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SUPPLY CHAIN MANAGEMENT ATLAS HONDA PAKISTAN Submitted to: Sir Sajjad Mohsin Group Members: BBA Hons:

Shahbaz Chaudhry Nazish Sohail Faizyab Shahid Haseeb Tahir Hammad Mazhar Lali Wajahat Altaf MBA: Anjum Altaf Butt HAJVERY UNVERSITY LAHORE ACKNOWLEDGMENTS MY FIRST AND FOREMOST HUMBLE AND GRATITUDE TO ALLAH THE ALMIGHTY FOR GIVING ME THE VALOR TO REMAIN DEDICATED TO MAKE THIS AUDIT REPORT. Apart from it I take the opportunity to acknowledge the real efforts of: First, we would like to thank SIR AHSAN SHAKOOR, for his valuable support and encouragement which he has offered. His words of wisdom will always be remembered, and we are convinced that the knowledge of marketing that he has imparted would go a long way and helping us all through our professional career. Secondly to ATLAS HONDA PAKISTAN, they have provided us with valuable information which helped us a lot in completion of this project. EXECUTIVE SUMMARY Praise to be Allah Almighty, the one testing us all at all times and making decisions about what we dont know and cant know. Today it is impossible for a common man to run a business especially in this period of competition. This situation demands energetic, duly qualified experienced business administrators who could meet the challenges of this age of modernization. produces management specialists fully aware of the ins and outs of the business management, and capable of meeting the challenges of modern business environment. The scope of the project is to discuss the Supply Chain network of Atlas Honda Pakistan, applied on its motorcycle brands. From the last week or so we were in a process of continuous research on Supply chain functions and strategies adopted by Atlas Honda. We will like to add that the project will provide the reader(s) and the listeners, if any, very high profile information about the Supply Chain strategies as a whole and also

about the 3 organization Atlas Honda Pakistan. In the end we hope that the project will result very profitable both for the readers and the company. Your feedback in the end either critical or substantial will be highly appreciated. INDUSTRY ANALYSIS Overview: The motorcycle industry in the Pakistan is progressing so well that manufacturing of motorcycles has touched the 0.7 million mark in financial year 2005-06.It is one of the most growing sectors in the Pakistani industry .With the rising demand of motorcycles every year, the industry shows a huge potential in both the local and international market. Motorcycle Industry estimates show that last year a total of over 750000 motorcycles were sold in the country. The industry has been experiencing a healthy growth rate of around 30% per year for the past 45 years. Pakistan came at number seven with a production of 750,000 units of motorcycles constituting to 2% of the global total. Currently Atlas Honda in Pakistan hold first place in terms of sale and market share, the other Japanese brands being manufactured in Pakistan include Yamaha and Suzuki. 5 The most successful design among the Japanese brands has been the Honda 70CC which enjoys tremendous popularity on account of its fuel economy, resale and low maintenance features. Market Share of Motorbike in Pakistan: COMPANY PROFILE Background: Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co., Japan. The company established by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle-manufacturing concerns established by the Atlas Group. In addition, a third concern, Atlas Pak Ltd. was taken over by the Government of Bangladesh. Atlas Honda Limited manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. The Company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda 7 motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service. All about Atlas Honda: Atlas has undertaken to develop local manufacturing capabilities to the highest, economically feasible level. While a major role in localization has been assigned to vendor industries, Atlas has the countrys largest in-house manufacturing capability at its Karachi and Sheikhupura plants. To support the production facilities, the company has established an R&D wing and tool making facilities through CDA & CAM, which are growing rapidly in size and function as the company expands. Atlas has managed to execute 14 Joint Venture/Technical Assistance Agreements

between local vendors and foreign manufacturers for transfer of technology. Besides, Atlas has directly executed 5 Joint Venture/Technical Assistance Agreements other than Honda. Atlas management is striving to modernize company operations by adapting applicable aspects of research and theory and more specifically, Hondas unique philosophy of hard/soft technologies to the realities of Pakistani conditions. Company management structure, systems and processes are 8 changed according to the demands of the customer, growth and new technology. Efforts are being made to develop participation at all levels of personnel in decisionmaking and a substantial and effective delegation has been established at levels where applicable. Various participation programs such as Ala Mayar Quality Circles movement, launched in 1985, are strongly encouraged to allow constructive self-expression and teamwork. The Company training and development programs encourage all members to develop themselves and contribute to their full potential. Currently, there are 2 plants working day and night to meet the demand of motorbike in Pakistan. These plants are located in Sheikhupura and Karachi. The head office is located at Karachi. Sheikhupura plant manufactures all 4 models while Karachi plant only prepares 1 model. SKP Plant comprises of 500K plant (Frame & engine assy), HI TECH (Engine Plant), Casting Plant and manufacturing Plant. Daily motorcycle production is 1325 units comprising 4 models. Presently, Atlas Honda has to compete with 51 companies in the market. Despite of such tough competition, Atlas Honda has 65.7 percent share in the total sales in Pakistan. This has only been achieved by maintaining tough standards in quality. 9 Further, motorbikes are also exported in limited quantity to Bangladesh. With market share of worth more than 65.7%, Atlas Honda is one of the leading automobile manufacturers of Pakistan. The turn over here is less than 3 percent which is very less as compared to other industries who expect 10 percent turn over per year. The company has 307 dealers nationwide, who are responsible for the sales of motorbikes. Further, there are 6400 service dealers throughout the country, who are providing services of repairing to the customers. They are also responsible for the sale of spare parts. In this way, directly or indirectly, Atlas Honda is creating job opportunities for almost 25,000 people. Atlas Honda is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the country. A vast and growing network of over 1600 motorcycles sales service and spare parts dealers has been established. In order to back up this system, Atlas has set up Technical Training Centers in Karachi and Lahore, which provide several courses of varying duration and complexity for motorcycle mechanics and users each year. Mobile training facilities take the latest know-how, technology and maintenance of motorcycles to major rural and urban centers around the country. Vision: Atlas Honda limited, being Japanese, always believe in quality leadership customer satisfaction and satisfaction of shareholders. The executives and managers at AHL are keen about the staff cooperation and dedication. Thats why promoting

