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jmcquivey
1
2009 Forrester Research, Inc. Reproduction Prohibited 2011
67 million
22 million
Rapidly converging technologies accelerate the delivery of consumer benefits Software-delivered services make the power of those technologies easy to access
Consumers believe in it
The end result is a platform promise a three-way conspiracy by device makers, service providers, and consumers
4
2011 Forrester Research, Inc. Reproduction Prohibited
86%
53%
50% 42% 38%
Base: 510 US Online Adults 18+ (Online Monthly or More) who are tablet owners Source: Forresters Consumer Technographics Q3 2011 Devices and Telecom Recontact Survey (US)
2011 Forrester Research, Inc. Reproduction Prohibited
The only tablets that can compete with the iPad are those that have a platform promise There are other ways to tackle the iPad, including from the TV side
Thought content will always be king, these platforms are now its throne
And the platform has the power to crown a new king anytime it wants
Thank you
James L. McQuivey, Ph.D.
VP, Principal Analyst
Blogs.forrester.com/james_mcquivey
Forrester Research, Inc.
jmcquivey
2009 Forrester Research, Inc. Reproduction Prohibited