WINE STYLE

Strong, sweet.
WINEMAKER INFORMATION

Coley King is the Director of Winemaking for the Canandaigua winery in Canandaigua, NY. His responsibilities include overseeing wine production, which totals over 22,000,000 gallons and helping to plan the East Coast grape crush, which totals over 26,000 tons of grapes. Coley began working at the winery in 1980 as a secondshift wine cellar worker while he taught school during the day. He progressed through a variety of planning and winemaking responsibilities to attain his current position. Coley is a native New Englander, having been born and raised in Massachusetts. He graduated from Bowdoin College in Brunswick, Maine, and lived in that area for another five years before moving to the Finger Lakes and Canandaigua. He, his wife, and two daughters live out in the country, about 10 minutes from the winery. The greatest pleasures of my time in the wine industry have been to experience the entrepreneurial and humanitarian greatness of Marvin Sands first-hand, and to have experienced the growth of this family business into an industry giant, says Coley.

BRAND OVERVIEW

KEY SELLING POINTS

With a wide variety of bold-flavored fortified wines, Cisco has been a consumer favorite for years. Strong, yet sweet and fruity, Cisco offers a high-quality flavor selection to satisfy every palate at affordable prices.

1. Cisco consistently delivers great fruit taste at a low price. 2. Available in eight sweet, fruity flavors. 3. Constellation Wines U.S. is the #1 supplier of fortified wines in the U.S.1
1

Adams Handbook 2010

C O N S T E L L AT I O N W I N E S U . S . | B R A N D R E F E R E N C E S H E E T | U P DAT E D J A N U A RY 2 012

BEVERAGE DESSERT

SIZE

375ml

750ml

FLAVORS

13.9% Berry, 13.9% Black Cherry, 13.9% Orange Pineapple, 13.9% Peach, 13.9% Strawberry, 17% Berry (FL only), 17% Black Cherry (FL only), 17% Blue Raspberry (FL only), 17% Grape (FL only), 17% Green Apple (FL only), 17% Orange Pineapple (FL only), 17% Peach (FL only), 17% Strawberry (FL only), 18% Blue Raspberry, 18% Grape, 18% Green Apple, 18% Orange Pineapple, 18% Berry, 18% Black Cherry, 18% Peach, 18% Strawberry

13.9% Berry, 13.9% Black Cherry, 13.9% Orange Pineapple, 13.9% Peach, 13.9% Strawberry, 17% Berry (FL only), 17% Black Cherry (FL only), 17% Grape (FL only), 17% Green Apple (FL only), 17% Orange Pineapple (FL only), 17% Peach (FL only), 17% Strawberry (FL only), 18% Blue Raspberry, 18% Green Apple, 18% Orange Pineapple, 18% Berry, 18% Black Cherry, 18% Peach, 18% Strawberry

APPELLATION

n/a

FLAVOR PROFILE

Strong, sweet

COMPETITIVE SET

MD 20/20, Thunderbird, inexpensive spirits, and malt beverages

PRIMARY CONSUMER TARGET

People who like strong, fruity wines. Skews to the ethnic urban male population.

PRIMARY PRICING GUIDELINES

everyday : feature:

$2.49 $1.99

everyday : feature:

$3.99 $3.49

Please enjoy our wines responsibly. 2012 Cisco Wine Company, Canandaigua, NY This is not a wine cooler.