teamwork culture is the core activity of the company. The vision of AHL as follows: To be the market leader in the motorcycle industry, emerging as a globally competitive center of production and exports. Mission: Mission Statement, the statement that further reveals the practicalities of any organization, comparable to its vision statement. The Mission Statement at AHL is highlighted below: To be a dynamic profitable growth oriented company through market leadership excellence in quality and service optimizing value for the shareholders and maximizing exports To give attractive return to business associates and shareholders as per their expectations. Be a responsible employer and reward employees according to their abilities and performance. 11 To be a good corporate citizen in order to fulfill its social responsibilities. To create and foster a network of researchers, engineers, who will make unique contribution to the development of motorcycle industry ensuring satisfaction of our valuable customers and protection of the environment by producing emission friendly green products. . The Honda Companys purpose is indispensable to all Honda associates, when it comes to understanding the reason for the existence of the company. Top management at AHL tries to ensure that mission statement: a) Is appropriate to the purpose of organization. b) Includes commitment to comply with requirements and to continually improve the effectiveness of quality management system. c) Provides a framework for establishing and reviewing the specified objectives. d) Is communicated and understood within the organization. e) Is reviewed for continual suitability. Quality Policy: Commitment to provide high quality motorcycles and parts Right work on first attempt and on time Maintain and continuously improve quality_ 12 Training of manpower and acquisition of latest technology Safe, clean and healthy environment Market leadership and prosperity for all. What is Honda? Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill individuals' dreams and variety of products and activities born of challenges will remain the foundation of the Honda brand. We will continue building on our history of realizing people's dreams. Honda's Driving Force: The expectations and appreciation of people around the world for our dreams. People see Honda as pursuing its dreams and always remaining a step ahead of the world. This image and the peoples appreciation of our outlook will continue to be

the driving force of the Honda brand. Growth in sale of Honda: 13 Sales as of 2009: Rs 13,747,820 M Profit after taxation: Rs 224,533 M 5 (five) S Methodology: This is a Japanese term use to determine quality of work done in Honda and about environment how environment changes the mood and quality work of a person in any organization. 5 (five) S are Seiri (sort out). Going through all the tools, materials, etc., in the plant and work area and keeping only essential items. Everything else is stored or discarded. Seiton (put in order) 14 Focuses on efficiency. When we translate this to "Straighten or Set in Order", it sounds like more sorting or sweeping, but the intent is to arrange the tools, equipment and parts in a manner that promotes work flow. For example, tools and equipment should be kept where they will be used (i.e. straighten the flow path), and the process should be set in an order that maximizes efficiency. For every thing there should be place and every thing should be in its place. (Demarcation and labeling of place.) Seisou (cleanliness) Systematic Cleaning or the need to keep the workplace clean as well as neat. At the end of each shift, the work area is cleaned up and everything is restored to its place. This makes it easy to know what goes where and have confidence that everything is where it should be. The key point is that maintaining cleanliness should be part of the daily work - not an occasional activity initiated when things get too messy. Seiketsu (neat and tidy) Standardized work practices or operating in a consistent and standardized fashion. Everyone knows exactly what his or her responsibilities are to keep above 3S's. 15 Shitsuke (discipline) Refers to maintaining and reviewing standards. Once the previous 4S's have been established, they become the new way to operate. Maintain the focus on this new way of operating, and do not allow a gradual decline back to the old ways of operating. However, when an issue arises such as a suggested improvement, a new way of working, a new tool or a new output requirement, then a review of the first 4S's is appropriate. ORGANIZATIONAL STRUCTURE: Chairman CEO Finance Marketing Supply HRM Quality R&D chain Procurement Warehouse Production Control Imports RM SAP Local 17 Company Supply chain: Customer Dealers Assembly / manufacturing plant Central Warehouse (Sheikapura) Part assembling (Karachi) Procurement Suppliers Import Local 5% CD-70 95% CD-70 15% CD- 125 85% CD- 125 18 Product range: CD 70: Honda CD 70 is the No. 1 choice in motorcycles. In addition to its established superiority in terms of great speed and fuel economy, the Honda CD 70 is presented

with special features. The new attractively designed CD 70 is right there at the top, with an aerodynamic shape, super econo-power, a smoke-free 4-Stroke engine and the special Honda 12-volt CDI technology. The new eye-catching graphics, front and rear mud-flaps, comfortable seat and the new utility box have made Honda CD 70 an ideal combination of elegance and durability. Because of its high resale value, Honda CD 70 is an asset in your life. Its excellent petrol average makes it greatly economical, and its easily available spare parts ensure trouble-free companionship. Key Features Big and Comfortable Seats New Beautiful Graphics Petrol Tank with 9 Liter Capacity Super Econo Power, 4-Stroke Engine New Mud Flap Strong Side Cover with Lock 19 New Utility Box Specification CD-70 Engine 4Stroke OHC single cylinder cooled by air Displacement 72 cm3 Bore & Stroke 47.0 x 41.4 mm Compression Ratio 8.8:1 Clutch Multiple wt plates Transmission continuous 4 speed mash Starting Kick start Frame Backbone type Dimension(Lxwxh) 1900 x 760 x 995 mm Ground Clearance 140 mm Petrol Capacity 9 Liter Tyre at Front 2.25 - 17 4 PR Tyre at Back 2.50 - 17 4 PR Dry Weight 82kg CG 125: New Honda CG 125 is the ideal combination of elegance and power. Its speed and performance symbolizes the true essence of modern life. The 125 cc 4-stroke engine generates 11-Horse Power with low fuel consumption. It is ideal for high speed, long runs and rough pathways. Honda CG125 has a CDI Ignition System and a 12-volt battery (instead of 6-volt). The headlight 20 and indicators are brighter, with an easy starting-up of the engine. Key Features Comfortable Seat with Rear Grip New Beautiful Petrol Tank with Graphics Strong 4-Stroke Smoke Less Engine Stylish Speedometer with Economy Zone Elegant Front Light New Shape For Back Light Specification CG-125 Engine 4-Stroke OHV cooled by air Bore & Stroke 56.5 x 49.5 mm Wheel Base 1200 mm Starting Kick start Transmission Continuous 4 speed mesh Dimension(Lxwxh) 1911 x 731 x 1017 mm Height of Seat 743 mm Ground Clearance 137 mm 21 Petrol Capacity 9.2 Liter Tyre at Front 2.50 - 18 4 PR Tyre at Back 3.00 - 17 6 PR Dry Weight 96.5 KG Suspension Front Telescopic Forke 103 mm Travel Suspension Back Swing Arm 68 mm Travel Final Driver Roller Chain CD 100: Quality, Performance, Speed, Economy Petrol and Re-sale Value define Honda Motorcycles. All these have managed to successfully bag your trust on the New Honda CD100. It is a stunning result of advanced Japanese technology and right up there is an outstanding performer representing all the qualities that make Honda motorcycles so special. Key Features Strong Footrest Fuel Guage Indicator Multi Reflector Head Light Winning Style Econo Power 4-Stroke Engine Double Cradle Strong Tubular Frame Strong Suspension 22 Wider Tyre & Strong Road Grip Crankcase Emission Control System Bigger Brake Drum with Non-Asbestose Brake Shoe Element Air Cleaner (Foam Type) Utility Box Specification CD-100 Engine 4-Stroke OHC cooled by air Displacement 97.1 cm3 Bore & Stroke 50 x 49.5 mm Compression Ratio 9.0:1 Clutch Weight contains different plates Transmission Continuous 4 speed mesh Starting Kick start Frame Double craddle tubular type Dimension(Lxwxh) 1983 x 735 x 1045 mm

