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reason for being beyond just making profits. Purpose expresses their values in action through a variety of strategies and programs engaging stakeholders to create positive social change and organizational growth. Purpose helps organizations create differentiation; fuels product innovation, growth and sales; builds trust and protects reputation and engagement; and it inspires employees, customers and consumers. With Purpose, organizations and brands have a more important place in peoples lives. Why Business + Social Purpose? Business + Social Purpose will provide a spectrum of services that includes: brand and corporate citizenship strategy and initiatives, CSR strategic planning, programming and reporting, reputation and issues management, public affairs, environmental sustainability, employee engagement, strategic philanthropy, causerelated marketing, public-private partnership development, NGO positioning, engagement and fundraising, and digital engagement. We call ourselves Business + Social Purpose because business can no longer stand on the sidelines of our collective future, said Cone. Bringing social and environmental issues into business, in a relevant and authentic way adds energy and a reason for being beyond profits. Our goal is to help clients crystallize, integrate and activate their commitments to CSR, sustainability, and citizenship throughout their operations and their brands. Growing Purpose Commitments Over the past 18 months, Edelman has enhanced its global Purpose capabilities. When Cone joined the firm in April 2010, the company added a global leader in cause branding and citizenship whose work has helped clients raise more than $1.2 billion for social causes. In September 2010, Edelman acquired Significa, the principal social issues strategy firm in Latin America, increasing its existing Brazil operations to more than 100 professionals. And more recently, Mike Krzus, an internationally recognized independent sustainability and integrated reporting consultant, joined the firm as a senior counselor. Krzus will work to enhance the agencys integrated reporting capabilities for clients. Edelman also committed to its own Purpose agenda, appointing John Edelman as global director of Edelman Citizenship in July 2011. Edelman Citizenship was responsible for the firms first FY11 Global Citizenship Report; donated $5.1 million in FY11 in cash and pro bono services; established a global diversity advisory board; implemented a global carbon footprint and environmental reporting system; developed a global policy for employee volunteerism towards UNMDG of eradicating hunger and poverty, and awarded $150,000 to local organizations through the Edelman Community Investment Grant Program. It was critical for us to walk the talk, as we were advising clients, said John Edelman. Current Business + Social Purpose clients include: Adobe, American Heart Association, Becton Dickinson, Brita, Darden, Dove, Girl Scouts of the USA, eBay, Exelis, Humana, Levis, Natura, OMO, PNC Financial Services, Samsung, Southwest Airlines, Western Union, and Xylem, among others.
About Edelman Edelman is the worlds largest public relations firm, with 63 offices and more than 4,200 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Ages topranked PR firm of the decade in 2009 and one of its A-List Agencies in both 2010 and 2011; Adweeks 2011 PR Agency of the Year; PRWeeks 2011 Large PR Agency of the Year; and The Holmes Reports 2011 Global Agency of the Year and its 2011 North American Large Agency of the Year. Edelman was named one of the Best Places to Work by Advertising Age in 2010 and 2012 and among Glassdoors top five 2011 Best Places to Work. Edelman owns specialty firms Blue (advertising), A&R Edelman (technology), First&42nd (management consultancy), DJE Science (medical education/publishing and science communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.