Scribd Logo
Cargar

¡Te damos la bienvenida a Scribd!

  • ALTO Logo

    Cargado por

    Ghanshyam Dhakad
    18 vistas2 páginas
    The document summarizes information about the Maruti Alto. It is a hatchback produced by Maruti Udyog Limited for the Indian market. The Alto targets middle and upper-middle class individuals looking for an affordable, good performing car suitable for Indian roads. It has been a market leader in India for its competitive price and low maintenance costs. However, its market share has stagnated due to competition from international brands.

    Descripción original:

    Derechos de autor

    © Attribution Non-Commercial (BY-NC)

    Formatos disponibles

    DOCX, PDF, TXT o lea en línea desde Scribd

    ¿Le pareció útil este documento?

    ¿Este contenido es inapropiado?

    Denunciar este documento
    The document summarizes information about the Maruti Alto. It is a hatchback produced by Maruti Udyog Limited for the Indian market. The Alto targets middle and upper-middle class individuals looking for an affordable, good performing car suitable for Indian roads. It has been a market leader in India for its competitive price and low maintenance costs. However, its market share has stagnated due to competition from international brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    18 vistas2 páginas

    ALTO Logo

    Cargado por

    Ghanshyam Dhakad
    The document summarizes information about the Maruti Alto. It is a hatchback produced by Maruti Udyog Limited for the Indian market. The Alto targets middle and upper-middle class individuals looking for an affordable, good performing car suitable for Indian roads. It has been a market leader in India for its competitive price and low maintenance costs. However, its market share has stagnated due to competition from international brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 2

    Logo

    Parent Company

    Maruti Udyog Limited MUL

    Category

    Hatchback

    Sector

    Automobiles

    Tagline/ Slogan

    Lets Go

    USP

    Small car at a cheap price as compared to competitors

    STP

    Segment

    People who prefer value for money cars

    Target Group

    Middle class and upper-middle class

    Positioning

    A car for the urban nuclear family who want to adventure out

    SWOT Analysis

    1.Has been in Indian market leader since a long time 2.Good and high brand visibility 3.Service parts less costly and low maintenance 4.Good mileage and performance for Indian roads Strength 5.Economically feasible and good quality compact car

    Weakness

    1.Stagnated market share due to international brands

    1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence Opportunity 4.Need to world on bringing hybrid and eco-friendly models

    1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport

    Competition

    1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra Competitors 7.Maruti 800

    También podría gustarte