Ground Clearance 160 mm Tyre at Front 2.75 - 18 4 PR Tyre at Back 2.50 - 17 6 PR Dry Weight 98 KG CG 125 Delux The CG 125 Deluxe is the unique combination of power & style, a new addition in the company as CG 125 cc. The new power up 4 stroke engine with same fuel economy as CG 125. An ideal modal for youth and high income segment. Honda CG 125 Deluxe has a heavy duty front absorbers and 130 mm brake drum with environmental friendly non-asbestos 23 brake shoes, Elegant contoured seat for better riding posture. Special designed bigger impressive wheels. Key Features Attractive Fuel Tank with modern graphics Speedometer with trip meter Tachometer with Fuel Guage Indicator Black painted silencer with stylish cover Front hydrolic disc brakes Back light with aerodynamic cowl Stronger and adjustable cushloo Specification CG-125 - Deluxe Engine 4-Stroke OHV cooled by air Displacement 124.1 cm3 Bore & Stroke 56.5 x 49.5 mm Compression %age 9.0 : 1 Wheel Base 1278 mm Starting Kick start Ground Clearance 136 mm Petrol Capacity 12 Liter Tyre at Front 2.75 - 18 42P Tyre at Back 90/90 - 18 51S Dry Weight 112 KG Transmission Continuous 4 speed mesh Frame Diamond Type Steel Dimension(Lxwxh) 2032 x 758 x 1097 mm 24 COMPETITORS BRANDS & MODELS Yamaha Yb-100 Excellence Yama-4 Suzuki SD-110 SD-Flash Sohrab JS-70 JC125 (china) Pak hero PH-70 Hero RF-70 RF-125 Star DS-70 C-70 (CBU) Lifan LF-70 LF-150 Jailing JH-70 (Remot-Self) JH-70 (Without) Procurement Overview Units Plant capacity 605,000 Shaikhupura 500,000 Karachi 105,000 605,000 25 Planned capacity 2008-2009 400,000 Expected Units produce, June 2010 350,000 SAP System Application & Products" Master production scheduling (MPS) The objectives of this module are to help Atlas Honda they anticipate shortage before its occur, (current stock, purchasing order, manufacturing order & sales order) these activities creates a projection of your stock levels anywhere from a week to several years in advance through this you can easily highlights your shortage. MPS you can easily see what exactly the shortage will appear if we execute the specific production plan. Material Requirement Planning MRP serve as a bridge between the master production schedule and real purchase order and manufacturing order. MRP shows, which item have to purchase, in what quantity, and when the order should be placed so that the required material will arrive just in time. 26 Procurement Process: 1) Forecasted Procurement: 2) Bill Of Material (B.O.M.) 3) Price Negotiation 4) Performa Invoice is called 5) Purchase Order is placed 6) Establish Letter of Credit (L.C.) 7) Revival and Recovery of Original Documents: - Bill of Lading - Invoice Letter of Credit 8) Clearing Agents 9) Delivery and Possession of Material 27 10) Good Receipt Note. Production Planning:

Long range capacity planning Aggregate Planning Master Production Scheduling Production Planning & control system Push System Pull System Atlas Honda total plant capacity is 500,000 units in Shaikhupura and 105,000 units in Karachi. But Honda produces motorbikes according to the market demand and customer demand, because of this reason their plant always operates under capacity. 28 Atlas Honda planned to produce 400,000 units of motorbike during the current fiscal year that is 2006-07. But they are expecting to achieve 350,000 units of motorbikes during the current fiscal year. Atlas Honda is using both push as well as pull system. Push system is use before assembly plant. Pull system is used after they assemble the required units and supply their motorbikes to their dealers so that dealer could fulfill the customers demand. MANUFACTURING Overview: Total number of assemble 350 parts for each product. parts Imported parts (CD-70) 5% Imported parts (CD-125) 15% Shifts in Karachi 1 Shifts in SKB 24 hour 29 CD 70: Components Imported Locally 5% Procured 95% Lead Time: Lead Time: 1 week 6 months CD 125: Components Imported Locally 15% Procured 85% Lead Time: Lead Time: 1 week 6 months. Manufacturing Process: In Atlas Honda there are total fourteen processes, as follows: 1. Frame Assembling 30 Where frame of motorbikes are produce in bulk quantity. 2. Paint shop In paint shop nearly 110 parts of motorbikes are being painted at present. 3. Buffing Buffing shop used to buffer 35 components of motorbike 4. Alternative Current generation This department works on electric works in a motorbike from engine wiring to ignition switch and light 5. Drum Gear Shift This shop works on all work related to gear and chain 6. Drum Gear Shop This department used to work on drums on front as well as rear drum 7. Machine Shop In this department all the extra machine work is done 31 8. Fuel Cope Fuel tank and other material related to fuel e.g. filter and carburetor are assembling here. 9. Die casting In this department chrome of metal parts done by Honda by own. 10. Engine Assembling In this shop engine is assemble in proper form to fit into chassis or frame 11. Wielding All the necessary wielding are done here regarding frame etc 12. Ignition Coil Shop This shop related to work on ignition coil, which is right beside engine to produce electric for engine and light 13. Switch Assembling Where switch of motorbike made and assemble in complete form 32 14. Engine Machine Assembling Here engine is attached to frame and check whether is working fine or not. Bottlenecks: In Atlas Honda supplier are considered as bottlenecks, because of their power and they create bottlenecks by doing following things: Shortages Delays Poor quality Upholding stocks. Bottleneck Part Assembling/ Procurement Assembling Central Manufacturin Dealers Supplier (Karachi) Warehouse g Plant (Sheikapura) 33 WAREHOUSING

