"International Marketing Plan Sample"

An International Marketing Plan Sample is a great idea to look at it you want to market your small business all around the world. Why would you market your product or service only in your local geographical area if there were people all around the world who had the same problems that your product could solve? It makes no since only to sell to a fraction of the people who might want to buy your small businesses products and services. This is why it is a wise idea to implement a International Marketing Plan. If you have found this to be a difficult task in the past, you should make use of an International Marketing Plan Sample. An International Marketing Plan Sample can give you the basic build of what should be contained in your International Marketing Plan. Although it is good to use a International Marketing Plan Sample to build your own plan, you should be careful not to copy it word for word. Your business has distinctive needs that should be considered when drafting your own plan. There is a lot of excellent information available to you to help you develop the best International Marketing Plan possible. Now all of this information is available for you to use whenever you might need to use it. This marketing plan workbook written by marketer David Frey is packed full of all the information you will ever need to develop an effective marketing plan. David has years of experience in the business field and wants to share all the vital information required to develop a marketing plan with you. Now you can use a International Marketing Plan Sample to develop the best International Marketing Plan you can. David could sell this workbook that he took countless hours to make available to you, but he would rather, as his way of saying hello, give this marketing plan workbook to you as a special gift free of charge. Now you can learn to use a International Marketing Plan Sample to make the best International Marketing Plan possible, absolutely free of charge. All you have to do is download this free marketing plan workbook now!

nternational Marketing Plan

Outline

EXECUTIVE SUMMARYprepare a single-spaced, 2-page (maximum) summary of the major points of your marketing plan and place it at the front of the document

1.

INTRODUCTIONintroduce the product to be marketed in your country and briefly explain your rationale for choosing this product

2.

CULTURAL ANALYSISthoroughly describe the country in which your product is to be marketed, selecting pieces of information that show how or why your product is suitable to the countrys culture.

You may or may NOT include all of the following pieces of information:

Geographical Setting Location Climate Typography

Countrys relevant history and/or recent events

Description of Political System Political Structure and Parties Stability of Government

Population and Demographics Total Population Size Growth rate Birthrates Distribution of Population (by) Age Sex Races or Ethnicities Geographic locale (urban, rural)

Economic Statistics and Descriptions Gross National Product (GNP) Total Rate of Growth in real GNP Personal Income Per Capita Average Family Income Distribution of income (by) Income or Social classes Proportion of population in each class Is the distribution distorted? Inflation Rate Government Social Programs Social Security Health Care

Labor Force Size Unemployment Rate Typical Working Conditions Principal Industries Portion of GNP contributed by various major industries Ratio of private to publicly-owned businesses Foreign Investment Rate of Which industries? Types of Minerals and Resources TransportationModes and Availability Communication SystemsModes, Availability, and Usage Rates International Trade Statistics Major ExportsDollar Value and Trends Major ImportsDollar Values and Trends Balance-of-Payments (Surplus or Deficit?) Currency strength and stability and current rate of exchange General Trade Restrictions and discussion of trade environment Tariffs, Quotas, License Fees, Import Taxes, etc. Memberships (WTO, Trade blocs, NATO, UN, etc.)

Description of Religion and Its Impact on Daily Life Prominent religions

Membership size and power

Language Official languages Dialects

Description of Daily Life and Lifestyles Male/Female Roles in Society Typical and popular foods available and meat/vegetable consumption rates Types of housing available (single-family, multi-family, etc.) Do most people own or rent? Recreation/sports/and leisure activities Types available and in demand Percent of income spent on such activities Impact of Technology (Available technologies and skill level of the general population and labor force)

Availability and Impact of Mediathis section reports data on all media available within a country. Later you will select specific media from among these as part of the promotional mix strategy for your product. Availability of Media Availability of agency assistance Percentage of population reached by each medium

Availability of Channels of Distributionthis section reports data on all channel middlemen available within the country. Later you will select specific channels as part of your distribution strategy. Retailersnumber and typical size (small or large) of retail outlets/role of chain stores, department stores, and specialty stores Wholesalersnumber and typical size/cash or credit operators? Other types of available agents or intermediaries

III. COMPETITIVE ANALYSISthis section describes the competitive situation facing you in your focal country.

Compare and contrast your product with competitors products Competitive brands available in the market Features Packaging Pricing Promotion and advertising methods used Relative market shares and strengths enjoyed in the market

Estimated industry-wide sales (or volume) for yearall brands

Market Conditions Faced Forms of available transportation and communication in the region Consumer buying habitsproduct feature preferences, use patterns, and shopping patterns

Distribution of similar or competitive productstypical retail outlets used and sales by other middlemen Advertising and Promotion Media that can be used to reach target market Sales promotions customarily used in this product category (samples, coupons, etc.) Pricingcustomary markups and types of discounts available for this kind of product

3.

MARKETING PLAN

Describe the target market(s) in which the product is to be sold Geographic region(s); demographics, lifestyles, etc.

Your Product Brand Nameorigin and significance Positioning Strategy Evaluate the product as an innovation as it is perceived by the intended market Discuss also major product problems and resistances based on the preceding evaluation

Your Marketing Objectives Target market (specific description of the market) Expected market share or market penetration rate Expected sales in dollar volume

Your Product Strategy Product differentiators or competitive advantage

Packaging Support Services

Your Promotion Strategy Major message thrust Advertisingmedia mix, reach, costs Sales Promotionforms, objectives, and costs Personal Selling Miscellaneous promotional methods

Your Distribution Strategy (Macro) Port Selection Origin Port Destination Port Mode SelectionSpecify your mode of choice and discuss the advantages/disadvantages of each mode for reaching your country (Railroad, Air carrier, Ocean carrier, Motor carrier) Documentation Required Bill of Lading Dock Receipt or Air Bill Commercial Invoice Shippers export declaration Statement of Origin

Your Distribution Strategy (Micro) Warehousing Needs

RetailersType of retail stores, scale of operation (large or small), and retail markup WholesalersType of wholesalers, scale of operation, and wholesale markups Import/Export Agents

Your Pricing Strategy Handling Expenses (pier charges, wharfage fees, loading/unloading charges) Customs duties Import taxes Wholesale and Retail Markups Companys gross margin Retail price Methods of Payment (cash in advance, open account, consignment, sight/time/date draft, letter of credit, etc.)

Government Participation Agencies that can help you Regulations you must follow

Budgets and Profitability Analysis Marketing Budget Product Cost Distribution expense Selling expenses Advertising and promotion expenses Other Costs

Annual profit and loss statement (first and fifth years)

V. REFERENCES/SOURCES OF INFORMATION

VI. APPENDICES (if needed)