor. he can make it impossible for the enemy to approach. In the long run. For those late comers in the market. whoever is second in the field and has to hasten to battle will arrive exhausted which means those who arrives at the ‘battlefield’ first will be at ease and unhurried. before others competitor arrive. So it is hard for the late comers to compete with the first movers. and will have the opportunity to seize the initiative. So. Sometimes. while those who arrive later and join the battle in haste will easily be fill into a defensive position. they have to consume a lot of time to build their business in successfully. company who has invented something new. for the late comers of the competitor. For this principle. to gain a good population. it is because the others competitors may influence their incomes or reputation of their company. it has the more advantages such as it can monopoly the market. first mover has the chance to cause competitors to be peace with it. or. the late comer’s employees may face jobhopping to the first mover company. Sun Tzu did mention about by holding out advantages to him. the late competitor need to prepare by being “attack” from others competitor. So. he can cause the enemy to approach of his own accord. Besides that.Content According to Sun Tzu. Secondly. Besides that. But. . first mover has also the bigger opportunity to inflict damages to its competitors for not to approach. there are still many more competitor. whoever is first in the field and awaits the coming of the enemy. they have to work harder in order to catch up the first mover because they lack of experiences and population. the company have already make the important step with first enroll to the market which can build good reputation. When we use this principle applies to the business. because of their high pay and bonus which can attract them to work for them. a big company will be interested to merge or co-operate with another company in order to make them stronger. will be fresh for the fight. it can advance its products so that other companies could not compare with the first mover. population and have the big opportunity to initiate the market. first inventor has the more experiences. by inflicting damage.

When first mover does not wish to engage the competitors. Some of the first mover would like to wait the late comers to take action first. Findings . and they cannot make any revenge since first mover is moving too fast to catch up. first movers have the advantages to attack the late comers and some of the late comers can’t even defense in the market. or else they have to quit the market. The competitors have to meet the challenge even if they are safe behind deep trenches and high ramparts because first mover attacks the area that the competitors must rescue. it can set up a place for defend anywhere like maintaining its businesses and the competitors will not come to attack it because it had diverted their attention elsewhere such as grab their attention to other competitors. First mover could easily defeats competitors based on their general knowledge and experience. The late comer cannot compete with the first mover causes their product can even improve highly like the first mover or compare with them. because this method can make the first mover to increase their product and compare with the late comers.Sun Tzu Art of War highlights that you can be sure of succeeding in your attacks if you only attack places which are undefended. Competitors could not stop struggling because they are attacked by first mover to their weakness. You can ensure the safety of your defense if you only hold positions that cannot be attacked. So in this situation.

In this company. Guess Jeans and others. therefore Levi’s is the first mover advantage in the market. Guess Jeans Company is one of the competitors that late introduce on market than Levi’s Jeans Company. Company. it is about 108 years late than Levi’s Jeans Company. is the only company which sells blue jeans from 1873 till 1980. In the other hand. For example. Guess Jeans Company very hard to compete with Levi’s Jeans Company. when people mention bout Levi’s Company. Lois Jeans & Jackets. This theory can be applied to those companies that which late introduce on market than Levi Strauss & Co. Therefore. Levi’s have the most experience in selling blue jeans among other competitor which like Calvin Klein Jeans. This concept can be applied to company such like Levi Strauss & Co. Levi’s using the first mover advantage business strategies. this theory also can be applied to Levi Strauss & Co. Company. Company. the popularity . Therefore. At the first. Nowadays. also well known as Levi’s Company. Sun Zi also said that the person adept in warfare seeks to control and manipulate his enemy instead of being controlled and manipulated. This theory can apply to Levi Strauss & Co. we may know that Calvin Klein Jeans Company less well know of the market than the Levi’s Jeans Company because of Levi’s Jeans Company has at least 107 years of experience in business before the Calvin Klein Jeans Company introduce. In the first mover advantage concept. Levi’s Jeans introduce to the market on year 1873 but Calvin Klein Jeans introduce on year 1980. they will automatically think about the Levi’s jeans. For comparison between Levi’s Jeans and Calvin Klein Jeans. our group members have decided to choose first mover advantage which is the one of the concept for the weaknesses and strengths. From this comparison. DKNY Jeans. Sun Zi also said that those who arrive late at the battleground will have to rush into battle when they are already exhausted. Levi’s Company is the most experience and specialized in the jeans field. Company. Sun Zi said that those who arrive first at the battleground will have sufficient time to rest and prepare against the enemy.In this assignment. Guess Jeans Company founded in year 1981. Levi Strauss & Co. we know that the first introduce company will have more opportunities and advantages win the on the market. it is the first company that invents blue jeans at 1873 by Jacob Davis and Levi Strauss.