Warehouse Details: STORES: Stores dept. at AHL performs following functions. Manages the receiving, stacking & issuance of parts & materials to the shop. Ensures the provision & dispatches of required parts to SKP & KHI plant, spares part division & vendors. Handles the rejections & damages from all shops Handles the scraps & wastes generated in the factory Division of stores: Stores dept. at AHL has been divided into a no of small stores according to the type of material being stored and functions/services provided by the store. 34 The division is shown as follows STORES DEPT General RMS DCC Scra CKD RPS Stores Stores Stores p Stores Store ss Yard s Press In-House Local/sub Local/ In- Parts in- Parts contractr Subcontr House process Parts -actor Parts parts Atlas Honda has one major warehouse which is in SKP and where they store all the finished assembled parts and two sub warehouse in its Karachi plant and their names are: CKD Store RM Store CKD Store CKD Store are those store where they store those part which they import from Japan and Taiwan and the capacity of this 35 store is approximately 2000 assembled part and currently they have a stock of 300 assembled part of each product its mean they have four product and current stock level is 1200 parts. RM Store RM store are those store where they store those parts which is in the raw form like the steel sheet for making the body tank, rear brake front, and many other part which they take from the local supplier and convert into the finished formed and the capacity of this store is almost same as CKD Store. Handling Techniques: At AHL, following handling techniques are used: For handling from shop to shop especially designed trolleys, bins and pallets are used. Imported motorcycle components are received in steel & wooden cases & pallets. Local vendor parts are received from receiving section in standard carton boxes. 36 Movement of materials from stores: The movement service provided by stores in AHL to various shops is as follows: FROM STORES TO SHOP CKD, in-house, sub Paint shop, Engine & contractor parts & sub Frame Assy assemblies Press parts Welding, Paint shops RM, CKD, subcontractor Cushion, Casting, parts Engine, gear, camshaft shop, crankshaft & cylinder head shop. VENDORS/DEALERS Overview: Number of suppliers in Karachi 120 Number of suppliers all over Pakistan other than Karachi 130 Total number of suppliers 250 At present, 82 vendors are working with the company. This department performs following functions 37 This department is responsible for all the relations and dealing with different vendors. This department motivates vendors to produce excellent quality and train them to achieve the highest level of quality. This department also deals with the CKD (complete knock down). This department performs VIP (vendor improvement programe). Under this programe, the department representatives go to the vendors and train them for new methods to produce better quality at reasonable price. Activities: Procurement of vendor parts Vendor part resourcing & improvement

Outside processing(OSP) Vendor billing Vendor consolidation Price committee management Dealers: 5S dealers 38 This is a new emerging trend set by atlas Honda. Now days the company is emphasizing on 5S facilities to their customers through 5S dealers. 5s stands for the following five facilities 1. Sale 2. Service 3. Spare parts 4. Special sale 5. Second hand sales Atlas Honda has established countrywide dealers network. The network of dealers is based on "Sales, Services, and Spare parts. All the dealers work under Atlas Honda according to their instruction. There are in all 307 dealers. The list of their dealers is. 307 Dealer(s) are in Pakistan Dealer Name City Category Address Sales, Service Butt Honda and Spare Centre Dina Parts G.T.Road Sales, Service and Spare Kohinoor Plaza, Old Sajjad Autos Jehlum Parts GTS Chowk Fazal Din & Sales, Service Sons Jehlum and Spare Opp Railway Station 39 Parts Sales, Service Nazir Honda and Spare Palace Dadyal (A.K) Parts Pindi Road Qamarmashani Sales and Honda Q.Mashani Spare Parts Bannu Road Sales, Service Pothohar and Spare G.T.Road, Near PTC Honda Gujar Khan Parts Exchange Rizwan Honda Sales, Service Rehana Plaza Display Haripur and pare Parts G.T.Road Sales, Service and Spare Aslam Market, Tahir Autos Islamabad Parts Aabpara Sales, Service and Spare G-9 Markaz, Laraib Capital Honda Islamabad Parts Centre Honda Sales and Muree Road, Waris International Rawalpindi Service Khan Sales, Service and Spare Muree Road, Waris Honda World Rawalpindi Parts Khan Sales, Service and Spare Muree Road, Waris Khawaja Atos Rawalpindi Parts Khan Sales, Service and Spare Kashmir Road, Qaiser Autos Rawalpindi Parts Saddar Bannu Sales and Automobiles Bannue Spare Parts Kohat Road Sales, Service Waseem and Spare Ghani Plaza, Railway Honda Centre Attock Parts Bridge Sales, Service Al-Jibran and Spare Opp Green Hotel Enterprises Peshawar Parts Sadar Riaz Autos Muzaffarabad Sales, Service Neelam Road, Lower 40 and Spare Plate Parts Sales, Service and Spare Near Noor Mahal Aslam Autos Kasur Parts Cine Sales, Service and Spare Al Shafi Market, Saquib traders Sheikhupura Parts Lahore Road Sales and Naseer Traders Chiniot Spare Parts Tehsil Chowk, Sales, Service and Spare Rizvi Market, Ghala Rehman Autos Gojra Parts Mandi Road Sales, Service and Spare Ghasia Chowk Tariq Autos Pir Mahal Parts Rajana Road Sales and Honda Palace Jhang Spare Parts Session Chowk Sales, Service and Spare Thana Saddar Aftab Traders Jhang Parts Chowk Sales, Service New Al aziz and Spare Autos Pak Pattan Parts Sahiwal Road Sales, Service Haji .M.Siddque and Spare & Co. Pattoki Parts Multan Road Sales, Service and Spare Anees Autos Gujranwala Parts 9-Trust Plaza Sales, Service and Spare Zaffar Autos Sialkot Parts Opp Railway Station 301/A Shahrah-e- Sales, Service Liaq Opp.Masjide- Altaf Hussian & and Spare Khizra, AM-19, Co Karachi Parts Saddar 41 New Shah Sales and 2-14/11, Chormal Autos Quetta Spare Parts Roa Service and Sitarat Hotel Bldg, Honda Point Quetta Spare Parts Liaqqat Bazar Sales, Service and Spare Ali Autos Dadu Parts Station Road, Sales, Service and Spare Mehran Autos Dadu Parts Station Road Mehboob Sales and Near Civil Hospital Autos Mir Pur Khas Spare Parts Jamil Shaheed Road Sales and Prince Autos Sukkur Spare Parts Shikarpur Road Sales, Service Shop # 5,6,7,8 and Spare Pakistan Railway Mkt Honda Citi Larkana Parts New Station Road Sales, Service and Spare Manzoor Autos Larkana Parts

