Introduction: In everyday life soft drinks get the popularity all over the world and non-cola soft

drinks can achieve the strength and create appeal to the customers mind. Sp rite is a crystalline, lemon-lime flavored, caffeine free soft drink, produced b y the Coca-Cola Company. It was introduced in the United States in 1961. This wa s Coke's response to the popularity of 7 Up. It comes in a primarily silver, gre en, and blue can or a green clear bottle with a primarily green and blue label. Sprite is the number two brand, behind Coca-Cola. It is cokes largest brand in ch ina, No.2 in India, No.3 in USA. Image is nothing- thirst is everything-obey your thirst. Sprite was introduced in the United States in 1961 to compete against 7 Up. In t he 1980s, many years after Sprite's introduction, Coke pressured its large bottl ers which distributed 7 Up to replace the competitor with the Coca-Cola is main rival. In large part due to the greater strength of the Coca-Cola network of bot tlers, Sprite finally became the market leader position in the lemon-lime soda c ategory in 1978. Positioning: Main target of the Sprite is teenagers so in 1987 marketing ads for the product were changed to cater to that demographic. The slogan was used until 1994. "I Like the Sprite in You" was their first long running slogan. Many versions of the jingle were made during that time to fit various genres. Actually we all know that colouring and packaging is focus the Brand positioning . In 1994 Sprite created a newer logo that stood out from their previous logos. The main colouring of the product's new logo was blue blending into green with s ilver "splashes The word "Sprite" had a blue backdrop shadow on the logo, and the words "Great Limon Taste!" were removed from the logo. Official Logo stand unti l 2007. Analysis: We do not see R&D head of expenses, which would show that Sprite dose not assign sufficient amount to its R&D department which is key to excel in the market. If we see the proportion of Income generated by different regions, we can easily i nfer that Sprite, because of innovative advertisements or because of intelligent decision making, still enjoys a competitive market position. We can still sugge st them to make an efficient R&D head/ department which will surely make them co mpete in market, effectively and profitably SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weakn esses, Opportunities, and Threats inside a company, project, or a business ventu re. It involves identifying the internal and external factors that are useful fo r business to succeed. Swot Analysis Strengths Very well funded, clear color (good for people with braces or dental ap pliances), caffeine-free; versatile: can be mixed with other juices to create di fferent taste sensations. Weaknesses Contents of the product are all chemical based which may cause health conscious people to avoid it; 7UPs (major competitor) website is far more inform ative than that of Sprite. Infrequent promotional campaigns and a mixed up voice of communication. Opportunities People who limit their caffeine intake prefer lemon lime soft drink s. Threats other non-cola brands like 7UP (major competitor) has recently been made

a healthier soft drink. As well as competition from other brands in the lemon l ime soft drink field such as Sierra Mist and Bubble Up. Key competitor analysis: Sprite is the No. 2 brand in the global world. But recently some soft drinks are competition with sprite such as PepsiCo, 7up, mountain dew, Merinda, and many o thers. But now 7up is the main key competitor of sprite soft drinks. At the In the other time we can see which is better than other: world of clear sodas, only two brands reign supreme 7 Up Sprite. Because of their sheer colors, these two popular sodas have a number of similaritiesand differencesas you will see in this comparison article. Profile: 7up is non-caffeinated soft drink with a lemon line flavor. The brand is markete d by Dr. Pepper Snapple group in the United States and license rights are held i n the rest of the world by Pepsi co and its various licenses. Origins: 7 Up was the invention of Charles Lipper Griggs, who set up the Howdy Corporatio n in 1920 in St. Louis. In 1929, Griggs thought up a formula for a lemon-lime so ft drink that was initially named "Bib-Label Litigated Lemon-Lime Soda".The orig inal 7Up also contained lithium citrate, which is a drug with mood-stabilizing p roperties. In fact, 7 Up was only one of many patent medicines sold during the l ate-1800s and early-1900s, and it was marketed as a cure for hangover. Early mar keting material billed Sprite as a drink mixer that was a bit tart and not too s weet. These marketing campaigns also tried to play Up Sprite as a more sophistic ated alternative to other clear mixers on the market, a thrust which was obvious ly aimed at its closest competitor, 7Up. Ingredients: 1. combination of sodium citrate 2. Potassium citrate begun to be used as a means to reduce 7Up's sodium con tent. 3. Use of high-fructose corn syrup. 4. carbonated water, 5. phosphoric acid, 6. potassium citrate, 7. potassium benzoate, 8. citric acid, 9. natural flavors, 10. Aspartame and casual fame potassium. 11. High fructose corn syrup and caramel coloring. Similarities and Differences between 7up and Sprite: 7up A non-caffeinated soft drink with a lemon-lime flavor The most popular soft drink in the lemon soda category Sprite Introduced as a competitor to 7 Up in 1961Contains carbonated water. phosphoric acid, potassium citrate, potassium benzoate, citric acid, natural fla vors, aspartame and casual fame potassium.

The Strategic Planning Process So lets step back and take a look at what an end-to-end product planning cycle mi

ght look like when integrated with the companys strategic planning cycle. Assumin g that a company resets its corporate strategy, financial plans, and product pla ns once per year, the planning process would ideally occur during the 3rd and 4t h quarters of the fiscal year in preparation for the upcoming year. The five basic steps in the planning process (as depicted in figure 1) are: 1. Market review 2. Financial review 3. Corporate strategy 4. Product strategy 5. Product Roadmap and Release schedules During the first step, product management presents a market review to executive management sharing facts on market trends and opportunities, key customer needs, and competitor moves and positions. During the financial review phase, the finance organization presents results on the financial performance for the company overall, for its sales channels and fo r its products. Providing revenue and profitability by product is critical to ma king good product decisions and developing effective strategies. The next step is where the companys executive team outlines its corporate strateg y in terms of its vision, financial goals and its plan for achieving those goals . The corporate strategy should be explicitly presented to the product managemen t team to facilitate development of a product strategy. During step 4, product management develops its product strategy considering mark et dynamics, customer needs, financial goals, and corporate strategy. It specifi es what changes to the products are needed and indicates the financial plan for each product area. The final step involves the development of a product roadmap and more detailed r elease plans for the coming quarters consistent with the product strategy. This roadmap becomes the official product plan of record and should be managed with for mal change control procedures. This step is executed at the conclusion of the an nual planning cycle and is repeated every 3 or 4 months to allow responses to ch anging market conditions and deployment schedules and should be re-approved by e xecutive management.

Recommendation: If sprite no. brand in the world but it have some problem. Its customer decreasing day by day At present sprite change their drink tested They strong their marketing channel They also advertising more and more, radio, tv, newspaper, billboard, campaign Develop their technology Create new innovation Sprite Soft Drinks Company tries to build up good relationships their distributi on channel, such as whole seller, retailer, intermediary and customer. Conclusion: Sprite Soft Drink Company is getting the popularity in this globe. This is a par t of product Coca-Cola. This is mainly Service Company so they tries satisfactio n their customer. Because companies achievement depends on the customers satisfa ction. They create new product and innovation their drinks. Company should integ rate with other companies, acquisition of potential competitor businesses, innov ation in branding and aggressive marketing strategy can bring long term profitab ility. Reference:

Sunfizzcommercial.com Coca-Cola Espaa http://www.thelostexperience.com/2006/05/10/ Sprite wikipedia