Kamdhenu Ispat Limited prides in its highly efficient marketing team with innova tive and out of the

box ideas to think ahead of the time and turn challenges int o opportunities. The company has its centralized marketing office at Gurgaon backed with a commit ted chain of over 2500 dealers and distributors spread across the entire country . The company has been consistently creating better brand awareness of its product s, which now enjoy a comprehensive reach across the country. Kamdhenus focussed marketing strategies have catapulted it to enjoy a price premi um for Kamdhenu brand products over non-branded products in the market. In line with its philosophy to have a well oiled and informed marketing network, the company publishes in-house news journal Ispat Sandesh, both in Hindi & Englis h for binding the Kamdhenu fraternity into a family. GLOBAL STEEL SCENARIO The Industry is passing through a phase of optimism and considerable growth in t he steel sector globally. This is mainly caused by a steady rise in steel demand due to the boom in construction business across the entire Asian region. According to research studies, this global demand for steel will continue to ris e in the coming decade with Asian countries and especially China leading the way . The emerging economies around the world are supposed to contribute a major chunk of more than 70 % of the total global steel demand by the year 2020. While this trend in reversing in developed countries, which have reached a stage of saturation. Hence their share in the global steel demand is expected to be a round 40%. India along with China are seen as the major contributing factors in the growth of construction business and consequently resulting in the rise of steel consump tion and demand in the world.. DOMESTIC STEEL SCENARIO Indian steel industry is passing through a period of boom since 2002 because of steady rise in steel prices caused by boom in construction business across the e ntire Asian region. India has also made a marked progress in increasing its share in world steel prod uction of Improving its ranking among global steel producers, India has gained i ts place from 9th to 7th. The domestic sector is also reflecting a stable trend with the steel industrys op erating margins going up in the financial year 2007-08 as compared to that of ye ar 2006-07. This upward trend was also visible in a double-digit growth in demand for flatte d steel products which was 11 Million tonnes last year to that of 21 Million ton nes in 2007-08. Similarly, the consumption demand for elongated steel products is also expected to grow by 7.6 percent to 19 Million tonnes during 2007-08