HDFC BANK:

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values - Operational Excellence, Customer Focus, Product Leadership and People. HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of 2,544 branches spread in 1,399 cities across India.All branches are linked on an online real-time basis. Customers in over 500 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centres where the NSE/BSE have a strong and active member base.

The Bank also has 8,913 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders. HDFC Bank offers a wide range of commercial and transactional banking services and treasury products to wholesale and retail customers. The bank has three key business segments: Wholesale Banking Services The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian corporate to small & mid-sized corporates and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions, which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporates including multinationals, companies from the domestic business houses and prime

public sector companies. It is recognised as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks.

Retail Banking Services The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on various investment avenues. The Bank also has a wide array of retail loan products including Auto Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider of Depository Participant (DP) services for retail customers, providing customers the facility to hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched its credit card business in late 2001. By March 2010, the bank had a total card base (debit and credit cards) of over 14 million. The Bank is also one of the leading players in the merchant acquiring business with over 90,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is well positioned as a leader in various net based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

Treasury Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalisation of the financial markets in India, corporates need more sophisticated risk management information,

advice and product structures. These and fine pricing on various treasury products are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.

HDFC LIFE:
HDFC Life, one of India's leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India's leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom. HDFC Ltd. holds 72.37% and Standard Life (Mauritius Holding) Ltd. holds 26.00% of equity in the joint venture, while the rest is held by others. HDFC Life's product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 25 retail and 9 group products in its portfolio, along with 10 optional rider benefits catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns.The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. Different Plans in HDFC Life: 1. Protection Plan HDFC Click 2 Protect HDFC Term Assurance Plan HDFC Premium Guarantee Plan HDFC Loan Cover Term Assurance Plan HDFC Home Loan Protection Plan 2. Children Plan HDFC Children's Plan HDFC SL YoungStar Super II HDFC SL YoungStar Super Premium

3. Retirement Plan

HDFC Immediate Annuity

4. Savings & Investment Plan HDFC Life Smart Woman Plan HDFC Life Sampoorn Samridhi Insurance Plan HDFC Endowment Assurance Plan HDFC SL Crest HDFC SL ProGrowth Super II HDFC SL ProGrowth Flexi HDFC SL ProGrowth Maximiser HDFC SL New Money Back Plan HDFC Single Premium Whole of Life Insurance Plan HDFC Assurance Plan HDFC Savings Assurance Plan Endowment Gain Insurance Plan ClassicAssure Insurance Plan

Strategies to Sell HDFC Life Insurance Products:

1. SET POSITIVE OUTCOMES: Every month we should set yourself a goal for the number of policies we wish to sell. Then use the strategies below to help to accomplish them. 2. PERSISTANCE: Do not give up until we have reached our goal for that particular month...So if we wanted to say sell 10 policies in a month, that would be 1 policy every 3 days. Stick to this target... we cannot become successful by quitting "QUITTERS NEVER WIN AND WINNERS NEVER QUIT" 3. CHANGE NEGATIVE BELIEFS: If we are one of these people who say 'I can't do this' change this negative belief around. Think about the fact that if others can do it...Why not we?? The only thing stopping we achieving success is your beliefs within yourself. 4. OBJECTIONS: With any objection, there is only one rule...Don't take it personally. They are not objecting to you, they are objecting your policy. If they were objecting you, they would not have sat down to speak to you in the first place. When customers do object, say, "That's fine, I respect your decision and thank you for taking the time to listen to me". When we say this, we may find that some customers reconsider and do take out a policy...not always! 5. REFERRALS: Always get referrals from all your customers, especially if the take out a policy. Do Not Reward...its not necessary. Have space on feedback form for at least 5 referrals. Always get at least One referral from every customer, whether they buy or not. That way, you will never run out of customers.

6. PERSUASIVE LANGUAGE: Now unfortunately, this is very difficult to provide reference in a blog as this is possibly a complete training in itself. But what we are attempting to do is to talk to the conscious and inconscious mind with the use of word patterns that mean one thing to the conscious mind, and something different to the unconscious. Yes I know, sounds complicated. But I can assure its does get positive results. In the agents workshop I run, this topic would last for about 2 hours, so the agents understands the patterns and, how and when to use them. 7. CONSCIOUS AND UNCONSCIOUS RAPPORT: Now conscious rapport we may already have some idea of... But unconscious rapport is slightly more difficult to just explain in words. Basically, it involves matching the customers' movements, language, voice, and tone... in such a way that the customer is not conscious you are doing it... What are actually doing here is speaking ( in body language) to the customers unconscious mind. To understand this fully, you would need to see this demonstrated in a workshop environment. 8. MAKE PEOPLE FEEL IMPORTANT: I cannot stress how important this rule is. Never, Never put people down, or make them feel bad in any way. They are our customers and without them, we have no business or income, do we? Remember this... If people like what we do, they will tell a few people... If people don't like us, they will tell LOTS of people. Which one would you prefer? 9. INTERNAL DIALOGE: Very simple, yet a very effective strategy. When you hear that little voice in your head that says, "I can't sell any policies", Change it into a positive suggestion, "I CAN EASILY SELL 5 POLICIES EVERY MONTH" Then repeat as often as possible. This is a Mind Programming method and very powerful. 10. CREATIVE IMAGERY: Another powerful Mind Programming method. Find a quite place everyday where to relax for a few minutes. Then image what it would be like to see us selling policies successfully. Notice what you See around you, What you Hear around you, And What emotions you feel inside as you enjoy the success.