Quaid-e-Azam Road Sales, Service and Spare Madina Autos Mehrabpur Parts Thari Road Sales, Service and Spare Ali Autos Daharki Parts Main Road Sales, Service and Spare Kemora Lane, Alnoor Autos Jaccobabad Parts Quetta Road, Sales, Service and Spare Musal Khail Bhakkar Parts Jhang Road Sales, Service Ghazanfar and Spare Honda D.G.Khan Parts Quaid-e-Azam Road Sales, Service Imran Traders D.G.Khan and Spare Jampur Road 42 Parts Sales, Service Iftikhar and Spare H.Palace D.I.Khan Parts Circular Road Sales and Asad Honda Jampur Spare Parts Dera Road Sales, Service and Spare Jatoi Honda Jatoi Parts Permit Road Japan H. Sales and Multan Mianwali Centre Fatehpur Spare Parts Road Saleem Honda Sales and Sh Taunsa Spare Parts Hashim, Tunsa Sharif Sales, Service Al-Madina Rahim Yaar and Spare Honda Khan Parts Shahi Road Sales and Mian Motors Kehror Pacca Service Duniapur Road Sales, Service and Spare Kabli Motors Vehari Parts Club Road New Pakistan Autos Burewala Spare Vehari Bazar KASHMIR AUTO MATEEN MARKET, STORE ALIPUR CHATTA Spare MADINA CHOWK Chaudry Auto Store Baseerpur Spare Depalpur Road Madina Autos Bhalwal Spare Old Bus Stand Lahore,Sargodha Japan Autos Chiniot Spare Road Lahore, Sargodha Shan Autos Chiniot Spare Roa Fine Autos Depalpur Spare Kutchery Road 366/A, Gulistan Colo J.K.Autos Faisalabad Spare No-2,Millat Chowk Karim Auto Narwala Road, Store Faisalabad Spare Jinnah Colony 43 922/B,People Colony Liaqat Auto Service and No-2 Near Al-Fatha Service Faisalabad Spare Parts G New Japan Narwala Road, Autos Faisalabad Spare Jinnah Colony New Lahore Jinnah Market, Autos Faisalabad Spare Sargodha Road New Shakeel Autos Faisalabad Spare Narwala Road Mian Auto Agency Gojra Spare Quaid-e-Azam Road Saddar Autos Gojra Spare Railway Road Sialkot Road, Small Arain Autos Gujranwala Spare Civil Line Roa New Macca Macca Market, Autos Gujranwala Spare Sialkot Road Pak Autos Hafizabad Spare Gujranwala Road Opp. M.C.Office, Asghar Autos Havelly Lakhan Spare Pakpattan Road Lahore Road, Near Chaudry Autos Jaranwala Spare Market Committe Afzal Auto Store Jhang Saddar Spare Session Chowk Japan Autos Jhang Saddar Spare Session Chowk United Autos Jhang Saddar Spare Session Chowk Near Bus Stand, Haji Auto Store Kasur Spare Rizvia Market Aamir Auto Store Lahore Spare 60-Lytton Road Aamir Autos Lahore Spare 78-Mcleod Road Asif Corporation Lahore Spare 66-Lytton Road Auto House Lahore Spare 51-Mcleod Road Shop No.20, Qadir Gaba Mkt, 70- Auto Centre Lahore Spare Mcleod Road Auto Company Lahore Spare 53-Mcleod Road 44 Bahoo Corporation Lahore Spare 48-Mcleoad Road Dilawar Market, Chief Autos Lahore Spare Mcleod Road New Deen Autos Lahore Spare 57-Mcleod Road Fine Autos Lahore Spare 71-Mcleoad Road Green Autos Lahore Spare 51-Mcleoad Road Ittefaq Auto Corp Lahore Spare 108 Lytton Road 61/A, S.M.Rafi Marke Jamal Autos Lahore Spare Mleod Road Khas Autos Lahore Spare 65-Mcleod Road Khalil Corporation Lahore Spare 78-Mcleod Road Super Market, 61-A National Autos Lahore Spare Mcleoad Road 28 Alfateh Market, 88 Pervaiz Sons Lahore Spare Mcleoad Road Parts Centre Lahore Spare 56-Lytton Road Ijaz Centre, 56 Lytton Rashid Autos Lahore Spare Road Shahzad Autos Lahore Spare 60-Lytton Road S.M.Iqbal Auto Store Lahore Spare 247-6-B1 Township Tanveer 65-Mcleod Road, Corporation Lahore Spare Shop No.2 Chiniot Pl 27-AlFateh Market, Umer Autos Lahore Spare 88-