Levi’s jeans also did have the power of controlling the trend of jeans. therefore Levi’s Company have design many different type and style of Levi’s jeans. Conclusion . and the most famous and well known jeans are Levi’s 501®.of Levi’s jeans is the most famous among all other brands. This concept has been follow by other jeans company such like DKNY Jeans Company. such like changing the style and design of jeans. Because Levi’s Company is the first mover advantage concept.

although the risk is higher. First mover has priority to control the direction of the market. For example. they also hard to overthrow or surpass the first mover. In addition. the return also will become higher. These are the superiorities of the first mover Recommendation . So. the first mover also has more percentage to become a dominator in the market. The first mover can be used to adapt and familiar the new market and also capture the best time to take the offensive to the market. we can also know that as a first mover. we can conclude that there are many opportunities become a first mover to enter the market. the enemies would not know what are the next steps will adopt by the first mover with the intention that the enemies cannot also compete or assault with the first mover. Besides that. first mover can also control and manipulate his enemies instead of being controlled and manipulated. it will decrease the job vacancies and increase job opportunities in the country. When the first mover opens a new market. the one of the advantage is as a first mover will have enough time to prepare to against the enemies. Moreover.In conclusion. This is because the first mover can stand firm and forestall the enemies in the market so that when the competitors arise.

magazine. In this case. delivery cost should not charge on those customers who buy a lot of product. First of all. This is the strategic of know the other side. Sun Tzu highlighted that when need to offend or defend based on the characteristics. Sun Tzu also highlighted that if he who knows the other side (the enemy) and knows himself will not be defeated in a hundred battles. He who does not know the other side (the enemy) but knows himself will have an even chance of victory or defeat.As the recommendation. So. magazine. which mean give them free of charge for their delivery cost. quality and how to buy it. the company must maintain or try to increase the quality of product. sunny ground to await the arrival of the enemy. the company should set the price of the product which is affordable for the customers and do some research or analysis which show the comment on our product price and quality. It should be change to the easy way by those customers can find our product easily in the website. We should occupy it and then camp on higher. Secondly. if we know the customers need and want by doing research. and then know yourself. So. He who does not know the other side (the enemy) and he is bound to be defeated in every battle. So in this concept. Lastly. Besides that. poster. or elsewhere. he has to be lured away. newspapers and etc. Thirdly. to . We can make some guide payment by teaching the customers how to pay and how they received their product. television program. Example: An artist may influence their admirer to buy the product which they represent the company’s product. we should open the boutique of our company faster or become the first mover than others company. It can improve the relationship of our customers and our company. the company should change the way of promotion become more attractive and advertise our production in the website. the company should find a good Terrain such as Key ground. we suggest that we should use the 4P strategic by applying the principles of the Sun Zi’s Art of War in this business project. We also should provide the online business by showing the product price. It would make the company increase their sales more effectively by this method. we can make the company become more effectively. Advertising can be more attractive by offering the idol or artist wearing our product or promote our product. It means we should set the target by each state or each country allocates our branch and distributes it into different channels. If the enemy occupies the key ground first.

certain information of our enemy is needed and we can based on their strength and weakness to force or make us become stronger and effectively.fight in the market. .