MEDIA RELEASE For immediate release Thursday, 2 August 2012 Peazie Makes Facebook Easy for Royal Melbourne

Show Social media marketing start-up, Peazie this month joined forces with the Royal Agricultural Society of Victoria (RASV) and Wrights PR, to create, manage and measure the Royal Melbourne Shows Facebook presence for its 40,000+ community. Achieving incredible results within the first month of appointment, Peazies integration of professional competition engines on the Royal Melbourne Shows page resulted in more than 400 likes in 24 minutes and 1,800 entries in the first 72 hours. Fusing technology and marketing in Facebook with intuitive products, Peazies General Manager, Jayson Hornibrook, said the company was delighted to partner with clients such as the RASV to connect brands with consumers. Peazie understands the social media landscape and is committed to instilling confidence in brands to connect through Facebook, dedicated to solving problems and helping organisations belong on Facebook. We love working with innovative and exciting brands and believes the partnership with the RASV is a long and successful one, said Mr Hornibrook. General Manager of Marketing & Business Development at the RASV, Mr Brad Jenkins said, Social media is a major component of our marketing and PR strategy for the Royal Melbourne Show and we are thrilled with the initial success of the 2012 campaign in conjunction with external agencies, Peazie and Wrights PR. The addition of Peazie to our suite of professional suppliers has been essential in growing our engagement with our strong and active Facebook community for the Royal Melbourne Show, Victorias largest annual community event, said Mr Jenkins. Growing with the rise of Facebook and the need to connect brands with consumers, tech and marketing experts, Jayson Hornibrook and Markie Bryant, developed Peazie in 2011. The RASV joins Peazies impressive list of clients including some of Australias leading brands, such as LOreal, Boll, Oakley, Warner Bros and Collette Dinnigan. Peazie has tripled its growth month-on-month since launching and has grown Facebook engagement for its clients pages by an average of 40 to 60 per cent. The company started out with just two employees and now has 14 as demand for its software grows. Peazie is committed to a culture of innovation that understands trends and how they relate to business; acting quickly and developing an effective voice. The Peazie product is protected proprietary technology developed in Australia, delivered by a dedicated professional team. For further information, please visit www.peazie.com.au [ends] For all media enquiries, please contact Wrights PR for Peazie on (03) 9690 9911 or: Gareth Beck, senior account manager, Wrights PR on 0412 913 150 or gbeck@wrights.com.au

ABOUT PEAZIE Peazie instils confidence in brands, businesses and agencies to connect through Facebook, enabling organisations to create, manage and measure Facebook presence. Peazie was founded by tech and business marketing experts Jayson Hornibrook and Markie Bryant whose shared passion for connecting brands with consumers saw their friendship evolve into a successful business partnership. Since launching in 2011, Peazie has created, enhanced, implemented and managed social media campaigns for some of Australias leading brands, including LOreal, Oakley, Boll, Collette Dinnigan and Warner Bros. Offering intuitive tools suitable for organisations of any size, Peazie products are protected proprietary technology, developed and delivered by a dedicated professional team with unrivalled expertise and knowledge of the digital landscape. Promising social media made easy, Peazies team of digital experts have more than 20 years of industry experience understanding trends and how they relate to business; acting quickly and developing an effective voice. For further information, please visit www.peazie.com.au ABOUT JAYSON HORNIBROOK, General Manager Jayson Hornibrook co-founded Peazie in early 2011, overseeing the companys strategy and direction in Australia and internationally. With more than 10 years experience in business, marketing and media in both the public and private sectors, Jayson combines commercial sensibility and creativity. A born entrepreneur, Jayson began his own clothing label at the age of 18 before going on to establish Lick It Media, a youth-focused music management, event and marketing company, creating a national presence for the agency by opening offices in both Melbourne and Brisbane. Alongside his role at Peazie, Jayson is also the business and marketing advisor to YGAP, a not-for-profit organisation committed to redefining how people contribute to change. As part of this, Jayson recently developed, conceptualised and contributed to the highly successful 5cent campaign. An innovative thinker and leader, Jayson utilises his dynamic skills to create brilliant outcomes for his clients. ABOUT MARKIE BRYANT, Product Director Markie Bryant co-founded Peazie in early 2011, overseeing the companys strategic direction and product innovation. A technology visionary and digital leader, Markie has over 12 years experience working in both creative and digital agencies, including Lick It Media, a youth-focused music management, event and marketing company he co-founded with Jayson Hornibrook in 2005. Markie has been behind some of the countrys leading technology innovations, including Australias first mobile music platform, which packaged artists digital content and delivered it to listeners handsets across the nation. Through his involvement in the Federal Governments ITC export program, Markie has had the exclusive opportunity to meet and work with some of the worlds leading agencies and businesses, leveraging opportunities in the social media and mobile technology space.