Mcleoad Road Usman Corporation Lahore Spare 49-Mcleod Road Pak Autos M.B.Din Spare Kutchery Road Honda Centre Okara Spare Church Road Waheed Autos Pattoki Spare Multan Road A-5, KDA FLATES, PHASE:I, SHADMAN Jalil Autos KARACHI Antenna TOW NORTH 45 KARACHI. choudhry Auto S.parts Qila Dedar Sing Spare Hafizabad Road Maqbool Autos Rajana Spare Pir Mahal Road JAPAN AUTO CONCERN SAHIWAL Spare CHURCH ROAD RAO AUTOS SAHIWAL Spare CHURCH ROAD FATIMA JINNAH DEEN AUTOS SARGODHA Spare ROAD KHALID FATIMA JINNAH BROTHERS SARGODHA Spare ROAD SHAHID FATIMA JINNAH BROTHERS SARGODHA Spare ROAD BISMILLAH HONDA CENTRE SARGODHA Spare TRUST PLAZA TOOR AUTO SPARE PARTS SHAKARGARH Spare RAILWAY ROAD NEAR CITY SHAHBAZ PETROLUM, LAHORE AUTOS SHEIKHUPURA Spare SARGODHA ROAD WAHEED LAHORE SARGODHA AUTOS SHEIKHUPURA Spare ROAD PERVAIZ AUTO STORE SHORKOT CANTT Spare RAFIQUE CHOWK AZAD AUTOS SIALKOT Spare KARIMPURA ROAD F.K.HONDA FORT SIALKOT Spare KARIMPURA ROAD SHAMA AUTOS SIALKOT Spare RAILWAY ROAD WAZIR AUTO TRADING SIALKOT Spare RAILWAY ROAD MALIK AUTO NEAR BUS STAND, STORE T.T.SINGH Spare KAMALIA ROAD FAREED AUTO COLLEGE ROAD, SERVICE FAISALABAD Antenna NEAR DAJKOT ROAD SUFI AUTO PARTABNAGAR CENTRE FAISALABAD Antenna JHANG RO 46 LARKANA AUTOS LARKANA Spare BOKHARI ROAD 4 LAKE ROAD HONDA WING LAHORE Antenna CHUBRJI HONDA SUPER 34 SHAMA ROAD STAR LAHORE Antenna NEW MOZANG HONDA KINGS LAHORE Antenna 14 A TEMPLE ROAD AZAD AUTOS DEHRKI Spare MAIN ROAD UMAR STATION JAPAN AUTOS SUKKUR Spare ROAD AL UBAID AHMED AUTOS SUKKUR Spare MEHRAN HOTEL KHALID AUTOS SUKKUR Spare MEHRAN HOTEL MEMON AUTOS SUKKUR Spare MEHRAN HOTEL NAEEM BROTHERS SUKKUR Spare STATION ROAD IQBAL AUTOS SUKKUR Spare MEHRAN HOTEL MAST QALANDER AUTOS DEHRKI Spare MAIN ROAD NEW SPARK AUTOS KANDKOT Spare NEAR TOWER NOORANI AUTOS KHAIRPUR Spare KATCHERY ROAD QUETTA AUTOS QUETTA Spare KHYBER MARKET GOLDEN VESPA TRADERS QUETTA Spare KHYBER MARKET SADIQ AUTOS QUETTA Spare CHOHARMAL ROAD AKBAR AUTOS LORALAI Spare ZHOB ROAD SHAH AUTOS KHAIRPR Spare KATHERY ROAD SAIRA MANSION SHAH PARTS NEAR AURANGZAIB CENTRE KARACHI Spare MKT PRINCE AUTOS KARACHI Spare AURANGZEB MARKET NOORANI AUTOS KARACHI Spare AURANGZEB MARKET SUPER AUTO KARACHI Spare AURANGZEB MARKET 47 STORE NOOR AUTOS KARACHI Spare AURANGZEB MARKET AKBAR AUTOS KARACHI Spare AURANGZEB MARKET AZIZ AUTOS KARACHI Spare AURANGZEB MARKET TAJ MAHAL MKT, CHANDNA NEAR,AURANGZEB TRADERS KARACHI Spare MKT TAJ MAHAL MKT, NEAR AURANGZEB ANAS TRADERS KARACHI Spare MKT EASTREN AUTOS KARACHI Spare AURANGZEB MARKET NEW RUBY TRADERS KARACHI Spare AURANGZEB MARKET FAZAL TRADERS KARACHI Spare AURANGZEB MARKET STAR AUTO TRADERS KARACHI Spare AURANGZEB MARKET RAHEEL AUTOS KARACHI Spare AURANGZEB MARKET 148 A G.T. ROAD OPP. CROWN HONDA MARRIAGE HALL TECHNIC LAHORE Antenna BAGHBANPURA MUSTAFA BEHIND AURANGZEB CORPORATION KARACHI Spare MAR WATERPUMP STAR AUTOS KARACHI Spare F.B.AREA WATERPUMP HAFEEZ AUTOS KARACHI Spare F.B.AREA MALIR, LIAQAT ARIF AUTOS KARACHI

Spare SQUARE NEAR SHAMA AL-MUMTAZ SHOPPING AUTOS KARACHI Spare SH.FAYSAL COLONY BABU AUTOS HYDERABAD Spare KHOKHAR MOHALLA BUSHRA AUTOS HYDERABAD Spare STATION ROAD DELUX AUTO STORE HYDERABAD Spare STATION ROAD KARACHI AUTO HYDERABAD Spare STATION ROAD 48 STORE RAIS BROS AUTOS HYDERABAD Spare STATION ROAD NAVEED AUTO STORE HYDERABAD Spare STATION ROAD QUTBI AUTOS HYDERABAD Spare KHOKHAR MOHALLA SALEEM AUTOS HYDERABAD Spare STATION ROAD SUPER AUTOS HYDERABAD Spare STATION ROAD TAWAKKAL AUTOS HYDERABAD Spare STATION ROAD JAMIL SHAHEED PRINCE AUTOS MIRPURKHAS Spare ROAD BANK STOP WALTON KASHIF AUTOS LAHORE Antenna ROAD CANTT. TAJ AUTOS NAWABSHAH Spare MOHNI BAZAR JAWAID AUTOS SANGHAR Spare MAIN CHOWK AZIZ MARKET MALIK AUTO FAISALABAD ROAD SERVICE JARANWALA Antenna DISTRICT FAISALABAD 3-A MUSLIM BLK MAJEED ARCADE HONDA IQBAL MAIN RD IQBAL TOWN LAHORE Antenna TOWN ARSLAN AUTOS RAWALPINDI Spare CICULAR ROAD AHMED HONDA RAJHANA ROAD, CENTRE SAMUNDRI Antenna DISTRICT FAISALABAD QURESHI PLAZA, LUCKY AUTOS RAWALPINDI Spare MURREE ROAD MOHAMDI H-135/B MURREE AUTOS RAWALPINDI Spare ROAD AL MUSHRAF 102 AZIZ ROAD MISRI AUTOS LAHORE Antenna SHAH NEW MOON AUTOS RAWALPINDI Spare J-58 MURREE ROAD SHAN AUTOS RAWLPINDI Spare CUMMATEE CHOWK SABEEL AUTOS RAWALPINDI Spare LIAQAT ROAD, OPP 49 MOTI MASJID ANWAR AUTOS RAWALPINDI Spare H-135, MUREE ROAD SAQIB AUTOS ISLAMABAD Spare G 9/4 I & T CENTRE HONDA CENTRE MARDAN Spare CANTT MARKET SHERSHAH SURI AHMAD AUTOS TEXLA Spare ROAD ADNAN AUTOS MARDAN Spare CANTT BAZAR SOHAIL & COMPANY PESHAWAR Spare NASIR BAGH ROAD CAPREE PARK SALEEM AUTOS SHEIKHUPURA Antenna FAISALABAD ROAD AWAN AUTOS HARI PUR Spare TEHMOUR BULDING NEW CITY AUTOS GUJAR KHAN Spare G.T.ROAD OPP RAILWAY MOON AUTOS JEHLUM Spare STATION GTS CHOWK SAJJAD AUTOS JEHLUM Spare KOHNOOR PLAZA PUNJAB AUTOS SARAY ALAMGIR Spare OPP CALTEX PUMP QAYYOUM AUTOS DINA Spare MANGLA ROAD NANGI ADDA A ONE HONDA MIR PUR Spare ALAMA IQBAL ROAD FRIENDSS NEAR BURKIAT AUTOS KOTLI Spare MOSQUE MACCA AUTOS CHAKWAL Spare TALAGANG ROAD MACCA AUTOS CHAKWAL Spare TALAGANG ROAD HONDA CITY REPAIRING CHAKWAL Spare JEHLUM ROAD MADINA AUTOS TALA GANG Spare MIANWALI ROAD JAPAN AUTOS BANNU Spare KOHAT ROAD G T ROAD AMAN FARID AUTOS MENGORA Spare KOT KASHMIR HONDA RAWALA KOT Spare MANG ROAD KAISER AUTOS ABBOTABAD Spare MUNDIA MANSERA 50 ROAD RAILWAY ROAD SABIR & SAGHIR NEAR CANTT. AUTO SERVICE MULTAN Antenna STATION RAHIM YAR MOON AUTOS KHAN Antenna SHAHI ROAD SHAHEEN FATIMA JINNAH BROTHERS SARGODHA Antenna ROAD SHAHEEN FATIMA JINNAH BROTHERS SARGODHA Antenna ROAD HONDA LAND SERVICE CENTER BAHAWAL PUR Antenna KARBALA CHOWK SHABBIR HONDA AHMAH PUR KACHEHRY ROAD SERVICE EAST Antenna DISTT. BAHAWAL PUR QAYYUM AUTO SERVICE MULTAN Antenna CHOWK DOLAT GATE DERA GHAZI BHATTI AUTOS KHAN Antenna JAM PUR ROAD ALLAMA IQBAL ASIF HONDA ROAD HYDRI MARKET SERVICE SADIQABAD Antenna DISTT. R.Y.KHAN CHAMMAN BAZAR COMMERCIAL DISTT. BAHAWAL AUTO SERVICE

HAROON ABAD Antenna NAGER REFAQAT SHAH FAISAL BAZAR HONDA DERA ISMAEEL NORTH CIRCULAR SERVICE KH Antenna ROAD HASSAN AUTO DUNYA PUR ROAD SERVICE KAHROR PAKKA Antenna DISTT. LODHRAN KHALID AUTOS RAJAN PUR Antenna DERA ROAD D.G.KHAN ROAD. SINDH AUTOS JAM PUR Antenna DISTT. RAJAN PUR QADRIA HONDA SERVICE VEHARI Antenna CLUB ROAD 51 SAJID AUTO R.Y.KHAN ROAD SERVICE KHAN PUR Antenna DISTT. R.Y.KHAN HONDA CHUNGI STEEL BAGH SERVICE NEAR DISTRICT CENTRE KASUR Antenna HOSPITAL NASIR AUTO NEAR ADA MADHUKI SERVICE JHANG SADAR Antenna TOBA ROAD, IQBAL HONDA SERVICE KHANEWAL Antenna MULTAN ROAD LAYYAH AUTO SERVICE LAYYAH Antenna CHOBARA ROAD NASIR AUTO HIGH WAY ROAD SERVICE CHISHTIAN Antenna DISTT. B . NAGER ISLAM HONDA SERVICE LODHRAN Antenna MULTAN ROAD NEW SAHIWAL AUTO SERVICE SAHIWAL Antenna CHURCH ROAD HONDA COLLEGE ROAD CHICHAWATNI CHICHAWATNI Antenna DISTT SAHIWAL BABA FARID SUPER SAEED AUTO MARKET LAHORE ENGINEERING OKARA Antenna ROAD SHEHNAZ PLAZA HONDA CHANDNI CHOWK CENTRE RAWALPINDI Antenna NEAR UTILITY STORE ADDA NAULAKHA SULEMAN PARAS AFZAAL AUTOS JHELUM Antenna CHOWK OPP GRID STATION. HONDA TALAGANG ROAD. MASTER CHAKWAL Antenna DISTRICT.CHAKWAL CHOWK RAMAZAN AKBARABAD, AUTO W/SHOP SIALKOT Antenna EMINABAD ROAD OLD RASOOL ROAD. JAPAN AUTO MANDI DISTRICT MANDI SERVICE BAHAUDDIN Antenna BAHAUDDIN 52 MUGHAL AUTO GULYANA ROAD. SERVICE KHARIAN Antenna DISTRICT GUJRAT BUTT HONDA PINDI ROAD. DISTRICT CENTRE KOTLI A.K Antenna KOTLI A.K AL-SHEHBAZ AUTO W/SHOP T.T. SINGH Antenna SHOR KOT ROAD SARFARAZ HONDA F-1,JARI KAS ROAD. SERVICE MIRPUR A.K Antenna DISTRICT MIRPUR A.K IMTIAZ AUTO & GONDALANWALA ENGG.WORKS GUJRANWALA Antenna ROAD 9-TRUST PLAZA ANEES AUTOS GUJRANWALA Antenna G.T.ROAD MIAN MEHMOOD NEAR NIGAR AUTOS GUJRANWALA Antenna CENIMA G.T.ROAD Nara heights shop New Ismial no business recorder Autos Karachi Antenna ro Khokhar mohalla Qutub Autos Hyderabad Antenna Hyderabad Khokhar mohalla Qutub Autos Hyderabad Antenna Hyderabad House no9-b raja ki Kamal Autos Hyderabad Antenna 12 Latifabad gareeb abad near Azam Autos Mirpurkhas Antenna hab TAIMUR BUILDING.G T RIDER HONDA ROAD.DISTRICT H WORKSHOP HARIPUR Antenna ARIPUR Shafiq Autos Nousheroferoze Antenna National highway Khan Autos Mehrab pur Antenna Thari mirwah road AL-SIDRA AUTO OPPOSITE EID GAH, W/SHOP GUJRAT Antenna G.T.ROAD Ahmed M/C Works Sukkur Antenna 1-Race curse road New Mehran Dadu Antenna College Road 53 Autos HONDA OPP GOVT HIGH SCH DISPLAY PESHAWER Antenna OOL.GT ROAD MARDAN HONDA CENTRE MARDAN Antenna CANTT BAZAR MAIN ROAD ASHFAQ AUTOS MIRPURMATHELO Antenna MIRPURMATHELO KASHMERI AUTOS KASHMORE Antenna RAILWAY ROAD NATIONAL HIGHWAY QAMAR AUTOS THATTA Antenna THATTA SHOP NO 29,POLICE SHAHBAZ SHOPPING AUTOS LARKANA Antenna CENTRELARKA GHULLAM HUSSAIN AUTO WORK SHOP QAZI AHMED Antenna NATIONAL HIGWAY A-5 KDA FLATES JALIL AUTOS KARACHI Antenna PHASE MAIN ROAD TANDO ZAFAR AUTOS TANDO ALAYAR Antenna ALAY ZEESHAN MAIN ROAD SECTOR AUTOS KARACHI Antenna 10 ORANGI TOWN MAIN ROAD

GOSHT KHURSHEED MARKET LANDHI AUTOS KARACHI Antenna NO5,1/2 MULTAN ROAD NEAR HAFIZ HONDA FIDHA CHOWK DISTT. SERVICE MAILSI Antenna VEHARI NEW PAKISTAN AUTOS BUREWALA Spare VEHARI BAZAR WELCOME MOTORS BUREWALA Spare JOIA ROAD WAQAR AUTOS BUREWALA Spare VEHARI ROAD MEHMOOD YATEEM WALA HONDA PARTS DDERAN WALA Spare CHOWK 54 NAEEM AUTOS FORT ABBAS Spare HIGHWAY ROAD COMMERCIAL AUTOS HAROONABAD Spare CHAMAN BAZAR MALIK AUTOS KHANEWAL Spare RAILWAY ROAD TARIQ AUTOS MIAN CHANNU Spare TULAMBA ROAD KHAWAJA JEE HONDA CENTRE MULTAN Spare HUSSAIN AGAHI LUCKY AUTOS MULTAN Spare HUSSAIN AGAHI NEW ALMADINA AUTOS MULTAN Spare HUSSAIN AGAHI KASHIF AUTOS MULTAN Spare HUSSAIN AGAHI NASEER AUTOS MULTAN Spare HUSSAIN AGAHI SHAHID AUTOS MULTAN Spare HUSSAIN AGAHI IMRAN AUTOS MULTAN Spare HUSSAIN AGAHI WELCOME AUTOS VEHARI Spare CLUB ROAD AFMA AUTOS BHAWALPUR Spare MULTAN ROAD NEW CHEAP AUTOS BHAWALPUR Spare CIRCULAR ROAD REHMAN AUTO STORE FEROZA Spare SHAHI ROAD HAJI AUTO STORE KEHROR PACCA Spare DUNIA PUR ROAD ELLAHI ABAD MADINA AUTOS LIAQAT PUR Spare CHOWK RAHIM YAAR ADNAN AUTOS KHAN Spare SHAHI ROAD RAHIM YAAR AKRAM AUTOS KHAN Spare SHAHI ROAD RAHIM YAAR LIAQAT AUTOS KHAN Spare SHAHI ROAD RAHIM YAAR MUSLIM AUTOS KHAN Spare SHAHI ROAD RAHIM YAAR SHEIKH AUTOS KHAN Spare SHAHI ROAD YAZMAN YAZMAN Spare BHAWALPUR ROAD 55 AUTOS JHANG ROAD, NEAR BILAL AUTOS BHAKKAR Spare CHISTI HOTEL MASTOI BLOCK W PHATTAR HONDA D.G.KHAN Spare BAZA SHAHZEB AUTOS D.G.KHAN Spare RAILWAY ROAD AQEEL AUTOS D.G.KHAN Spare JAMPUR ROAD IFTIKHAR HONDA PALACE D.I.KHAN Spare CICULAR ROAD SHAHEEN AUTOS D.I.KHAN Spare CIRCULAR ROAD SUPER AUTOS JAM PUR Spare TRAFFIC CHOWK AWAN MANDI CHOWK TRADERS KOT ADDU Spare G.T.ROAD LUCKY AUTOS KOT ADDU Spare G.T.ROAD NEW SHEIKH AUTOS MULTAN Spare SHER SHAH ROAD RASHID AUTOS MUZAFAR GARH Spare MULTAN ROAD MADINA AUTO STORE RAJAN PUR Spare D.G.KHAN ROAD 56 Major Selling Cities: Atlas Honda Karachi Hyderabad Lahore Sheikapura Sialkot Gujranwala Transportation: Atlas Honda limited hire local contractor for the purpose of transporting assembled parts from Karachi to Sheikhupura. Then transfer finished product from Sheikhupura to different dealers. There are three types of trucks that are used for that purpose, and each of them has different capacity. Type of trucks and there capacity: HINO (125 motorbikes) 57 BEDFORD (110 motorbikes) MAZDA (65 motorbikes) . 58 CONCLUSION Efficient supply chain management system should be the key concern for any manufacturing company. To remain in competition for its timely fulfilled of order

Atlas Honda in not an exemption. Supply chain department in Atlas Honda Pakistan is separate but it integrates with other departments through which respective departments have a better picture of production plan and capacity. Whereas Atlas Honda performing in a best manner for achieving 65.7% of market share. The Supply chain department of Atlas Honda is focusing on supplier suppliers to Customer Customers. The Production area is well defined. its organized in such a manner that the faults are less; the MPS system helps them to identify the forecasting factor of each production plan. The MPS indicates the shortage or the excess of the finish goods; its a kind of forecast through which you can have a finish good picture for a specific Production plan or the requirements of upcoming production 59 Procurement process of Atlas Honda Pakistan is well organized. All the requirement of the production department is fulfilled in no time because they forecast the procurement plan for upcoming 3 months; the reason behind for forecasting for the next quarter is to avoid the shortfalls. They are also performing the pull strategies when their dealers require the motorbike form them so then they will supply on the immediate bases. It means their customer should not wait for along time to get the bike. Right time delivery to the right customers. References: www.atlashonda.com,pk financial reports of the company